{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 684, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/U_s1sB2sl46P-LDvh4IfkuM8Xr167PbtsDc0lmiLNK8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2JjMmNkYjM4NGQ5MGFjL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/1", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 2, "from": 1, "beatId": "a3be65a4-cb4f-43db-bc88-a755f5f2ede4", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The cover slides grab attention with a clear title.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/DE74TRNkvdy7XFW9fXMCdgIq4m75O9BZ0wHUMBv1zYU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2JjMmNkYjM4NGQ5MGFjL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/esuFCzcp64uoCNqJ-g_vsKd1etmEzrWICv8txN_0zxQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2JjMmNkYjM4NGQ5MGFjL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/59Yj1QpOu3afrpwj7UhaQr2WxBfA-_7coic-01mduBw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lN2JjMmNkYjM4NGQ5MGFjL3AwMDEucG5n" }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "cover", "function": "front_matter", "notes": "This is a cover or introductory slide for a research report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/2", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 2, "from": 1, "beatId": "a3be65a4-cb4f-43db-bc88-a755f5f2ede4", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The cover slides grab attention with a clear title.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "kpi_dashboard", "function": "summarize", "notes": "Data from Ipsos Global Advisor survey of 25,750 adults across 29 countries.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/3", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-3", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 5, "from": 3, "beatId": "2fc2cc61-333f-473f-9bbd-826bd8a0101e", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The KPI dashboard and industry trends slides highlight the need for understanding global worries.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data covers July 2022 to July 2023 across 29 countries.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/4", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-4", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 5, "from": 3, "beatId": "2fc2cc61-333f-473f-9bbd-826bd8a0101e", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The KPI dashboard and industry trends slides highlight the need for understanding global worries.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/5", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-5", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 5, "from": 3, "beatId": "2fc2cc61-333f-473f-9bbd-826bd8a0101e", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The KPI dashboard and industry trends slides highlight the need for understanding global worries.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "data_table", "function": "analyze_data", "notes": "The chart is a diverging bar chart sorted by 'Right direction' sentiment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/6", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-6", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "f4061b50-1ced-4b17-95ea-2c79c9358a4f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The data tables and industry trends slides provide satisfaction by offering insights into global worries.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart displays two lines: 'Right Direction' (teal) and 'Wrong Track' (red) over a 10-year period.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/7", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-7", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "f4061b50-1ced-4b17-95ea-2c79c9358a4f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The data tables and industry trends slides provide satisfaction by offering insights into global worries.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/8", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-8", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "f4061b50-1ced-4b17-95ea-2c79c9358a4f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The data tables and industry trends slides provide satisfaction by offering insights into global worries.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "docSlug": "e7bc2cdb384d90ac", "documentTitle": "Global Report What Worries the World Jul 23 WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays 16 categories of public concern, ranked by percentage.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-bcb4ca4a11ef/9", "deckHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-bcb4ca4a11ef#slide-9", "loopMatches": [ { "to": 10, "from": 3, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e9fa8d8b-7e6e-40b0-8048-06f6d110e75d", "evidence": "The slides build a logic chain from global trends to specific worries.", "position": 0, "objective": "Understand the top issues worrying the world", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "f4061b50-1ced-4b17-95ea-2c79c9358a4f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The data tables and industry trends slides provide satisfaction by offering insights into global worries.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar format to compare survey responses across two years.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/23", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-23", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "data_table", "function": "analyze_data", "notes": "Includes a bar chart showing distribution of correct answers and a table comparing 2022 vs 2023 assessment results.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/24", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-24", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar format to represent 'Correct', 'Wrong', and 'Don't know' responses for eight specific statements about crypto assets.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/25", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-25", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "data_table", "function": "analyze_data", "notes": "Data shows a slight shift in familiarity ratings between 2022 and 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/26", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-26", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a 7-point scale to measure belief, with aggregated results for 'Rated 5-7' and 'Rated 1-3'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/27", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-27", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "slideType": "data_table", "function": "analyze_data", "notes": "Data shows a shift from positive sentiment (5-7) to negative/neutral sentiment (1-3) year-over-year.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/28", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-28", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a 7-point scale, aggregated into 'Rated 5-7' (high likelihood) and 'Rated 1-3' (low likelihood).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/29", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-29", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "slideType": "data_table", "function": "analyze_data", "notes": "The chart highlights a clear divide in confidence between traditional financial instruments and crypto-related assets.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/30", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-30", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "slideType": "data_table", "function": "analyze_data", "notes": "The slide highlights correct responses with dashed boxes around 'The provincial securities regulator' and 'Financial Transactions and Reports Analysis Center of Canada (FINTRAC)'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/31", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-31", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "section_divider", "function": "transition", "notes": "The slide features a large number '3' indicating it is the third section of the presentation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/32", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-32", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 33, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a split-column table format to display survey results for 12 different research sources.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/33", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-33", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos survey of investors (excluding self-directed).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/34", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-34", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos. Includes indicators for significant changes between waves.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/35", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-35", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 36, "slideType": "data_table", "function": "analyze_data", "notes": "Data presented in two columns of horizontal bar charts comparing 2023 and 2022 percentages.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/36", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-36", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 37, "slideType": "data_table", "function": "analyze_data", "notes": "Data shows a high percentage of investors never discussed crypto funds with their advisors, with demographic variations by age.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/37", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-37", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 38, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a hybrid bar-table format to compare survey results across two years.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/38", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-38", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 39, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos. Base: Have never owned crypto assets / crypto investment funds 2023 (n=900); 2022 (n=850).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/39", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-39", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 40, "slideType": "data_table", "function": "analyze_data", "notes": "Data presented as a split bar chart with 2023 values and 2022 comparison points, including demographic callouts for age 55+.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/40", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-40", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a horizontal bar chart format to compare 2023 data against 2022 benchmarks, with demographic breakdowns for specific categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/41", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-41", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a comparative table format to show year-over-year trends and demographic breakdowns for five specific types of crypto-related communications.