{
  "docId": "019dd923-5ca0-7518-b73b-b03dc4d7d358",
  "docSlug": "384555977f529e25",
  "documentTitle": "Accenture Consumer Value Report 2021",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 33,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes a source note and a methodological note at the bottom.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "big_number",
    "photo",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca0-7518-b73b-b03dc4d7d358/16",
  "deckHref": "/decks/019dd923-5ca0-7518-b73b-b03dc4d7d358",
  "deckJsonHref": "/decks/019dd923-5ca0-7518-b73b-b03dc4d7d358.json",
  "deckAnchorHref": "/decks/019dd923-5ca0-7518-b73b-b03dc4d7d358#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "61% of nbn users were reliant on the nbn™ network for formal learning during COVID-19",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6a2-d4962e97df17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.4,
        "x": 0.55,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "794bb0b0-c6e7-4f33-b5af-a86266cf6c53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.46,
        "y": 0.32
      },
      "kind": "metric",
      "text": "61%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "581091d7-1a04-42a0-84bf-f6b4a8d904a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.46,
        "y": 0.61
      },
      "kind": "metric",
      "text": "29%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c396469a-7b20-4dc7-b872-d2f7482f4b8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "nbn users reliant on nbn for formal learning during COVID-19: 61%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6a2-d95f7a187368",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.08,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "According to a study by Connecting Australia, customers in areas with access to the nbn™ network are more likely to use the internet for online learning than those yet to connect.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8363683d-23a0-4e8a-9bd9-fb83c49de7bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.13,
        "x": 0.43,
        "y": 0.67
      },
      "kind": "paragraph",
      "text": "increase Average time spent on formal learning has increased from 6.1 to 7.9 hours a week",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdcf3b0f-8f91-4a51-93ca-51231166c6e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.08,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "During the COVID-19 pandemic, NBN Co provided up to $50 million to assist phone and internet providers to support low-income family households with school-aged children who do not currently have an active nbn™ powered plan at home.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d77bccc5-f3fc-4e99-ab80-0a81894d1301",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.13,
        "x": 0.43,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "Of nbn users were reliant on the nbn™ network for formal learning during COVID-19",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "deee588b-8bc7-42dc-ac73-7862b3a93e05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.08,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "During COVID-19, the nbn™ network powered online and remote learning activities across the country. 61% of surveyed nbn users reported they were reliant on the nbn™ network for formal learning and users engaged in online learning reported a 29% increase in time spent online for learning during the pandemic.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1449e34-f6ce-425d-9b4d-3e289bdf2198",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "SOURCE: NBN Co media release; Accenture analysis. Connecting Australia Report, NBN Co. NOTE: In this report, areas where the nbn™ access network rollout was more than 90 per cent complete (\"nbn™ connected areas\") were compared to those areas where the rollout was less than 10 per cent complete (\"non-nbn™ connected areas\").",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f596cf-8a70-490b-96b8-02e5fb780ce7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.11,
        "y": 0.06
      },
      "kind": "title",
      "text": "CASE STUDY – ONLINE LEARNING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29d26958-b554-459d-9ba5-0651a76ad779",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.08,
        "y": 0.13
      },
      "kind": "title",
      "text": "The nbn™ network supported students to be connected and engaged during COVID-19",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc67ae51-4257-4f4c-9c36-a22d987483ee",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "nbn users reliant on nbn for formal learning during COVID-19",
      "numberRaw": "61%",
      "numberKind": "percent",
      "actionTitle": "The nbn™ network supported students to be connected and engaged during COVID-19",
      "calloutText": "61% of nbn users were reliant on the nbn™ network for formal learning during COVID-19",
      "numberScale": null,
      "numberValue": 61,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de062-e408-7446-9d18-131a6e8cb211",
      "evidence": "Title positions nbn supporting students through COVID",
      "confidence": 85
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de062-e432-7219-8634-3d85fc02ce1e",
      "evidence": "61%, 29% stats with photo of child learning at computer",
      "confidence": 70
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de062-e45f-733b-ad07-6ab10682fcda",
      "evidence": "Photo and narrative evoke parental relief",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 27,
      "from": 11,
      "beatId": "019de062-dab4-7488-8c58-f756f18c884b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Two pillars: essentials chapter (p11-20) and enrichment chapter (p21-27)",
      "position": 2,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 27,
      "from": 11,
      "beatId": "019de062-dc0d-74e5-bb7b-d88a153e51cb",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Detailed essentials + enrichment evidence with case studies",
      "position": 4,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 12,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de062-dc95-72d1-8c30-32d7a01bad01",
      "evidence": "Big picture (68% essentials, p12) -> remote work case (p13-14) -> learning case (p15-16) -> savings (p17-18) -> telehealth case (p19-20)",
      "position": 2,
      "objective": "Zoom into how nbn powers essential tasks",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 80,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}