{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 963,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 183,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/183",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-183",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 184,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/184",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-184",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 185,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses red circles to highlight the 2015/2016 data points for the disruptors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/185",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-185",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 186,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "Time-shifted growth curves comparing legacy internet leaders with newer entrants.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/186",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-186",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 187,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/187",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-187",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 188,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data as of 5/31/16. Includes both public and private companies.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/188",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-188",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 189,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/189",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-189",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 190,
      "slideType": "industry_trends",
      "function": "illustrate_case",
      "notes": "Part of KPCB Internet Trends 2016 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/190",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-190",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 191,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/191",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-191",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 192,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the correlation between public market peaks (dot-com bubble, 2015 peak) and financing volumes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/192",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-192",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 193,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "This slide serves as a philosophical anchor for valuation in the KPCB Internet Trends deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/193",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-193",
      "loopMatches": [
        {
          "to": 193,
          "from": 184,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7d7-e2d0-7279-b31b-54df6bba3560",
          "evidence": "p185 incumbent vs disruptor tables, p186 normalized growth curves, p188 top-20 leaderboard, p190 incumbent M&A surge.",
          "position": 12,
          "objective": "Stack public + private internet leader evidence to argue current generation growing faster than ever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 193,
          "from": 161,
          "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "China leadership data + public/private company financials.",
          "position": 4,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 194,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "KPCB branding present.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/194",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-194",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 195,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/195",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-195",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 196,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The chart uses a dual-axis approach to visualize the 'scissors' effect of rising demand and falling costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/196",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-196",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 197,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a hub-and-spoke visual metaphor to represent data aggregation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/197",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-197",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 198,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a vertical arrow to represent a progression of 'Sources of Leverage for Global Internet Growth'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/198",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-198",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 199,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a chronological wave-based framework to categorize software, security, and infrastructure components.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/199",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-199",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 200,
      "slideType": "quote_slide",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/200",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-200",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 201,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/201",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-201",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 202,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate the value proposition of the Looker platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/202",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-202",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 203,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate product evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/203",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-203",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 204,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate industry evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/204",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-204",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 205,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Slide from KPCB Internet Trends 2016 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/205",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-205",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 206,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate the shift from perimeter-based security to data-centric platform security.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/206",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-206",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 207,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/207",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-207",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 208,
      "slideType": "timeline",
      "function": "establish_context",
      "notes": "Part of KPCB Internet Trends 2016 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/208",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-208",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 209,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The 2014 bar includes a hatched section representing 1.2B records breached by a Russian CyberGang called CyberVor.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/209",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-209",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 210,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data sourced from Gigya and TRUSTe/National Cyber Security Alliance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/210",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-210",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 211,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data from Altimeter Group, 2015. n=2,062.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/211",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-211",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 212,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a side-by-side comparison to challenge the assumption that privacy is the primary driver of consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/212",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-212",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 213,
      "slideType": "quote_slide",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/213",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-213",
      "loopMatches": [
        {
          "to": 213,
          "from": 195,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019de7d7-e2f0-72bd-8d16-aa957dd60a44",
          "evidence": "p196 50% data CAGR trigger, pp 202-206 platform reactions, p207 'security concerns explode', pp 209-213 breach + privacy fallout.",
          "position": 13,
          "objective": "Trigger: data explosion -> first reaction (data as platform) -> next (security/privacy fear) -> impact (legal/societal tension)",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 72,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 213,
          "from": 194,
          "beatId": "019de7d7-dffb-769f-86ea-88c176a7885d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": null,
          "evidence": "Data-as-platform examples and privacy-debate implications close out.",
          "position": 5,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 214,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/214",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-214",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/X6th1HYGkKyrPPuVLmvyE8nfDsL8cQiww9b7Zfo103s/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85Zjg4N2ViZTdlOWJjNjI2L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/1",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/ZXjNNAlIx_4MGLBtElQXAoCMA4ays8771Pi5CnkO81Y/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85Zjg4N2ViZTdlOWJjNjI2L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/K3yFQnAQi3AKHiZAQ04uPyZNCqj5RlPp_D-0jqWmRZE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85Zjg4N2ViZTdlOWJjNjI2L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/OrARzmNEyfOo6oxAuD4pjkckuaDuhbU58NKkQfZm7FI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85Zjg4N2ViZTdlOWJjNjI2L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 2,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/2",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 3,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 4,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": "This is a standard acknowledgments slide at the end of a deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 5,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "This is a classic 'thesis' slide from the Kleiner Perkins Internet Trends report, setting the stage for the rest of the deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-5",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
