{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 965, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 89, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/89", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-89", "loopMatches": [ { "to": 89, "from": 80, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "019de7e0-c896-715c-8d85-c3812b924f03", "evidence": "p.81 establishes the why; pp.82-88 the how/what scale + adoption + tools.", "position": 10, "objective": "Why gaming matters: motherlode of innovation + learning", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 60, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 90, "slideType": "other", "function": "present_framework", "notes": "Uses a gaming metaphor to explain iterative learning.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/90", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-90", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 91, "slideType": "other", "function": "present_framework", "notes": "The slide uses the Flow State model (Csikszentmihalyi) to explain dynamic difficulty adjustment in gaming.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/91", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-91", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 92, "slideType": "other", "function": "present_framework", "notes": "Uses a binary comparison to frame the concept of problem-solving types.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/92", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-92", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 93, "slideType": "other", "function": "illustrate_case", "notes": "Uses pop culture references (Zelda and Starcraft) to illustrate business concepts.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/93", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-93", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 94, "slideType": "other", "function": "illustrate_case", "notes": "Uses pop culture references to explain project management concepts.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/94", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-94", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 95, "slideType": "client_example", "function": "illustrate_case", "notes": "Part of the Kleiner Perkins Internet Trends 2017 deck.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/95", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-95", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 96, "slideType": "other", "function": "present_framework", "notes": "Uses video game analogies to define competitive dynamics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/96", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-96", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 97, "slideType": "other", "function": "illustrate_case", "notes": "This slide uses pop culture examples to illustrate the concept of finding hidden features or 'hacks' to improve outcomes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/97", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-97", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 98, "slideType": "other", "function": "present_framework", "notes": "Uses a quote from Salen & Zimmerman to frame the concept of structured play.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/98", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-98", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 99, "slideType": "data_table", "function": "analyze_data", "notes": "The chart includes a trend line and highlights key multiplayer franchises.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/99", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-99", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 100, "slideType": "industry_trends", "function": "analyze_data", "notes": "Part of the Kleiner Perkins Internet Trends 2017 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/100", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-100", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 101, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart shows a dual-axis representation of fantasy sports players (bars) and percentage of the US population (line).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/101", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-101", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 102, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide uses a visual analogy between gaming stats and business KPIs to explain the concept of 'self-optimizing' systems.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/102", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-102", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 103, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/103", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-103", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 104, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/104", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-104", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 105, "slideType": "comparison_table", "function": "cite_precedent", "notes": "Uses a historical analogy to frame modern digital reputation systems.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/105", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-105", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 106, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide uses a comparison frame to link historical gaming achievements to current internet social interactions.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/106", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-106", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 107, "slideType": "comparison_table", "function": "compare_options", "notes": "Uses a visual comparison layout to link historical gaming roots to current digital trends.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/107", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-107", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 108, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide uses a visual comparison to show how gamification principles have evolved from early educational games to modern mobile apps.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/108", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-108", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 109, "slideType": "comparison_table", "function": "cite_precedent", "notes": "Uses an analogy to connect historical gaming tech to modern automotive tech.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/109", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-109", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 110, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide uses a visual comparison to establish the historical precedent of secondary markets in gaming.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/110", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-110", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 111, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide uses a chronological comparison to illustrate how gaming-originated messaging platforms have scaled to become mainstream internet tools.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/111", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-111", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 112, "slideType": "comparison_table", "function": "compare_options", "notes": "The slide uses a visual comparison to establish a historical precedent for modern broadcast techniques.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/112", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-112", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 113, "slideType": "industry_trends", "function": "establish_context", "notes": "Uses a before-after framing to illustrate the shift in GPU utility.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/113", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-113", "loopMatches": [ { "to": 113, "from": 89, "name": "Analogy", "slug": "08-analogy", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "matchId": "019de7e0-c913-70fc-9148-9af9f6625e7c", "evidence": "Each slide titled 'Deep Roots in Gaming' draws explicit gaming->internet analogy (pp.105-113).", "position": 11, "objective": "Map gaming mechanics to internet service design via analogy", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "confidence": 80, "description": "Explain the unfamiliar through a well-understood parallel domain" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 114, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/114", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-114", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 115, "slideType": "industry_trends", "function": "quantify_impact", "notes": "Data sourced from various earnings calls and global web index reports.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/115", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-115", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 116, "slideType": "industry_trends", "function": "analyze_data", "notes": "Includes a trend line overlaying the actual data points.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/116", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-116", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 117, "slideType": "quote_slide", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/117", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-117", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 118, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/118", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-118", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 119, "slideType": "thesis_headline", "function": "summarize", "notes": "This is a classic 'big idea' slide from the Kleiner Perkins Internet Trends report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/119", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-119", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 120, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/120", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-120", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 121, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/121", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-121", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 122, "slideType": "case_study", "function": "illustrate_case", "notes": "The slide uses a dual-axis chart to show the growth in both the number of teams using the system and the number of video sessions per team.