{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 7954, "pageSize": 30, "pageCount": 10666, "rows": [ { "docId": "019de50e-add4-701b-8ff3-cb80dbe6418e", "docSlug": "476209490fa00e27c2eb6aafbec3f1fe", "documentTitle": "Overstock | Results Presentation Deck | 21 slides", "authorId": "overstock", "authorName": "Overstock.com", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 19, "slideType": "other", "function": "other", "notes": "Includes specific financial details regarding loan terms, debt service, and capital expenditure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-add4-701b-8ff3-cb80dbe6418e/19", "deckHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e", "deckAnchorHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e#slide-19", "loopMatches": [ { "to": 19, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "9b6ae0ea-756b-42e3-880e-2caa35efb5f8", "evidence": "The presentation implies the cost of inaction by highlighting Overstock.com's innovations and growth strategy", "position": 1, "objective": "To highlight the importance of Overstock.com's innovations and growth strategy", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-add4-701b-8ff3-cb80dbe6418e", "docSlug": "476209490fa00e27c2eb6aafbec3f1fe", "documentTitle": "Overstock | Results Presentation Deck | 21 slides", "authorId": "overstock", "authorName": "Overstock.com", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 20, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-add4-701b-8ff3-cb80dbe6418e/20", "deckHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e", "deckAnchorHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e#slide-20", "loopMatches": [], "arcBeatMatches": [ { "to": 21, "from": 20, "beatId": "9c1cea20-56a5-45ce-820d-fb18900f9823", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The presentation concludes with a call to action and questions", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-add4-701b-8ff3-cb80dbe6418e", "docSlug": "476209490fa00e27c2eb6aafbec3f1fe", "documentTitle": "Overstock | Results Presentation Deck | 21 slides", "authorId": "overstock", "authorName": "Overstock.com", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3333334, "pageNumber": 21, "slideType": "closing_ask", "function": "state_next_steps", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-add4-701b-8ff3-cb80dbe6418e/21", "deckHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e", "deckAnchorHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e#slide-21", "loopMatches": [], "arcBeatMatches": [ { "to": 21, "from": 20, "beatId": "9c1cea20-56a5-45ce-820d-fb18900f9823", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The presentation concludes with a call to action and questions", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": "This is the cover slide for the October 2014 WeWork pitch deck.", "imagePath": "https://imgproxy.kitesheet.com/C123jnCbvlNXVKcHVXgwF7n94tQNYtgaEfbvEd__Fsg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNDY0NjRhZTk4YWY3YjM1NzgwODA1NmVkMGRhZTBjNC9wMDAxLmpwZw", "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/1", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/ziFHYXXoI8xeXLCQRpHg5xeU6_INO6kRASmVw1jGxno/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNDY0NjRhZTk4YWY3YjM1NzgwODA1NmVkMGRhZTBjNC9wMDAxLnBuZw", "thumbSrc": "https://imgproxy.kitesheet.com/UegM_yYRFGfkpF8i2x9GaftMzV8ZHIXZRgIT_NgnHwM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNDY0NjRhZTk4YWY3YjM1NzgwODA1NmVkMGRhZTBjNC9wMDAxLmpwZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/gpWA4AXIB2wWFWoR_dSOtyWhJYKWWO-MSxKog4uJLyA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNDY0NjRhZTk4YWY3YjM1NzgwODA1NmVkMGRhZTBjNC9wMDAxLnBuZw" }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 2, "slideType": "executive_summary", "function": "summarize", "notes": "Includes a map of key markets, a financial table, and a bar chart showing member growth.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/2", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-2", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 3, "slideType": "executive_summary", "function": "summarize", "notes": "This slide serves as an executive summary or 'thesis' slide for the pitch deck.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/3", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-3", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 4, "slideType": "context", "function": "establish_context", "notes": "The slide uses a 2x2 grid of images to represent the four pillars of the millennial workforce.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/4", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-4", "loopMatches": [ { "to": 5, "from": 4, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "19712529-436f-4497-adc1-81254257142d", "evidence": "Slides 4-5 imply that traditional office spaces are no longer suitable", "position": 0, "objective": "Highlight the consequences of not adapting to changing workforce needs", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 5, "from": 4, "beatId": "da119884-dff5-49ca-aaaf-f847d5f8221d", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 4-5 highlight the changing workforce and consumption patterns", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 5, "slideType": "why_now", "function": "establish_context", "notes": "The slide uses a three-column layout to categorize market shifts, with specific metrics for 'Clustering' (sq ft per worker/resident) to highlight density trends.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/5", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-5", "loopMatches": [ { "to": 5, "from": 4, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "19712529-436f-4497-adc1-81254257142d", "evidence": "Slides 4-5 imply that traditional office spaces are no longer suitable", "position": 0, "objective": "Highlight the consequences of not adapting to changing workforce needs", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 5, "from": 4, "beatId": "da119884-dff5-49ca-aaaf-f847d5f8221d", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 4-5 highlight the changing workforce and consumption patterns", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 6, "slideType": "why_now", "function": "argue_timing", "notes": "Uses a comparison framework to contrast traditional work with the new independent model.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/6", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-6", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 7, "slideType": "solution", "function": "present_solution", "notes": "This is the classic WeWork pitch deck slide defining their business model as a tripartite ecosystem.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/7", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-7", "loopMatches": [], "arcBeatMatches": [ { "to": 9, "from": 7, "beatId": "bd480027-54dc-43f6-a9fd-0a2a28cab69a", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Slides 7-9 introduce the WeWork solution and its technological underpinnings", "position": 1, "confidence": 0.9, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 8, "slideType": "unfair_advantage", "function": "present_framework", "notes": "The slide uses a double-loop flywheel structure centered on 'More Community Activity'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/8", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-8", "loopMatches": [], "arcBeatMatches": [ { "to": 9, "from": 7, "beatId": "bd480027-54dc-43f6-a9fd-0a2a28cab69a", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Slides 7-9 introduce the WeWork solution and its technological underpinnings", "position": 1, "confidence": 0.9, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 9, "slideType": "solution", "function": "present_solution", "notes": "The slide uses screenshots of software interfaces to illustrate operational capabilities.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/9", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-9", "loopMatches": [], "arcBeatMatches": [ { "to": 9, "from": 7, "beatId": "bd480027-54dc-43f6-a9fd-0a2a28cab69a", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "Slides 7-9 introduce the WeWork solution and its technological underpinnings", "position": 1, "confidence": 0.9, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 10, "slideType": "traction", "function": "show_traction", "notes": "The slide uses bubble sizes to represent member density in specific cities.