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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
  "authorId": "Accenture",
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      "text": "By activating the multiplier effect, banks can move from their current position of providing satisfactory services, but not being fully trusted by consumers to look after their long-term financial wellbeing, to creating the lasting loyalty that turns customers into advocates (Figure 6).",
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      "text": "By activating the multiplier effect, banks can move from their current position of providing satisfactory services, but not being fully trusted by consumers to look after their long-term financial wellbeing, to creating the lasting loyalty that turns customers into advocates (Figure 6). This results in customers that are less willing to switch to other providers and prefer to exclusively use, and proactively advocate, the products and services of their main bank.",
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