{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 896,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes a thumbnail of the webinar recording and a link to watch it.",
      "imagePath": "https://imgproxy.kitesheet.com/XXcFAOIKK7GSf4F3hojUGs5iRYWpjJeAaSIcEqicoy4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNDE5OTllNTIzYjk3NmZlL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/2m2m-9AIIKxBZJZIgwTsalQCIYSkJuzIbOIr9jMRt2I/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNDE5OTllNTIzYjk3NmZlL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/p5PzPpWdDTz99QACJEx9bYsJaSqdhgGV2YfKnCtM3eA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNDE5OTllNTIzYjk3NmZlL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/OIYUMwfvBXlxrmvHyDCDwlcYcc0ZnTSwYeG-LkzzERU/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNDE5OTllNTIzYjk3NmZlL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "appendix",
      "function": "appendix",
      "notes": "The slide uses a layered visual structure to group resources into three categories: Public Opinion, The Sustainability Imperative, and Green Routines.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019de793-b466-7619-b39a-d267a3847a8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "Public agreement on environmental urgency across markets, p.8-12.",
          "position": 1,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a dot plot to visualize survey agreement levels across 10 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 9,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de793-b585-70e7-aba5-c86fe3652e4a",
          "evidence": "Multi-country dot/dumbbell charts show widespread agreement, growing 2013->2021.",
          "position": 1,
          "objective": "Establish global consensus that environmental change is urgent",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019de793-b466-7619-b39a-d267a3847a8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "Public agreement on environmental urgency across markets, p.8-12.",
          "position": 1,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart is a dumbbell plot showing the shift in public opinion over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 9,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019de793-b585-70e7-aba5-c86fe3652e4a",
          "evidence": "Multi-country dot/dumbbell charts show widespread agreement, growing 2013->2021.",
          "position": 1,
          "objective": "Establish global consensus that environmental change is urgent",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019de793-b466-7619-b39a-d267a3847a8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "Public agreement on environmental urgency across markets, p.8-12.",
          "position": 1,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data from Ipsos 'What Worries the World' tracker.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-11",
      "loopMatches": [
        {
          "to": 12,
          "from": 11,
          "name": "Paradox Resolver",
          "slug": "20-paradox-resolver",
          "bestFor": "Strategic pivots, innovation pitches, challenging conventional wisdom",
          "matchId": "019de793-b5f4-705f-81be-94e9adac0864",
          "evidence": "p.11 'increasing concern' but p.12 callout 'comes 8th globally'.",
          "position": 2,
          "objective": "Reconcile rising climate concern with its 8th-place ranking",
          "structure": "The Apparent Contradiction -> Why Both Seem True -> The Deeper Truth That Reconciles",
          "confidence": 72,
          "description": "Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019de793-b466-7619-b39a-d267a3847a8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "Public agreement on environmental urgency across markets, p.8-12.",
          "position": 1,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a red bar and an arrow to draw attention to 'Climate change' within the list of concerns.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-12",
      "loopMatches": [
        {
          "to": 12,
          "from": 11,
          "name": "Paradox Resolver",
          "slug": "20-paradox-resolver",
          "bestFor": "Strategic pivots, innovation pitches, challenging conventional wisdom",
          "matchId": "019de793-b5f4-705f-81be-94e9adac0864",
          "evidence": "p.11 'increasing concern' but p.12 callout 'comes 8th globally'.",
          "position": 2,
          "objective": "Reconcile rising climate concern with its 8th-place ranking",
          "structure": "The Apparent Contradiction -> Why Both Seem True -> The Deeper Truth That Reconciles",
          "confidence": 72,
          "description": "Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019de793-b466-7619-b39a-d267a3847a8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": null,
          "evidence": "Public agreement on environmental urgency across markets, p.8-12.",
          "position": 1,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-13",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de793-b616-7589-a7c0-7a675c67afda",
          "evidence": "Tax compliance vs environmental responsibility comparison across 25 markets.",
          "position": 3,
          "objective": "Contrast old corporate expectation (tax) with new (environment)",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 70,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide serves as a section divider or introductory slide for a specific trend topic within the Ipsos Global Trends 2021 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-14",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de793-b616-7589-a7c0-7a675c67afda",
          "evidence": "Tax compliance vs environmental responsibility comparison across 25 markets.",
          "position": 3,
          "objective": "Contrast old corporate expectation (tax) with new (environment)",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 70,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart compares two metrics per country: 'Companies paying the correct amount of tax' (blue bars) and 'Companies doing as much as they can to reduce harm to the environment' (teal bars).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-15",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de793-b616-7589-a7c0-7a675c67afda",
          "evidence": "Tax compliance vs environmental responsibility comparison across 25 markets.",
          "position": 3,
          "objective": "Contrast old corporate expectation (tax) with new (environment)",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 70,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart uses a dual-bar structure where the right-hand bars (environmental focus) are consistently higher than the left-hand bars (tax focus) across all countries, highlighted by an orange oval.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-16",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de793-b616-7589-a7c0-7a675c67afda",
          "evidence": "Tax compliance vs environmental responsibility comparison across 25 markets.",
          "position": 3,
          "objective": "Contrast old corporate expectation (tax) with new (environment)",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 70,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights a discrepancy between public perception and scientific consensus on high-impact climate actions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-17",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019de793-b637-77ac-896e-cdad38b122d7",
          "evidence": "Perception bars vs actual CO2-saved column; red circles flag 'have one fewer child' / 'no car'.",
          "position": 4,
          "objective": "Bust the myth of which actions actually reduce emissions",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 85,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights a discrepancy between perceived effectiveness (survey data) and actual CO2 savings (rankings).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019de793-b637-77ac-896e-cdad38b122d7",
          "evidence": "Perception bars vs actual CO2-saved column; red circles flag 'have one fewer child' / 'no car'.",
          "position": 4,
          "objective": "Bust the myth of which actions actually reduce emissions",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 85,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "Includes a link to an external video with a password.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 13,
          "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": null,
          "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 19,
          "from": 8,
          "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Survey data on public climate sentiment.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a visual metaphor of a tangled path with signposts (GRI, UNGC, CDP, SASB, SDGs) to represent the complexity of the sustainability landscape.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-22",
      "loopMatches": [
        {
          "to": 25,
          "from": 22,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de793-b656-74cc-adc9-1a878f85cfca",
          "evidence": "Tangled-path metaphor (p.22) -> blurring E&S (p.24) -> BrewDog reputational case (p.25).",
          "position": 5,
          "objective": "Surface root cause behind brand sustainability failures",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a pie chart to visualize survey data regarding corporate responsibility priorities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-23",
      "loopMatches": [
        {
          "to": 25,
          "from": 22,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de793-b656-74cc-adc9-1a878f85cfca",
          "evidence": "Tangled-path metaphor (p.22) -> blurring E&S (p.24) -> BrewDog reputational case (p.25).",
          "position": 5,
          "objective": "Surface root cause behind brand sustainability failures",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
      "docSlug": "a41999e523b976fe",
      "documentTitle": "ENVIRONMENT EMERGENCY?",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a collage of news clippings to visually reinforce the 'blurring' of E (Environmental) and S (Social) factors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 22,
          "name": "Iceberg",
          "slug": "10-iceberg",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "matchId": "019de793-b656-74cc-adc9-1a878f85cfca",
          "evidence": "Tangled-path metaphor (p.22) -> blurring E&S (p.24) -> BrewDog reputational case (p.25).",
          "position": 5,
          "objective": "Surface root cause behind brand sustainability failures",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "confidence": 70,
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b4a9-725b-9382-684eca885f51",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 28,
          "from": 20,
          "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-925b62a67b6c",
      "docSlug": "445fb99ab759c208",
      "documentTitle": "THE WORLD’S RESPONSE TO THE WAR IN UKRAINE",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide presents survey data regarding support for specific geopolitical actions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-925b62a67b6c/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "f939b8a7-c35e-4747-b5e3-1d98159bdc6a",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": "sparkline-what-could-be-2",
          "evidence": "Change in opinions and views on national responses",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-925b62a67b6c",
      "docSlug": "445fb99ab759c208",
      "documentTitle": "THE WORLD’S RESPONSE TO THE WAR IN UKRAINE",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The data is presented as a heatmap where darker green indicates higher support levels.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-925b62a67b6c/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 12,
          "beatId": "5de27560-3b8e-4ce8-8670-e127db531672",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Opinions on sanctions and final thoughts",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-925b62a67b6c",
      "docSlug": "445fb99ab759c208",
      "documentTitle": "THE WORLD’S RESPONSE TO THE WAR IN UKRAINE",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The table uses a color-coded heatmap where blue indicates an increase in support and red indicates a decrease in support.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-925b62a67b6c/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 12,
          "beatId": "5de27560-3b8e-4ce8-8670-e127db531672",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Opinions on sanctions and final thoughts",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-925b62a67b6c",
      "docSlug": "445fb99ab759c208",
      "documentTitle": "THE WORLD’S RESPONSE TO THE WAR IN UKRAINE",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a net score calculation (Support minus Oppose) to rank countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-925b62a67b6c/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 12,
          "beatId": "5de27560-3b8e-4ce8-8670-e127db531672",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Opinions on sanctions and final thoughts",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-925b62a67b6c",
      "docSlug": "445fb99ab759c208",
      "documentTitle": "THE WORLD’S RESPONSE TO THE WAR IN UKRAINE",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "appendix_methodology",
      "function": "appendix",
      "notes": "Standard Ipsos methodology disclosure slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-925b62a67b6c/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-925b62a67b6c",
      "docSlug": "445fb99ab759c208",
      "documentTitle": "THE WORLD’S RESPONSE TO THE WAR IN UKRAINE",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "other",
      "function": "establish_context",
      "notes": "Standard corporate profile slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-925b62a67b6c/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-925b62a67b6c#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}