{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 957,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 20,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 5,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "ba691daf-e919-477d-8631-40d1eebe3dac",
          "evidence": "The report's use of data and statistics to support the trends",
          "position": 0,
          "objective": "To understand the current state of internet trends",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 5,
          "beatId": "524938fe-4e6a-4bbe-86b1-803fa69713b6",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Complication",
          "beatSlug": "complication",
          "evidence": "The discussion of internet trends and challenges",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 21,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-21",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 22,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide highlights the implementation of direct purchase buttons on Twitter, Facebook, and Google mobile interfaces.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-22",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 23,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-23",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 24,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a before-after framing to highlight the shift in video consumption habits.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-24",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 25,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Part of the KPCB Internet Trends report series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-25",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 26,
      "slideType": "client_example",
      "function": "quantify_impact",
      "notes": "The slide uses a visual example of a Snapchat ad for the movie 'Ouija' to demonstrate the format.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-26",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 27,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "This is a classic slide from Mary Meeker's Internet Trends report, illustrating the progression of mobile content and the inevitable shift toward social/mobile commerce.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-27",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 28,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-28",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 29,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": "The word 'Enterprise' is circled in red, suggesting a focus on the shift away from traditional enterprise computing models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/29",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-29",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 30,
      "slideType": "quote_slide",
      "function": "illustrate_case",
      "notes": "The slide uses a social media post as a testimonial/authority citation to support a strategic thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/30",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-30",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 31,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": "This slide serves as a conceptual transition or framing device.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/31",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-31",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 32,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight the evolution of communication tools.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/32",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-32",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 33,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Uses a 'Then vs Now' framing to highlight product disruption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-33",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 34,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight the value proposition of Stripe's API-first approach.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/34",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-34",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 35,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "Uses a 'Before/After' framing to demonstrate the value proposition of the Domo platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-35",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 36,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight the shift from manual to digital processes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-36",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 37,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a before-after-framing structure to contrast legacy vs modern communication stacks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-37",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 38,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate the shift in business models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-38",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 39,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to contrast legacy and modern service models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-39",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 40,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to illustrate digital transformation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-40",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "20c3eb9e-708b-4244-9820-fce648097570",
          "evidence": "The discussion of mobile and data-driven innovation",
          "position": 1,
          "objective": "To understand the impact of mobile and data on innovation",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "0826dcb3-27b4-43b0-8c2d-0962e522235d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Development",
          "beatSlug": "development",
          "evidence": "The presentation of various client examples and case studies",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 41,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight the transition from legacy tools to modern SaaS solutions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 42,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight product evolution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-42",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 43,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight the shift from manual to digital processes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 44,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'Then vs Now' framing to highlight digital transformation in HR.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 45,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "Uses a 'Then vs Now' framing to highlight product value proposition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 46,
      "slideType": "ceo_quote",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 47,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 48,
      "slideType": "data_table",
      "function": "summarize",
      "notes": "Data source: Quetta, Q1:15. The slide uses two side-by-side ranked lists to illustrate the prevalence of messaging apps in both usage and session frequency.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/48",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 49,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a 'X yet Y' structure to highlight the dual benefits of mobile messaging.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/49",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-49",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 50,
      "slideType": "market_landscape",
      "function": "summarize",
      "notes": "The slide uses a grid layout to compare key metrics (MAU, DAU, messages sent, revenue) for WhatsApp, WeChat, Facebook Messenger, LINE, Snapchat, and KakaoTalk.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/50",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-50",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 51,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/51",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-51",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 52,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/52",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-52",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 53,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses visual evidence (screenshots of phone home screens) to demonstrate the lack of a single dominant messaging platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/53",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-53",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 54,
      "slideType": "industry_trends",
      "function": "present_solution",
      "notes": "The slide uses a series of three mobile screenshots to demonstrate a hypothetical user journey of purchasing and tracking an item via a messaging app.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/54",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-54",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 55,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Uses screenshots of mobile notification interfaces and smartwatches to demonstrate the trend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/55",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-55",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 56,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The table highlights that the majority of mobile users in these high-growth markets are not yet on smartphones, suggesting a path for internet onboarding via messaging platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/56",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-56",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 57,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/57",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-57",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 58,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/58",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-58",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 59,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses an indexed scale (1x) to compare growth rates of two specific content categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/59",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-59",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 60,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "Slide from a KPCB Internet Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/60",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-60",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The use of data and statistics to support the trends and challenges",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 61,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/61",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-61",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 62,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "The slide uses a central screenshot of the Twitch interface to anchor various growth metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/62",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-62",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 63,
      "slideType": "market_landscape",
      "function": "quantify_impact",
      "notes": "The slide uses a grid of album art to visually represent the diversity and volume of content on the platform.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/63",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-63",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 64,
      "slideType": "kpi_dashboard",
      "function": "quantify_impact",
      "notes": "Slide 63 from a KPCB Internet Trends deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/64",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-64",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 65,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses screenshots of the Airbnb mobile and desktop interfaces to illustrate the user review experience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/65",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-65",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 66,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a hub-and-spoke diagram to categorize news types, with timeline charts showing the time difference between Dataminr alerts and major news reporting.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/66",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-66",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 67,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/67",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-67",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 68,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/68",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-68",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 69,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data from KPCB Internet Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/69",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-69",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 70,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Zogby Analytics. Survey of 1,019 millennials aged 18-34.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/70",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-70",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 71,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Source: Zogby Analytics. Survey of 1,019 millennials (18-34) conducted May 30-June 6, 2014.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/71",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-71",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 72,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/72",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-72",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 73,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/73",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-73",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 74,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Pew Research Center, 4/15.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/74",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-74",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 75,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a grid layout to compare service speed across different sectors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/75",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-75",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 76,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/76",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-76",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 77,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a clear tabular format to compare spending across two years.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/77",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-77",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 78,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/78",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-78",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "docSlug": "c07336c663465069",
      "documentTitle": "2015 Bond Cap Internet Trends 2015",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 79,
      "slideType": "market_landscape",
      "function": "size_opportunity",
      "notes": "The slide uses a three-column layout to map spending categories to specific digital platforms (Airbnb, Uber, Instacart).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/79",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-79",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 61,
          "beatId": "e25e5b5a-09a6-49f8-ab69-bb9afc158472",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "The discussion of emerging trends and their impact",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}