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      "text": "Getting ahead of industry dynamics to drive revenue from growth verticals. In a post-COVID world, ads and outlets that will perform well will likely be different from those before the pandemic. So, for example, if the travel and leisure markets are down, ad sales should focus on quickly developing solutions for, say, healthcare or B2B technology services.",
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      "text": "Increasing agility and speeding decision making through more real-time visibility and awareness. If a media company knows at any point in time how much inventory across its properties is already spoken for, it can more easily price dynamically and set prices to reflect the demand for and supply of certain content—thus, generating a higher margin. The company also can more confidently offer guarantees with a more accurate forecast, lowering the chance it has to offer make-goods.",
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