{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 95, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5ca1-7489-b635-6448b5a40ced", "docSlug": "1c4914e993be3f96", "documentTitle": "AI-Enabled Engineering Excellence", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "slideType": "risk_register", "function": "diagnose", "notes": "The slide uses a visual legend for risk severity (pie charts) and categorizes risks into traditional vs GenAI-specific.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6448b5a40ced/21", "deckHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced#slide-21", "loopMatches": [ { "to": 23, "from": 21, "name": "Scenario Fork", "slug": "35-scenario-fork", "bestFor": "Strategic planning, risk analysis, board presentations", "matchId": "019dd95a-088b-72c8-b7e1-77165b0c1068", "evidence": "Risk register, then 4 tech-state archetypes with tailored approaches, then CIO next steps.", "position": 9, "objective": "Map risks and segment-specific starting moves for CIOs", "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation", "confidence": 70, "description": "Present multiple futures based on different assumptions or decisions" } ], "arcBeatMatches": [ { "to": 23, "from": 19, "beatId": "019dd95a-0702-74a3-87d9-0cc2c1c06285", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Requirements, short/long-term actions, risks, getting started, CIO next steps", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6448b5a40ced", "docSlug": "1c4914e993be3f96", "documentTitle": "AI-Enabled Engineering Excellence", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 22, "slideType": "comparison_table", "function": "present_framework", "notes": "The slide uses a custom framework categorizing tech states into 'Workforce gravity' and 'Technology estate'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6448b5a40ced/22", "deckHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced#slide-22", "loopMatches": [ { "to": 23, "from": 21, "name": "Scenario Fork", "slug": "35-scenario-fork", "bestFor": "Strategic planning, risk analysis, board presentations", "matchId": "019dd95a-088b-72c8-b7e1-77165b0c1068", "evidence": "Risk register, then 4 tech-state archetypes with tailored approaches, then CIO next steps.", "position": 9, "objective": "Map risks and segment-specific starting moves for CIOs", "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation", "confidence": 70, "description": "Present multiple futures based on different assumptions or decisions" } ], "arcBeatMatches": [ { "to": 23, "from": 19, "beatId": "019dd95a-0702-74a3-87d9-0cc2c1c06285", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Requirements, short/long-term actions, risks, getting started, CIO next steps", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6448b5a40ced", "docSlug": "1c4914e993be3f96", "documentTitle": "AI-Enabled Engineering Excellence", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "next_steps", "function": "state_next_steps", "notes": "The slide outlines a structured approach to organizational change in engineering.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6448b5a40ced/23", "deckHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced#slide-23", "loopMatches": [ { "to": 23, "from": 21, "name": "Scenario Fork", "slug": "35-scenario-fork", "bestFor": "Strategic planning, risk analysis, board presentations", "matchId": "019dd95a-088b-72c8-b7e1-77165b0c1068", "evidence": "Risk register, then 4 tech-state archetypes with tailored approaches, then CIO next steps.", "position": 9, "objective": "Map risks and segment-specific starting moves for CIOs", "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation", "confidence": 70, "description": "Present multiple futures based on different assumptions or decisions" } ], "arcBeatMatches": [ { "to": 23, "from": 19, "beatId": "019dd95a-0702-74a3-87d9-0cc2c1c06285", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Requirements, short/long-term actions, risks, getting started, CIO next steps", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6448b5a40ced", "docSlug": "1c4914e993be3f96", "documentTitle": "AI-Enabled Engineering Excellence", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "team_bio", "function": "other", "notes": "The slide uses a grid of headshots with names, titles, and locations.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6448b5a40ced/24", "deckHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced#slide-24", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6448b5a40ced", "docSlug": "1c4914e993be3f96", "documentTitle": "AI-Enabled Engineering Excellence", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6448b5a40ced/25", "deckHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6448b5a40ced#slide-25", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/AWRZFkyB1oEpcFokue1zDnxPNWl4Y4YR_Rpi4JMFNPk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mOTU2ZWI4M2YyYmJmMWEwL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/1", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 1, "from": 1, "beatId": "019dd95a-0702-74a3-87dd-d884cee35559", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover sets topic: marketing measurement", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/jQIcBVGakScYzexZOyORJkEw48InG9yZ1nFJncxNjDk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mOTU2ZWI4M2YyYmJmMWEwL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/h1ziYHXqw4QvLU-1yI0eEphqkJpni9BS08nGfEZPWEA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mOTU2ZWI4M2YyYmJmMWEwL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/OBUiP3V1DQVasTqUfmX7yHC84QXO_Sw3R16vnSIvDUw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mOTU2ZWI4M2YyYmJmMWEwL3AwMDEucG5n" }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 2, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide introduces a 'Measurement Effectiveness Framework' which is referenced as an exhibit.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/2", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 2, "from": 2, "beatId": "019dd95a-0702-74a3-87dd-dc5eb0a63653", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "'AI transforming marketing, but measurement remains a hurdle'", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 3, "slideType": "other", "function": "present_framework", "notes": "The slide uses a matrix-like structure to align time-based activities with strategic, tactical, and operational goals.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/3", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-3", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 8, "from": 3, "beatId": "019dd95a-0702-74a3-87dd-e1a6467bbd19", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Framework on p3 then 6 actions described p4-8", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 4, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/4", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-4", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 8, "from": 3, "beatId": "019dd95a-0702-74a3-87dd-e1a6467bbd19", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Framework on p3 then 6 actions described p4-8", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 5, "slideType": "case_study", "function": "illustrate_case", "notes": "The slide uses a narrative approach to explain how a company successfully integrated long-term brand metrics into their short-term performance marketing model.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/5", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-5", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 8, "from": 3, "beatId": "019dd95a-0702-74a3-87dd-e1a6467bbd19", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Framework on p3 then 6 actions described p4-8", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 6, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/6", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-6", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 8, "from": 3, "beatId": "019dd95a-0702-74a3-87dd-e1a6467bbd19", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Framework on p3 then 6 actions described p4-8", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 7, "slideType": "case_study", "function": "illustrate_case", "notes": "The slide is structured as two columns of text, with a case study on the right and AI capabilities on the left.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/7", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-7", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 8, "from": 3, "beatId": "019dd95a-0702-74a3-87dd-e1a6467bbd19", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Framework on p3 then 6 actions described p4-8", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 8, "slideType": "initiative_list", "function": "illustrate_case", "notes": "The slide is a continuation of a larger list, starting mid-sentence on the left column.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/8", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-8", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 8, "from": 3, "beatId": "019dd95a-0702-74a3-87dd-e1a6467bbd19", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Framework on p3 then 6 actions described p4-8", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 9, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses a grouping framework to categorize six specific actions into three broader pillars: Align the metrics, Modernize the toolkit, and Wire the organization.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/9", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-9", "loopMatches": [ { "to": 9, "from": 3, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e5-9bdde68288db", "evidence": "Framework on p3 (Align/Modernize/Wire) then 6 MECE actions explained, capped by p9 summary.", "position": 1, "objective": "Decompose effective measurement into 3 buckets x 6 distinct actions", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 88, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 12, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-eeb8d28cf64a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Data on what leaders do differently", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 10, "slideType": "key_takeaways", "function": "summarize", "notes": "Data from Google/BCG Global Measurement Survey, Q1'25, n=3,140.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/10", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-10", "loopMatches": [ { "to": 15, "from": 10, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-088b-72c8-b7e5-9d20ff5a8ced", "evidence": "Every slide shows Leaders % vs Others % with explicit gap (+17pp, 1.4x, +2.0x, 3.2x, etc.).", "position": 2, "objective": "Prove leaders outperform on each action via leaders-vs-others gap charts", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 90, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 12, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-eeb8d28cf64a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Data on what leaders do differently", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 11, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses a comparison list format to highlight competitive advantages in marketing analytics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/11", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-11", "loopMatches": [ { "to": 15, "from": 10, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-088b-72c8-b7e5-9d20ff5a8ced", "evidence": "Every slide shows Leaders % vs Others % with explicit gap (+17pp, 1.4x, +2.0x, 3.2x, etc.).", "position": 2, "objective": "Prove leaders outperform on each action via leaders-vs-others gap charts", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 90, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 12, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-eeb8d28cf64a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Data on what leaders do differently", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 12, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "The slide uses a bar chart to show overall adoption and a table to show specific use-case adoption.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/12", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-12", "loopMatches": [ { "to": 15, "from": 10, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-088b-72c8-b7e5-9d20ff5a8ced", "evidence": "Every slide shows Leaders % vs Others % with explicit gap (+17pp, 1.4x, +2.0x, 3.2x, etc.).", "position": 2, "objective": "Prove leaders outperform on each action via leaders-vs-others gap charts", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 90, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 12, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-eeb8d28cf64a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Data on what leaders do differently", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 13, "slideType": "framework", "function": "present_framework", "notes": "The slide uses a matrix-like structure to categorize measurement methodologies by their operational cadence and strategic utility.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/13", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-13", "loopMatches": [ { "to": 15, "from": 10, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-088b-72c8-b7e5-9d20ff5a8ced", "evidence": "Every slide shows Leaders % vs Others % with explicit gap (+17pp, 1.4x, +2.0x, 3.2x, etc.).", "position": 2, "objective": "Prove leaders outperform on each action via leaders-vs-others gap charts", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 90, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 15, "from": 13, "beatId": "019dd95a-0702-74a3-87dd-f2be4f45eacb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Suite-of-tools + cross-functional implications", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 14, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "Data from Google/BCG Global Measurement Survey, Q1'25, n=3,140.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/14", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-14", "loopMatches": [ { "to": 15, "from": 10, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-088b-72c8-b7e5-9d20ff5a8ced", "evidence": "Every slide shows Leaders % vs Others % with explicit gap (+17pp, 1.4x, +2.0x, 3.2x, etc.).", "position": 2, "objective": "Prove leaders outperform on each action via leaders-vs-others gap charts", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 90, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 15, "from": 13, "beatId": "019dd95a-0702-74a3-87dd-f2be4f45eacb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Suite-of-tools + cross-functional implications", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 15, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/15", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-15", "loopMatches": [ { "to": 15, "from": 10, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-088b-72c8-b7e5-9d20ff5a8ced", "evidence": "Every slide shows Leaders % vs Others % with explicit gap (+17pp, 1.4x, +2.0x, 3.2x, etc.).", "position": 2, "objective": "Prove leaders outperform on each action via leaders-vs-others gap charts", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 90, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 15, "from": 9, "beatId": "019dd95a-0702-74a3-87dd-e7f0cb397bb7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Summary 1.7x + leaders-vs-others benchmark charts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 15, "from": 13, "beatId": "019dd95a-0702-74a3-87dd-f2be4f45eacb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Suite-of-tools + cross-functional implications", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 16, "slideType": "next_steps", "function": "state_next_steps", "notes": "The slide uses a 30/70 rule to emphasize the importance of people and processes over tools.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/16", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 16, "from": 16, "beatId": "019dd95a-0702-74a3-87dd-e9d7d961be48", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "'Getting Started on the Path to Become a Leader'", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 16, "from": 16, "beatId": "019dd95a-0702-74a3-87dd-f66303824d17", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": "triple-take-the-action-now-what", "evidence": "Concrete getting-started prescriptions", "position": 3, "confidence": 60, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 17, "slideType": "team_bio", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/17", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-17", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-681727efcd3a", "docSlug": "f956eb83f2bbf1a0", "documentTitle": "Mastering Marketing Measurement", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 18, "slideType": "other", "function": "front_matter", "notes": "This is a standard corporate boilerplate slide often found at the end of a consulting deck.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-681727efcd3a/18", "deckHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-681727efcd3a#slide-18", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/mkhUB55E0nU6n4glZLn3wx5B03ICBYJ011qoq3CyzqE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZjRjMmM5ZGNmODBhZmNhL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/1", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/8wcKJFz2218mTBVz5Hrf7WCV6PTZNnSnacwtPCYsru0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZjRjMmM5ZGNmODBhZmNhL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/13nwBCmic4YsyPTZvuvhEfklRuvbFBFUK6O66pCc_vI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZjRjMmM5ZGNmODBhZmNhL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/O1mmf6FysDtqy1il43ancUpMPMew4eRGi5Ee-mzJn1U/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZjRjMmM5ZGNmODBhZmNhL3AwMDEucG5n" }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 2, "slideType": "appendix_disclosure", "function": "front_matter", "notes": "Standard BCG company profile/disclaimer slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/2", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-2", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 3, "slideType": "executive_summary", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/3", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-3", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 4, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/4", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-4", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 5, "slideType": "thesis_headline", "function": "establish_context", "notes": "The slide serves as an introductory page for a report on autonomous trucking economics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/5", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-5", "loopMatches": [ { "to": 7, "from": 5, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019dd95a-088b-72c8-b7e5-be5025080d4e", "evidence": "Sets transformative future (p.5) against today's lack of common metric (pp.6-7).", "position": 1, "objective": "Frame fragmented status quo vs need for industry-wide standard", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 75, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 5, "from": 5, "beatId": "019dd95a-0702-74a3-87de-19f2f8d1c194", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "p.5 'long-term potential of autonomous trucking' sets industry context", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 6, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide uses a value chain perspective to explain the need for standardization in autonomous trucking.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/6", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-6", "loopMatches": [ { "to": 7, "from": 5, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019dd95a-088b-72c8-b7e5-be5025080d4e", "evidence": "Sets transformative future (p.5) against today's lack of common metric (pp.6-7).", "position": 1, "objective": "Frame fragmented status quo vs need for industry-wide standard", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 75, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 7, "from": 6, "beatId": "019dd95a-0702-74a3-87de-1e7399374538", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "pp.6-7 'why industry needs a standardized efficiency metric'", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 7, "slideType": "problem_statement", "function": "frame_problem", "notes": "Mentions 'BCG's Cost Per Mile (CPM) framework' as the proposed solution.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/7", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-7", "loopMatches": [ { "to": 7, "from": 5, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019dd95a-088b-72c8-b7e5-be5025080d4e", "evidence": "Sets transformative future (p.5) against today's lack of common metric (pp.6-7).", "position": 1, "objective": "Frame fragmented status quo vs need for industry-wide standard", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 75, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 7, "from": 6, "beatId": "019dd95a-0702-74a3-87de-1e7399374538", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "pp.6-7 'why industry needs a standardized efficiency metric'", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 8, "slideType": "other", "function": "present_framework", "notes": "The slide defines the CPM formula and justifies its use as an industry standard.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/8", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-8", "loopMatches": [ { "to": 10, "from": 8, "name": "Issue Tree", "slug": "43-issue-tree", "bestFor": "Problem structuring, project scoping, complex analysis", "matchId": "019dd95a-088b-72c8-b7e5-c08248fbaae2", "evidence": "p.8 defines CPM equation; p.10 Exhibit 1 is an explicit issue tree of 7 cost categories with sub-elements.", "position": 2, "objective": "Decompose Cost per Mile into MECE driver tree", "structure": "The Key Question -> Sub-Question A -> Sub-Question B -> Sub-Question C -> Synthesized Answer", "confidence": 88, "description": "Break a key question into sub-questions until you reach answerable, actionable pieces" } ], "arcBeatMatches": [ { "to": 12, "from": 8, "beatId": "019dd95a-0702-74a3-87de-219b2e6cc155", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "pp.8-12 introduce CPM Framework, principles, driver tree", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 9, "slideType": "key_messages", "function": "summarize", "notes": "The slide details the methodology behind the CPM framework, specifically focusing on data integrity and operational relevance.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/9", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-9", "loopMatches": [ { "to": 10, "from": 8, "name": "Issue Tree", "slug": "43-issue-tree", "bestFor": "Problem structuring, project scoping, complex analysis", "matchId": "019dd95a-088b-72c8-b7e5-c08248fbaae2", "evidence": "p.8 defines CPM equation; p.10 Exhibit 1 is an explicit issue tree of 7 cost categories with sub-elements.", "position": 2, "objective": "Decompose Cost per Mile into MECE driver tree", "structure": "The Key Question -> Sub-Question A -> Sub-Question B -> Sub-Question C -> Synthesized Answer", "confidence": 88, "description": "Break a key question into sub-questions until you reach answerable, actionable pieces" } ], "arcBeatMatches": [ { "to": 12, "from": 8, "beatId": "019dd95a-0702-74a3-87de-219b2e6cc155", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "pp.8-12 introduce CPM Framework, principles, driver tree", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 10, "slideType": "appendix_data", "function": "present_framework", "notes": "The slide uses a tree-like decomposition structure to illustrate the cost components of autonomous trucking operations.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/10", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-10", "loopMatches": [ { "to": 10, "from": 8, "name": "Issue Tree", "slug": "43-issue-tree", "bestFor": "Problem structuring, project scoping, complex analysis", "matchId": "019dd95a-088b-72c8-b7e5-c08248fbaae2", "evidence": "p.8 defines CPM equation; p.10 Exhibit 1 is an explicit issue tree of 7 cost categories with sub-elements.", "position": 2, "objective": "Decompose Cost per Mile into MECE driver tree", "structure": "The Key Question -> Sub-Question A -> Sub-Question B -> Sub-Question C -> Synthesized Answer", "confidence": 88, "description": "Break a key question into sub-questions until you reach answerable, actionable pieces" } ], "arcBeatMatches": [ { "to": 12, "from": 8, "beatId": "019dd95a-0702-74a3-87de-219b2e6cc155", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "pp.8-12 introduce CPM Framework, principles, driver tree", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 11, "slideType": "appendix_data", "function": "summarize", "notes": "This slide serves as a glossary or methodology appendix for cost definitions.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/11", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-11", "loopMatches": [ { "to": 15, "from": 11, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-088b-72c8-b7e5-c7b9b86e60e5", "evidence": "Sequential deep-dives: Driver cost (p.11), Vehicle cost (p.12), impact map (p.13), Total driver hours (p.14), Remote assistance (p.15).", "position": 3, "objective": "Drill into each cost driver and key variable", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 12, "from": 8, "beatId": "019dd95a-0702-74a3-87de-219b2e6cc155", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "pp.8-12 introduce CPM Framework, principles, driver tree", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 12, "slideType": "appendix_methodology", "function": "present_framework", "notes": "The slide defines the methodology for the Cost Per Mile (CPM) framework used in the report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/12", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-12", "loopMatches": [ { "to": 15, "from": 11, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-088b-72c8-b7e5-c7b9b86e60e5", "evidence": "Sequential deep-dives: Driver cost (p.11), Vehicle cost (p.12), impact map (p.13), Total driver hours (p.14), Remote assistance (p.15).", "position": 3, "objective": "Drill into each cost driver and key variable", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 12, "from": 8, "beatId": "019dd95a-0702-74a3-87de-219b2e6cc155", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "pp.8-12 introduce CPM Framework, principles, driver tree", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 13, "slideType": "appendix_data", "function": "analyze_data", "notes": "The slide uses a color-coded legend to differentiate between variable and fixed cost elements within the CPM framework.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/13", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-13", "loopMatches": [ { "to": 15, "from": 11, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-088b-72c8-b7e5-c7b9b86e60e5", "evidence": "Sequential deep-dives: Driver cost (p.11), Vehicle cost (p.12), impact map (p.13), Total driver hours (p.14), Remote assistance (p.15).", "position": 3, "objective": "Drill into each cost driver and key variable", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 15, "from": 13, "beatId": "019dd95a-0702-74a3-87de-24b0f4a85b3d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "pp.13-15 driver-by-driver deep-dives with dollar impacts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 14, "slideType": "appendix_data", "function": "summarize", "notes": "This slide serves as a technical appendix defining specific cost metrics and their underlying logic.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/14", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-14", "loopMatches": [ { "to": 15, "from": 11, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-088b-72c8-b7e5-c7b9b86e60e5", "evidence": "Sequential deep-dives: Driver cost (p.11), Vehicle cost (p.12), impact map (p.13), Total driver hours (p.14), Remote assistance (p.15).", "position": 3, "objective": "Drill into each cost driver and key variable", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 15, "from": 13, "beatId": "019dd95a-0702-74a3-87de-24b0f4a85b3d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "pp.13-15 driver-by-driver deep-dives with dollar impacts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 15, "slideType": "appendix_methodology", "function": "present_framework", "notes": "Page 15 of a consulting deck, focusing on operational metrics definitions.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/15", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-15", "loopMatches": [ { "to": 15, "from": 11, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-088b-72c8-b7e5-c7b9b86e60e5", "evidence": "Sequential deep-dives: Driver cost (p.11), Vehicle cost (p.12), impact map (p.13), Total driver hours (p.14), Remote assistance (p.15).", "position": 3, "objective": "Drill into each cost driver and key variable", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 78, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 15, "from": 13, "beatId": "019dd95a-0702-74a3-87de-24b0f4a85b3d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "pp.13-15 driver-by-driver deep-dives with dollar impacts", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 16, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/16", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-16", "loopMatches": [ { "to": 17, "from": 16, "name": "Stakeholder Map", "slug": "45-stakeholder-map", "bestFor": "Change management, political navigation, implementation planning", "matchId": "019dd95a-088b-72c8-b7e5-c94ab76e7157", "evidence": "p.16 explicitly itemises benefits for tech players, fleets, shippers, investors, regulators, insurers; p.17 lays out 3-step adoption pathway.", "position": 4, "objective": "Map benefits across each stakeholder + pathway to adoption", "structure": "The Decision -> Key Stakeholders -> Their Interests/Concerns -> The Alignment Strategy", "confidence": 85, "description": "Identify key players, their interests, and how to navigate them" } ], "arcBeatMatches": [ { "to": 18, "from": 16, "beatId": "019dd95a-0702-74a3-87de-299d704fa8cc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "pp.16-18 stakeholder benefits, adoption pathway, conclusion", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 17, "slideType": "initiative_list", "function": "plan_implementation", "notes": "The slide also includes a brief section on 'Insurers' at the top, which acts as a precursor to the main list.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/17", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-17", "loopMatches": [ { "to": 17, "from": 16, "name": "Stakeholder Map", "slug": "45-stakeholder-map", "bestFor": "Change management, political navigation, implementation planning", "matchId": "019dd95a-088b-72c8-b7e5-c94ab76e7157", "evidence": "p.16 explicitly itemises benefits for tech players, fleets, shippers, investors, regulators, insurers; p.17 lays out 3-step adoption pathway.", "position": 4, "objective": "Map benefits across each stakeholder + pathway to adoption", "structure": "The Decision -> Key Stakeholders -> Their Interests/Concerns -> The Alignment Strategy", "confidence": 85, "description": "Identify key players, their interests, and how to navigate them" } ], "arcBeatMatches": [ { "to": 18, "from": 16, "beatId": "019dd95a-0702-74a3-87de-299d704fa8cc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "pp.16-18 stakeholder benefits, adoption pathway, conclusion", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 18, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/18", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 16, "beatId": "019dd95a-0702-74a3-87de-299d704fa8cc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "pp.16-18 stakeholder benefits, adoption pathway, conclusion", "position": 5, "confidence": 92, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 19, "slideType": "appendix_methodology", "function": "summarize", "notes": "The slide defines two specific cost metrics used in the financial model, breaking them down into input variables and operational characteristics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/19", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-19", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 20, "slideType": "appendix_methodology", "function": "present_framework", "notes": "The slide provides specific formulas for operational modeling, likely part of a larger cost-benefit analysis for autonomous vehicle deployment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/20", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-20", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 21, "slideType": "appendix_methodology", "function": "present_framework", "notes": "This slide defines variables used in an insurance risk model for autonomous vehicles.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/21", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-21", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 22, "slideType": "appendix_data", "function": "appendix", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/22", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-22", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 23, "slideType": "appendix_data", "function": "analyze_data", "notes": "The slide provides a comprehensive list of input variables, including operational metrics, rescue parameters, and cost benchmarks, with corresponding justifications for each.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/23", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-23", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 24, "slideType": "appendix_data", "function": "analyze_data", "notes": "The table is structured by cost categories: Vehicle Cost, Infrastructure Cost, and Overhead Cost.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/24", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-24", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 25, "slideType": "appendix_data", "function": "analyze_data", "notes": "The slide provides granular inputs for a business case or financial model, citing BCG research and expert input.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/25", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-25", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 26, "slideType": "appendix", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/26", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-26", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 27, "slideType": "appendix_disclosure", "function": "appendix", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/27", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-27", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-6e239bbc025d", "docSlug": "0f4c2c9dcf80afca", "documentTitle": "Measuring What Matters", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 28, "slideType": "filler", "function": "filler", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-6e239bbc025d/28", "deckHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-6e239bbc025d#slide-28", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/0ew7-c4t4Vq0FwGlCZy264r-bH9BWo8z9icKGdJTFu4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kZmRhZTk5YTE3NTM2OTVjL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/1", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/oh4uwl7bHFuSEbnOeninqGM5TGQ0T5okq7mVw3rK6Dg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kZmRhZTk5YTE3NTM2OTVjL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/23-9B1QJlzHt9siog-RpqrjunuFk_4WKzRWSJ4BQFIA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kZmRhZTk5YTE3NTM2OTVjL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/koQpo3xiDYPGohhgedjjPihLHGwF7SqDr6WmznaGTJs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kZmRhZTk5YTE3NTM2OTVjL3AwMDEucG5n" }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 2, "slideType": "executive_summary", "function": "establish_context", "notes": "The slide serves as an introduction to a report on the secondhand market, highlighting market size, growth rates, and consumer behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/2", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-2", "loopMatches": [ { "to": 3, "from": 2, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "019dd95a-088b-72c8-b7e6-d67b021b2af1", "evidence": "Exec summary + $130B->$220B->$360B trajectory with '3x faster than firsthand' window framing.", "position": 1, "objective": "Establish the size and urgency of the secondhand market opportunity", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 78, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 3, "slideType": "market_sizing", "function": "size_opportunity", "notes": "Includes CAGR projections and market share penetration metrics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/3", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-3", "loopMatches": [ { "to": 3, "from": 2, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "019dd95a-088b-72c8-b7e6-d67b021b2af1", "evidence": "Exec summary + $130B->$220B->$360B trajectory with '3x faster than firsthand' window framing.", "position": 1, "objective": "Establish the size and urgency of the secondhand market opportunity", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 78, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 4, "slideType": "industry_trends", "function": "analyze_data", "notes": "Includes survey data from BCG x Vestiaire Collective.