{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 89,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes logos for BCG and America Needs You (ANY).",
      "imagePath": "https://imgproxy.kitesheet.com/IGVJRgahlgefFBLbe2OcEDI5OlS6O2wugFC-1kRZPBM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hZDE2OTY4OTM0ODZlNDEzL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/NHpmzG186Cxo-6u9gxfIjRbyYQ2Fz0x2K4wG6Kh70-I/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hZDE2OTY4OTM0ODZlNDEzL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/mIkDJBFUAAkehr-xwzNVbqyQjzHJusAYO8y01zKgRI8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hZDE2OTY4OTM0ODZlNDEzL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/vj8-Gp8TqQXGOhwvqxAsx5WUQa-r0oCoSqq5u-aJ-tc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hZDE2OTY4OTM0ODZlNDEzL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 2,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-7811706ee41e",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Stakes framed: Gen Z values 4-yr degree but enrollment splits",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 3,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The chart uses a diverging color palette to represent the spectrum of perceived value.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-3",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088b-72c8-b7e4-262b6e7a72a4",
          "evidence": "p3 shows 60% see 4-yr ROI higher; p4 shows first-gen enroll in associates 43% vs continuing-gen 19%.",
          "position": 1,
          "objective": "Contrast Gen Z's stated valuation of four-year degrees with first-gen enrollment reality",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-7811706ee41e",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Stakes framed: Gen Z values 4-yr degree but enrollment splits",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 4,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088b-72c8-b7e4-262b6e7a72a4",
          "evidence": "p3 shows 60% see 4-yr ROI higher; p4 shows first-gen enroll in associates 43% vs continuing-gen 19%.",
          "position": 1,
          "objective": "Contrast Gen Z's stated valuation of four-year degrees with first-gen enrollment reality",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 80,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-7811706ee41e",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Setup & Stakes",
          "beatSlug": "mountain-setup-stakes",
          "evidence": "Stakes framed: Gen Z values 4-yr degree but enrollment splits",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 5,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a stepped bar chart to illustrate a funnel of student attrition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e4-2b8bb06a0d62",
          "evidence": "p5 funnel breaks out low-income; p6-p8 split metrics by cohort; p9 quotes first-gen concerns.",
          "position": 2,
          "objective": "Split first-gen vs continuing-gen across transfer funnel, considerations, and pain points to expose differential outcomes",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87dc-7f03b03d0ceb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Funnel collapse + cohort splits + pain quotes escalate tension",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 6,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e4-2b8bb06a0d62",
          "evidence": "p5 funnel breaks out low-income; p6-p8 split metrics by cohort; p9 quotes first-gen concerns.",
          "position": 2,
          "objective": "Split first-gen vs continuing-gen across transfer funnel, considerations, and pain points to expose differential outcomes",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87dc-7f03b03d0ceb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Funnel collapse + cohort splits + pain quotes escalate tension",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 7,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide highlights subtle differences in priorities between the two student groups, specifically regarding career training vs. supportive learning environments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e4-2b8bb06a0d62",
          "evidence": "p5 funnel breaks out low-income; p6-p8 split metrics by cohort; p9 quotes first-gen concerns.",
          "position": 2,
          "objective": "Split first-gen vs continuing-gen across transfer funnel, considerations, and pain points to expose differential outcomes",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87dc-7f03b03d0ceb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Funnel collapse + cohort splits + pain quotes escalate tension",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 8,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a diverging color scale to represent importance levels, with a legend at the bottom.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e4-2b8bb06a0d62",
          "evidence": "p5 funnel breaks out low-income; p6-p8 split metrics by cohort; p9 quotes first-gen concerns.",
          "position": 2,
          "objective": "Split first-gen vs continuing-gen across transfer funnel, considerations, and pain points to expose differential outcomes",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87dc-7f03b03d0ceb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Funnel collapse + cohort splits + pain quotes escalate tension",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 9,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/9",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e4-2b8bb06a0d62",
          "evidence": "p5 funnel breaks out low-income; p6-p8 split metrics by cohort; p9 quotes first-gen concerns.",
          "position": 2,
          "objective": "Split first-gen vs continuing-gen across transfer funnel, considerations, and pain points to expose differential outcomes",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87dc-7f03b03d0ceb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Funnel collapse + cohort splits + pain quotes escalate tension",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 10,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/10",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-10",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088b-72c8-b7e4-2e533d53b0a7",
          "evidence": "p10 'so what' turn -> p11-12 source-gap data -> p13 'must invest in targeted support' action.",
          "position": 3,
