{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 8136,
  "pageSize": 30,
  "pageCount": 10666,
  "rows": [
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes Exhibit 99.2 reference in top right corner.",
      "imagePath": "https://imgproxy.kitesheet.com/f43vtAyuXbxdCzKZPeEEJCRM-EBLY14NKWWYmGWVxv8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMzMyYzExY2MwMWVjOTU4NDFiNWMxZWQ3MGE5MjJhYy9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/1",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "9a1558f2-3624-4bd7-af0b-da2a7cc0593f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Fiscal 2019 First Quarter Earnings Call",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/W_ifuLWISYjqTt32cY3qjeghPq7UA2Q0dH610dqH-ro/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMzMyYzExY2MwMWVjOTU4NDFiNWMxZWQ3MGE5MjJhYy9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/kH9duLIYfuhg5VXNSMqq0fURM6Ai9RMaJx4r7pVfjYE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMzMyYzExY2MwMWVjOTU4NDFiNWMxZWQ3MGE5MjJhYy9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/DBVqI5MMiKZTHgw4qbcS3l-MUsUfnASGQ3qjIAMd6oQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMzMyYzExY2MwMWVjOTU4NDFiNWMxZWQ3MGE5MjJhYy9wMDAxLnBuZw"
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/2",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "9a1558f2-3624-4bd7-af0b-da2a7cc0593f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "Fiscal 2019 First Quarter Earnings Call",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "key_messages",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/3",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "891bcd31-2e02-47c2-b72d-2ce0ea3fc40c",
          "evidence": "Critical Work of the Board of Directors",
          "position": 0,
          "objective": "Highlighting the cost of not acting",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "393a3f72-9614-4d08-aefd-ad4926b58da1",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Our Mission, Critical Work of the Board of Directors",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 4,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/4",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "891bcd31-2e02-47c2-b72d-2ce0ea3fc40c",
          "evidence": "Critical Work of the Board of Directors",
          "position": 0,
          "objective": "Highlighting the cost of not acting",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "393a3f72-9614-4d08-aefd-ad4926b58da1",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Our Mission, Critical Work of the Board of Directors",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/5",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "891bcd31-2e02-47c2-b72d-2ce0ea3fc40c",
          "evidence": "Critical Work of the Board of Directors",
          "position": 0,
          "objective": "Highlighting the cost of not acting",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "393a3f72-9614-4d08-aefd-ad4926b58da1",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "Our Mission, Critical Work of the Board of Directors",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "key_messages",
      "function": "prioritize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/6",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "12e53fad-f72f-4ada-8743-314b9d9e6b84",
          "evidence": "Key Near-Term Priorities, Q1 2019 Financial Results Summary",
          "position": 1,
          "objective": "Cascading implications of priorities",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 0.6,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "cb3b73e7-436d-49cc-b9cc-8bcfcca6aab4",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Key Near-Term Priorities, Q1 2019 Financial Results Summary",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/7",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "12e53fad-f72f-4ada-8743-314b9d9e6b84",
          "evidence": "Key Near-Term Priorities, Q1 2019 Financial Results Summary",
          "position": 1,
          "objective": "Cascading implications of priorities",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 0.6,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "cb3b73e7-436d-49cc-b9cc-8bcfcca6aab4",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Key Near-Term Priorities, Q1 2019 Financial Results Summary",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6465-77e9-810a-23c9efbe8b4d",
      "docSlug": "b332c11cc01ec95841b5c1ed70a922ac",
      "documentTitle": "Bed Bath &amp; Beyond | Results Presentation Deck | 11 slides",
      "authorId": "bed-bath-beyond",
      "authorName": "Bed Bath & Beyond",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 8,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes footnotes explaining adjustments for goodwill, impairments, and severance costs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6465-77e9-810a-23c9efbe8b4d/8",
      "deckHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d",
      "deckAnchorHref": "/decks/019de50f-6465-77e9-810a-23c9efbe8b4d#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 6,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "12e53fad-f72f-4ada-8743-314b9d9e6b84",
          "evidence": "Key Near-Term Priorities, Q1 2019 Financial Results Summary",
          "position": 1,
          "objective": "Cascading implications of priorities",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 0.6,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "cb3b73e7-436d-49cc-b9cc-8bcfcca6aab4",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Key Near-Term Priorities, Q1 2019 Financial Results Summary",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6256-75c7-957c-918daac0fa8b",
      "docSlug": "859a2005529f8cf353a0782dedbc13c0",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 17 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 14,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": "The chart uses a dual-phase timeline (Product-Market Fit vs Scale) to demonstrate operational leverage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6256-75c7-957c-918daac0fa8b/14",
      "deckHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b",
      "deckAnchorHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 9,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "46d0a8f9-1fbf-4b02-8aac-b2e7431f50f2",
          "evidence": "Emphasizing the need for expansion to keep up with growth",
          "position": 0,
          "objective": "Highlighting the importance of fulfillment network expansion",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 14,
          "beatId": "af31a536-b526-473d-8dfd-d0d03028963b",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Discussing expected financial impact",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6256-75c7-957c-918daac0fa8b",
      "docSlug": "859a2005529f8cf353a0782dedbc13c0",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 17 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 15,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6256-75c7-957c-918daac0fa8b/15",
      "deckHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b",
      "deckAnchorHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 9,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "46d0a8f9-1fbf-4b02-8aac-b2e7431f50f2",
          "evidence": "Emphasizing the need for expansion to keep up with growth",
          "position": 0,
          "objective": "Highlighting the importance of fulfillment network expansion",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 14,
          "beatId": "af31a536-b526-473d-8dfd-d0d03028963b",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Discussing expected financial impact",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6256-75c7-957c-918daac0fa8b",
      "docSlug": "859a2005529f8cf353a0782dedbc13c0",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 17 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 16,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6256-75c7-957c-918daac0fa8b/16",
      "deckHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b",
      "deckAnchorHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-6256-75c7-957c-918daac0fa8b",
      "docSlug": "859a2005529f8cf353a0782dedbc13c0",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 17 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 17,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-6256-75c7-957c-918daac0fa8b/17",
      "deckHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b",
      "deckAnchorHref": "/decks/019de50f-6256-75c7-957c-918daac0fa8b#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 1,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/aQvU2jKQe8uXN4ATXOxo1i5d9GgVwVg2Rofl0Tf_rBA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hYTExOGY4YzM4YWFmYzdhMDUxNzIyZDZiODVhMDVhNS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/1",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "85b0daf8-d2f7-4567-93e9-846c145af6d8",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Humble Origins",
          "beatSlug": "rags-to-riches-humble-origins",
          "evidence": "The deck starts with a section divider and disclaimer, setting the stage for the presentation.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/HxFCsIvIM1_F4iq1Mdb1oKSeVEnEJcVraPHMV4xoYvU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hYTExOGY4YzM4YWFmYzdhMDUxNzIyZDZiODVhMDVhNS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/U9FN8s1UeywGQoJGkdQwAWu48aNpx_LJUjqTQHeK0Lg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hYTExOGY4YzM4YWFmYzdhMDUxNzIyZDZiODVhMDVhNS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/K5IcO6kr3WzDc4Lqe2UuW10-yqsGyglwBC6qeXtTYDA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hYTExOGY4YzM4YWFmYzdhMDUxNzIyZDZiODVhMDVhNS9wMDAxLnBuZw"
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/2",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "85b0daf8-d2f7-4567-93e9-846c145af6d8",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Humble Origins",
          "beatSlug": "rags-to-riches-humble-origins",
          "evidence": "The deck starts with a section divider and disclaimer, setting the stage for the presentation.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 3,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram uses a gear-based visual metaphor for a flywheel.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/3",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "c8b578f3-3f14-4c6b-b550-41794c6f2e55",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Early Struggles",
          "beatSlug": "rags-to-riches-early-struggles",
          "evidence": "The deck presents merchant acquisition flywheel and lifetime value growth, highlighting Shopify's early struggles and growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 4,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram uses a sequential flow from left to right, branching into two parallel streams for retention and expansion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/4",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "c8b578f3-3f14-4c6b-b550-41794c6f2e55",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Early Struggles",
          "beatSlug": "rags-to-riches-early-struggles",
          "evidence": "The deck presents merchant acquisition flywheel and lifetime value growth, highlighting Shopify's early struggles and growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 5,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The chart illustrates the return on performance marketing spend for two specific cohorts over 12 quarters.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/5",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "c8b578f3-3f14-4c6b-b550-41794c6f2e55",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Early Struggles",
          "beatSlug": "rags-to-riches-early-struggles",
          "evidence": "The deck presents merchant acquisition flywheel and lifetime value growth, highlighting Shopify's early struggles and growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 6,
      "slideType": "filler",
      "function": "filler",
      "notes": "Visual representation of a percentage or small subset.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/6",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "c8b578f3-3f14-4c6b-b550-41794c6f2e55",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Early Struggles",
          "beatSlug": "rags-to-riches-early-struggles",
          "evidence": "The deck presents merchant acquisition flywheel and lifetime value growth, highlighting Shopify's early struggles and growth.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 7,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a 2x2 grid of images to represent the four themes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/7",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-7",
      "loopMatches": [
        {
          "to": 10,
          "from": 7,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "e912319d-eec2-45d7-8802-638c84d5343f",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's aha moment in commerce freedom and independence.",
          "position": 0,
          "objective": "What is the #1 reason entrepreneurs love running their own business?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.8,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 7,
          "beatId": "4ea71ea7-9203-4886-b8eb-b5309e955493",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's breakthrough in commerce freedom and independence.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 8,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a 2x2 grid of images with text overlays to represent systemic barriers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/8",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 7,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "e912319d-eec2-45d7-8802-638c84d5343f",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's aha moment in commerce freedom and independence.",
          "position": 0,
          "objective": "What is the #1 reason entrepreneurs love running their own business?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.8,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 7,
          "beatId": "4ea71ea7-9203-4886-b8eb-b5309e955493",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's breakthrough in commerce freedom and independence.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 9,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/9",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 7,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "e912319d-eec2-45d7-8802-638c84d5343f",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's aha moment in commerce freedom and independence.",
          "position": 0,
          "objective": "What is the #1 reason entrepreneurs love running their own business?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.8,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 7,
          "beatId": "4ea71ea7-9203-4886-b8eb-b5309e955493",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's breakthrough in commerce freedom and independence.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 10,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/10",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 7,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "e912319d-eec2-45d7-8802-638c84d5343f",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's aha moment in commerce freedom and independence.",
          "position": 0,
          "objective": "What is the #1 reason entrepreneurs love running their own business?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.8,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 7,
          "beatId": "4ea71ea7-9203-4886-b8eb-b5309e955493",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck presents thesis headlines and problem statements, highlighting Shopify's breakthrough in commerce freedom and independence.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 11,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/11",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-11",
      "loopMatches": [
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 11,
          "beatId": "c12300d3-f17a-4c73-b247-d6f7bc500017",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's rising success and growth.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 12,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "This is a photograph of a physical billboard, not a slide deck page, but it is being inventoried as a cover slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/12",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 11,
          "beatId": "c12300d3-f17a-4c73-b247-d6f7bc500017",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's rising success and growth.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 13,
      "slideType": "thesis_headline",
      "function": "present_solution",
      "notes": "The visual uses a domino effect metaphor to represent business scaling.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/13",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 11,
          "beatId": "c12300d3-f17a-4c73-b247-d6f7bc500017",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's rising success and growth.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 14,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "This is a billboard or outdoor advertising mockup showing multiple creative executions of the same brand campaign.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/14",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-14",
      "loopMatches": [
        {
          "to": 14,
          "from": 8,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7a9fdc49-a1a3-4f56-bcdf-2d8528e4f205",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's solution to the cost of inaction.",
          "position": 1,
          "objective": "What happens if entrepreneurs don't have the freedom to make their own decisions?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 11,
          "beatId": "c12300d3-f17a-4c73-b247-d6f7bc500017",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents key messages and covers, showcasing Shopify's rising success and growth.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 15,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/15",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 15,
          "beatId": "ae68409b-f97f-46c5-95bf-e66062f1d57b",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck concludes with a thank you and Q&A, highlighting Shopify's ultimate achievement and growth opportunities.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 16,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "The slide uses a photo of a physical storefront to illustrate the brand's presence in the real world.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/16",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 15,
          "beatId": "ae68409b-f97f-46c5-95bf-e66062f1d57b",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck concludes with a thank you and Q&A, highlighting Shopify's ultimate achievement and growth opportunities.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 17,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/17",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 15,
          "beatId": "ae68409b-f97f-46c5-95bf-e66062f1d57b",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck concludes with a thank you and Q&A, highlighting Shopify's ultimate achievement and growth opportunities.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-62d1-74cd-bd63-46f12b73de7b",
      "docSlug": "aa118f8c38aafc7a051722d6b85a05a5",
      "documentTitle": "Shopify | Investor Event Presentation Deck | 18 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 18,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-62d1-74cd-bd63-46f12b73de7b/18",
      "deckHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b",
      "deckAnchorHref": "/decks/019de50f-62d1-74cd-bd63-46f12b73de7b#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 15,
          "beatId": "ae68409b-f97f-46c5-95bf-e66062f1d57b",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck concludes with a thank you and Q&A, highlighting Shopify's ultimate achievement and growth opportunities.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}