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/4", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-4", "loopMatches": [ { "to": 7, "from": 4, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019dd95a-088b-72c8-b7e6-da48d13a8f61", "evidence": "Four data slides (28% wardrobe, 78% affordability, Gen Z 32%, US vs EU 66%) converging on a coherent buyer profile.", "position": 2, "objective": "Stack consumer evidence to build the secondhand-buyer pattern", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 80, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 5, "slideType": "data_table", "function": "analyze_data", "notes": "Contains two distinct exhibits (2 and 3) on a single page.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/5", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-5", "loopMatches": [ { "to": 7, "from": 4, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019dd95a-088b-72c8-b7e6-da48d13a8f61", "evidence": "Four data slides (28% wardrobe, 78% affordability, Gen Z 32%, US vs EU 66%) converging on a coherent buyer profile.", "position": 2, "objective": "Stack consumer evidence to build the secondhand-buyer pattern", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 80, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 6, "slideType": "industry_trends", "function": "analyze_data", "notes": "Includes a stacked bar chart comparing purchase channels across generations and a summary callout box for Gen Z insights.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/6", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-6", "loopMatches": [ { "to": 7, "from": 4, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019dd95a-088b-72c8-b7e6-da48d13a8f61", "evidence": "Four data slides (28% wardrobe, 78% affordability, Gen Z 32%, US vs EU 66%) converging on a coherent buyer profile.", "position": 2, "objective": "Stack consumer evidence to build the secondhand-buyer pattern", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 80, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 7, "slideType": "comparison_table", "function": "compare_peers", "notes": "Includes a stacked bar chart showing closet composition by channel and a summary callout box.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/7", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-7", "loopMatches": [ { "to": 7, "from": 4, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019dd95a-088b-72c8-b7e6-da48d13a8f61", "evidence": "Four data slides (28% wardrobe, 78% affordability, Gen Z 32%, US vs EU 66%) converging on a coherent buyer profile.", "position": 2, "objective": "Stack consumer evidence to build the secondhand-buyer pattern", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 80, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 8, "slideType": "segmentation", "function": "decompose_segments", "notes": "The slide uses a comparative bar chart to illustrate behavioral differences between two segments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/8", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-8", "loopMatches": [ { "to": 8, "from": 8, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-088b-72c8-b7e6-dd4eccf3f918", "evidence": "Aspirational vs Affluent paired bar chart with quote 'secondhand is an affordable entry point'.", "position": 3, "objective": "Split sample by income to reveal divergent secondhand behaviors", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 8, "from": 2, "beatId": "019dd95a-0702-74a3-87df-cfe6c4c2387a", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Market sizing $220B, 28% wardrobe penetration, drivers, Gen Z, geo & income behaviors.", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b635-7191a942cc1e", "docSlug": "dfdae99a1753695c", "documentTitle": "Resales Next Chapter Fashion Luxury", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 9, "slideType": "industry_trends", "function": "present_framework", "notes": "The slide uses a 3-column framework to categorize resale models, with a secondary row indicating the evolution of these models.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b635-7191a942cc1e/9", "deckHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-7191a942cc1e#slide-9", "loopMatches": [ { "to": 9, "from": 9, "name": "Maturity Curve", "slug": "36-maturity-curve", "bestFor": "Digital transformation, capability building, benchmarking", "matchId": "019dd95a-088b-72c8-b7e6-e1d3c17dfd9a", "evidence": "Three resale models with explicit 'Evolution' arrow connecting current state to future variants.", "position": 4, "objective": "Show the evolution from Model 1 to Model 3 as resale matures", "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap", "confidence": 82, "description": "Show where you are on a progression and what it takes to reach the next level" } ], "arcBeatMatches": [ { "to": 9, "from": 9, "beatId": "019dd95a-0702-74a3-87df-d1f1d49af527", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "Resale models still fragmented, scaling held back by structural gaps.", "position": 2, "confidence": 88, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }