{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 9053,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 28,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Includes visual representation of product interface and partner logos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/28",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 32,
          "from": 4,
          "beatId": "c0cbfe54-f0cb-48b0-80a0-784fe56457aa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 4-32 highlight various traction metrics and growth drivers",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 29,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart combines a bar chart for origination volume ($ in B) and a line chart for market share percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/29",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 32,
          "from": 4,
          "beatId": "c0cbfe54-f0cb-48b0-80a0-784fe56457aa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 4-32 highlight various traction metrics and growth drivers",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 30,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The chart uses a red bar for Rocket Mortgage and purple bars for competitors to visually distinguish the leader.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/30",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 32,
          "from": 4,
          "beatId": "c0cbfe54-f0cb-48b0-80a0-784fe56457aa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 4-32 highlight various traction metrics and growth drivers",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 31,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a bar chart comparison to highlight operational leverage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/31",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 32,
          "from": 4,
          "beatId": "c0cbfe54-f0cb-48b0-80a0-784fe56457aa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 4-32 highlight various traction metrics and growth drivers",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 32,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/32",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 32,
          "from": 4,
          "beatId": "c0cbfe54-f0cb-48b0-80a0-784fe56457aa",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 4-32 highlight various traction metrics and growth drivers",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 33,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Uses bar charts to visualize growth multipliers (>10x and >3x).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/33",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 34,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide uses a '5' indicator, suggesting it is the fifth section of the deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/34",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 35,
      "slideType": "team_bio",
      "function": "summarize",
      "notes": "Uses a photo of two leaders to humanize the 'Proven Leadership' claim.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/35",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 39,
          "from": 35,
          "beatId": "74b83e67-f42f-4f99-95ee-2849756416a6",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 35-39 focus on the leadership team and culture",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 36,
      "slideType": "team_bio",
      "function": "other",
      "notes": "The slide highlights significant tenure across the leadership team, with most members having 14+ years of experience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/36",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 39,
          "from": 35,
          "beatId": "74b83e67-f42f-4f99-95ee-2849756416a6",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 35-39 focus on the leadership team and culture",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 37,
      "slideType": "key_messages",
      "function": "establish_context",
      "notes": "The slide uses a circular visual motif to connect the concept of 'ISMs' to specific cultural tenets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/37",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-37",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 39,
          "from": 35,
          "beatId": "74b83e67-f42f-4f99-95ee-2849756416a6",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 35-39 focus on the leadership team and culture",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 38,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a timeline format to showcase employer branding accolades.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/38",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-38",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 39,
          "from": 35,
          "beatId": "74b83e67-f42f-4f99-95ee-2849756416a6",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 35-39 focus on the leadership team and culture",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 39,
      "slideType": "other",
      "function": "other",
      "notes": "The slide uses a visual metaphor of painting to represent community building.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/39",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-39",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 39,
          "from": 35,
          "beatId": "74b83e67-f42f-4f99-95ee-2849756416a6",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 35-39 focus on the leadership team and culture",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 40,
      "slideType": "appendix",
      "function": "appendix",
      "notes": "Features a photo of a Rocket Mortgage employee in an office setting.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/40",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-40",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 41,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "The table includes both absolute values and growth percentages (YoY/QoQ) for various business segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/41",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 42,
      "slideType": "other",
      "function": "other",
      "notes": "The slide uses a grid-like layout to organize subsidiaries into four functional categories: Home Search & Sales, Home Financing, Personal Finance, and Sales & Marketing Services.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/42",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-42",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 43,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes footnotes (a) and (b) explaining specific adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/43",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 44,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": "Includes GAAP to non-GAAP reconciliation for MSR valuation changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/44",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 45,
      "slideType": "appendix_data",
      "function": "appendix",
      "notes": "Contains detailed financial reconciliation data and explanatory footnotes (a-g).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/45",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 46,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/46",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e0f-761f-b868-1d56cc5fb0da",
      "docSlug": "b2fe14f0c5c347c30cd4861f24a7c486",
      "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
      "authorId": "rocket-companies",
      "authorName": "Rocket Companies",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 47,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e0f-761f-b868-1d56cc5fb0da/47",
      "deckHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da",
      "deckAnchorHref": "/decks/019de513-3e0f-761f-b868-1d56cc5fb0da#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Features Salesforce brand mascots Astro and Codey.",
      "imagePath": "https://imgproxy.kitesheet.com/DXN7_YyiTuK-U07x6s-0t8madGG1P_1kgVrNhhc5xHI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zYjgwYjZlMzg0ZmMyZjkxMzg4NTdiODJhZDIyOGJhMS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/1",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "70298708-5c71-409b-9f07-5874efb77142",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Attention",
          "beatSlug": "aida-attention",
          "evidence": "The cover and executive summary slides aim to grab the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/2ydmxmRwUKDVJxSlZFZ59Y65nBG6ut3yTX9tYWX3Rkg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zYjgwYjZlMzg0ZmMyZjkxMzg4NTdiODJhZDIyOGJhMS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/HXspPG4TxuwQwtilfpTsrLpZoJtaEV3U2Wj5UYkSFsQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zYjgwYjZlMzg0ZmMyZjkxMzg4NTdiODJhZDIyOGJhMS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/iGSV511p_qFAEtWz-vA6d-kxoVHt5ph4so4ZdvCi0ww/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zYjgwYjZlMzg0ZmMyZjkxMzg4NTdiODJhZDIyOGJhMS9wMDAxLnBuZw"
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/2",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "70298708-5c71-409b-9f07-5874efb77142",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Attention",
          "beatSlug": "aida-attention",
          "evidence": "The cover and executive summary slides aim to grab the audience's attention.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "Includes a list of corporate awards and recognitions categorized by Philanthropy, Culture, and Innovation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/3",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-3",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "80677dbf-ef7a-4b85-a991-15ccc7edc693",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Interest",
          "beatSlug": "aida-interest",
          "evidence": "Slides 3-5 provide an overview of Salesforce's business and financial results, generating interest.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 4,
      "slideType": "other",
      "function": "establish_context",
      "notes": "The slide uses a hub-and-spoke layout with a central human figure representing the customer, surrounded by Salesforce product icons.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/4",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-4",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "80677dbf-ef7a-4b85-a991-15ccc7edc693",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Interest",
          "beatSlug": "aida-interest",
          "evidence": "Slides 3-5 provide an overview of Salesforce's business and financial results, generating interest.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes GAAP and Non-GAAP operating margin data for Revenue chart.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/5",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-5",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "80677dbf-ef7a-4b85-a991-15ccc7edc693",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Interest",
          "beatSlug": "aida-interest",
          "evidence": "Slides 3-5 provide an overview of Salesforce's business and financial results, generating interest.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart shows performance from FY 2017 to FY 2022 based on an initial $100 investment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/6",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-6",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 6,
          "beatId": "5a04bdcf-9c26-4af2-8bf6-0b3b39954257",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Slides 6-8 highlight Salesforce's track record of delivering significant total stockholder returns and showcase the experience of the board, building desire for the proposals.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Includes headshots of 13 board members and quantitative breakdowns of board composition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/7",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-7",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 6,
          "beatId": "5a04bdcf-9c26-4af2-8bf6-0b3b39954257",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Slides 6-8 highlight Salesforce's track record of delivering significant total stockholder returns and showcase the experience of the board, building desire for the proposals.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 8,
      "slideType": "appendix_disclosure",
      "function": "present_framework",
      "notes": "Includes a 'New this year' callout regarding the integration of ESG measures into incentive plans.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/8",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-8",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 6,
          "beatId": "5a04bdcf-9c26-4af2-8bf6-0b3b39954257",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "Slides 6-8 highlight Salesforce's track record of delivering significant total stockholder returns and showcase the experience of the board, building desire for the proposals.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "closing_ask",
      "function": "state_demand",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/9",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-9",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 10,
          "from": 9,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f1b9999e-7fbb-4ba7-8f6f-eecc160470d7",
          "evidence": "Slides 9-10 imply the consequences of not approving the proposals, hinting at the cost of inaction.",
          "position": 1,
          "objective": "The cost of not approving the proposals",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 9,
          "beatId": "196d75c6-5ada-4e5b-b404-e87d08c2b8bc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "Slides 9-10 present the proposals and recommend a vote FOR amendment and restatement, prompting action.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-3e8e-730c-9a66-301960f98b31",
      "docSlug": "3b80b6e384fc2f9138857b82ad228ba1",
      "documentTitle": "Salesforce | Shareholder Engagement Presentation Deck | 19 slides",
      "authorId": "salesforce",
      "authorName": "Salesforce",
      "documentKindSlug": "shareholder-letter",
      "documentKindLabel": "Shareholder letter",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 10,
      "slideType": "closing_ask",
      "function": "state_demand",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de513-3e8e-730c-9a66-301960f98b31/10",
      "deckHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31",
      "deckAnchorHref": "/decks/019de513-3e8e-730c-9a66-301960f98b31#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "7da65619-ece8-4656-a824-6db2ce9a09fe",
          "evidence": "Slides 3-15 discuss Salesforce's ESG initiatives, aligning with the Golden Circle loop.",
          "position": 0,
          "objective": "Why Salesforce's ESG practices matter",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 10,
          "from": 9,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f1b9999e-7fbb-4ba7-8f6f-eecc160470d7",
          "evidence": "Slides 9-10 imply the consequences of not approving the proposals, hinting at the cost of inaction.",
          "position": 1,
          "objective": "The cost of not approving the proposals",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 9,
          "beatId": "196d75c6-5ada-4e5b-b404-e87d08c2b8bc",
          "arcName": "AIDA",
          "arcSlug": "aida",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "Slides 9-10 present the proposals and recommend a vote FOR amendment and restatement, prompting action.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}