{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 768, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 20, "slideType": "appendix_methodology", "function": "present_framework", "notes": "The slide uses a simple additive formula to define the components of Direct Economic Impact.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/20", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-20", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 21, "slideType": "data_table", "function": "quantify_impact", "notes": "Includes methodology notes on exclusion criteria (5% international, 7% domestic) and derivation of average nights spent.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/21", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-21", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 22, "slideType": "data_table", "function": "quantify_impact", "notes": "The table breaks down attendee segments into Domestic Fans, Domestic Visitors, International attendees, Media/Broadcasters, and VIPs/HNIs.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/22", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-22", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 23, "slideType": "data_table", "function": "quantify_impact", "notes": "The slide includes a methodology note regarding the uplift factors (2x and 3x) applied to the base research data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/23", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-23", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 24, "slideType": "data_table", "function": "analyze_data", "notes": "The table segments attendees into five categories and calculates total transportation spend based on travel to/from the event.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/24", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-24", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 25, "slideType": "data_table", "function": "quantify_impact", "notes": "The table distinguishes between 'Total Spend at the event' and 'Total Spend away from the event' for various attendee categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/25", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-25", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 26, "slideType": "impact_sizing", "function": "quantify_impact", "notes": "The slide uses a header 'ECONOMIC IMPACT - USA' and a sub-header 'Local Organiser Spend - LOC Budget'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/26", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-26", "loopMatches": [ { "to": 26, "from": 20, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937", "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.", "position": 1, "objective": "How did the event change the economic landscape?", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 15, "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 27, "slideType": "impact_sizing", "function": "quantify_impact", "notes": "The slide uses a simple arithmetic equation to show how the multiplier is applied to the net economic spend to reach the final impact figure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/27", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 28, "from": 27, "beatId": "3a1d144f-91c9-4300-b424-ef6417d9832b", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Business Model", "beatSlug": "sequoia-pitch-business-model", "evidence": "The document discusses the economic multiplier effect and future tourism impact.", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 28, "slideType": "impact_sizing", "function": "size_opportunity", "notes": "The methodology relies on a proportion of foreign tourists planning to return, excluding multiplier effects.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/28", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-28", "loopMatches": [], "arcBeatMatches": [ { "to": 28, "from": 27, "beatId": "3a1d144f-91c9-4300-b424-ef6417d9832b", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Business Model", "beatSlug": "sequoia-pitch-business-model", "evidence": "The document discusses the economic multiplier effect and future tourism impact.", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 29, "slideType": "impact_sizing", "function": "quantify_impact", "notes": "The slide uses a bar chart to show the distribution of media value across three US states.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/29", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-29", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54", "docSlug": "f11abd1587705b93", "documentTitle": "2024 icc men’s t20 world cup economic impact report", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 30, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/30", "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-30", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/P8A8Qr7c9-xfVWDuNeLAXqtHdoRmAuQT7p488CPdPz0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81MmUzOTJjNjEwYTU4OTJkL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/1", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "97c4a213-1b88-40cd-a411-1587728d2e7b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck sets the stage with an overview of Nielsen ONE and the media landscape", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/SeemKkZ4rncWz0xHXa7YUzj319ZH450TmT93mvU-pa4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81MmUzOTJjNjEwYTU4OTJkL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/lLWKWKLag8z1jZhMifw6zWxStADCArv4RA8-hs-9enE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81MmUzOTJjNjEwYTU4OTJkL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/h6mVB26vGyTE4VD0AQS5qAdQunA2QkCZMqmZxOHbS_4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81MmUzOTJjNjEwYTU4OTJkL3AwMDEucG5n" }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 2, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/2", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "97c4a213-1b88-40cd-a411-1587728d2e7b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck sets the stage with an overview of Nielsen ONE and the media landscape", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 3, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/3", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-3", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "97c4a213-1b88-40cd-a411-1587728d2e7b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck sets the stage with an overview of Nielsen ONE and the media landscape", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 4, "slideType": "situation_overview", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/4", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-4", "loopMatches": [ { "to": 7, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4455b4ee-8fe9-4a4c-b9d4-1f3761b75374", "evidence": "The deck presents the benefits and value of Nielsen ONE", "position": 0, "objective": "Why Nielsen ONE?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "97c4a213-1b88-40cd-a411-1587728d2e7b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The deck sets the stage with an overview of Nielsen ONE and the media landscape", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 5, "slideType": "transition", "function": "transition", "notes": "The slide uses a funnel-like visual structure to represent the aggregation of data sources.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/5", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-5", "loopMatches": [ { "to": 7, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4455b4ee-8fe9-4a4c-b9d4-1f3761b75374", "evidence": "The deck presents the benefits and value of Nielsen ONE", "position": 0, "objective": "Why Nielsen ONE?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 6, "slideType": "roadmap", "function": "plan_implementation", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/6", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-6", "loopMatches": [ { "to": 7, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4455b4ee-8fe9-4a4c-b9d4-1f3761b75374", "evidence": "The deck presents the benefits and value of Nielsen ONE", "position": 0, "objective": "Why Nielsen ONE?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 7, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/7", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-7", "loopMatches": [ { "to": 7, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "4455b4ee-8fe9-4a4c-b9d4-1f3761b75374", "evidence": "The deck presents the benefits and value of Nielsen ONE", "position": 0, "objective": "Why Nielsen ONE?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 8, "slideType": "situation_overview", "function": "establish_context", "notes": "Uses a 'Current State vs Future State' comparison framework.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/8", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-8", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 9, "slideType": "process", "function": "present_framework", "notes": "The slide uses a linear process flow to describe data integration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/9", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-9", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 10, "slideType": "roadmap", "function": "plan_implementation", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/10", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-10", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 11, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/11", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-11", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 12, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a three-column layout to present technical initiatives.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/12", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-12", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 13, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/13", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-13", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 14, "slideType": "transition", "function": "transition", "notes": "The slide uses a visual metaphor of disparate blocks merging into a single foundation layer.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/14", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-14", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 15, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/15", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-15", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 16, "slideType": "initiative_list", "function": "present_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/16", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-16", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 17, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/17", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-17", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 18, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/18", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-18", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 19, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/19", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-19", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 20, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide uses a visual of a streaming service UI to illustrate the complexity of ad targeting.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/20", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-20", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "c9d30489-197b-43cf-a8eb-e92ed8d26c0c", "evidence": "The deck highlights the challenges and limitations of current measurement solutions", "position": 1, "objective": "What are the consequences of not adopting Nielsen ONE?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "5ab25151-7801-4e0c-966f-9157ca5d31fc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the challenges of measuring and targeting in the evolving media landscape", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 21, "slideType": "thesis_headline", "function": "present_solution", "notes": "Uses a visual metaphor of unbundling household members into specific consumer segments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/21", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-21", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "c9d30489-197b-43cf-a8eb-e92ed8d26c0c", "evidence": "The deck highlights the challenges and limitations of current measurement solutions", "position": 1, "objective": "What are the consequences of not adopting Nielsen ONE?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "5ab25151-7801-4e0c-966f-9157ca5d31fc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the challenges of measuring and targeting in the evolving media landscape", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 22, "slideType": "customer_journey", "function": "present_solution", "notes": "The slide uses a two-column layout to represent a sequential process of identification.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/22", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-22", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "c9d30489-197b-43cf-a8eb-e92ed8d26c0c", "evidence": "The deck highlights the challenges and limitations of current measurement solutions", "position": 1, "objective": "What are the consequences of not adopting Nielsen ONE?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "5ab25151-7801-4e0c-966f-9157ca5d31fc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the challenges of measuring and targeting in the evolving media landscape", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 23, "slideType": "other", "function": "present_solution", "notes": "The slide uses a hub-and-spoke style process flow to illustrate data integration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/23", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-23", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "c9d30489-197b-43cf-a8eb-e92ed8d26c0c", "evidence": "The deck highlights the challenges and limitations of current measurement solutions", "position": 1, "objective": "What are the consequences of not adopting Nielsen ONE?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "5ab25151-7801-4e0c-966f-9157ca5d31fc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the challenges of measuring and targeting in the evolving media landscape", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 24, "slideType": "customer_journey", "function": "present_solution", "notes": "The slide uses a linear process flow to contrast standard ad rendering with a proactive identification step.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/24", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-24", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "c9d30489-197b-43cf-a8eb-e92ed8d26c0c", "evidence": "The deck highlights the challenges and limitations of current measurement solutions", "position": 1, "objective": "What are the consequences of not adopting Nielsen ONE?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "5ab25151-7801-4e0c-966f-9157ca5d31fc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the challenges of measuring and targeting in the evolving media landscape", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 25, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/25", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-25", "loopMatches": [ { "to": 25, "from": 20, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "c9d30489-197b-43cf-a8eb-e92ed8d26c0c", "evidence": "The deck highlights the challenges and limitations of current measurement solutions", "position": 1, "objective": "What are the consequences of not adopting Nielsen ONE?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 25, "from": 20, "beatId": "5ab25151-7801-4e0c-966f-9157ca5d31fc", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The deck highlights the challenges of measuring and targeting in the evolving media landscape", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 26, "slideType": "impact_sizing", "function": "quantify_impact", "notes": "The slide uses a waterfall-like visual to show incremental impression growth and corresponding revenue impact.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/26", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-26", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 27, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/27", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 28, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/28", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-28", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 29, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/29", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-29", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 30, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar approach to show weekly reach vs incremental monthly reach.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/30", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-30", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 31, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart highlights a total daily media consumption of 9 hours and 18 minutes, with a specific sub-total for TV usage.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/31", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-31", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 32, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses two donut charts to illustrate market share and fragmentation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/32", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-32", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 33, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a donut chart to show the total streaming share and a second donut chart to show the breakdown of that share by brand.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/33", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-33", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 34, "slideType": "industry_trends", "function": "quantify_impact", "notes": "The chart uses a 100% stacked bar format to show share of time, with total volume annotated on the right.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/34", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-34", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 35, "slideType": "data_table", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/35", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-35", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 36, "slideType": "market_landscape", "function": "establish_context", "notes": "The chart shows percentages of titles, which sum to more than 100%, implying titles can be available on multiple service types.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/36", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-36", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 37, "slideType": "market_landscape", "function": "size_opportunity", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/37", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-37", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 38, "slideType": "data_table", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/38", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-38", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 39, "slideType": "data_table", "function": "quantify_impact", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/39", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-39", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 40, "slideType": "pain_points", "function": "diagnose", "notes": "The slide uses three distinct quotes paired with quantitative metrics to illustrate consumer frustration with the current streaming landscape.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/40", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-40", "loopMatches": [], "arcBeatMatches": [ { "to": 40, "from": 26, "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 41, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/41", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-41", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 42, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/42", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-42", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 43, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data shows a decline in total hours viewed from 42.2B to 41.0B, with a significant increase in Connected TV share.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/43", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-43", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 44, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart uses bubble size to represent average weekly time spent, with axes representing YoY change in reach and frequency.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/44", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-44", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 45, "slideType": "data_table", "function": "quantify_impact", "notes": "The chart shows a net decline in reach despite AVOD growth, with SVOD-only users increasing significantly.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/45", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-45", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 46, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart shows a stacked bar graph of TV reach composition from Jan 2021 to Jan 2022.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/46", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-46", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 47, "slideType": "data_table", "function": "quantify_impact", "notes": "The slide uses a dual-axis combo chart (bar + line) for reach and a horizontal bar chart for the lift index.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/47", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-47", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 48, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses pie charts to show the composition of reach for different age demographics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/48", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-48", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76", "docSlug": "52e392c610a5892d", "documentTitle": "NCM SNCM Y 2022 SNCMP", "authorId": "Nielsen", "authorName": "Nielsen", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 49, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/49", "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-49", "loopMatches": [], "arcBeatMatches": [ { "to": 62, "from": 41, "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides extensive data and insights to support Nielsen's solutions", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }