{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 924,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-47815abb602b",
      "docSlug": "485b1e996a637b43",
      "documentTitle": "2025 AI Agents and the Model Context Protocol",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "implementation_plan",
      "function": "present_solution",
      "notes": "Illustrates a technical workflow for AI agents using Model Context Protocol (MCP).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-47815abb602b/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-47815abb602b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-47815abb602b#slide-35",
      "loopMatches": [
        {
          "to": 35,
          "from": 33,
          "name": "Paradox Resolver",
          "slug": "20-paradox-resolver",
          "bestFor": "Strategic pivots, innovation pitches, challenging conventional wisdom",
          "matchId": "019dd95a-088b-72c8-b7e0-0f0030d8184b",
          "evidence": "p33 best-practices framing, p34 contrasts both extremes, p35 prescribes 'lean MCP servers' middle path",
          "position": 9,
          "objective": "Reconcile monolith vs microservice MCP extremes",
          "structure": "The Apparent Contradiction -> Why Both Seem True -> The Deeper Truth That Reconciles",
          "confidence": 70,
          "description": "Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-47815abb602b",
      "docSlug": "485b1e996a637b43",
      "documentTitle": "2025 AI Agents and the Model Context Protocol",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "disclaimer",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-47815abb602b/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-47815abb602b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-47815abb602b#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-47815abb602b",
      "docSlug": "485b1e996a637b43",
      "documentTitle": "2025 AI Agents and the Model Context Protocol",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-47815abb602b/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-47815abb602b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-47815abb602b#slide-37",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/I54EickYb6ITN5c8cx7qRx-YILpzcXHPIWGIuCeJy_4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTYwNjgwZTg1NTE2N2I4L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/1",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/p1fJfmu93gIXovmxP5FpneDzcPeN9L8ru9GPcYZLgYM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTYwNjgwZTg1NTE2N2I4L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/an7H1wMQMFtnoAZuzfUHdrpEtaf7PYP6P9tWXXidq2I/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTYwNjgwZTg1NTE2N2I4L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/_wZlJrn9SeAg5POU4PUq4NJtF28K1blZgpzxq_DgQzc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNTYwNjgwZTg1NTE2N2I4L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "The slide serves as a front-matter/introductory page for a consulting deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/2",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Uses a classic Why/What/How framework for executive summaries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-4",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-20b943aa493a",
          "evidence": "Trends + AI accelerating + 'cannot opt out' callout build a why-now case.",
          "position": 1,
          "objective": "Establish urgency: CP companies cannot opt out of AI now",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 88,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-4dc2bdaa0972",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Sector trends, AI advances, value-chain players embracing AI.",
          "position": 1,
          "confidence": 92,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Uses a three-column temporal framework to structure industry trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-5",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-20b943aa493a",
          "evidence": "Trends + AI accelerating + 'cannot opt out' callout build a why-now case.",
          "position": 1,
          "objective": "Establish urgency: CP companies cannot opt out of AI now",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 88,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-4dc2bdaa0972",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Sector trends, AI advances, value-chain players embracing AI.",
          "position": 1,
          "confidence": 92,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "market_landscape",
      "function": "establish_context",
      "notes": "The slide uses a circular icon-based layout to present four distinct stakeholder perspectives on AI adoption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-20b943aa493a",
          "evidence": "Trends + AI accelerating + 'cannot opt out' callout build a why-now case.",
          "position": 1,
          "objective": "Establish urgency: CP companies cannot opt out of AI now",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 88,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-4dc2bdaa0972",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Sector trends, AI advances, value-chain players embracing AI.",
          "position": 1,
          "confidence": 92,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a structured layout with icons to represent five pillars of transformation: Faster, More relevant, More innovative, More resilient, and Leaner.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-7",
      "loopMatches": [
        {
          "to": 8,
          "from": 7,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088b-72c8-b7e0-26761e54df80",
          "evidence": "'Drastically different' future plus reshaped P&L/operating model contrasts.",
          "position": 2,
          "objective": "Contrast today's CP company with the AI-first future state",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 86,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 7,
