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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
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      "text": "Yet consumers still value the branch. Two-thirds (67%) like seeing branches in their neighborhood as it portrays the stability and availability of their bank. Remarkably, consumers across all age groups feel this way. This sentiment is present in most countries: more than 50% of consumers in 29 of the 33 countries where the survey was conducted appreciate seeing branches in their neighborhood (Figure 2).",
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      "text": "Between 2011 and 2021, US banks shuttered 17% of their domestic branches, while those in Europe closed 35%. The shift toward digital banking has accelerated in recent years in response to pandemic-induced changes in consumer preferences, which helped drive the aforementioned 24% increase in banks' investment in IT between 2019 and 2021. As a result, our research suggests that now just 3% of consumers' interactions with their bank happen face-to-face.",
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