{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 849,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes logos for WWF, Plastic Free Foundation, and Ipsos.",
      "imagePath": "https://imgproxy.kitesheet.com/IDxIIZ1fQe__6W2ihFM7abIDnH1YdzZFWTq6_Mmhg4c/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTI1YjAzNmQwNDdmZmY2L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/hZ57a_eNxUAU4i-58Z2zDHwZ5CfwuLT0X-d2dNVyq00/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTI1YjAzNmQwNDdmZmY2L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/Cp99xnEgJEvK33oVB-uc2THlwSmPX91YBqP7wMhFGH0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTI1YjAzNmQwNDdmZmY2L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/_DC1idtcK4agvyvn6J1j0UzaS0G2mqneTbZVkP2uABw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTI1YjAzNmQwNDdmZmY2L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": "The slide uses a chronological timeline structure to summarize the history of the research project.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "3295fa2a-20ed-4dab-a6cf-2edfb2bb2016",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Provides research context and overview of the situation (p2-p5)",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide presents four key metrics as big numbers with supporting icons and text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "3295fa2a-20ed-4dab-a6cf-2edfb2bb2016",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Provides research context and overview of the situation (p2-p5)",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "Data from Ipsos Global Advisor survey of 23,029 adults across 34 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "3295fa2a-20ed-4dab-a6cf-2edfb2bb2016",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Provides research context and overview of the situation (p2-p5)",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Two stacked bar charts showing agreement levels and importance ratings for various plastic treaty measures.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "3295fa2a-20ed-4dab-a6cf-2edfb2bb2016",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Provides research context and overview of the situation (p2-p5)",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-6",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart shows a high level of global consensus, with 73% agreement on average.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-7",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart uses a stacked bar format to show the distribution of agreement levels across different regions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-8",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart displays percentages for 'Strongly agree', 'Agree', 'Neither agree nor disagree', 'Disagree/Strongly disagree', and 'Don't know'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-9",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart shows a stacked bar representation of survey responses ranging from 'Strongly agree' to 'Don't know'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart shows a high level of global consensus, with 68% of respondents agreeing.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-11",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a stacked bar chart to show the distribution of agreement levels across different global regions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-12",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart displays the percentage of respondents who strongly agree, agree, neither agree nor disagree, disagree/strongly disagree, or don't know.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart displays survey results across 7 regional/grouping categories with a 5-point Likert scale.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "e457910d-b9ea-4a44-9243-5edb8f4be7fa",
          "evidence": "The loop is visible in the comparison tables and peer benchmarks that outline global preferences (p6-p15)",
          "position": 0,
          "objective": "What are the global preferences for a plastic pollution treaty?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "a47e8cc9-beb9-4df9-b72f-989b5a580ed8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Outlines global preferences for an international plastic pollution treaty and views on specific rules (p6-p15)",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "Data source: Ipsos Global Advisor. Survey of 24,727 online adults aged 16-74 in 32 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-16",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart uses a stacked bar format to represent survey responses ranging from 'Essential' to 'Don't know'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-17",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart shows a high level of global consensus, with 85% of respondents viewing such bans as important.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-18",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Data represents a survey of 24,727 online adults across 32 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-19",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart shows a high level of global consensus, with 90% of respondents viewing the ban as important.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-20",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart displays survey data across 7 regional/grouping categories with a 6-point sentiment scale.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-21",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Data source: Ipsos Global Advisor. Survey of 24,727 online adults aged 16-74.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-22",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses a stacked bar format to represent survey responses ranging from 'Essential' to 'Don't know'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-23",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart shows a high level of global consensus on the importance of re-use and refill systems, with most countries showing over 80% support.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-24",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a stacked bar chart to show the distribution of sentiment across different regions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-25",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Data source: Ipsos Global Advisor. Survey of 24,727 online adults aged 16-74 in 32 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/26",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-26",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-1514996411a1",
      "docSlug": "fa25b036d047fff6",
      "documentTitle": "Attitudes towards a global plastic pollution treaty",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart displays survey data across 7 regional/grouping categories with a 6-point Likert scale.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-1514996411a1/27",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-1514996411a1#slide-27",
      "loopMatches": [
        {
          "to": 27,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "dae9a2cb-6b8a-43a9-9d99-8c29a44e4587",
          "evidence": "Implicitly addressed through the presentation of support for specific treaty components (p16-p27)",
          "position": 1,
          "objective": "What are the consequences of not implementing a global treaty?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 27,
          "from": 16,
          "beatId": "58992c60-7c1d-4e42-9e57-e51cb698f368",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Presents comparisons and benchmarks of global rules that could be included in the treaty, supported by data (p16-p27)",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-12f27173c6f0",
      "docSlug": "ad89420e83d9cc2b",
      "documentTitle": "The Anholt-Ipsos Nation Brands Index",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "other",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-12f27173c6f0/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 29,
          "beatId": "72c4ab37-07ea-4575-aa0c-6d343e65a83f",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "About Ipsos and About Simon Anholt",
          "position": 3,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-12f27173c6f0",
      "docSlug": "ad89420e83d9cc2b",
      "documentTitle": "The Anholt-Ipsos Nation Brands Index",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-12f27173c6f0/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 29,
          "beatId": "72c4ab37-07ea-4575-aa0c-6d343e65a83f",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "About Ipsos and About Simon Anholt",
          "position": 3,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a166-12f27173c6f0",
      "docSlug": "ad89420e83d9cc2b",
      "documentTitle": "The Anholt-Ipsos Nation Brands Index",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "appendix",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a166-12f27173c6f0/31",
      "deckHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 29,
          "beatId": "72c4ab37-07ea-4575-aa0c-6d343e65a83f",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "About Ipsos and About Simon Anholt",
          "position": 3,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}