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  "documentTitle": "Future-proof ad sales: The new transformation imperative",
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      "text": "Source: Magna Global, Accenture Research",
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      "text": "Recession period 2001 2009 2020 Ad market decline -6% -14% -6% Digital increase +2% +7% +7% Contributing drivers BROADBAND MOBILE, SOCIAL OTT VIDEO, PERFORMANCE MKTG.",
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