          "beatId": "019dd95a-0701-77fe-ae97-50ac691f3241",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "AI-first vs today, P&L shift, org reshape, journey disruption.",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a list-based structure to contrast current foundations with AI-driven shifts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-8",
      "loopMatches": [
        {
          "to": 8,
          "from": 7,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088b-72c8-b7e0-26761e54df80",
          "evidence": "'Drastically different' future plus reshaped P&L/operating model contrasts.",
          "position": 2,
          "objective": "Contrast today's CP company with the AI-first future state",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 86,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 7,
          "beatId": "019dd95a-0701-77fe-ae97-50ac691f3241",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "AI-first vs today, P&L shift, org reshape, journey disruption.",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall-style logic to bridge revenue to EBIT, highlighting GenAI-driven efficiency gains.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 9,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e0-290b0a834e46",
          "evidence": "Explicit waterfall chart from gross revenue through EBIT with bps drivers.",
          "position": 3,
          "objective": "Quantify GenAI value at 500-800bps via P&L bridge",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 95,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 7,
          "beatId": "019dd95a-0701-77fe-ae97-50ac691f3241",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "AI-first vs today, P&L shift, org reshape, journey disruption.",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "org_design",
      "function": "present_framework",
      "notes": "The slide uses a three-column layout to present the transformation of organizational components.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/10",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 10,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088b-72c8-b7e0-2c133b277a42",
          "evidence": "'How It Used to Work' vs 'How It Works Now' columns on p11; org transition on p10.",
          "position": 4,
          "objective": "Show the old vs new operating and customer-journey model",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 84,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 7,
          "beatId": "019dd95a-0701-77fe-ae97-50ac691f3241",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "AI-first vs today, P&L shift, org reshape, journey disruption.",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "Uses a before-after comparison framework to illustrate the shift in consumer behavior due to Agentic AI.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/11",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 10,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088b-72c8-b7e0-2c133b277a42",
          "evidence": "'How It Used to Work' vs 'How It Works Now' columns on p11; org transition on p10.",
          "position": 4,
          "objective": "Show the old vs new operating and customer-journey model",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 84,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 7,
          "beatId": "019dd95a-0701-77fe-ae97-50ac691f3241",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "AI-first vs today, P&L shift, org reshape, journey disruption.",
          "position": 2,
          "confidence": 92,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": "Uses the BCG Deploy-Reshape-Invent framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-12",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
          "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
          "position": 5,
          "objective": "Decompose the AI-first solution into three distinct plays with proof",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 90,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "roadmap",
      "function": "present_solution",
      "notes": "The slide uses a process-flow structure with numbered steps and associated AI use cases, concluding with a summary of quantitative benefits.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-13",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
          "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
          "position": 5,
          "objective": "Decompose the AI-first solution into three distinct plays with proof",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 90,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The slide uses a process-flow structure to categorize AI applications and links them to specific performance improvements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/14",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-14",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
          "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
          "position": 5,
          "objective": "Decompose the AI-first solution into three distinct plays with proof",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 90,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Uses a 'From-To' process comparison framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/15",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-15",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
          "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
          "position": 5,
          "objective": "Decompose the AI-first solution into three distinct plays with proof",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 90,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "key_takeaways",
      "function": "present_solution",
      "notes": "The slide uses a three-column structure to categorize innovation types, each with a supporting metric and a brief case study.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/16",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-16",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
