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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
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      "text": "In the past 12 months consumers used branches more than any other channel to open accounts, get advice and acquire new products.",
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      "text": "% who agree branches confirm provider stability and availability: 69%",
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      "text": "Q: Please indicate to what extent you agree or disagree with the following statements in relation to your bank(s) \"I like seeing branches in my neighborhood as it confirms to me the providers stability and availability\". Percentages below are sum of Agree and Strongly Agree.",
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      "text": "In addition, consumers still rely on branches for specific but important transactions. In the past 12 months they used branches more than any other channel to open accounts, get advice and acquire new products. In addition, 63% turn to branches to solve specific and complicated problems. Higher interest rates will only increase the need to discuss complex financial issues in person: 43% said the rising cost of living had significantly impacted their ability to repay loans in the past 12 months. Branches contribute to growing loyalty, facilitating connections and easing the need to compete on price. Many banks, in fact, are experimenting with new in-person concepts to capture the hearts and minds of customers. For example nbkc, a community bank in Kansas City, has partnered with local retailer Shop Local KC to create a unique blend of bank branch and retail shop that offers works of art and gifts created by local citizens12. In addition, C6, a digital bank in Brazil that serves 20 million clients, recently opened its first five branches with the express purpose of increasing engagement by delivering tailored advice to its high-income customers13. Whether it be accelerating fragmentation, dissatisfaction about specific aspects of banks' service, or the desire for personal interaction provided by branches, the changing consumer perceptions unearthed by our survey have created opportunities for banks to position themselves for success.",
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      "text": "Source: Accenture Global Banking Consumer Study",
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      "text": "Figure 2. Consumers of every age like seeing branches in their neighborhood.",
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