          "objective": "Cascade from transition insight through support-source data to the recommended action",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 84,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87dc-715c7420714c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Transition + support-source gap drives 'so what' insight",
          "position": 2,
          "confidence": 85,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 10,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87dc-82933ad45b3d",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "Pivot slide turns to 'first-gen face barriers'",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 11,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The chart uses a grouped bar format with delta annotations to show the percentage point difference between the two student groups.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-11",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088b-72c8-b7e4-2e533d53b0a7",
          "evidence": "p10 'so what' turn -> p11-12 source-gap data -> p13 'must invest in targeted support' action.",
          "position": 3,
          "objective": "Cascade from transition insight through support-source data to the recommended action",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 84,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87dc-715c7420714c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Transition + support-source gap drives 'so what' insight",
          "position": 2,
          "confidence": 85,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 13,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87dc-87d23f5e3953",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Resolution",
          "beatSlug": "mountain-resolution",
          "evidence": "Support-source mismatch resolved with recommendation",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The table highlights differences in information-seeking behavior between student demographics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-12",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088b-72c8-b7e4-2e533d53b0a7",
          "evidence": "p10 'so what' turn -> p11-12 source-gap data -> p13 'must invest in targeted support' action.",
          "position": 3,
          "objective": "Cascade from transition insight through support-source data to the recommended action",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 84,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87dc-715c7420714c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Transition + support-source gap drives 'so what' insight",
          "position": 2,
          "confidence": 85,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 13,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87dc-87d23f5e3953",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Resolution",
          "beatSlug": "mountain-resolution",
          "evidence": "Support-source mismatch resolved with recommendation",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 13,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a three-column layout with icons to represent the problem, the insight/mismatch, and the recommended solution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-13",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088b-72c8-b7e4-2e533d53b0a7",
          "evidence": "p10 'so what' turn -> p11-12 source-gap data -> p13 'must invest in targeted support' action.",
          "position": 3,
          "objective": "Cascade from transition insight through support-source data to the recommended action",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 84,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 13,
          "beatId": "019dd95a-0702-74a3-87dc-742b9c4e20a6",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Three-column recommendation calls for targeted investment",
          "position": 3,
          "confidence": 85,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 13,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87dc-87d23f5e3953",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Resolution",
          "beatSlug": "mountain-resolution",
          "evidence": "Support-source mismatch resolved with recommendation",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 14,
      "slideType": "appendix_methodology",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 15,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 16,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-2afa553a7832",
      "docSlug": "599406b07173fb80",
      "documentTitle": "Impact of IRA IIJA CHIPS Clean Tech",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes BCG logo and date.",
      "imagePath": "https://imgproxy.kitesheet.com/K4BqXa6XZpzpbXgM0ngiwiLy94AZAom8AcjTwJ4rG0k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81OTk0MDZiMDcxNzNmYjgwL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-2afa553a7832/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-2afa553a7832",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-2afa553a7832#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/NvUxn2UNJiFKveZT2wFnOEdiQniOIg7BI5wI-lHDQaQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81OTk0MDZiMDcxNzNmYjgwL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/gO4fdD_qLC4sDVP8kSSip3C1cS5Kxy9j1C9iaI-1ak8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81OTk0MDZiMDcxNzNmYjgwL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/sAWUqUSu40WLNo9ff30XClKxpB1t4WoP6J2x8FRJ_hY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81OTk0MDZiMDcxNzNmYjgwL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b635-2afa553a7832",
      "docSlug": "599406b07173fb80",
      "documentTitle": "Impact of IRA IIJA CHIPS Clean Tech",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-2afa553a7832/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-2afa553a7832",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-2afa553a7832#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-fefa8c481659",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "'Background | Objectives and context of this work' frames scope and stakeholders.",
          "position": 1,
          "confidence": 75,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 71,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/71",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-71",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 72,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": "The slide is intentionally left blank (blacked out) as a placeholder.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/72",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-72",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 73,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/73",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-73",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 74,
      "slideType": "appendix",
      "function": "appendix",
      "notes": "The slide content is redacted (black box).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/74",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-74",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 75,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/75",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-75",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 76,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/76",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-76",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 77,
      "slideType": "appendix",
      "function": "other",
      "notes": "This is a continuation of a team bio section in an appendix.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/77",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-77",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 78,
      "slideType": "appendix",
      "function": "other",
      "notes": "This slide serves as a team bio/credentials page for an RFP response.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/78",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-78",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "docSlug": "09ad2cf031bccf07",
      "documentTitle": "Proposal Spend Analysis Procurement Virginia",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.773,
      "pageNumber": 79,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1a4ca0ec1e57/79",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1a4ca0ec1e57#slide-79",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/pSVD4j_Q5ZOE1kiO1RrEZXSvtJBM8g-Simj4acLULf4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWFiMDZiYzMyZmE2OTQ0L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/9dw0nyls8P9pVwyds0BzhlcoRG9OK1xuspIxx0qUxdg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWFiMDZiYzMyZmE2OTQ0L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/qTe2dbwEcmzaG7Q0NTGb9K79VxbZHOWSrTmlROeMaqY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWFiMDZiYzMyZmE2OTQ0L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/xLUDzNDredZ5PvOUzsvIZUZv4xvNfZCS6jTBwJG8rzg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWFiMDZiYzMyZmE2OTQ0L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 2,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "SVOD = subscription video on demand.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-2",
      "loopMatches": [
        {
          "to": 4,
          "from": 2,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e7-6cf2386aacfd",
          "evidence": "p2 aggregate, p3 splits into top-five / contenders / long tail, p4 contrasts churn between the segments.",
          "position": 1,
          "objective": "Split the SVOD market by tier and surface differential growth/churn",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-5504eb5373a8",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "Saturated SVOD market, 96% penetration flat YoY",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
          "position": 1,
          "confidence": 45,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 3,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart segments services into 'The top five SVOD services', 'Contenders', and 'The long tail'. Growth is indicated by color-coded circles below each bar.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-3",
      "loopMatches": [
        {
          "to": 4,
          "from": 2,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e7-6cf2386aacfd",
          "evidence": "p2 aggregate, p3 splits into top-five / contenders / long tail, p4 contrasts churn between the segments.",
          "position": 1,
          "objective": "Split the SVOD market by tier and surface differential growth/churn",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e0-58b23261e21f",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Growth is in second tier, churn ~3x higher there",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
          "position": 1,
          "confidence": 45,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 4,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses stacked bar charts to differentiate between two types of churn intent: 'using only to watch specific shows' vs 'intend to cancel'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 2,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e7-6cf2386aacfd",
          "evidence": "p2 aggregate, p3 splits into top-five / contenders / long tail, p4 contrasts churn between the segments.",
          "position": 1,
          "objective": "Split the SVOD market by tier and surface differential growth/churn",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e0-58b23261e21f",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Growth is in second tier, churn ~3x higher there",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
          "position": 1,
          "confidence": 45,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 5,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-5",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088b-72c8-b7e7-73e27330bf28",
          "evidence": "p5 penetration up but proportion flat, p6 ~20% regardless of hours, p7 hours are incremental, not substitutional.",
          "position": 2,
          "objective": "Bust the 'AVOD/FAST is replacing SVOD' belief",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 78,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e0-5e7af4184037",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "AVOD/FAST penetration up, usage proportion flat, hours incremental",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
          "position": 1,
          "confidence": 45,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 6,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 100% stacked bar format to compare service type distribution across different usage intensity cohorts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-6",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088b-72c8-b7e7-73e27330bf28",
          "evidence": "p5 penetration up but proportion flat, p6 ~20% regardless of hours, p7 hours are incremental, not substitutional.",