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/122", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-122", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 123, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/123", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-123", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 124, "slideType": "case_study", "function": "illustrate_case", "notes": "The slide highlights key metrics for Peloton including subscriber count, retention, and monthly workout volume.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/124", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-124", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 125, "slideType": "testimonial", "function": "illustrate_case", "notes": "Uses a visual comparison between a FIFA video game screenshot and a real-life soccer match to support the quote.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/125", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-125", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 126, "slideType": "case_study", "function": "illustrate_case", "notes": "Features a tweet from Michy Batshuayi and a screenshot from the Football Manager game.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/126", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-126", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 127, "slideType": "data_table", "function": "analyze_data", "notes": "The table highlights correct predictions in green and incorrect predictions in red.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/127", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-127", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 128, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/128", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-128", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 129, "slideType": "client_example", "function": "illustrate_case", "notes": "Slide from Kleiner Perkins Internet Trends 2017 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/129", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-129", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 130, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/130", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-130", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 131, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/131", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-131", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 132, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/132", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-132", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 133, "slideType": "industry_trends", "function": "establish_context", "notes": "The chart uses an area plot to visualize the exponential growth of data in Zettabytes (ZB).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/133", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-133", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 134, "slideType": "industry_trends", "function": "illustrate_case", "notes": "The slide uses a trend line over a scatter plot to visualize Moore's Law-like growth in GPU hardware.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/134", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-134", "loopMatches": [ { "to": 134, "from": 114, "name": "Ripple Effect", "slug": "26-ripple-effect", "bestFor": "Change management, scaling initiatives, demonstrating broad value", "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420", "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.", "position": 12, "objective": "Gaming engagement ripples from entertainment to athlete/business performance", "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact", "confidence": 70, "description": "Show how impact spreads from individual to team to organization to market" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 135, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/135", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-135", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 136, "slideType": "market_landscape", "function": "present_framework", "notes": "The slide uses a structured table-like layout to map different platform types to developer and player activities.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/136", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-136", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 137, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data sourced from various industry reports and waybackmachine.org.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/137", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-137", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 138, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/138", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-138", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 139, "slideType": "timeline", "function": "establish_context", "notes": "The slide uses a two-row timeline structure to show the progression of eSports history.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/139", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-139", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 140, "slideType": "client_example", "function": "illustrate_case", "notes": "Part of Kleiner Perkins Internet Trends 2017 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/140", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-140", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 141, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data source: L.E.K. Sports Survey, Digital Engagement Part One: Sports and the 'Millennial Problem' (2/17).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/141", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-141", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 142, "slideType": "industry_trends", "function": "quantify_impact", "notes": "The chart uses a combination of bar (viewers) and line (growth rate) to illustrate the accelerating trend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/142", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-142", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 143, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays a significant upward trend in both unique and concurrent viewership over the 6-year period.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/143", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-143", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 144, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses stacked bars to represent total enthusiasts (MM) while labeling the percentage of the total audience for each age bracket.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/144", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-144", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 145, "slideType": "data_table", "function": "quantify_impact", "notes": "The chart illustrates the monetization model where fan engagement directly scales the prize pool.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/145", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-145", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 146, "slideType": "industry_trends", "function": "illustrate_case", "notes": "The slide uses a grid of cards to showcase specific examples of cross-industry collaboration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/146", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-146", "loopMatches": [], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 147, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/147", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-147", "loopMatches": [ { "to": 150, "from": 147, "name": "Precedent", "slug": "09-precedent", "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches", "matchId": "019de7e0-c95b-759a-9e06-0dc595b6dbf0", "evidence": "p.148 quotes 2007 Stanford prof; p.149 quotes Musk/Hoffman/Zuckerberg as proof.", "position": 13, "objective": "10-year-old Stanford prediction validated by today's tech founders", "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning", "confidence": 78, "description": "Use historical or external examples to validate your approach" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230", "docSlug": "9f887ebe7e9bc626", "documentTitle": "2017 Bond Cap Internet Trends 2017", "authorId": "BondCap", "authorName": "Mary Meeker", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 148, "slideType": "quote_slide", "function": "cite_precedent", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/148", "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-148", "loopMatches": [ { "to": 150, "from": 147, "name": "Precedent", "slug": "09-precedent", "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches", "matchId": "019de7e0-c95b-759a-9e06-0dc595b6dbf0", "evidence": "p.148 quotes 2007 Stanford prof; p.149 quotes Musk/Hoffman/Zuckerberg as proof.", "position": 13, "objective": "10-year-old Stanford prediction validated by today's tech founders", "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning", "confidence": 78, "description": "Use historical or external examples to validate your approach" } ], "arcBeatMatches": [ { "to": 333, "from": 4, "beatId": "019de7e0-c523-7666-bff1-a849bfac7344", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 178, "from": 80, "beatId": "019de7e0-c642-74fe-8295-9316bcd95785", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": null, "evidence": "Gaming + Media current realities and pain points.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }