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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
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      "text": "Opportunities abound for banks that can explore the art of the possible and reinvent their enterprise to increase their relevance to customers and set a new performance frontier for all aspects of the organization. Emerging technologies are making it possible for banks to strengthen their digital core by leveraging the power of cloud, data and AI through an interoperable set of systems across the enterprise. A strong digital core allows companies to develop new capabilities at speed, try new things, and fail fast when needed. Technology, once viewed as the disruptor, is now an enabler, helping banks to enhance employee productivity, transform cost structures, engage with customers in novel ways, and develop completely new propositions.",
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      "text": "But it wasn't always this way. In 1950, just 9% of US households had a TV set. Five years later, a staggering 65% did. And five years after that, adoption reached 87%.",
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      "text": "Uptake rocketed because a series of important developments occurred at the same time: advances in transmission and visual display technology; the creation of technical standards that meant different networks could be viewed on a single device; and a rapidly increasing appetite for news and entertainment presented visually. This created an immense opportunity for networks, device manufacturers and advertisers. By seizing the moment and acting decisively, many created large, successful businesses. Today, banking executives can learn a lot from this period. As in the early days of television, a variety of factors are combining to create the need for a new, outside-in view of the industry.",
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