          "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
          "position": 5,
          "objective": "Decompose the AI-first solution into three distinct plays with proof",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 90,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a two-part structure: 'Reimagined experience' and 'Impact unlocked'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/17",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-17",
      "loopMatches": [
        {
          "to": 17,
          "from": 12,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
          "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
          "position": 5,
          "objective": "Decompose the AI-first solution into three distinct plays with proof",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 90,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 12,
          "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
          "position": 3,
          "confidence": 92,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "maturity_model",
      "function": "diagnose",
      "notes": "The slide uses a maturity curve visualization with a 'chasm' annotation between stages 2 and 3.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 18,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088b-72c8-b7e0-373bc06206cf",
          "evidence": "AI-stagnating / AI-emerging / AI-leading stages with 'chasm' callout and benchmark dots.",
          "position": 6,
          "objective": "Position CP companies on a 3-stage AI maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 90,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 18,
          "beatId": "019dd95a-0701-77fe-ae97-5b3f51e2ffd1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Maturity-gap data (15%), common threads, leader case examples.",
          "position": 4,
          "confidence": 92,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a three-part list structure with icons and supporting bullet points.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 19,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088b-72c8-b7e0-38bb14b90d34",
          "evidence": "Common threads / success factors then leader companies taking concrete steps.",
          "position": 7,
          "objective": "Extract common threads of AI leaders, then validate with examples",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 82,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 18,
          "beatId": "019dd95a-0701-77fe-ae97-5b3f51e2ffd1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Maturity-gap data (15%), common threads, leader case examples.",
          "position": 4,
          "confidence": 92,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a matrix structure to compare three distinct client cases (FMCG, Beauty, Beverages) across four thematic rows.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 19,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088b-72c8-b7e0-38bb14b90d34",
          "evidence": "Common threads / success factors then leader companies taking concrete steps.",
          "position": 7,
          "objective": "Extract common threads of AI leaders, then validate with examples",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 82,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 18,
          "beatId": "019dd95a-0701-77fe-ae97-5b3f51e2ffd1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Maturity-gap data (15%), common threads, leader case examples.",
          "position": 4,
          "confidence": 92,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a comparative structure to highlight the maturity gap between current states and AI-leading states in Consumer Products (CP) companies.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-21",
      "loopMatches": [
        {
          "to": 21,
          "from": 21,
          "name": "Capability Gap",
          "slug": "48-capability-gap",
          "bestFor": "M&A strategy, digital transformation, organizational design",
          "matchId": "019dd95a-088b-72c8-b7e0-3f258f313534",
          "evidence": "'Typical starting point' vs 'Key Characteristics of AI leaders' across 5 foundations.",
          "position": 8,
          "objective": "Contrast typical starting capabilities with AI-leader characteristics",
          "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision",
          "confidence": 86,
          "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 21,
          "beatId": "019dd95a-0701-77fe-ae97-5f7f0f0ed9d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Foundations, 4-phase journey, six executive starting steps.",
          "position": 5,
          "confidence": 92,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": "The slide uses a horizontal timeline structure to represent a phased transformation journey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-22",
      "loopMatches": [
        {
          "to": 23,
          "from": 22,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e0-4143ebcbb06f",
          "evidence": "4 phases from 8-10 wks to long-term, then six executive steps to begin.",
          "position": 9,
          "objective": "Sequence quick wins and longer-term moves into a starting roadmap",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 70,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 21,
          "beatId": "019dd95a-0701-77fe-ae97-5f7f0f0ed9d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Foundations, 4-phase journey, six executive starting steps.",
          "position": 5,
          "confidence": 92,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-23",
      "loopMatches": [
        {
          "to": 23,
          "from": 22,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e0-4143ebcbb06f",
          "evidence": "4 phases from 8-10 wks to long-term, then six executive steps to begin.",
          "position": 9,
          "objective": "Sequence quick wins and longer-term moves into a starting roadmap",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 70,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 21,
          "beatId": "019dd95a-0701-77fe-ae97-5f7f0f0ed9d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Foundations, 4-phase journey, six executive starting steps.",
          "position": 5,
          "confidence": 92,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "team_bio",
      "function": "other",
      "notes": "The slide serves as a contact list for internal or client reference.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "docSlug": "f560680e855167b8",
      "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/5lXtvxshMNabPfT1fjFFtH-EaDr4ocPy1iNuL3r8v7g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2I3ZjZhMGEzNGNjYWM2L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/1",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-61c9c35ee0f2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Title, intro and Deploy/Reshape/Invent value framing of AI in marketing.",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/WLToXAHnYGhHJ1oqgL-9s_VtJeIvugfkL_go_dAXYxM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2I3ZjZhMGEzNGNjYWM2L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/8khSc6iQqcbxnv8y3dI84IlnnLRQ2RDMNfM0XXaurUM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2I3ZjZhMGEzNGNjYWM2L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/x2ec6NTSiKi1iNVm2UKppJXMKqo798bfciwB0QRVjBw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2I3ZjZhMGEzNGNjYWM2L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "The slide serves as a front-matter/introductory page for a report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/2",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-61c9c35ee0f2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Title, intro and Deploy/Reshape/Invent value framing of AI in marketing.",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "strategic_options",
      "function": "present_framework",
      "notes": "The slide highlights 'Reshape' as the primary focus area. BCG framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-61c9c35ee0f2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Title, intro and Deploy/Reshape/Invent value framing of AI in marketing.",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a three-row structure to summarize the problem, the transformation pillars, and the execution enablers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-44aa2cf17caa",
          "evidence": "'Why now' header explicitly frames trends, deadlock and the GenAI window of opportunity.",
          "position": 1,
          "objective": "Establish urgency: marketing returns falling, GenAI is the trigger to act now",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 85,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-64ec732d28e0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Exec summary 'economic deadlock' and 'Why now: sustaining returns is increasingly difficult'.",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-7468b8b8afa7",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Current Reality (Pain)",
          "beatSlug": "transformation-tale-current-reality-pain",
          "evidence": "Cost-of-content, demand volatility, unsustainable expertise costs.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a classic 'problem-solution' structure, contrasting four pain points with four GenAI benefits and three performance outcomes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-44aa2cf17caa",
          "evidence": "'Why now' header explicitly frames trends, deadlock and the GenAI window of opportunity.",
          "position": 1,
          "objective": "Establish urgency: marketing returns falling, GenAI is the trigger to act now",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 85,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-64ec732d28e0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Exec summary 'economic deadlock' and 'Why now: sustaining returns is increasingly difficult'.",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 5,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-7468b8b8afa7",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Current Reality (Pain)",
          "beatSlug": "transformation-tale-current-reality-pain",
          "evidence": "Cost-of-content, demand volatility, unsustainable expertise costs.",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses a horizontal arrow to show progression over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 6,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088b-72c8-b7e0-4ac955f319aa",
          "evidence": "Three stacked stages with arrow and explicit 'Focus of this document' on the GenAI end state.",
          "position": 2,
          "objective": "Show evolution from Traditional -> Data-driven -> GenAI-powered marketer",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 80,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-68e11d452804",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Three capabilities (Art/Science/Orchestration) AI transforms; future of marketing diagram.",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a three-column layout to categorize marketing functions and their respective AI-driven KPIs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-7",
      "loopMatches": [
        {
          "to": 8,
          "from": 7,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e0-4dbe7b4fd5e0",
          "evidence": "Three capabilities introduced p7, then waterfall on p8 walking baseline -> drivers -> 3-6x future state.",
          "position": 3,
          "objective": "Quantify combined value of the three AI capabilities via a value bridge",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 90,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-68e11d452804",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Three capabilities (Art/Science/Orchestration) AI transforms; future of marketing diagram.",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall structure to show the additive impact of efficiency levers on marketing ROI.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-8",
      "loopMatches": [
        {
          "to": 8,
          "from": 7,
          "name": "Waterfall Value",
          "slug": "31-waterfall-value",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "matchId": "019dd95a-088b-72c8-b7e0-4dbe7b4fd5e0",
          "evidence": "Three capabilities introduced p7, then waterfall on p8 walking baseline -> drivers -> 3-6x future state.",
          "position": 3,
          "objective": "Quantify combined value of the three AI capabilities via a value bridge",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "confidence": 90,
          "description": "Break down a big number into its component drivers to show where value is created or lost"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a three-row structure to summarize impact, technology, and organizational changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-9",
      "loopMatches": [
        {
          "to": 11,
          "from": 9,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-505022c18dd9",
          "evidence": "Three consecutive 'Future of art' slides drilling from impact metrics -> process -> content combinations.",
          "position": 4,
          "objective": "Zoom into 'Art' pillar via spirits-company case",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Uses a 'Before-After' framework to illustrate the impact of GenAI on creative workflows.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/10",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 9,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-505022c18dd9",
          "evidence": "Three consecutive 'Future of art' slides drilling from impact metrics -> process -> content combinations.",
          "position": 4,
          "objective": "Zoom into 'Art' pillar via spirits-company case",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a process flow diagram to show the transition from raw data to creative assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/11",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 9,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-505022c18dd9",
          "evidence": "Three consecutive 'Future of art' slides drilling from impact metrics -> process -> content combinations.",
          "position": 4,
          "objective": "Zoom into 'Art' pillar via spirits-company case",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Illustrative BCG case example.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 12,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-555a5d82d2b4",
          "evidence": "Three 'Future of science' slides drilling from ROI -> audience activation -> campaign automation.",
          "position": 5,
          "objective": "Zoom into 'Science' pillar via beauty-company case",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a circular 'engine' diagram to represent the integration of data, insights, and activation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 12,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-555a5d82d2b4",
          "evidence": "Three 'Future of science' slides drilling from ROI -> audience activation -> campaign automation.",
          "position": 5,
          "objective": "Zoom into 'Science' pillar via beauty-company case",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a four-column layout to present distinct automation modules, each paired with a screenshot and a quantitative impact metric.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/14",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-14",
      "loopMatches": [
        {
          "to": 14,
          "from": 12,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-555a5d82d2b4",
          "evidence": "Three 'Future of science' slides drilling from ROI -> audience activation -> campaign automation.",
          "position": 5,
          "objective": "Zoom into 'Science' pillar via beauty-company case",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses a simple two-step sequential framework to contrast human-in-the-loop augmentation vs. autonomous execution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/15",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 15,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-5961d82d6610",
          "evidence": "Two-types framework (15) then three orchestration cases (16-18) and roles heatmap (19).",
          "position": 6,
          "objective": "Zoom into 'Orchestration' pillar via beverages case and role heatmap",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a structured approach to show impact, platform, and operating model changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/16",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-16",
      "loopMatches": [
        {
          "to": 19,
          "from": 15,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-5961d82d6610",
          "evidence": "Two-types framework (15) then three orchestration cases (16-18) and roles heatmap (19).",
          "position": 6,
          "objective": "Zoom into 'Orchestration' pillar via beverages case and role heatmap",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a bubble chart to map touchpoints by ROI and consumer importance, categorizing them into 'Deprioritize spending', 'Increase spending', and 'Re-imagine execution'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/17",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 15,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-5961d82d6610",
          "evidence": "Two-types framework (15) then three orchestration cases (16-18) and roles heatmap (19).",
          "position": 6,
          "objective": "Zoom into 'Orchestration' pillar via beverages case and role heatmap",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses a process flow diagram to show how internal and external data inputs are processed by GenAI to improve portfolio management decisions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 15,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-5961d82d6610",
          "evidence": "Two-types framework (15) then three orchestration cases (16-18) and roles heatmap (19).",
          "position": 6,
          "objective": "Zoom into 'Orchestration' pillar via beverages case and role heatmap",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a color-coded dot system to represent 'Very high', 'High', and 'Medium' GenAI opportunities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 15,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-5961d82d6610",
          "evidence": "Two-types framework (15) then three orchestration cases (16-18) and roles heatmap (19).",
          "position": 6,
          "objective": "Zoom into 'Orchestration' pillar via beverages case and role heatmap",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 8,
          "beatId": "019dd95a-0701-77fe-ae97-6f7351a8a73e",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Waterfall value, three illustrative case examples (spirits, beauty, beverages) and roles heatmap.",
          "position": 4,
          "confidence": 88,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "initiative_list",
      "function": "recommend",
      "notes": "The slide uses a structured table format to present strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-088b-72c8-b7e0-5c807ad5d9be",
          "evidence": "Five-row recommendation table covering operating model, skills, MarTech, measurement, ethics.",
          "position": 7,
          "objective": "Lay out the five MECE enablers required to win",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 75,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-73a033c88de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'How to get it right', operating model shifts, MarTech enablers, three ways to get started.",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-7fb0905ba2c6",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Five enablers, operating model shift, MarTech, three starting paths.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart shows a clear shift where core strategic functions (Analytics, Brand Strategy) are already highly internalized, while execution-heavy functions (Paid media) are more outsourced.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 21,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088b-72c8-b7e0-60044d6ac454",
          "evidence": "Internalisation chart (21) and Capability/Evolution/Future-state/Output table (22).",
          "position": 8,
          "objective": "Show capability shift from current to GenAI-enabled future state",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 70,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-73a033c88de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'How to get it right', operating model shifts, MarTech enablers, three ways to get started.",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-7fb0905ba2c6",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Five enablers, operating model shift, MarTech, three starting paths.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "org_design",
      "function": "present_solution",
      "notes": "The slide uses a table structure to map capability shifts to strategic outcomes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 21,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088b-72c8-b7e0-60044d6ac454",
          "evidence": "Internalisation chart (21) and Capability/Evolution/Future-state/Output table (22).",
          "position": 8,
          "objective": "Show capability shift from current to GenAI-enabled future state",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 70,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-73a033c88de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'How to get it right', operating model shifts, MarTech enablers, three ways to get started.",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-7fb0905ba2c6",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Five enablers, operating model shift, MarTech, three starting paths.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The 2024 bar includes a callout indicating a +33% growth metric.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-23",
      "loopMatches": [
        {
          "to": 24,
          "from": 23,
          "name": "Capability Gap",
          "slug": "48-capability-gap",
          "bestFor": "M&A strategy, digital transformation, organizational design",
          "matchId": "019dd95a-088b-72c8-b7e0-67d6c16a138e",
          "evidence": "MarTech budget chart (23) then layered AI-engines architecture diagram (24).",
          "position": 9,
          "objective": "Frame MarTech investment and AI engine stack as capability gap to close",
          "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision",
          "confidence": 72,
          "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-73a033c88de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'How to get it right', operating model shifts, MarTech enablers, three ways to get started.",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-7fb0905ba2c6",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Five enablers, operating model shift, MarTech, three starting paths.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a layered stack architecture to illustrate the integration of AI into marketing technology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-24",
      "loopMatches": [
        {
          "to": 24,
          "from": 23,
          "name": "Capability Gap",
          "slug": "48-capability-gap",
          "bestFor": "M&A strategy, digital transformation, organizational design",
          "matchId": "019dd95a-088b-72c8-b7e0-67d6c16a138e",
          "evidence": "MarTech budget chart (23) then layered AI-engines architecture diagram (24).",
          "position": 9,
          "objective": "Frame MarTech investment and AI engine stack as capability gap to close",
          "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision",
          "confidence": 72,
          "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-73a033c88de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'How to get it right', operating model shifts, MarTech enablers, three ways to get started.",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-7fb0905ba2c6",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Five enablers, operating model shift, MarTech, three starting paths.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide uses a three-column structure to categorize strategic pathways.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 25,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e0-6af5d56e786e",
          "evidence": "Three columns Optimize / Vision Future-Back / Lighthouses with quick-win and bigger-bet logic.",
          "position": 10,
          "objective": "Offer three sequenced entry paths: optimise, vision, lighthouses",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 78,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-73a033c88de7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'How to get it right', operating model shifts, MarTech enablers, three ways to get started.",
          "position": 5,
          "confidence": 88,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "019dd95a-0701-77fe-ae97-7fb0905ba2c6",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "The Bridge",
          "beatSlug": "transformation-tale-the-bridge",
          "evidence": "Five enablers, operating model shift, MarTech, three starting paths.",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "docSlug": "fa70a7be3633fb0a",
      "documentTitle": "2025 Executive Perspectives Move Fast Scale Smart AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/cgn8KsTVhLBqnSeP_L2Pd-tRlaLMfSL7KuFGjl_IesU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTcwYTdiZTM2MzNmYjBhL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-528cd2bc4163/1",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-82e37c6f2a2c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, BCG perspective intro, Why/What/How exec summary",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/nziqattmC2IXT35WA6fnsxTtkCs6dxaeagw5xDGDADU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTcwYTdiZTM2MzNmYjBhL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/8x05z1JJFj9uIQotopuSf5iCBjCNNDd3eIo5QmMJswk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTcwYTdiZTM2MzNmYjBhL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/F3Pksx-fco6KnxOuAhlfWgiMk21lhErrHcFLj8gTHv4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTcwYTdiZTM2MzNmYjBhL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "docSlug": "fa70a7be3633fb0a",
      "documentTitle": "2025 Executive Perspectives Move Fast Scale Smart AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide serves as a preface or executive summary for a broader report series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-528cd2bc4163/2",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-82e37c6f2a2c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, BCG perspective intro, Why/What/How exec summary",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "docSlug": "fa70a7be3633fb0a",
      "documentTitle": "2025 Executive Perspectives Move Fast Scale Smart AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "Uses a classic Why/What/How framework to structure the executive summary.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-528cd2bc4163/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-82e37c6f2a2c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, BCG perspective intro, Why/What/How exec summary",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "docSlug": "fa70a7be3633fb0a",
      "documentTitle": "2025 Executive Perspectives Move Fast Scale Smart AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-528cd2bc4163/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-6e7b4266efe5",
          "evidence": "Page 4 says laggards 'risk falling behind'; page 5 shows model power up + token costs down.",
          "position": 1,
          "objective": "Establish urgency: AI trends are reshaping ops and barriers are dropping",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 80,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-86760b37f5ba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Trends reshaping ops, AI cost curves, AI-native scaling, 5 challenges",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 9,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-9779108ac221",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Current Reality (Pain)",
          "beatSlug": "transformation-tale-current-reality-pain",
          "evidence": "Trends and 5 unresolved challenges of pre-AI firms",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "docSlug": "fa70a7be3633fb0a",
      "documentTitle": "2025 Executive Perspectives Move Fast Scale Smart AI First Companies Win the Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a timeline-based visualization for model parameters and a line/scatter chart for token costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-528cd2bc4163/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-528cd2bc4163#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 4,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088b-72c8-b7e0-6e7b4266efe5",
          "evidence": "Page 4 says laggards 'risk falling behind'; page 5 shows model power up + token costs down.",
          "position": 1,
          "objective": "Establish urgency: AI trends are reshaping ops and barriers are dropping",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 80,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-86760b37f5ba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Trends reshaping ops, AI cost curves, AI-native scaling, 5 challenges",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 9,
          "from": 4,
          "beatId": "019dd95a-0701-77fe-ae97-9779108ac221",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Current Reality (Pain)",
          "beatSlug": "transformation-tale-current-reality-pain",
          "evidence": "Trends and 5 unresolved challenges of pre-AI firms",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}