{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 855,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a horizontal bar chart to show distribution of investment activity, with aggregated callouts for specific segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/43",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Q24 survey of 627 investors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/44",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a two-stage donut chart to illustrate the segmentation of the total investor population.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/45",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Bolding indicates statistical significance at 95% level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/46",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/47",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a donut chart to show the total percentage of leveraged investors (9%) and a second donut chart to show the influence of financial advisors on that specific group.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/48",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a combination of bar charts and a stacked bar to visualize shifts in risk appetite.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/49",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-49",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 49,
          "from": 41,
          "beatId": "6e95ecd3-676c-4d52-a5b1-f30e0ea675df",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Desire",
          "beatSlug": "aida-desire",
          "evidence": "The document creates desire by highlighting the effects of market volatility and COVID-19 on investment scams.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/50",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-50",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Includes survey methodology details at the bottom.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/51",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-51",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/52",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-52",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/53",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-53",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 54,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses big numbers to highlight the percentage of correct answers for each specific financial concept.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/54",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-54",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 55,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide includes a bar chart showing the distribution of correct answers and bullet points detailing demographic correlations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/55",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-55",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 56,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/56",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-56",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 57,
      "slideType": "segmentation",
      "function": "summarize",
      "notes": "The slide uses a mix of icons, donut charts, bar charts, and a map to visualize survey respondent demographics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/57",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-57",
      "loopMatches": [
        {
          "to": 59,
          "from": 57,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "4df90a83-5ab7-4120-912c-52176b70a546",
          "evidence": "The document presents data on demographics and investment products owned.",
          "position": 1,
          "objective": "Provide insights into the demographics and investment products owned by individuals.",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 58,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Survey question Q1, base n=2001.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/58",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-58",
      "loopMatches": [
        {
          "to": 59,
          "from": 57,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "4df90a83-5ab7-4120-912c-52176b70a546",
          "evidence": "The document presents data on demographics and investment products owned.",
          "position": 1,
          "objective": "Provide insights into the demographics and investment products owned by individuals.",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 59,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Survey data from Ipsos, n=2001.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/59",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-59",
      "loopMatches": [
        {
          "to": 59,
          "from": 57,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "4df90a83-5ab7-4120-912c-52176b70a546",
          "evidence": "The document presents data on demographics and investment products owned.",
          "position": 1,
          "objective": "Provide insights into the demographics and investment products owned by individuals.",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 60,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/60",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-60",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2717b02e5a49",
      "docSlug": "6c7c53820ad3a270",
      "documentTitle": "INVESTING AND THE COVID-19 PANDEMIC",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 61,
      "slideType": "other",
      "function": "establish_context",
      "notes": "This is a standard corporate 'About Us' slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2717b02e5a49/61",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2717b02e5a49#slide-61",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 61,
          "from": 50,
          "beatId": "5452b94e-2856-45f7-85d4-8d169677b6ed",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The document encourages action by providing insights and recommendations for investors and individuals.",
          "position": 5,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide features a central title with flanking images and thematic labels (Excitement/Concern, Innovation/Responsibility, Good/Bad thing, Bold/Cautious).",
      "imagePath": "https://imgproxy.kitesheet.com/g6OWT-L4IhU0701MfWbaDLZsmrso4EoOoNYzxiDhrtc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMzlmMjA0ZTVmMjY4ODY1L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7b640cae-f8df-4c46-a413-efb32d3f1be7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The cover and executive summary grab attention",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/BdeeXqBX_2qGzFJR8-om1Q7uZtXY8LOBGsTVs7Ooa6c/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMzlmMjA0ZTVmMjY4ODY1L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/wxvXEdo6Pw9WZJElVGkjb6I4nDDqcEhNrd8OGmEA8Z0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMzlmMjA0ZTVmMjY4ODY1L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/9DBo15NJdMqRksUKU1_r6KtRFDENa_7bYmF4n4IUrk4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xMzlmMjA0ZTVmMjY4ODY1L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "front_matter",
      "notes": "Page 2 of the deck. Mentions 17,000 interviews across 17 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7b640cae-f8df-4c46-a413-efb32d3f1be7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The cover and executive summary grab attention",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7b640cae-f8df-4c46-a413-efb32d3f1be7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The cover and executive summary grab attention",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-4",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7b640cae-f8df-4c46-a413-efb32d3f1be7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The cover and executive summary grab attention",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked diamond/cube visual to represent regional data points.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-5",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 8,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "59ee1f8b-836a-4a70-aaa0-2ce232f184d7",
          "evidence": "The deck highlights the potential consequences of not adopting AI",
          "position": 1,
          "objective": "The consequences of not adopting AI",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 5,
          "beatId": "6430b106-36a6-4c5f-84b2-c68c414fd14e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The reality of today and promise of tomorrow highlight the need for AI",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays three categories: Positive impact (green), No impact (dark grey), and Negative impact (light grey). The 'Don't know' category is implied by the gap to 100%.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-6",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 8,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "59ee1f8b-836a-4a70-aaa0-2ce232f184d7",
          "evidence": "The deck highlights the potential consequences of not adopting AI",
          "position": 1,
          "objective": "The consequences of not adopting AI",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 5,
          "beatId": "6430b106-36a6-4c5f-84b2-c68c414fd14e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The reality of today and promise of tomorrow highlight the need for AI",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart is a stacked bar chart showing 'Very important' and 'Somewhat important' responses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-7",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 8,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "59ee1f8b-836a-4a70-aaa0-2ce232f184d7",
          "evidence": "The deck highlights the potential consequences of not adopting AI",
          "position": 1,
          "objective": "The consequences of not adopting AI",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 5,
          "beatId": "6430b106-36a6-4c5f-84b2-c68c414fd14e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The reality of today and promise of tomorrow highlight the need for AI",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart shows a consistent trend where emerging markets report higher optimism about AI's positive impact compared to the US and Europe across all categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-8",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 8,
          "from": 5,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "59ee1f8b-836a-4a70-aaa0-2ce232f184d7",
          "evidence": "The deck highlights the potential consequences of not adopting AI",
          "position": 1,
          "objective": "The consequences of not adopting AI",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 5,
          "beatId": "6430b106-36a6-4c5f-84b2-c68c414fd14e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The reality of today and promise of tomorrow highlight the need for AI",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data compares 'Have used AI' vs 'Have not used AI' across five impact categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-9",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 9,
          "beatId": "75f1afd0-8242-439d-9daa-58b5b51d2500",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The positive workforce disruption and clear upsides for workers provide satisfaction",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 9,
          "beatId": "75f1afd0-8242-439d-9daa-58b5b51d2500",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The positive workforce disruption and clear upsides for workers provide satisfaction",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "docSlug": "139f204e5f268865",
      "documentTitle": "Our life with AI: The reality of today and the promise of tomorrow",
      "authorId": "misc",
      "authorName": "Google and Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays four categories of sentiment across 15 countries, with percentages labeled for each segment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-2a2f3ca892d7/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-2a2f3ca892d7#slide-11",
      "loopMatches": [
        {
          "to": 15,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "73d4fc2b-0a05-4d19-91e6-d55a3e71cede",
          "evidence": "The deck uses the golden circle to frame the importance and responsibility of AI",
          "position": 0,
          "objective": "Why AI is important and how it can be used responsibly",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 9,
          "beatId": "75f1afd0-8242-439d-9daa-58b5b51d2500",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The positive workforce disruption and clear upsides for workers provide satisfaction",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}