{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 8340,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 24,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The chart distinguishes between networked and non-networked operators using a hatched pattern for those that do not own/operate DCFC.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/24",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 25,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses two dual-axis line charts to show the correlation between EV adoption and infrastructure, and the outperformance of charging demand.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/25",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 26,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Includes COVID-19 callouts and detailed footnotes regarding accounting treatments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/26",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 27,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes detailed footnotes regarding accounting treatment of OEM payments and salary expenses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/27",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 28,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": "Uses a list-based framework to categorize competitive advantages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/28",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 29,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes detailed financial tables and a donut chart for ownership breakdown.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/29",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 30,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/30",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 31,
      "slideType": "analogy",
      "function": "argue_timing",
      "notes": "Uses an analogy framework to justify market potential by drawing parallels to high-growth infrastructure sectors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/31",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 32,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a red dashed line to indicate the peer median for each metric, highlighting EVgo's performance relative to the group.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/32",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 33,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Includes a red hand-drawn circle around the 'Deal Value (2026E)' metric.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/33",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 34,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/34",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 35,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes detailed footnotes regarding accounting treatments for OEM payments and operating costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/35",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-4cff-710f-9293-ad2aee436680",
      "docSlug": "351996b2ecfd2c1e8cd609f50f86a2df",
      "documentTitle": "EVgo | SPAC Presentation Deck | 36 slides",
      "authorId": "evgo",
      "authorName": "EVgo",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 36,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-4cff-710f-9293-ad2aee436680/36",
      "deckHref": "/decks/019de510-4cff-710f-9293-ad2aee436680",
      "deckAnchorHref": "/decks/019de510-4cff-710f-9293-ad2aee436680#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/R8ZexjCsb3MxYVjlDdhKs3PBF8rNP_A9JOCNZTEoBvk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYmUyMzE1MDRjNjNiNDc4NTkyZWJhMjdkOWE4OTZjNC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/1",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "49553d4c-4e7f-4366-a9bd-4e94ff69ddd7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Introduction to Imperial Brands' transformation strategy",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/BlIKsAbuc-QvX00BxLI6gmyKqSjB3eiZf-XUAHruoC8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYmUyMzE1MDRjNjNiNDc4NTkyZWJhMjdkOWE4OTZjNC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/D3_1qqoVNm1NqoVZYKDHXwZ4gQbp9Zi8b8KvdJhs9RQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYmUyMzE1MDRjNjNiNDc4NTkyZWJhMjdkOWE4OTZjNC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/dbc2HPtQfp2i1mV3BLKQ9JcjMzeq1JCH7aOQffq0dWc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYmUyMzE1MDRjNjNiNDc4NTkyZWJhMjdkOWE4OTZjNC9wMDAxLnBuZw"
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/2",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "49553d4c-4e7f-4366-a9bd-4e94ff69ddd7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Introduction to Imperial Brands' transformation strategy",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "team_bio",
      "function": "introduce_nominees",
      "notes": "The slide features a photo of the Chair (Thérèse Esperdy) and lists key governance and strategic updates.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/3",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "49553d4c-4e7f-4366-a9bd-4e94ff69ddd7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Introduction to Imperial Brands' transformation strategy",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 4,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/4",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "49553d4c-4e7f-4366-a9bd-4e94ff69ddd7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Introduction to Imperial Brands' transformation strategy",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes a placeholder for the Chief Consumer Officer position.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/5",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "49553d4c-4e7f-4366-a9bd-4e94ff69ddd7",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Introduction to Imperial Brands' transformation strategy",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "Slide 6 of a corporate presentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/6",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "ba346ffe-a91c-494b-9508-53247825575a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Highlighting areas for improvement and historic performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/7",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "ba346ffe-a91c-494b-9508-53247825575a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Highlighting areas for improvement and historic performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 8,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/8",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "ba346ffe-a91c-494b-9508-53247825575a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Highlighting areas for improvement and historic performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/9",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "ba346ffe-a91c-494b-9508-53247825575a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Highlighting areas for improvement and historic performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 10,
      "slideType": "pain_points",
      "function": "diagnose_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/10",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "ba346ffe-a91c-494b-9508-53247825575a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Highlighting areas for improvement and historic performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 11,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/11",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-11",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 12,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/12",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-12",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 13,
      "slideType": "propose_solution",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/13",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-13",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 14,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a two-tier structure: top row for strategic pillars, bottom row for financial outcomes, connected by a brace.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/14",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-14",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 15,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a circular Venn-like diagram to show strategic pillars and a list-based mapping to SDGs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/15",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-15",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 16,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/16",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-16",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-5020-709d-a43c-d6364a155a1a",
      "docSlug": "dbe231504c63b478592eba27d9a896c4",
      "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 17,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/17",
      "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
      "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-17",
      "loopMatches": [
        {
          "to": 20,
          "from": 11,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
          "evidence": "Clear connections between strategy and performance",
          "position": 0,
          "objective": "Outlining the five-year plan and strategic pillars",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 11,
          "beatId": "18b09865-6581-4587-930f-407c372b3803",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Outlining the five-year plan and strategic pillars",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}