{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 9260, "pageSize": 30, "pageCount": 10666, "rows": [ { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 2, "slideType": "agenda", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/2", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "081776b2-4324-4d90-a967-24ac0c5ee179", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Setup", "beatSlug": "setup", "evidence": "The deck starts with a cover, agenda, disclaimer, and vision & strategy", "position": 0, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 3, "slideType": "disclaimer", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/3", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-3", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "081776b2-4324-4d90-a967-24ac0c5ee179", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Setup", "beatSlug": "setup", "evidence": "The deck starts with a cover, agenda, disclaimer, and vision & strategy", "position": 0, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 4, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/4", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-4", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "081776b2-4324-4d90-a967-24ac0c5ee179", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Setup", "beatSlug": "setup", "evidence": "The deck starts with a cover, agenda, disclaimer, and vision & strategy", "position": 0, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 5, "slideType": "key_messages", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/5", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-5", "loopMatches": [ { "to": 8, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "541d7f8b-34eb-4856-a95d-5c104fd8f9eb", "evidence": "The deck presents AppFolio's mission and growth", "position": 0, "objective": "Understand AppFolio's mission and growth strategy", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "9a63f0c2-5ef2-46b3-91f4-4e98f2d50639", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Why", "beatSlug": "golden-circle-why", "evidence": "The deck presents AppFolio's mission, growth, and innovation", "position": 1, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 6, "slideType": "kpi_overview", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/6", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-6", "loopMatches": [ { "to": 8, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "541d7f8b-34eb-4856-a95d-5c104fd8f9eb", "evidence": "The deck presents AppFolio's mission and growth", "position": 0, "objective": "Understand AppFolio's mission and growth strategy", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "9a63f0c2-5ef2-46b3-91f4-4e98f2d50639", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Why", "beatSlug": "golden-circle-why", "evidence": "The deck presents AppFolio's mission, growth, and innovation", "position": 1, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 7, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a simple list format to define the company's growth strategy.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/7", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-7", "loopMatches": [ { "to": 8, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "541d7f8b-34eb-4856-a95d-5c104fd8f9eb", "evidence": "The deck presents AppFolio's mission and growth", "position": 0, "objective": "Understand AppFolio's mission and growth strategy", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "9a63f0c2-5ef2-46b3-91f4-4e98f2d50639", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Why", "beatSlug": "golden-circle-why", "evidence": "The deck presents AppFolio's mission, growth, and innovation", "position": 1, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 8, "slideType": "timeline", "function": "summarize", "notes": "Uses a paddle motif at the start and end of the timeline.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/8", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-8", "loopMatches": [ { "to": 8, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "541d7f8b-34eb-4856-a95d-5c104fd8f9eb", "evidence": "The deck presents AppFolio's mission and growth", "position": 0, "objective": "Understand AppFolio's mission and growth strategy", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 8, "from": 5, "beatId": "9a63f0c2-5ef2-46b3-91f4-4e98f2d50639", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Why", "beatSlug": "golden-circle-why", "evidence": "The deck presents AppFolio's mission, growth, and innovation", "position": 1, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 9, "slideType": "market_sizing", "function": "size_opportunity", "notes": "The slide uses a clear visual hierarchy to distinguish between core TAM (large boxes) and adjacent markets (smaller boxes).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/9", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-9", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 10, "slideType": "kpi_overview", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/10", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-10", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 11, "slideType": "team_bio", "function": "introduce_nominees", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/11", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-11", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 12, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/12", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-12", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 13, "slideType": "roadmap", "function": "plan_implementation", "notes": "The slide uses a horizontal timeline/process flow to illustrate four key strategic pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/13", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-13", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 14, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/14", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-14", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 15, "slideType": "market_sizing", "function": "size_opportunity", "notes": "The slide uses a custom layout to represent market segments, with an adjacent market callout.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/15", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-15", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 16, "slideType": "key_messages", "function": "present_framework", "notes": "This is a classic 'Land and Expand' style growth strategy framework.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/16", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-16", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 17, "slideType": "other", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/17", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-17", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 18, "slideType": "segmentation", "function": "present_framework", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/18", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-18", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 19, "slideType": "other", "function": "present_framework", "notes": "The slide depicts a flywheel-like process architecture.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/19", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-19", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 20, "slideType": "pain_points", "function": "diagnose_problem", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/20", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-20", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 1, "objective": "Highlight the challenges of not addressing customers' pain points", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 2, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 21, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a circular flow diagram to connect five key strategic pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/21", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-21", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 1, "objective": "Highlight the challenges of not addressing customers' pain points", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 2, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 22, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a hub-and-spoke visual layout to connect a central theme to three specific strategic initiatives.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/22", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-22", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 1, "objective": "Highlight the challenges of not addressing customers' pain points", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 2, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 23, "slideType": "key_messages", "function": "present_framework", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/23", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-23", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 1, "objective": "Highlight the challenges of not addressing customers' pain points", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 2, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 24, "slideType": "key_messages", "function": "present_solution", "notes": "The slide uses a visual connection between the text list and the 'Product Innovation' circle, which then points to UI screenshots of the AppFolio platform.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/24", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-24", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 1, "objective": "Highlight the challenges of not addressing customers' pain points", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 2, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 25, "slideType": "key_messages", "function": "present_solution", "notes": "The slide uses a visual metaphor of a chat interface to demonstrate AI-driven communication.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/25", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-25", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 1, "objective": "Highlight the challenges of not addressing customers' pain points", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The deck highlights the challenges AppFolio customers face", "position": 2, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 26, "slideType": "key_messages", "function": "present_solution", "notes": "The visual uses a hub-and-spoke diagram to represent the centralized platform concept.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/26", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-26", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 27, "slideType": "key_messages", "function": "present_solution", "notes": "The slide uses a simple grid layout to present strategic pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/27", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-27", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 28, "slideType": "key_messages", "function": "present_solution", "notes": "Includes visual representations of a mobile payment interface and renters insurance purchase flow.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/28", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-28", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 29, "slideType": "testimonial", "function": "illustrate_case", "notes": "The slide uses a testimonial to validate the value proposition, paired with a simple vertical stack diagram representing ARPU growth.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/29", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-29", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 30, "slideType": "thesis_headline", "function": "summarize", "notes": "The chart uses a line graph to demonstrate brand momentum, with AppFolio's line highlighted in black and projected forward.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/30", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-30", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de514-2fad-754a-98b9-eba515843c86", "docSlug": "f5ab2961e6b2de4df90f0a23265f6650", "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides", "authorId": "appfolio", "authorName": "AppFolio", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 31, "slideType": "key_messages", "function": "present_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/31", "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86", "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-31", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }