{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 82,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/10",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019dd95a-0682-776c-8e38-0f6bca7fa183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Segments to understand + 10 trends brands must master",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a grouping structure to organize 10 distinct trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-11",
      "loopMatches": [
        {
          "to": 12,
          "from": 11,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-255176f3b36f",
          "evidence": "Trends bucketed into Product&Branding, Communication&Media, Sales Channels — covers the buying cycle exhaustively.",
          "position": 3,
          "objective": "Frame the 10 trends as MECE",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019dd95a-0682-776c-8e38-0f6bca7fa183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Segments to understand + 10 trends brands must master",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "market_landscape",
      "function": "summarize",
      "notes": "The slide uses a structured list format to map 10 trends to three strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-12",
      "loopMatches": [
        {
          "to": 12,
          "from": 11,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-255176f3b36f",
          "evidence": "Trends bucketed into Product&Branding, Communication&Media, Sales Channels — covers the buying cycle exhaustively.",
          "position": 3,
          "objective": "Frame the 10 trends as MECE",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 12,
          "from": 8,
          "beatId": "019dd95a-0682-776c-8e38-0f6bca7fa183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Segments to understand + 10 trends brands must master",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a numbered list structure to organize strategic focus areas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 13,
          "beatId": "019dd95a-0682-776c-8e38-10d2045979d7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Section divider into global trends framework",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to show the shift towards luxury casualwear, with a specific focus on the 'Forever Young' demographic (Baby Boomers and Silver).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-14",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-2bc9261ae641",
          "evidence": "Three+ slides stack consistent data points (73% casual, future categories, traditional+new values) toward one pattern.",
          "position": 4,
          "objective": "Establish the casualwear/values trend",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 72,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a combination of big numbers for the overall shift and horizontal bar charts to break down the reasons by generation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-15",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-2bc9261ae641",
          "evidence": "Three+ slides stack consistent data points (73% casual, future categories, traditional+new values) toward one pattern.",
          "position": 4,
          "objective": "Establish the casualwear/values trend",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 72,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a custom visual grouping to distinguish between 'Balanced Casual & Formal' and 'Biased to Casual' categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-16",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-2bc9261ae641",
          "evidence": "Three+ slides stack consistent data points (73% casual, future categories, traditional+new values) toward one pattern.",
          "position": 4,
          "objective": "Establish the casualwear/values trend",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 72,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to contrast 'Traditional' (dark green) and 'New' (lighter green) luxury values. It highlights specific regional and demographic differences.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/17",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-17",
      "loopMatches": [
        {
          "to": 17,
          "from": 14,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-2bc9261ae641",
          "evidence": "Three+ slides stack consistent data points (73% casual, future categories, traditional+new values) toward one pattern.",
          "position": 4,
          "objective": "Establish the casualwear/values trend",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 72,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a combination of a bar chart for overall preference and small bar charts for category-specific growth (2014-2017).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-18",
      "loopMatches": [
        {
          "to": 20,
          "from": 18,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-07fe-70ce-8d40-2f9d08ebe79d",
          "evidence": "Italy leads overall; France preferred in CN/BR/FR; Italy among Gen X/Boomers, France among youngers.",
          "position": 5,
          "objective": "Made-in preference by geography & generation",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses country flags as categorical labels on the x-axis. A callout highlights the US preference in the US market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 18,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-07fe-70ce-8d40-2f9d08ebe79d",
          "evidence": "Italy leads overall; France preferred in CN/BR/FR; Italy among Gen X/Boomers, France among youngers.",
          "position": 5,
          "objective": "Made-in preference by geography & generation",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks preference for personal luxury goods across five generational cohorts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 18,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-07fe-70ce-8d40-2f9d08ebe79d",
          "evidence": "Italy leads overall; France preferred in CN/BR/FR; Italy among Gen X/Boomers, France among youngers.",
          "position": 5,
          "objective": "Made-in preference by geography & generation",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The chart uses a stacked bar approach for the 2017 Social Media & Influencers category to show the breakdown of Influencers vs Social Media.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-21",
      "loopMatches": [
        {
          "to": 23,
          "from": 21,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-3156de055353",
          "evidence": "Three slides build the same conclusion: social #1 (+29pp since 2013), Instagram/Wechat lead, influencer authenticity.",
          "position": 6,
          "objective": "Show social media's rise to #1 lever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a comparative table structure to contrast two distinct geographic markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-22",
      "loopMatches": [
        {
          "to": 23,
          "from": 21,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-3156de055353",
          "evidence": "Three slides build the same conclusion: social #1 (+29pp since 2013), Instagram/Wechat lead, influencer authenticity.",
          "position": 6,
          "objective": "Show social media's rise to #1 lever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a comparison list format to highlight influencer profiles across two distinct geographic regions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-23",
      "loopMatches": [
        {
          "to": 23,
          "from": 21,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-07fe-70ce-8d40-3156de055353",
          "evidence": "Three slides build the same conclusion: social #1 (+29pp since 2013), Instagram/Wechat lead, influencer authenticity.",
          "position": 6,
          "objective": "Show social media's rise to #1 lever",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a waterfall-style chart to decompose the 2017 purchase channel mix.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-24",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a grid of circular icons to represent different online sales channels with their respective market shares.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-25",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart shows a clear trend where online luxury spending is increasingly viewed as additive rather than cannibalistic, with significant variance by country.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-26",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses stacked bar charts to illustrate the shift from PC to mobile devices in luxury consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-27",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to show channel share and a numbered list for qualitative drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-28",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a color-coded legend to distinguish between 'Reasons related to experiences, special products' and 'Other reasons'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-29",
      "loopMatches": [
        {
          "to": 29,
          "from": 24,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-07fe-70ce-8d40-35f19d5945dc",
          "evidence": "Omnichannel vs store-solo vs online-solo + mobile vs PC + mono-brand vs department store comparisons.",
          "position": 7,
          "objective": "Channel landscape is shifting",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 68,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 29,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-1d4d961a1538",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Trend data: casualwear, made-in, social, channels",
          "position": 1,
          "confidence": 60,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a numbered list structure to categorize market trends into three distinct areas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a persona-based segmentation framework to illustrate the key drivers of luxury spending among Millennials.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/31",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-31",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare awareness levels across different age cohorts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/32",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-32",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a combination of circular metrics for awareness and horizontal bar charts for sentiment breakdown.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/33",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-33",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide highlights that collaborations generally increase willingness to buy, particularly among younger generations (Gen Z and Millennials).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/34",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-34",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare year-over-year shifts and generational differences.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/35",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-35",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a custom flow diagram to illustrate the shift from top luxury brands to other categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/36",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-36",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a stacked bar chart to compare loyalty segments and circular metrics for spending intent.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/37",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-37",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "kpi_dashboard",
      "function": "analyze_data",
      "notes": "The chart uses a Satisfaction Index calculated as the difference between respondents increasing and reducing spend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/38",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-38",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a 'halo effect' concept to link primary segments to secondary ones.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/39",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-39",
      "loopMatches": [
        {
          "to": 39,
          "from": 31,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3be42660165c",
          "evidence": "Opens with 4 Millennial segments (~70% spend), then drills into collaborations, mix&match, loyalty, brand ranking.",
          "position": 8,
          "objective": "Zoom into the Millennial segment",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}