{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 954,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 5,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-5",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 6,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-6",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 7,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The chart uses a combination of bar (shipments) and line (penetration) to illustrate market growth and maturity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-7",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 8,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses red circles to highlight the point where tablet shipments surpassed desktop and notebook shipments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-8",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 9,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a red box to draw attention to the 'Tablet' category, emphasizing its lower current penetration compared to other devices.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-9",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 10,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a grouped bar format to compare two time periods across seven geographic categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/10",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-10",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 11,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart uses red dashed boxes to visually group iOS and Android as 'Made in USA' OSs, showing their growth from a small slice in 2005 to nearly the entire market in 2013.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/11",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-11",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 12,
      "slideType": "industry_trends",
      "function": "illustrate_case",
      "notes": "The chart uses a logarithmic scale to visualize exponential growth across different computing eras.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-12",
      "loopMatches": [
        {
          "to": 12,
          "from": 5,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8600-75d9-9c3d-9792066000bf",
          "evidence": "p.5-12 string smartphone, tablet, OS-share, computing-cycle bubbles into one pattern",
          "position": 1,
          "objective": "Stack growth-curve evidence to land 'mobile/tablet/smartphone era is huge'",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 4,
          "beatId": "019de7cf-83f7-71a4-b9c4-9235f2c834c3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": null,
          "evidence": "p.4-12 establish high-level user/usage growth, smartphone/tablet penetration",
          "position": 1,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 13,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 14,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "KPCB slide from 2013 Internet Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/14",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-14",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7cf-8629-756a-991d-3378849ded0e",
          "evidence": "p.14 ad spend → p.15 ARPU gap → p.16 explicit '~$30B+ Opportunity in USA' callout → p.17 app vs ad split",
          "position": 2,
          "objective": "Drive ad data to a $30B+ mobile-ad opportunity recommendation",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 78,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 15,
      "slideType": "data_table",
      "function": "compare_peers",
      "notes": "The slide highlights the significant ARPU gap between Google, Facebook, and Twitter, while showing Facebook's rapid growth in mobile penetration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/15",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-15",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7cf-8629-756a-991d-3378849ded0e",
          "evidence": "p.14 ad spend → p.15 ARPU gap → p.16 explicit '~$30B+ Opportunity in USA' callout → p.17 app vs ad split",
          "position": 2,
          "objective": "Drive ad data to a $30B+ mobile-ad opportunity recommendation",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 78,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 16,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Uses a gap analysis approach to identify market opportunity by comparing consumption share to spend share.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/16",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-16",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7cf-8629-756a-991d-3378849ded0e",
          "evidence": "p.14 ad spend → p.15 ARPU gap → p.16 explicit '~$30B+ Opportunity in USA' callout → p.17 app vs ad split",
          "position": 2,
          "objective": "Drive ad data to a $30B+ mobile-ad opportunity recommendation",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 78,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart shows a clear trend of mobile app revenue (green) significantly outpacing mobile advertising revenue (orange) over the 6-year period.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/17",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-17",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de7cf-8629-756a-991d-3378849ded0e",
          "evidence": "p.14 ad spend → p.15 ARPU gap → p.16 explicit '~$30B+ Opportunity in USA' callout → p.17 app vs ad split",
          "position": 2,
          "objective": "Drive ad data to a $30B+ mobile-ad opportunity recommendation",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 78,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 18,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 20,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 21,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-21",
      "loopMatches": [
        {
          "to": 24,
          "from": 21,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019de7cf-8652-77fa-99a8-e8b7a83ceb8d",
          "evidence": "p.21 raises 'Valuation Excess?', p.22-24 prove IPO/VC/S&P-share are far below 2000 peak",
          "position": 3,
          "objective": "Counter the 'tech bubble' belief with data",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 22,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Includes a secondary overlay of the NASDAQ index performance to contextualize market peaks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-22",
      "loopMatches": [
        {
          "to": 24,
          "from": 21,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019de7cf-8652-77fa-99a8-e8b7a83ceb8d",
          "evidence": "p.21 raises 'Valuation Excess?', p.22-24 prove IPO/VC/S&P-share are far below 2000 peak",
          "position": 3,
          "objective": "Counter the 'tech bubble' belief with data",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 23,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide highlights the peak in 2000 and the subsequent decline in venture activity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-23",
      "loopMatches": [
        {
          "to": 24,
          "from": 21,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019de7cf-8652-77fa-99a8-e8b7a83ceb8d",
          "evidence": "p.21 raises 'Valuation Excess?', p.22-24 prove IPO/VC/S&P-share are far below 2000 peak",
          "position": 3,
          "objective": "Counter the 'tech bubble' belief with data",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 24,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart includes a trend line and a specific callout for the March 2000 peak.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-24",
      "loopMatches": [
        {
          "to": 24,
          "from": 21,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019de7cf-8652-77fa-99a8-e8b7a83ceb8d",
          "evidence": "p.21 raises 'Valuation Excess?', p.22-24 prove IPO/VC/S&P-share are far below 2000 peak",
          "position": 3,
          "objective": "Counter the 'tech bubble' belief with data",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 82,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 25,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 26,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a structured list to present a negative diagnosis of the US education sector.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-26",
      "loopMatches": [
        {
          "to": 29,
          "from": 26,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86cc-7478-89f3-19e320ff0668",
          "evidence": "p.26 'Education Realities/Facts' (pain) → p.27-29 'Reasons for Optimism / Green Shoots / Global'",
          "position": 4,
          "objective": "Show education at inflection: today's pain vs digital green shoots",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 27,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-27",
      "loopMatches": [
        {
          "to": 29,
          "from": 26,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86cc-7478-89f3-19e320ff0668",
          "evidence": "p.26 'Education Realities/Facts' (pain) → p.27-29 'Reasons for Optimism / Green Shoots / Global'",
          "position": 4,
          "objective": "Show education at inflection: today's pain vs digital green shoots",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 28,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-28",
      "loopMatches": [
        {
          "to": 29,
          "from": 26,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86cc-7478-89f3-19e320ff0668",
          "evidence": "p.26 'Education Realities/Facts' (pain) → p.27-29 'Reasons for Optimism / Green Shoots / Global'",
          "position": 4,
          "objective": "Show education at inflection: today's pain vs digital green shoots",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 29,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/29",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-29",
      "loopMatches": [
        {
          "to": 29,
          "from": 26,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86cc-7478-89f3-19e320ff0668",
          "evidence": "p.26 'Education Realities/Facts' (pain) → p.27-29 'Reasons for Optimism / Green Shoots / Global'",
          "position": 4,
          "objective": "Show education at inflection: today's pain vs digital green shoots",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 30,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/30",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 31,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a bulleted list to present a series of quantitative facts about the US healthcare landscape.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/31",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-31",
      "loopMatches": [
        {
          "to": 33,
          "from": 31,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86f4-74bd-b02a-6884f8484dc3",
          "evidence": "p.31 healthcare facts/cost → p.32 reasons for optimism → p.33 green-shoots data",
          "position": 5,
          "objective": "Same current/desired-state pattern for healthcare",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 32,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/32",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-32",
      "loopMatches": [
        {
          "to": 33,
          "from": 31,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86f4-74bd-b02a-6884f8484dc3",
          "evidence": "p.31 healthcare facts/cost → p.32 reasons for optimism → p.33 green-shoots data",
          "position": 5,
          "objective": "Same current/desired-state pattern for healthcare",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 33,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-33",
      "loopMatches": [
        {
          "to": 33,
          "from": 31,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de7cf-86f4-74bd-b02a-6884f8484dc3",
          "evidence": "p.31 healthcare facts/cost → p.32 reasons for optimism → p.33 green-shoots data",
          "position": 5,
          "objective": "Same current/desired-state pattern for healthcare",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 13,
          "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": null,
          "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
          "position": 2,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 34,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/34",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 35,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-35",
      "loopMatches": [
        {
          "to": 39,
          "from": 35,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8771-7423-86f3-e9eb26cfdaf7",
          "evidence": "Sacks tweet 'phone book over friend graph' (p.36) → OTT scale (p.37) → 'edges > nodes' 2x2 (p.38)",
          "position": 6,
          "objective": "Show messaging pivot from broadcast friend-graph to high-frequency phone-book",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 70,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 36,
      "slideType": "quote_slide",
      "function": "cite_precedent",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-36",
      "loopMatches": [
        {
          "to": 39,
          "from": 35,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8771-7423-86f3-e9eb26cfdaf7",
          "evidence": "Sacks tweet 'phone book over friend graph' (p.36) → OTT scale (p.37) → 'edges > nodes' 2x2 (p.38)",
          "position": 6,
          "objective": "Show messaging pivot from broadcast friend-graph to high-frequency phone-book",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 70,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 37,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "Slide from KPCB Internet Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-37",
      "loopMatches": [
        {
          "to": 39,
          "from": 35,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8771-7423-86f3-e9eb26cfdaf7",
          "evidence": "Sacks tweet 'phone book over friend graph' (p.36) → OTT scale (p.37) → 'edges > nodes' 2x2 (p.38)",
          "position": 6,
          "objective": "Show messaging pivot from broadcast friend-graph to high-frequency phone-book",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 70,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 38,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The chart illustrates a shift from broad, low-frequency broadcasting (Facebook) to narrow, high-frequency interaction (WhatsApp, Snapchat, WeChat).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-38",
