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      "docId": "019de50f-44cf-7250-adb3-c24203c9dbec",
      "docSlug": "1ed9a397f064ee9eba3af5d82458259e",
      "documentTitle": "Clearbanc | Start Up Pitch Deck | 19 slides",
      "authorId": "clearbanc",
      "authorName": "Clearbanc",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-12-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.8181819,
      "pageNumber": 17,
      "slideType": "appendix",
      "function": "appendix",
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      "evidence": null,
      "slideHref": "/slides/019de50f-44cf-7250-adb3-c24203c9dbec/17",
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          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "cd84c1fd-0545-4ced-96e6-20313d2fdfd3",
          "evidence": "The deck provides a clear 'why now' narrative",
          "position": 1,
          "objective": "Explain why Clearbanc's solution is necessary now",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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