{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 75, "pageSize": 18, "pageCount": 17777, "rows": [ { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/2", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-2", "loopMatches": [ { "to": 4, "from": 2, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "019dd95a-07fe-70ce-8d3a-c25e3238a8a2", "evidence": "Trigger (1B+ digital consumers emerging) + window (40% of top-50 absent, none in all 8) on p.2-4", "position": 1, "objective": "Establish urgency and the open competitive window", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 80, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "thesis_headline", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/3", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-3", "loopMatches": [ { "to": 4, "from": 2, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "019dd95a-07fe-70ce-8d3a-c25e3238a8a2", "evidence": "Trigger (1B+ digital consumers emerging) + window (40% of top-50 absent, none in all 8) on p.2-4", "position": 1, "objective": "Establish urgency and the open competitive window", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 80, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "key_messages", "function": "frame_problem", "notes": "The slide uses a two-column layout to contrast the opportunity (left) with the strategic imperative (right).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/4", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-4", "loopMatches": [ { "to": 4, "from": 2, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "019dd95a-07fe-70ce-8d3a-c25e3238a8a2", "evidence": "Trigger (1B+ digital consumers emerging) + window (40% of top-50 absent, none in all 8) on p.2-4", "position": 1, "objective": "Establish urgency and the open competitive window", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 80, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "situation_overview", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/5", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-5", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "diagnosis", "function": "diagnose", "notes": "The slide uses a photo of a bakery display as a visual metaphor for consumer goods/retail.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/6", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-6", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "data_table", "function": "analyze_data", "notes": "The chart highlights a specific cluster of countries with high digital maturity and young populations.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/7", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-7", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "market_sizing", "function": "size_opportunity", "notes": "The chart shows a breakdown of population segments by generation and digital behavior, highlighting the 1.36 billion figure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/8", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-8", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "segmentation", "function": "present_framework", "notes": "Part of a series of consumer profiles.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/9", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-9", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "customer_journey", "function": "illustrate_case", "notes": "The slide uses a persona (Zawadi) to humanize the data points.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/10", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-10", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "segmentation", "function": "present_solution", "notes": "Part of a series of consumer profiles.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/11", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-11", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "client_example", "function": "illustrate_case", "notes": "Includes a specific persona case study to humanize the 83% and 72% statistics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/12", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-12", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "segmentation", "function": "present_framework", "notes": "Part of a series of consumer profiles; includes a footnote reference.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/13", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-13", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "customer_journey", "function": "present_solution", "notes": "The slide uses a persona-based approach to illustrate the target customer for digital commerce.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/14", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-14", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "customer_journey", "function": "audience-persona", "notes": "Part of a series of consumer profiles; uses a lifestyle photo to represent the persona.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/15", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-15", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a narrative approach to humanize the data points provided.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/16", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-16", "loopMatches": [ { "to": 16, "from": 5, "name": "Segmentation Split", "slug": "34-segmentation-split", "bestFor": "Customer analysis, market research, resource allocation", "matchId": "019dd95a-07fe-70ce-8d3a-c5823991a826", "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments", "position": 2, "objective": "Decompose the 1.36B opportunity into four behavioural segments", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "confidence": 90, "description": "Divide a whole into meaningful segments to reveal hidden patterns" } ], "arcBeatMatches": [ { "to": 16, "from": 1, "beatId": "019dd95a-0682-776c-8e33-2851924ee78f", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "1.4B consumers across 8 markets; segmented into 4 cohorts (p.2-16)", "position": 1, "confidence": 88, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/17", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-17", "loopMatches": [ { "to": 21, "from": 17, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d3a-cb89fb71c36c", "evidence": "Risk-index hurdles (p.18-19) -> 'Offerings exist to address these challenges' divider + BNPL 112.3% growth (p.20-21)", "position": 3, "objective": "Frame operational hurdles, then show emerging digital offerings closing the gap", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 70, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 17, "beatId": "019dd95a-0682-776c-8e33-2d301e587770", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "Operational risk index, dissatisfaction funnel, China/India first-mover threat", "position": 2, "confidence": 88, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 18, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "Fitch Country Risk Index scores (0-100, 100=lower risk).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/18", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-18", "loopMatches": [ { "to": 21, "from": 17, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d3a-cb89fb71c36c", "evidence": "Risk-index hurdles (p.18-19) -> 'Offerings exist to address these challenges' divider + BNPL 112.3% growth (p.20-21)", "position": 3, "objective": "Frame operational hurdles, then show emerging digital offerings closing the gap", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 70, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 17, "beatId": "019dd95a-0682-776c-8e33-2d301e587770", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "Operational risk index, dissatisfaction funnel, China/India first-mover threat", "position": 2, "confidence": 88, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 19, "slideType": "pain_points", "function": "diagnose", "notes": "The image serves as a visual metaphor for the operational complexity and traditional marketing methods (billboards) mentioned in the text.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/19", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-19", "loopMatches": [ { "to": 21, "from": 17, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d3a-cb89fb71c36c", "evidence": "Risk-index hurdles (p.18-19) -> 'Offerings exist to address these challenges' divider + BNPL 112.3% growth (p.20-21)", "position": 3, "objective": "Frame operational hurdles, then show emerging digital offerings closing the gap", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 70, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 26, "from": 17, "beatId": "019dd95a-0682-776c-8e33-2d301e587770", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "Operational risk index, dissatisfaction funnel, China/India first-mover threat", "position": 2, "confidence": 88, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }