{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 927,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/PgNIXUNhgb8lNAPfthrzVJxVt2DvnXV0uH9qBWUxkNk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YzI5MWEwOTBkMGEzYzBiL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/1",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/pZ1CmEeW2LSUW8168pPCnT_Pl8WsX3PRtEmo1EPZyYQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YzI5MWEwOTBkMGEzYzBiL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/LgkZe16ba3dKITOohHEc4ZBlN6srejtww40zPHJ6Qak/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YzI5MWEwOTBkMGEzYzBiL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/nPNJgBI0P7svvCbN5Nrsl9glz_6iH4rHjE1Y6Gdes8w/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YzI5MWEwOTBkMGEzYzBiL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/2",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "agenda",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights the growth of tablets starting in 2009 and the stagnation/decline of consumer PCs after 2011.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-4",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1",
          "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.",
          "position": 1,
          "objective": "Stack data points to prove mobile is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 85,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1",
          "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.",
          "position": 1,
          "objective": "Stack data points to prove mobile is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 85,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks five categories: Corporate PCs, Consumer PCs, Tablets, Smart phones, and All mobile phones.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1",
          "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.",
          "position": 1,
          "objective": "Stack data points to prove mobile is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 85,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1",
          "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.",
          "position": 1,
          "objective": "Stack data points to prove mobile is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 85,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar format to show growth over a 2012 baseline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1",
          "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.",
          "position": 1,
          "objective": "Stack data points to prove mobile is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 85,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1",
          "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.",
          "position": 1,
          "objective": "Stack data points to prove mobile is exploding",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 85,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/10",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-10",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-08f8-7619-ac2d-79919f1ae8a0",
          "evidence": "From Glass-wearing VCs (p.13) to a Sun reader downloading a TV-soaps app (p.14) — explicit 'from this... to this'.",
          "position": 2,
          "objective": "Contrast Silicon Valley elite users vs ordinary mass-market user",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/11",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-11",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-08f8-7619-ac2d-79919f1ae8a0",
          "evidence": "From Glass-wearing VCs (p.13) to a Sun reader downloading a TV-soaps app (p.14) — explicit 'from this... to this'.",
          "position": 2,
          "objective": "Contrast Silicon Valley elite users vs ordinary mass-market user",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-08f8-7619-ac2d-79919f1ae8a0",
          "evidence": "From Glass-wearing VCs (p.13) to a Sun reader downloading a TV-soaps app (p.14) — explicit 'from this... to this'.",
          "position": 2,
          "objective": "Contrast Silicon Valley elite users vs ordinary mass-market user",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a rhetorical question and a visual hook to transition to the next section.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-08f8-7619-ac2d-79919f1ae8a0",
          "evidence": "From Glass-wearing VCs (p.13) to a Sun reader downloading a TV-soaps app (p.14) — explicit 'from this... to this'.",
          "position": 2,
          "objective": "Contrast Silicon Valley elite users vs ordinary mass-market user",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a before-after framing technique, likely following a previous slide showing a 'before' state.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/14",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-14",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-08f8-7619-ac2d-79919f1ae8a0",
          "evidence": "From Glass-wearing VCs (p.13) to a Sun reader downloading a TV-soaps app (p.14) — explicit 'from this... to this'.",
          "position": 2,
          "objective": "Contrast Silicon Valley elite users vs ordinary mass-market user",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 14,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Mobile is eating the world; fundamental change in scale and use.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "market_landscape",
      "function": "size_opportunity",
      "notes": "The chart highlights the relative scale of major tech players (Apple, Amazon, Google, Facebook) against broader industry categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/15",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-15",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart uses a series of bars for each manufacturer to show quarterly progression, with a highlighted orange bar representing the most recent data point.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/16",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-16",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/17",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-17",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart tracks 16 quarters of data, with two categories per quarter.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-18",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-19",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart illustrates the disparity in business models between high-volume/low-price Android/feature phone players and high-price/lower-volume players like Apple.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-20",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-21",
      "loopMatches": [
        {
          "to": 21,
          "from": 15,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-7e2511463958",
          "evidence": "Industry scale, polarisation, Microsoft irrelevance, Samsung & Apple scale, product mix — accumulating evidence.",
          "position": 3,
          "objective": "Show industry economics polarising around Apple/Samsung",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 75,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 1,
          "beatId": "019dd95a-07a7-7579-bd64-297785de7830",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a horizontal layout with four distinct blocks, one of which is highlighted in a darker shade.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-23",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-24",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-25",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart tracks the evolution of the tablet market, highlighting the shift from iPad dominance to a more fragmented Android landscape.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-26",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-27",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-28",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/29",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-29",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/30",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-30",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "comparison_table",
      "function": "analyze_data",
      "notes": "The chart illustrates the shift in device preference, specifically the higher adoption of phablets in South Korea compared to the global average.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/31",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-31",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/32",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-32",
      "loopMatches": [
        {
          "to": 32,
          "from": 23,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-08f8-7619-ac2d-820e9ba54317",
          "evidence": "Builds question 'are tablets cannibalising PCs?' (p.25), then reveals 'Two distinct tablet markets' (p.28) as the insight.",
          "position": 4,
          "objective": "Lead audience to realise tablets are actually two distinct markets",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 80,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a horizontal layout to segment four distinct topics, with 'Ecosystems' highlighted in a darker shade.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/34",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-35",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart shows a clear trend of Google Android and Facebook mobile users growing at a faster rate than Apple iOS and Amazon accounts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-36",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights that reach does not equate to value, likely implying that the segments shown have different monetization potentials.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-37",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-38",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "regional_insights",
      "function": "analyze_data",
      "notes": "The chart illustrates the dominance of different mobile platforms (iPhone, Android, Blackberry, WP) in various global markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-39",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-40",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The chart illustrates the rapid adoption of mobile applications on both major platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-41",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-42",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart illustrates the fragmentation of Android compared to the concentration of iOS on current versions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-43",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-44",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-45",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-46",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The chart uses a downward sloping curve to represent the inverse relationship between the size of the user base and the value/engagement per user.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-47",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a pie chart to illustrate market segmentation by platform, with annotations describing the characteristics of specific user groups.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/48",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-48",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "docSlug": "5c291a090d0a3c0b",
      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/49",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-49",
      "loopMatches": [
        {
          "to": 49,
          "from": 35,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
          "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
          "position": 5,
          "objective": "Establish that ecosystems (not platforms) are the leverage point",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 80,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 65,
          "from": 22,
          "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
          "position": 2,
          "confidence": 75,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 49,
          "from": 15,
          "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 36,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": "The slide uses a matrix-like structure to map different support programs (Career Spotlight, Buddies, 1:1 Coaching, etc.) against a timeline (During vs. After).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-36",
      "loopMatches": [
        {
          "to": 37,
          "from": 35,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088b-72c8-b7e0-b4b8b0824a5c",
          "evidence": "Career Guidance & Transition Support -> Certificate of Completion by BCG U",
          "position": 6,
          "objective": "Show transition from skill-building to certified market-ready professional",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 65,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
          "position": 3,
          "confidence": 80,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 40,
          "from": 31,
          "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "Trainers, career guidance, certificate, fee subsidy",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 37,
      "slideType": "other",
      "function": "other",
      "notes": "Includes examples of standard and distinction certificates, and mentions blockchain-verified Credly badges.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-37",
      "loopMatches": [
        {
          "to": 37,
          "from": 35,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088b-72c8-b7e0-b4b8b0824a5c",
          "evidence": "Career Guidance & Transition Support -> Certificate of Completion by BCG U",
          "position": 6,
          "objective": "Show transition from skill-building to certified market-ready professional",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 65,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
          "position": 3,
          "confidence": 80,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 40,
          "from": 31,
          "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "Trainers, career guidance, certificate, fee subsidy",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 38,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The table outlines financial support mechanisms including SkillsFuture Base Subsidy, SkillsFuture Credits, UTAP, and PSEA.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-38",
      "loopMatches": [
        {
          "to": 40,
          "from": 38,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-088b-72c8-b7e0-bb093acf86c0",
          "evidence": "PT fees, FT fees, $3000/month mid-career allowance",
          "position": 7,
          "objective": "Build up the net-zero fee story via subsidy + credits + allowance",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 70,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
          "position": 3,
          "confidence": 80,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 40,
          "from": 31,
          "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "Trainers, career guidance, certificate, fee subsidy",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 39,
      "slideType": "data_table",
      "function": "present_solution",
      "notes": "Includes detailed footnotes regarding specific funding schemes like SkillsFuture, UTAP, and PSEA.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-39",
      "loopMatches": [
        {
          "to": 40,
          "from": 38,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-088b-72c8-b7e0-bb093acf86c0",
          "evidence": "PT fees, FT fees, $3000/month mid-career allowance",
          "position": 7,
          "objective": "Build up the net-zero fee story via subsidy + credits + allowance",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 70,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
          "position": 3,
          "confidence": 80,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 40,
          "from": 31,
          "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "Trainers, career guidance, certificate, fee subsidy",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 40,
      "slideType": "other",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-40",
      "loopMatches": [
        {
          "to": 40,
          "from": 38,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-088b-72c8-b7e0-bb093acf86c0",
          "evidence": "PT fees, FT fees, $3000/month mid-career allowance",
          "position": 7,
          "objective": "Build up the net-zero fee story via subsidy + credits + allowance",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 70,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
          "position": 3,
          "confidence": 80,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 40,
          "from": 31,
          "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "Trainers, career guidance, certificate, fee subsidy",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 41,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-41",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-bec6c7917b27",
          "evidence": "FAQ x3 -> Contact Us -> 'slots running out fast, register today' -> Thank you",
          "position": 8,
          "objective": "Resolve last objections then close on urgency",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 46,
          "from": 41,
          "beatId": "019dd95a-0701-77fe-ae97-eefb75df86cc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "FAQ resolves objections, contact us, register today, thank-you close",
          "position": 4,
          "confidence": 80,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 42,
      "slideType": "appendix",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-42",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-bec6c7917b27",
          "evidence": "FAQ x3 -> Contact Us -> 'slots running out fast, register today' -> Thank you",
          "position": 8,
          "objective": "Resolve last objections then close on urgency",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 46,
          "from": 41,
          "beatId": "019dd95a-0701-77fe-ae97-eefb75df86cc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "FAQ resolves objections, contact us, register today, thank-you close",
          "position": 4,
          "confidence": 80,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 43,
      "slideType": "appendix",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-43",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-bec6c7917b27",
          "evidence": "FAQ x3 -> Contact Us -> 'slots running out fast, register today' -> Thank you",
          "position": 8,
          "objective": "Resolve last objections then close on urgency",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 46,
          "from": 41,
          "beatId": "019dd95a-0701-77fe-ae97-eefb75df86cc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "FAQ resolves objections, contact us, register today, thank-you close",
          "position": 4,
          "confidence": 80,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 44,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-44",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-bec6c7917b27",
          "evidence": "FAQ x3 -> Contact Us -> 'slots running out fast, register today' -> Thank you",
          "position": 8,
          "objective": "Resolve last objections then close on urgency",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 46,
          "from": 41,
          "beatId": "019dd95a-0701-77fe-ae97-eefb75df86cc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "FAQ resolves objections, contact us, register today, thank-you close",
          "position": 4,
          "confidence": 80,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 46,
          "from": 44,
          "beatId": "019dd95a-0701-77fe-ae98-00bd073af55e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "Contact us, register today, thank you",
          "position": 5,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 45,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "This is a screenshot of a website landing page, not a traditional consulting slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-45",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-bec6c7917b27",
          "evidence": "FAQ x3 -> Contact Us -> 'slots running out fast, register today' -> Thank you",
          "position": 8,
          "objective": "Resolve last objections then close on urgency",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 46,
          "from": 41,
          "beatId": "019dd95a-0701-77fe-ae97-eefb75df86cc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "FAQ resolves objections, contact us, register today, thank-you close",
          "position": 4,
          "confidence": 80,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 46,
          "from": 44,
          "beatId": "019dd95a-0701-77fe-ae98-00bd073af55e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "Contact us, register today, thank you",
          "position": 5,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
      "docSlug": "0523405c73c7b809",
      "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 46,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-46",
      "loopMatches": [
        {
          "to": 46,
          "from": 41,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-bec6c7917b27",
          "evidence": "FAQ x3 -> Contact Us -> 'slots running out fast, register today' -> Thank you",
          "position": 8,
          "objective": "Resolve last objections then close on urgency",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 46,
          "from": 41,
          "beatId": "019dd95a-0701-77fe-ae97-eefb75df86cc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "FAQ resolves objections, contact us, register today, thank-you close",
          "position": 4,
          "confidence": 80,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 46,
          "from": 44,
          "beatId": "019dd95a-0701-77fe-ae98-00bd073af55e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "Contact us, register today, thank you",
          "position": 5,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}