          "position": 2,
          "objective": "Bust the 'AVOD/FAST is replacing SVOD' belief",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 78,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e0-5e7af4184037",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "AVOD/FAST penetration up, usage proportion flat, hours incremental",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
          "position": 1,
          "confidence": 45,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "Data shows that AVOD/FAST usage correlates with higher total weekly viewing hours, suggesting incrementality rather than substitution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088b-72c8-b7e7-73e27330bf28",
          "evidence": "p5 penetration up but proportion flat, p6 ~20% regardless of hours, p7 hours are incremental, not substitutional.",
          "position": 2,
          "objective": "Bust the 'AVOD/FAST is replacing SVOD' belief",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 78,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e0-5e7af4184037",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "AVOD/FAST penetration up, usage proportion flat, hours incremental",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 7,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
          "position": 1,
          "confidence": 45,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 8,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart for survey agreement and a stacked column chart for time allocation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 8,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088b-72c8-b7e7-76a140af607f",
          "evidence": "p8 users want scheduled programming, p9 AVOD/FAST does not correlate with SVOD subs — both point to additive, broadcast-like behaviour.",
          "position": 3,
          "objective": "Reveal the 'back to the future' insight: streaming converges with broadcast",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e0-61bfba2a5ea5",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Streamers want both on-demand and scheduled programming",
          "position": 4,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 9,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e0-6cb696c67739",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Scheduled programming desired; AVOD/FAST is additive",
          "position": 2,
          "confidence": 45,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
      "docSlug": "5aab06bc32fa6944",
      "documentTitle": "Streaming Video Back to Future",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 9,
      "slideType": "diagnosis",
      "function": "diagnose",
      "notes": "The chart uses a line graph to visualize the relationship between SVOD subscription count and AVOD/FAST usage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/9",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 8,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "019dd95a-088b-72c8-b7e7-76a140af607f",
          "evidence": "p8 users want scheduled programming, p9 AVOD/FAST does not correlate with SVOD subs — both point to additive, broadcast-like behaviour.",
          "position": 3,
          "objective": "Reveal the 'back to the future' insight: streaming converges with broadcast",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 70,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e0-644afffcaeed",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Implications",
          "beatSlug": "onion-implications",
          "evidence": "AVOD/FAST do not replace SVOD; they are additive",
          "position": 5,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 9,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e0-6cb696c67739",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Scheduled programming desired; AVOD/FAST is additive",
          "position": 2,
          "confidence": 45,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 9,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e0-704c49e484c9",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Implicit thesis: streaming heading back to broadcast model",
          "position": 3,
          "confidence": 45,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/St2NZLE8q8Q2yLMfcUOHbYb1weSAdZsmZKmpFXbrmVE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYmRmZmZmMzJiMjVjMzRhL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/sQbTdqCBpHhalDZv-6ijLHTbtztRj-yYecgcf8o3AJc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYmRmZmZmMzJiMjVjMzRhL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/96OJL1_aM_t9bKWgd0PsA2pSI3JjOTe829ZqKfcB2Mg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYmRmZmZmMzJiMjVjMzRhL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/dfVij_NrFVYp6tnarHod4LfW5rYHFfRHBRz4ASKngQM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYmRmZmZmMzJiMjVjMzRhL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 2,
      "slideType": "appendix_disclosure",
      "function": "summarize",
      "notes": "Standard BCG corporate boilerplate text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "This is the cover/introductory page of a BCG report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e1-450e3c485e98",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Exec summary + methodology + $300B sizing + COVID growth context",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 4,
      "slideType": "appendix_methodology",
      "function": "summarize",
      "notes": "The slide provides details on sample size (10,000 consumers), geographic coverage (40 metro/tier 4 cities, 50 rural towns), income ranges, and transaction data scope (800,000 consumers).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e1-450e3c485e98",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Exec summary + methodology + $300B sizing + COVID growth context",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 5,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Includes two charts: a stacked area chart for user growth and a grouped bar chart for retail spending projections.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-5",
      "loopMatches": [
        {
          "to": 6,
          "from": 5,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088c-724c-b30d-e7b685e43ec1",
          "evidence": "p5 sets growth context, p6 names COVID as the trigger that pulled forward 3–4 years of growth",
          "position": 1,
          "objective": "Establish urgency: $300B opportunity accelerated by COVID trigger",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 72,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e1-450e3c485e98",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Exec summary + methodology + $300B sizing + COVID growth context",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The slide compares pre-COVID and post-COVID projections for 2025 and 2030.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 5,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088c-724c-b30d-e7b685e43ec1",
          "evidence": "p5 sets growth context, p6 names COVID as the trigger that pulled forward 3–4 years of growth",
          "position": 1,
          "objective": "Establish urgency: $300B opportunity accelerated by COVID trigger",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 72,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "019dd95a-0702-74a3-87e1-450e3c485e98",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Exec summary + methodology + $300B sizing + COVID growth context",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 7,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 7,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b30d-ebcbdbb75662",
          "evidence": "p7 declares 'unexpected', p8 explicitly 'surprising divergence' from traditional shopper, p9 shows heavy shoppers in non-traditional cohorts",
          "position": 2,
          "objective": "Bust the 'metropolitan millennial male' shopper myth",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e1-4a63c9a23a5f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Divider: 'Survey Reveals Unexpected Trends' — old assumptions broken",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 8,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a combination of narrative insights and data visualization to explain the changing composition of the Indian e-commerce market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 7,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b30d-ebcbdbb75662",
          "evidence": "p7 declares 'unexpected', p8 explicitly 'surprising divergence' from traditional shopper, p9 shows heavy shoppers in non-traditional cohorts",
          "position": 2,
          "objective": "Bust the 'metropolitan millennial male' shopper myth",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e1-4fc62712ce67",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "New cohort segmentation framework introduced (over-45, women, next-billion)",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 9,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide also includes a text section discussing e-commerce spending divergence by PIN code, which seems to be a continuation of a previous section.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/9",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 7,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b30d-ebcbdbb75662",
          "evidence": "p7 declares 'unexpected', p8 explicitly 'surprising divergence' from traditional shopper, p9 shows heavy shoppers in non-traditional cohorts",
          "position": 2,
          "objective": "Bust the 'metropolitan millennial male' shopper myth",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 8,
          "beatId": "019dd95a-0702-74a3-87e1-4fc62712ce67",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "New cohort segmentation framework introduced (over-45, women, next-billion)",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 10,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a 2x2 quadrant structure (implied by the 50th percentile lines) to segment micro markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/10",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-10",
      "loopMatches": [
        {
          "to": 12,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30d-ed5c6fc4e21f",
          "evidence": "p10 micro-market 2x2 split, p11 quantifies smaller cities (58%), p12 quantifies rural (54%/24%)",
          "position": 3,
          "objective": "Split geography to reveal smaller-city / rural opportunity",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 11,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a combination of a donut chart, a geographic map, and two stacked bar charts to illustrate market segmentation and growth trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-11",
      "loopMatches": [
        {
          "to": 12,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30d-ed5c6fc4e21f",
          "evidence": "p10 micro-market 2x2 split, p11 quantifies smaller cities (58%), p12 quantifies rural (54%/24%)",
          "position": 3,
          "objective": "Split geography to reveal smaller-city / rural opportunity",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 12,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "Includes a qualitative case study of a rural consumer experience and a business model example from China.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-12",
      "loopMatches": [
        {
          "to": 12,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30d-ed5c6fc4e21f",
          "evidence": "p10 micro-market 2x2 split, p11 quantifies smaller cities (58%), p12 quantifies rural (54%/24%)",
          "position": 3,
          "objective": "Split geography to reveal smaller-city / rural opportunity",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 13,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a comparative table to show the percentage of shoppers buying in specific categories based on the total number of categories they purchase from.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-13",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f07505e4f481",
          "evidence": "p13 category change, p14 BPC/FMCG/fashion fastest, p15 marketplaces dominate influence, p16 social/chat fastest channel",
          "position": 4,
          "objective": "Stack evidence that categories and influence channels are shifting",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 14,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Includes source citations and detailed definitions of categories in the note section.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-14",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f07505e4f481",
          "evidence": "p13 category change, p14 BPC/FMCG/fashion fastest, p15 marketplaces dominate influence, p16 social/chat fastest channel",
          "position": 4,
          "objective": "Stack evidence that categories and influence channels are shifting",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 15,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide includes a primary chart showing channel influence by category and a secondary text section discussing social commerce trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-15",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f07505e4f481",
          "evidence": "p13 category change, p14 BPC/FMCG/fashion fastest, p15 marketplaces dominate influence, p16 social/chat fastest channel",
          "position": 4,
          "objective": "Stack evidence that categories and influence channels are shifting",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart compares 2018 vs 2021 for total responses, then breaks down by category for 2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-16",
      "loopMatches": [
        {
          "to": 16,
          "from": 13,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f07505e4f481",
          "evidence": "p13 category change, p14 BPC/FMCG/fashion fastest, p15 marketplaces dominate influence, p16 social/chat fastest channel",
          "position": 4,
          "objective": "Stack evidence that categories and influence channels are shifting",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 70,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "Data sourced from BCG CCI Digital Influence Study 2013-2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/17",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f5a5eee0387f",
          "evidence": "p17 new models drive intent, p18 70% multi-platform, p19 premium plays growing",
          "position": 5,
          "objective": "Stack evidence that buyer behavior is maturing (new models, multi-platform, premium)",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 68,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 18,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "Includes a specific consumer persona (Ruchi) and two stacked bar charts showing platform usage by shopper maturity and category count.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f5a5eee0387f",
          "evidence": "p17 new models drive intent, p18 70% multi-platform, p19 premium plays growing",
          "position": 5,
          "objective": "Stack evidence that buyer behavior is maturing (new models, multi-platform, premium)",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 68,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data compares Oct 2018-Mar 2019 vs Oct 2020-Mar 2021 across consumer durables, electronics, and fashion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 17,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-088c-724c-b30d-f5a5eee0387f",
          "evidence": "p17 new models drive intent, p18 70% multi-platform, p19 premium plays growing",
          "position": 5,
          "objective": "Stack evidence that buyer behavior is maturing (new models, multi-platform, premium)",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 68,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-50c01df39b53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Ten exhibits with charts proving each unexpected trend",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 19,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e1-58976f84bf39",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Sixteen data exhibits documenting market and trend facts",
          "position": 1,
          "confidence": 70,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 20,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-20",
      "loopMatches": [
        {
          "to": 21,
          "from": 20,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b30d-faea8834a339",
          "evidence": "p20 transition explicitly says 'implications', p21 table maps each trend → brand action → platform action",
          "position": 6,
          "objective": "Cascade from documented trends to brand/platform actions",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 82,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e1-541386410fc1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'Implications for Brands and E-tailers' header + Exhibit 16 actions table",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 20,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e1-5d83791c3003",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Transition slide explicitly titled 'Implications for Brands and E-tailers'",
          "position": 2,
          "confidence": 70,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 21,
      "slideType": "comparison_table",
      "function": "present_solution",
      "notes": "The slide provides strategic guidance for brands and e-tailers based on identified market trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-21",
      "loopMatches": [
        {
          "to": 21,
          "from": 20,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b30d-faea8834a339",
          "evidence": "p20 transition explicitly says 'implications', p21 table maps each trend → brand action → platform action",
          "position": 6,
          "objective": "Cascade from documented trends to brand/platform actions",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 82,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 20,
          "beatId": "019dd95a-0702-74a3-87e1-541386410fc1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "'Implications for Brands and E-tailers' header + Exhibit 16 actions table",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 21,
          "from": 21,
          "beatId": "019dd95a-0702-74a3-87e1-6183f5f0ee0b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Exhibit 16 prescribes brand and platform actions per trend",
          "position": 3,
          "confidence": 70,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 22,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 23,
      "slideType": "disclaimer",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-20d2101ec2b8",
      "docSlug": "ebdffff32b25c34a",
      "documentTitle": "Ten Things E-Commerce India",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 24,
      "slideType": "filler",
      "function": "filler",
      "notes": "Likely a section divider or mood-setting image slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-20d2101ec2b8/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-20d2101ec2b8#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}