{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 961,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 63,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a timeline-like structure to show the progression of Amazon's private label expansion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/63",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-63",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 64,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a process-flow style layout to show the blurring lines between traditional retail roles.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/64",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-64",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 65,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "KPCB Internet Trends 2016 slide 64.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/65",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-65",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 66,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide uses a three-column layout to show product hardware, social proof via Nextdoor, and geographic network expansion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/66",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-66",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 67,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/67",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-67",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 68,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Part of KPCB Internet Trends 2016 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/68",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-68",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 69,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide uses a process-flow structure to explain the business model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/69",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-69",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 70,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "Includes two small line charts showing probability of success by age and sizing, and one scatter plot showing correlation between predicted and actual purchase rates.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/70",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-70",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 71,
      "slideType": "industry_trends",
      "function": "illustrate_case",
      "notes": "The chart illustrates the acceleration of growth for modern e-commerce companies compared to legacy retail brands.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/71",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-71",
      "loopMatches": [
        {
          "to": 71,
          "from": 50,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
          "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
          "position": 5,
          "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 72,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/72",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-72",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 73,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/73",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-73",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 74,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses brand logos as data points to visualize the competitive landscape of social networks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/74",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-74",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 75,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide highlights the shift from text-based communication in Millennials to image-based communication in Gen Z.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/75",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-75",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 76,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/76",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-76",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 77,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses a timeline-based framework to illustrate the shift in audience engagement and timing.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/77",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-77",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 78,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/78",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-78",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 79,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "KPCB Internet Trends 2016 slide 78.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/79",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-79",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 80,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/80",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-80",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 81,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a chronological progression to show the expansion of the platform's content ecosystem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/81",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-81",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 82,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/82",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-82",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 83,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/83",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-83",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 84,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "Part of KPCB Internet Trends 2016 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/84",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-84",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 85,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/85",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-85",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 86,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide highlights the power of viral UGC on Facebook Live, specifically noting the impact on Kohl's brand and app performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/86",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-86",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 87,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/87",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-87",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 88,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/88",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-88",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 89,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a series of screenshots with annotations to explain the features of a hypothetical integrated sports viewing experience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/89",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-89",
      "loopMatches": [
        {
          "to": 89,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e1c6-73b0-8fd5-4ff03a42076e",
          "evidence": "Live->On-Demand->Semi-Live->Real-Live diagram (pp 76-77) frames before/after; case studies on Snapchat, FB Live.",
          "position": 6,
          "objective": "Map the before/after of video consumption from linear TV to live/social/UGC",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 90,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/90",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-90",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 91,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks the rapid growth of photo sharing, specifically segmenting Facebook-owned properties in 2015.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/91",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-91",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 92,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/92",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-92",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 93,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data from KPCB Internet Trends 2016 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/93",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-93",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 94,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The slide uses a red dashed box to draw attention to the growth of OfferUp.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/94",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-94",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 95,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "KPCB Internet Trends 2016 slide 94.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/95",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-95",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 96,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The chart highlights the launch of the Houzz Marketplace in 10/14 and the subsequent growth in products available.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/96",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-96",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 97,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Slide from KPCB Internet Trends 2016 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/97",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-97",
      "loopMatches": [
        {
          "to": 97,
          "from": 91,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7d7-e1e5-72e2-bdd4-d377842d1c46",
          "evidence": "p91 photos shared exploding -> pp93-94 Pinterest/OfferUp shopping use -> pp95-97 Houzz monetization.",
          "position": 7,
          "objective": "From rising image-share data to insight that image platforms drive commerce",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 98,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/98",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-98",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 99,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/99",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-99",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 100,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the rapid adoption of messaging apps compared to traditional social networks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/100",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-100",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 101,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/101",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-101",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 102,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a grid layout to present a chronological progression of messaging features.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/102",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-102",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 103,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/103",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-103",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 104,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The table uses checkmarks and specific dates to indicate the rollout of various features across three major Asian messaging platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/104",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-104",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 105,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses screenshots of chat interfaces to demonstrate the 'magic of the thread' concept.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/105",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-105",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 106,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide compares three major messaging platforms across six functional categories: Business/Official Accounts, Engagement, Payments, B2C Chat for SMEs, Advertising, and Partnerships.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/106",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-106",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 107,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide illustrates a specific regional behavior (conversational commerce) using a sequence of mobile screenshots.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/107",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-107",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 108,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Global Contact Center Benchmarking Report, Dimension Data, 2015.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/108",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-108",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 109,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": "This is a high-level conceptual slide from the KPCB Internet Trends 2016 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/109",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-109",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 110,
      "slideType": "data_table",
      "function": "summarize",
      "notes": "Part of KPCB Internet Trends 2016 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/110",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-110",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 111,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/111",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-111",
      "loopMatches": [
        {
          "to": 111,
          "from": 99,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7d7-e20e-7730-839d-468e03deb0a9",
          "evidence": "p101 'simple -> expressive', p103 'social -> business', tables on Asia super-apps (104,106), home-screen replacement (111).",
          "position": 8,
          "objective": "Show messaging evolving from simple chat (before) to expressive, business-grade super-apps (after)",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 112,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/112",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-112",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 113,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/113",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-113",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 114,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/114",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-114",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 115,
      "slideType": "timeline",
      "function": "establish_context",
      "notes": "The slide uses a grid-based layout to present a historical progression of interface technologies.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/115",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-115",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 116,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/116",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-116",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 117,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/117",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-117",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 118,
      "slideType": "quote_slide",
      "function": "summarize",
      "notes": "The slide uses a quote to establish a technical thesis about product-market fit for voice interfaces.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/118",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-118",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 119,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a logarithmic scale for the y-axis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/119",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-119",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 120,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the rapid technological advancement in speech recognition across three major industry players.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/120",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-120",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 121,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "This is a transition or thesis slide from the KPCB Internet Trends 2016 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/121",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-121",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
      "docSlug": "d104e9de9f1d5dd1",
      "documentTitle": "2016 Bond Cap Internet Trends 2016",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 122,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Thrive Analytics, 'Local Search Reports' 2013-2015.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/122",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-122",
      "loopMatches": [
        {
          "to": 134,
          "from": 113,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019de7d7-e22d-74be-b2d8-6f4dcc8e253a",
          "evidence": "p114-115 historical context, p116 'Why Now?' header, p118-120 99% accuracy threshold trigger, pp 122-134 adoption window.",
          "position": 9,
          "objective": "Argue voice as a new computing paradigm - context, accuracy trigger, opportunity window",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 82,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 160,
          "from": 42,
          "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 213,
          "from": 42,
          "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}