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/42", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-42", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "slideType": "data_table", "function": "analyze_data", "notes": "The chart shows a significant decrease in 'Yes' responses and an increase in 'No' responses compared to the previous year.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/43", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-43", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 44, "slideType": "section_divider", "function": "transition", "notes": "The slide features a large number '4' indicating it is the fourth section of the deck.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/44", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-44", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 45, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a horizontal bar chart for 2023 data and a column for 2022 data. Includes demographic callouts for specific categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/45", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-45", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 46, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a combination of a horizontal bar chart for asset types and a detailed table for specific coin holdings, with indicators for significant changes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/46", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-46", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 47, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a horizontal bar chart for 2023 data alongside a 2022 comparison column.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/47", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-47", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 48, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a drill-down visual to connect general crypto asset categories to specific stablecoin (VRCA) holdings.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/48", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-48", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 49, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data source: Ipsos survey Q21. Base: Have owned crypto assets 2023 (n=602); 2022 (n=670).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/49", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-49", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 50, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/50", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-50", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 51, "slideType": "data_table", "function": "analyze_data", "notes": "The table uses horizontal bar charts for 2023 data and includes green triangles to indicate statistically significant increases compared to the previous wave.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/51", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-51", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 52, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses donut charts for 2023 data and small tables for 2022 comparison data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/52", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-52", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 53, "slideType": "data_table", "function": "analyze_data", "notes": "The slide compares 2023 survey results (donut chart) with 2022 results (left-hand column).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/53", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-53", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 54, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a 100% stacked bar for 2023 and a row of percentages for 2022 to show year-over-year shifts in fee perception.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/54", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-54", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 55, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a horizontal bar chart for 2023 data and a column of percentages for 2022 data. Includes specific callouts for fraud/scam and hacking incidents.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/55", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-55", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 56, "slideType": "data_table", "function": "analyze_data", "notes": "The chart shows a distribution of losses across 9 categories, comparing 2023 (n=34) and 2022 (n=41).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/56", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-56", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 57, "slideType": "data_table", "function": "analyze_data", "notes": "Base: Acquired assets through Centralized Crypto Trading Platform (n=347). Q45D.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/57", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-57", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 58, "slideType": "section_divider", "function": "transition", "notes": "The slide features a large number '6' indicating it is the 6th section of the deck.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/58", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-58", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 59, "slideType": "kpi_dashboard", "function": "analyze_data", "notes": "The slide uses a stacked bar chart combined with detailed callouts for specific demographic segments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/59", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-59", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 60, "slideType": "data_table", "function": "analyze_data", "notes": "Base: All respondents 2023 (n=2360); 2022 (n=2360). Q45. What is your attitude toward risk when making investment decisions? *Impact of ads (Q10) was removed in 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/60", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-60", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 61, "slideType": "data_table", "function": "analyze_data", "notes": "Includes statistical significance indicators (up/down arrows) comparing 2023 to 2022.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/61", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-61", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 62, "slideType": "section_divider", "function": "transition", "notes": "The number '7' is prominently displayed as a design element.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/62", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-62", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 63, "slideType": "data_table", "function": "analyze_data", "notes": "Includes a bar chart showing distribution of correct answers and a list of demographic insights.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/63", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-63", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 64, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses donut charts to compare survey results across two years. It includes a specific breakdown for crypto owners vs non-owners.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/64", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-64", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 65, "slideType": "data_table", "function": "analyze_data", "notes": "The slide compares survey results from 2023 and 2022 regarding a specific inflation question. It highlights that 68% of Canadians answered correctly in 2023, up from 64% in 2022.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/65", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-65", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 66, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses donut charts to compare survey responses across two years. It highlights that 53% of Canadians correctly identified the statement as false.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/66", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-66", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 67, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses donut charts to visualize survey results, highlighting a specific correct response segment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/67", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-67", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 68, "slideType": "appendix", "function": "appendix", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/68", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-68", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 69, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a horizontal bar format for 2023 data alongside a column for 2022 data, with indicators for significant changes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/69", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-69", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 70, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a stacked bar chart for 2023 and a list of percentages for 2022 to compare investment management styles.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/70", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-70", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 71, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Q46. Base: All respondents 2023 (n=2360); 2022 (n=2360).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/71", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-71", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 72, "slideType": "kpi_dashboard", "function": "summarize", "notes": "Base: All respondents 2023 (n=2360)", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/72", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-72", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "docSlug": "b84e3a3d6e91b635", "documentTitle": "inv research 20231129 crypto asset survey 2023", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 73, "slideType": "team_bio", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/73", "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-73", "loopMatches": [ { "to": 73, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db", "evidence": "The document provides a logical chain of key findings and insights", "position": 0, "objective": "to provide insights into crypto asset ownership and usage", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 73, "from": 5, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef", "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative", "position": 2, "objective": "to provide insights into crypto asset ownership and usage", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.8, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 73, "from": 5, "beatId": "a3d8753d-4ea6-4771-b806-948c21415745", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides insights and key findings to address the problem", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 73, "from": 5, "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Desire", "beatSlug": "aida-desire", "evidence": "The document provides insights and key findings to address the problem", "position": 5, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }