{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 897,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Uses a quote to frame the hypocrisy of a brand's public vs private behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 22,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de793-b656-74cc-adc9-1a878f85cfca",
          "evidence": "Tangled-path metaphor (p.22) -> blurring E&S (p.24) -> BrewDog reputational case (p.25).",
          "position": 5,
          "objective": "Surface root cause behind brand sustainability failures",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "Uses a knight metaphor to categorize brand sustainability elements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/26",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-26",
      "loopMatches": [
        {
          "to": 28,
          "from": 26,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019de793-b676-750e-bd1a-d870dc48221e",
          "evidence": "Why (integral role) -> How (Shield/Sword/Standard) -> What (Patagonia leadership) -> recap.",
          "position": 6,
          "objective": "Articulate brand sustainability framework and applied example",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a brand example to argue for proactive industry leadership rather than reactive compliance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/27",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-27",
      "loopMatches": [
        {
          "to": 28,
          "from": 26,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019de793-b676-750e-bd1a-d870dc48221e",
          "evidence": "Why (integral role) -> How (Shield/Sword/Standard) -> What (Patagonia leadership) -> recap.",
          "position": 6,
          "objective": "Articulate brand sustainability framework and applied example",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/28",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-28",
      "loopMatches": [
        {
          "to": 28,
          "from": 26,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019de793-b676-750e-bd1a-d870dc48221e",
          "evidence": "Why (integral role) -> How (Shield/Sword/Standard) -> What (Patagonia leadership) -> recap.",
          "position": 6,
          "objective": "Articulate brand sustainability framework and applied example",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes Tetra Pak and Ipsos branding.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/31",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "Mentions Ipsos as the research partner.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/32",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-32",
      "loopMatches": [
        {
          "to": 36,
          "from": 32,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a",
          "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.",
          "position": 7,
          "objective": "Reveal that home-cooking surge is driven by food-waste concern",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 72,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "initiative_list",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/33",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-33",
      "loopMatches": [
        {
          "to": 36,
          "from": 32,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a",
          "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.",
          "position": 7,
          "objective": "Reveal that home-cooking surge is driven by food-waste concern",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 72,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/34",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-34",
      "loopMatches": [
        {
          "to": 36,
          "from": 32,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a",
          "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.",
          "position": 7,
          "objective": "Reveal that home-cooking surge is driven by food-waste concern",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 72,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/35",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-35",
      "loopMatches": [
        {
          "to": 36,
          "from": 32,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a",
          "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.",
          "position": 7,
          "objective": "Reveal that home-cooking surge is driven by food-waste concern",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 72,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The slide uses a bar chart to rank drivers of home cooking, with 'Ability to minimise food waste' highlighted by an oval.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/36",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-36",
      "loopMatches": [
        {
          "to": 36,
          "from": 32,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a",
          "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.",
          "position": 7,
          "objective": "Reveal that home-cooking surge is driven by food-waste concern",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 72,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a 'tension' framing to describe consumer priorities in food packaging.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/37",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-37",
      "loopMatches": [
        {
          "to": 42,
          "from": 37,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
          "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
          "position": 8,
          "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 78,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a personal quote to humanize a broader market trend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/38",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-38",
      "loopMatches": [
        {
          "to": 42,
          "from": 37,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
          "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
          "position": 8,
          "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 78,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a combination of quantitative survey findings and a direct consumer quote to highlight the importance of sustainable packaging.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/39",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-39",
      "loopMatches": [
        {
          "to": 42,
          "from": 37,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
          "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
          "position": 8,
          "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 78,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/40",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-40",
      "loopMatches": [
        {
          "to": 42,
          "from": 37,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
          "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
          "position": 8,
          "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 78,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a nature-themed background to reinforce the quote's content.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/41",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-41",
      "loopMatches": [
        {
          "to": 42,
          "from": 37,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
          "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
          "position": 8,
          "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 78,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a background image of a crowd to emphasize the scale of consumer sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/42",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-42",
      "loopMatches": [
        {
          "to": 42,
          "from": 37,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
          "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
          "position": 8,
          "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 78,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a strong, singular data point as a headline to anchor the consumer sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/43",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-43",
      "loopMatches": [
        {
          "to": 45,
          "from": 43,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019de793-b6d5-7775-bf9d-43ed0678e28c",
          "evidence": "Big-number health stats then three-column opportunities slide (p.45).",
          "position": 9,
          "objective": "Build up three opportunity pillars: habits, health, environment",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 68,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/44",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-44",
      "loopMatches": [
        {
          "to": 45,
          "from": 43,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019de793-b6d5-7775-bf9d-43ed0678e28c",
          "evidence": "Big-number health stats then three-column opportunities slide (p.45).",
          "position": 9,
          "objective": "Build up three opportunity pillars: habits, health, environment",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 68,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "strategic_options",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/45",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-45",
      "loopMatches": [
        {
          "to": 45,
          "from": 43,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019de793-b6d5-7775-bf9d-43ed0678e28c",
          "evidence": "Big-number health stats then three-column opportunities slide (p.45).",
          "position": 9,
          "objective": "Build up three opportunity pillars: habits, health, environment",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 68,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/46",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "quote_slide",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/47",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-47",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "other",
      "function": "other",
      "notes": "The slide uses a cultural/religious image to make a point about the sanctity of food and providers in the Indian context.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/48",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-48",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a powerful image to establish the context of the problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/49",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-49",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "quote_slide",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/50",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-50",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/51",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-51",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide features a case study of Phool (a startup repurposing temple flowers) and an infographic on ways to support small businesses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/52",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-52",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses visual examples to illustrate a trend towards sustainable consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/53",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-53",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 54,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses photographic evidence to demonstrate grassroots engagement in sustainability.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/54",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-54",
      "loopMatches": [
        {
          "to": 57,
          "from": 47,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
          "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
          "position": 10,
          "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 30,
          "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 64,
          "from": 30,
          "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": null,
          "evidence": "Case studies showing companies/consumers/regions acting.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}