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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
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      "text": "Banks can take inspiration from businesses in other industries that have completely rethought their customer relationships. Take Shiseido, a leading skincare and beauty company in Asia. It set itself the goal to become a personal beauty and wellness company by 2030 by creating curated health and beauty experiences for every customer. It uses customer profile data to deliver optimized content through social media and other channels. Customer histories such as online or in-store skin assessments are aggregated in a single database, which feeds an AI engine that creates personalized insights. This information should enable the business to send personal care packages to individual customers containing products selected not only to suit the individual’s skin tone but also the occasion for which they would be used¹⁷.",
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