{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 941,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-13",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": "Includes a headshot and professional bio of Andrew S. Nevin.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-14",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses survey data to identify the top business challenges, with a specific focus on the financing gap for MSMEs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a photo of a team brainstorming to contextualize the business problem discussion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-16",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "pain_points",
      "function": "diagnose",
      "notes": "The slide uses a bar chart to visualize survey data from PwC MSME Survey 2020, followed by a descriptive text block explaining the impact of electricity shortages on Nigerian SMEs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/17",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "industry_trends",
      "function": "diagnose",
      "notes": "PwC branded slide discussing electricity value chain and sector challenges.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "pain_points",
      "function": "diagnose",
      "notes": "The chart displays survey results regarding economic pressures on businesses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 13,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019de928-2570-766c-a6bf-072c301c2d86",
          "evidence": "Each slide pairs a survey bar chart with an explicit insight callout: 'Obtaining finance is the most pressing problem' (p.15), 'Electricity accounts for the biggest costs' (p.17), 'pressure to reduce prices' (p.19)",
          "position": 2,
          "objective": "Diagnose business-environment pain points with so-what callouts on each chart",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 7,
          "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Includes a photo of the founder, Ada Osakwe, and the company logo.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-20",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Day In Life",
          "slug": "14-day-in-life",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "matchId": "019de928-2592-7498-ae48-0e93999c73f6",
          "evidence": "Three contiguous case-study slides on Nuli Juice with founder quote and operational struggle",
          "position": 3,
          "objective": "Humanise pain points via Nuli Juice founder journey",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "confidence": 82,
          "description": "Humanize abstract data by walking through a single user's struggle and resolution"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a testimonial-style quote and structured text blocks to outline business history and pain points.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Day In Life",
          "slug": "14-day-in-life",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "matchId": "019de928-2592-7498-ae48-0e93999c73f6",
          "evidence": "Three contiguous case-study slides on Nuli Juice with founder quote and operational struggle",
          "position": 3,
          "objective": "Humanise pain points via Nuli Juice founder journey",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "confidence": 82,
          "description": "Humanize abstract data by walking through a single user's struggle and resolution"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a testimonial-style narrative to highlight systemic business barriers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 20,
          "name": "Day In Life",
          "slug": "14-day-in-life",
          "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
          "matchId": "019de928-2592-7498-ae48-0e93999c73f6",
          "evidence": "Three contiguous case-study slides on Nuli Juice with founder quote and operational struggle",
          "position": 3,
          "objective": "Humanise pain points via Nuli Juice founder journey",
          "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
          "confidence": 82,
          "description": "Humanize abstract data by walking through a single user's struggle and resolution"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 22,
          "from": 13,
          "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
          "position": 2,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide uses a quote to provide context for the upcoming section on tax issues.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-23",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "recommendation",
      "function": "recommend",
      "notes": "Includes a professional headshot and bio of Esiri Agbeyi, Partner & Head, Private Wealth Services at PwC.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-24",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "pain_points",
      "function": "diagnose",
      "notes": "The slide identifies systemic issues like multiplicity of levies, lack of coordination, and absence of technology as drivers of compliance difficulty.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-25",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "pain_points",
      "function": "diagnose",
      "notes": "The slide highlights the complexity of the Nigerian tax system, noting 36 state authorities plus federal and local entities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-26",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays survey results from PwC MSME Survey 2020.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-27",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "initiative_list",
      "function": "summarize",
      "notes": "The slide uses a color-coded list format to detail specific regulatory changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-28",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "PwC MSME Survey 2020 report slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-29",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "docSlug": "c163cc6f7c9a1132",
      "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "PwC branding present. The slide uses a 5-column layout with icons to present strategic advice.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-30",
      "loopMatches": [
        {
          "to": 30,
          "from": 23,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de928-25b4-745f-b7b4-b2314d6b655d",
          "evidence": "Section divider on Finance Act → recommendations → which tax is hardest → root challenges → tax burden % → key tax considerations",
          "position": 4,
          "objective": "Surface tax pain (visible) → systemic multi-tax burden → policy recommendations",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 23,
          "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 49,
          "from": 20,
          "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "case studies + so-what callouts framing implications of the pain points",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}