      "loopMatches": [
        {
          "to": 39,
          "from": 35,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8771-7423-86f3-e9eb26cfdaf7",
          "evidence": "Sacks tweet 'phone book over friend graph' (p.36) → OTT scale (p.37) → 'edges > nodes' 2x2 (p.38)",
          "position": 6,
          "objective": "Show messaging pivot from broadcast friend-graph to high-frequency phone-book",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 70,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 39,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a vertical dashed line to segment the timeline into 'Desktop Only' and 'Multi-Platform' eras.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-39",
      "loopMatches": [
        {
          "to": 39,
          "from": 35,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8771-7423-86f3-e9eb26cfdaf7",
          "evidence": "Sacks tweet 'phone book over friend graph' (p.36) → OTT scale (p.37) → 'edges > nodes' 2x2 (p.38)",
          "position": 6,
          "objective": "Show messaging pivot from broadcast friend-graph to high-frequency phone-book",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 70,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 40,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-40",
      "loopMatches": [
        {
          "to": 42,
          "from": 40,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8799-74ab-9962-602bed662f6b",
          "evidence": "p.41 'Internet Unbundling - there's an app for that', p.42 'Rise of Invisible App'",
          "position": 7,
          "objective": "Show app pivot from monolithic to unbundled / invisible apps",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 72,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 41,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "This slide illustrates the 'unbundling' trend in mobile software, moving from monolithic platforms to specialized apps.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-41",
      "loopMatches": [
        {
          "to": 42,
          "from": 40,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8799-74ab-9962-602bed662f6b",
          "evidence": "p.41 'Internet Unbundling - there's an app for that', p.42 'Rise of Invisible App'",
          "position": 7,
          "objective": "Show app pivot from monolithic to unbundled / invisible apps",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 72,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 42,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Uses a quote from Matthew Panzarino to define the 'invisible app' trend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-42",
      "loopMatches": [
        {
          "to": 42,
          "from": 40,
          "name": "Pivot",
          "slug": "17-pivot",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "matchId": "019de7cf-8799-74ab-9962-602bed662f6b",
          "evidence": "p.41 'Internet Unbundling - there's an app for that', p.42 'Rise of Invisible App'",
          "position": 7,
          "objective": "Show app pivot from monolithic to unbundled / invisible apps",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "confidence": 72,
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 43,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 44,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 45,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "Data source: NewsWhip - Spike, 4/14.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 46,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "KPCB slide deck example.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 47,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-47",
      "loopMatches": [
        {
          "to": 51,
          "from": 47,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7cf-87c0-70a0-a058-9700fb3a36a2",
          "evidence": "Bars→Tinder, hotels→Airbnb, grocery→Instacart, CDs→streaming each old/new pair",
          "position": 8,
          "objective": "Walk through old-way vs new-way for daily activities",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 48,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/48",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-48",
      "loopMatches": [
        {
          "to": 51,
          "from": 47,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7cf-87c0-70a0-a058-9700fb3a36a2",
          "evidence": "Bars→Tinder, hotels→Airbnb, grocery→Instacart, CDs→streaming each old/new pair",
          "position": 8,
          "objective": "Walk through old-way vs new-way for daily activities",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 49,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a comparative table structure to highlight the leverage ratios of three different marketplace platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/49",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-49",
      "loopMatches": [
        {
          "to": 51,
          "from": 47,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7cf-87c0-70a0-a058-9700fb3a36a2",
          "evidence": "Bars→Tinder, hotels→Airbnb, grocery→Instacart, CDs→streaming each old/new pair",
          "position": 8,
          "objective": "Walk through old-way vs new-way for daily activities",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 50,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Uses a contrast between traditional brick-and-mortar (Piggly Wiggly) and modern delivery models (Instacart, Amazon Fresh).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/50",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-50",
      "loopMatches": [
        {
          "to": 51,
          "from": 47,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7cf-87c0-70a0-a058-9700fb3a36a2",
          "evidence": "Bars→Tinder, hotels→Airbnb, grocery→Instacart, CDs→streaming each old/new pair",
          "position": 8,
          "objective": "Walk through old-way vs new-way for daily activities",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 51,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the shift from ownership-based sales to streaming consumption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/51",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-51",
      "loopMatches": [
        {
          "to": 51,
          "from": 47,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019de7cf-87c0-70a0-a058-9700fb3a36a2",
          "evidence": "Bars→Tinder, hotels→Airbnb, grocery→Instacart, CDs→streaming each old/new pair",
          "position": 8,
          "objective": "Walk through old-way vs new-way for daily activities",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 78,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 52,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/52",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-52",
      "loopMatches": [
        {
          "to": 54,
          "from": 52,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7cf-87e6-75bb-ae15-f8ccddc3f8d7",
          "evidence": "Coin-vs-app visual (p.53) → Bitcoin wallet 8x growth chart (p.54)",
          "position": 9,
          "objective": "Reveal cryptocurrency surge as proof of money re-imagination",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 65,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 53,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a contrast-pairs framework to illustrate the shift from physical coins to digital apps.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/53",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-53",
      "loopMatches": [
        {
          "to": 54,
          "from": 52,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7cf-87e6-75bb-ae15-f8ccddc3f8d7",
          "evidence": "Coin-vs-app visual (p.53) → Bitcoin wallet 8x growth chart (p.54)",
          "position": 9,
          "objective": "Reveal cryptocurrency surge as proof of money re-imagination",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 65,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 54,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The chart illustrates the exponential adoption curve of Bitcoin wallets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/54",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-54",
      "loopMatches": [
        {
          "to": 54,
          "from": 52,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de7cf-87e6-75bb-ae15-f8ccddc3f8d7",
          "evidence": "Coin-vs-app visual (p.53) → Bitcoin wallet 8x growth chart (p.54)",
          "position": 9,
          "objective": "Reveal cryptocurrency surge as proof of money re-imagination",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 65,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 55,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/55",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-55",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 56,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "This is a classic KPCB slide defining a strategic framework for internet business models.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/56",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-56",
      "loopMatches": [
        {
          "to": 58,
          "from": 56,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019de7cf-880b-7367-9e38-6a72cf25166e",
          "evidence": "p.56 defines Trifecta (why/how), p.57-58 Houzz metrics validate the framework (the what)",
          "position": 10,
          "objective": "Define Internet Trifecta belief, then show Houzz as proof",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 57,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart illustrates the 'Internet Trifecta' framework applied to Houzz's growth metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/57",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-57",
      "loopMatches": [
        {
          "to": 58,
          "from": 56,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019de7cf-880b-7367-9e38-6a72cf25166e",
          "evidence": "p.56 defines Trifecta (why/how), p.57-58 Houzz metrics validate the framework (the what)",
          "position": 10,
          "objective": "Define Internet Trifecta belief, then show Houzz as proof",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 58,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a three-pillar framework to describe the business model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/58",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-58",
      "loopMatches": [
        {
          "to": 58,
          "from": 56,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019de7cf-880b-7367-9e38-6a72cf25166e",
          "evidence": "p.56 defines Trifecta (why/how), p.57-58 Houzz metrics validate the framework (the what)",
          "position": 10,
          "objective": "Define Internet Trifecta belief, then show Houzz as proof",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 70,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 59,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/59",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-59",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 60,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Slide from a KPCB presentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/60",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-60",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 61,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/61",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-61",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 62,
      "slideType": "thesis_headline",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/62",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-62",
      "loopMatches": [
        {
          "to": 66,
          "from": 62,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8832-759e-97c0-f0c8e8c66e13",
          "evidence": "1.8B photos/day, mojo updates, ephemeral apps, 'Digital Universe' +50% all support same point",
          "position": 11,
          "objective": "Stack uploadable-data evidence to prove real-time data is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 63,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the shift in platform dominance over time, specifically the emergence of Snapchat and WhatsApp in later years.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/63",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-63",
      "loopMatches": [
        {
          "to": 66,
          "from": 62,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8832-759e-97c0-f0c8e8c66e13",
          "evidence": "1.8B photos/day, mojo updates, ephemeral apps, 'Digital Universe' +50% all support same point",
          "position": 11,
          "objective": "Stack uploadable-data evidence to prove real-time data is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "docSlug": "fc0c90c9b630fa00",
      "documentTitle": "2014 Bond Cap Internet Trends 2014",
      "authorId": "BondCap",
      "authorName": "Mary Meeker",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.333,
      "pageNumber": 64,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a grid of company examples to demonstrate 'mojo' or momentum in user-generated content and activity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/64",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-64",
      "loopMatches": [
        {
          "to": 66,
          "from": 62,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de7cf-8832-759e-97c0-f0c8e8c66e13",
          "evidence": "1.8B photos/day, mojo updates, ephemeral apps, 'Digital Universe' +50% all support same point",
          "position": 11,
          "objective": "Stack uploadable-data evidence to prove real-time data is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 34,
          "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": null,
          "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
          "position": 3,
          "confidence": 72,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 91,
          "from": 4,
          "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Bulk of deck is data slides establishing the trend facts",
          "position": 1,
          "confidence": 60,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}