          "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
          "position": 1,
          "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Slide from Kleiner Perkins Internet Trends 2017 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-6",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
          "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
          "position": 1,
          "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a dual-axis approach to show absolute user count (bars) and growth rate (line).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
          "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
          "position": 1,
          "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 8,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a combination of a stacked bar chart for volume and a line chart for growth percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
          "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
          "position": 1,
          "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 9,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a combination of bar (installed base) and line (growth rate) to show the trend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
          "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
          "position": 1,
          "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 10,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Part of the Kleiner Perkins Internet Trends 2017 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/10",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 5,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7e0-c708-7798-8add-aeb9f533f8cd",
          "evidence": "Action title equation 'solid user growth … slowing smartphone growth' resolved by combo charts pp.7-10.",
          "position": 1,
          "objective": "Reveal divergence: solid internet user growth vs slowing smartphone growth",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 11,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "This is a transition or thesis slide from the Kleiner Perkins Internet Trends 2017 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/11",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-11",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 12,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-12",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 13,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart illustrates the shift from desktop-dominated to mobile-inclusive advertising spend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-13",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        },
        {
          "to": 16,
          "from": 13,
          "name": "Funnel Analysis",
          "slug": "32-funnel-analysis",
          "bestFor": "Sales optimization, customer journey, process efficiency",
          "matchId": "019de7e0-c753-717d-a9c1-2fcb317c4f1d",
          "evidence": "Spend-vs-time gap (~$16B) and 85% growth share concentrate funnel-style.",
          "position": 3,
          "objective": "Show ad spend mix, gap to usage, and duopoly capture",
          "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
          "confidence": 70,
          "description": "Show progressive filtering through stages to identify where drop-off occurs"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 14,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Part of the Kleiner Perkins Internet Trends 2017 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/14",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-14",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        },
        {
          "to": 16,
          "from": 13,
          "name": "Funnel Analysis",
          "slug": "32-funnel-analysis",
          "bestFor": "Sales optimization, customer journey, process efficiency",
          "matchId": "019de7e0-c753-717d-a9c1-2fcb317c4f1d",
          "evidence": "Spend-vs-time gap (~$16B) and 85% growth share concentrate funnel-style.",
          "position": 3,
          "objective": "Show ad spend mix, gap to usage, and duopoly capture",
          "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
          "confidence": 70,
          "description": "Show progressive filtering through stages to identify where drop-off occurs"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart illustrates the historical growth of internet advertising spend relative to the more stable growth of TV advertising spend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/15",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        },
        {
          "to": 16,
          "from": 13,
          "name": "Funnel Analysis",
          "slug": "32-funnel-analysis",
          "bestFor": "Sales optimization, customer journey, process efficiency",
          "matchId": "019de7e0-c753-717d-a9c1-2fcb317c4f1d",
          "evidence": "Spend-vs-time gap (~$16B) and 85% growth share concentrate funnel-style.",
          "position": 3,
          "objective": "Show ad spend mix, gap to usage, and duopoly capture",
          "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
          "confidence": 70,
          "description": "Show progressive filtering through stages to identify where drop-off occurs"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart uses year-over-year growth percentages to illustrate market dominance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/16",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-16",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        },
        {
          "to": 16,
          "from": 13,
          "name": "Funnel Analysis",
          "slug": "32-funnel-analysis",
          "bestFor": "Sales optimization, customer journey, process efficiency",
          "matchId": "019de7e0-c753-717d-a9c1-2fcb317c4f1d",
          "evidence": "Spend-vs-time gap (~$16B) and 85% growth share concentrate funnel-style.",
          "position": 3,
          "objective": "Show ad spend mix, gap to usage, and duopoly capture",
          "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
          "confidence": 70,
          "description": "Show progressive filtering through stages to identify where drop-off occurs"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 17,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "This is a minimalist slide from the Kleiner Perkins Internet Trends 2017 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/17",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 18,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Source: SimplyMeasured State of Social Marketing Annual Report (6/16). Based on a survey of social media advertisers, n=350.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data from PageFair 2015, 2017 reports.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 11,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7e0-c72e-712a-ac4d-d9f9f8056e31",
          "evidence": "Each chart (pp.13-19) chains to a deeper so-what; ad-blocking risk closes the cascade.",
          "position": 2,
          "objective": "Online advertising = increasingly measurable + actionable",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019de7e0-c5b5-760d-8e71-19f9f0d05a38",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Current state of internet user growth and ad spend baselines.",
          "position": 1,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 20,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "This slide uses a simple equation format to define the drivers of ad platform success.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-20",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 21,
      "slideType": "kpi_dashboard",
      "function": "present_solution",
      "notes": "Screenshots of ad platform interfaces.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-21",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 22,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Merkle Digital Marketing Report. Image source: Search Engine Land.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-22",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 23,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Data from Kleiner Perkins Internet Trends 2017 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-23",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "Data source: Survata (4/17), Messenger Image: Facebook Blog (9/16). Based on survey of USA internet users, n=1,500 (3/17).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-24",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 25,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Part of Kleiner Perkins Internet Trends 2017 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-25",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 26,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "Part of the Kleiner Perkins Internet Trends 2017 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-26",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: MillwardBrown AdReaction Video Creative in a Digital World (5/16). Survey of 10,739 people across 8 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-27",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
      "docSlug": "9f887ebe7e9bc626",
      "documentTitle": "2017 Bond Cap Internet Trends 2017",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 28,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The chart shows a clear positive correlation between the number of dynamic creative variations and the conversion rate.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-28",
      "loopMatches": [
        {
          "to": 30,
          "from": 20,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de7e0-c77a-70e8-9a3d-9b8728288390",
          "evidence": "Platform deep-dives Google PLA, Pinterest, Facebook, Snap, Uber/Foursquare with action-title attribution.",
          "position": 4,
          "objective": "Zoom into platform-specific ad innovations driving measurability",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 333,
          "from": 4,
          "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 79,
          "from": 20,
          "beatId": "019de7e0-c5da-7518-93e0-1ceaca4d4855",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": null,
          "evidence": "Emerging ad platforms + DTC retailers showing new paradigm.",
          "position": 2,
          "confidence": 50,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}