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/10", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-10", "loopMatches": [ { "to": 12, "from": 10, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "6fa18317-8655-4039-ae83-13dffd419f42", "evidence": "Slides 10-12 present WeWork's traction and growth metrics", "position": 1, "objective": "Showcase WeWork's growth and potential for scalability", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.8, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 11, "slideType": "business_model", "function": "show_traction", "notes": "The table uses a timeline-based grouping for locations opened in specific years.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/11", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-11", "loopMatches": [ { "to": 12, "from": 10, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "6fa18317-8655-4039-ae83-13dffd419f42", "evidence": "Slides 10-12 present WeWork's traction and growth metrics", "position": 1, "objective": "Showcase WeWork's growth and potential for scalability", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.8, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 12, "slideType": "traction", "function": "show_traction", "notes": "The chart uses a combination of stacked bars for revenue and a line for member count.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/12", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-12", "loopMatches": [ { "to": 12, "from": 10, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "6fa18317-8655-4039-ae83-13dffd419f42", "evidence": "Slides 10-12 present WeWork's traction and growth metrics", "position": 1, "objective": "Showcase WeWork's growth and potential for scalability", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.8, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 13, "slideType": "customer_logos", "function": "show_traction", "notes": "The slide uses a horizontal axis to represent company size segments ranging from 1-49 to 5,000+ employees.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/13", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-13", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 14, "slideType": "comparison_table", "function": "compare_peers", "notes": "The chart uses a stacked bar format to break down costs into membership/rent, up-front costs, occupancy, office, and administrative expenses.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/14", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 15, "slideType": "traction", "function": "show_traction", "notes": "Uses an analogy to Whole Foods to frame the value proposition.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/15", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 16, "slideType": "customer_logos", "function": "cite_precedent", "notes": "The slide uses a grid of logos to demonstrate institutional backing and access to prime real estate.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/16", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 17, "slideType": "traction", "function": "show_traction", "notes": "The chart uses a grid-based visualization to represent location counts and member capacity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/17", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 18, "slideType": "traction", "function": "show_traction", "notes": "The chart illustrates the company's increasing capital efficiency as they scale.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/18", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 18, "from": 10, "beatId": "02c13268-8b54-453d-87e9-d94607497b4e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Slides 10-18 showcase WeWork's growth, occupancy rates, and partnerships", "position": 2, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 19, "slideType": "market_sizing", "function": "size_opportunity", "notes": "The table includes a list of 25 US cities with employee headcount data segmented by company size, and calculates potential revenue/EBITDA at 1%, 3%, and 6% market penetration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/19", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-19", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 19, "beatId": "4a4a9214-787e-4224-8842-c313ddc5ecf3", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Sizing", "beatSlug": null, "evidence": "Slides 19-20 present the market opportunity for WeWork", "position": 3, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 20, "slideType": "customer_journey", "function": "analyze_data", "notes": "The slide uses a consistent color-coding scheme (yellow/orange for primary segments, grey for others) to highlight key member characteristics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/20", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-20", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 19, "beatId": "4a4a9214-787e-4224-8842-c313ddc5ecf3", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Sizing", "beatSlug": null, "evidence": "Slides 19-20 present the market opportunity for WeWork", "position": 3, "confidence": 0.9, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 21, "slideType": "product_demo", "function": "present_solution", "notes": "The slide uses a series of screenshots to demonstrate the utility of the mobile application.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/21", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-21", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 22, "slideType": "traction", "function": "show_traction", "notes": "The slide uses a dual-axis style chart (though only one axis is explicitly labeled with numbers) to show growth trends.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/22", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-22", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 23, "slideType": "roadmap", "function": "plan_implementation", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/23", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-23", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 24, "slideType": "business_model", "function": "present_solution", "notes": "The slide uses a grid layout to categorize partner services. Includes a legend at the bottom for service status (Today's offering, Phase I, Phase II).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/24", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-24", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 25, "slideType": "traction", "function": "show_traction", "notes": "The chart highlights a 5x increase in average monthly leads following app integration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/25", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-25", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 26, "slideType": "business_model", "function": "show_traction", "notes": "The slide uses a growth curve to correlate member count with increasing revenue per member and total revenue.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/26", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-26", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50e-ae53-7656-9b11-de5b0ba35f88", "docSlug": "046464ae98af7b357808056ed0dae0c4", "documentTitle": "WeWork | Start Up Pitch Deck | 36 slides", "authorId": "wework", "authorName": "WeWork", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2014-10-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.3351878, "pageNumber": 27, "slideType": "solution", "function": "present_solution", "notes": "The slide uses a three-column layout to illustrate the three pillars of the WeWork Everywhere offering: Community, Services, and Space.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50e-ae53-7656-9b11-de5b0ba35f88/27", "deckHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88", "deckAnchorHref": "/decks/019de50e-ae53-7656-9b11-de5b0ba35f88#slide-27", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }