{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 679,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/6pEf1P9vO3JS6GgUWDSp7osII70FN61liFKPbiMIe-0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NTU5OGQ2MjUxNWQxODc0L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/1",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "2e4d5ef6-6371-4676-b277-5f03d3e529c2",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "Introduction to the report and key findings",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/vfFcyTw74cBgB80Ne7imHhb9kiW2YDpOvgNUydpJzVA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NTU5OGQ2MjUxNWQxODc0L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/rnOhr1xqW-Y3YFiW1Ldq2maCXyuGDv4XltPbNS9WTXc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NTU5OGQ2MjUxNWQxODc0L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/r8SwOhVwbt8O6Fmh005zsPC9kDp-wjGGjLJTd3WpgeA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81NTU5OGQ2MjUxNWQxODc0L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": "The slide includes an interactive link indicator.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/2",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "2e4d5ef6-6371-4676-b277-5f03d3e529c2",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "Introduction to the report and key findings",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "2e4d5ef6-6371-4676-b277-5f03d3e529c2",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "Introduction to the report and key findings",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a grid of icons to present distinct thematic findings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "2e4d5ef6-6371-4676-b277-5f03d3e529c2",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "Introduction to the report and key findings",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The text appears to be a summary of survey data findings, likely from an Ipsos report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "Ipsos Earth Day 2024 report slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/7",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Ipsos Earth Day 2024 report slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/8",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-8",
      "loopMatches": [
        {
          "to": 11,
          "from": 8,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "556c31ba-a714-4ca6-bb6b-d007c4d1f01c",
          "evidence": "The deck presents a logical chain of consequences for climate change inaction",
          "position": 0,
          "objective": "What are the consequences of inaction?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.6,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "d98c7df0-b7b7-4a41-a9a3-30e64b7b69f8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "complication",
          "evidence": "People lack knowledge on effective individual actions",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Data sourced from Ipsos Earth Day 2024 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-9",
      "loopMatches": [
        {
          "to": 11,
          "from": 8,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "556c31ba-a714-4ca6-bb6b-d007c4d1f01c",
          "evidence": "The deck presents a logical chain of consequences for climate change inaction",
          "position": 0,
          "objective": "What are the consequences of inaction?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.6,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "d98c7df0-b7b7-4a41-a9a3-30e64b7b69f8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "complication",
          "evidence": "People lack knowledge on effective individual actions",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide highlights a gap between public expectation for climate action and perceived government inaction, suggesting a need for better communication.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/10",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-10",
      "loopMatches": [
        {
          "to": 11,
          "from": 8,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "556c31ba-a714-4ca6-bb6b-d007c4d1f01c",
          "evidence": "The deck presents a logical chain of consequences for climate change inaction",
          "position": 0,
          "objective": "What are the consequences of inaction?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.6,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "d98c7df0-b7b7-4a41-a9a3-30e64b7b69f8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "complication",
          "evidence": "People lack knowledge on effective individual actions",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/11",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 8,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "556c31ba-a714-4ca6-bb6b-d007c4d1f01c",
          "evidence": "The deck presents a logical chain of consequences for climate change inaction",
          "position": 0,
          "objective": "What are the consequences of inaction?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.6,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "d98c7df0-b7b7-4a41-a9a3-30e64b7b69f8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "complication",
          "evidence": "People lack knowledge on effective individual actions",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/12",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart tracks four distinct sentiment statements over four years. The base data includes over 20,000 online adults per year across 26 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/13",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Agree' (green) and 'Disagree' (purple) percentages for 33 countries, including year-over-year changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/14",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide presents survey data from 33 countries regarding climate change policy responsibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/15",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Agree' (green) and 'Disagree' (purple) percentages by country, with year-over-year changes for 2023 and 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/16",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Agree' (green bars) and 'Disagree' (purple bars) percentages for 33 countries, along with year-over-year changes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/17",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a diverging bar format to show 'Agree' (green) vs 'Disagree' (purple) percentages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays agreement and disagreement percentages across 33 countries, with a column showing the change in agreement since 2023.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-20",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "251ed44d-112b-4175-95ab-7d445e2fca5a",
          "evidence": "The deck highlights the costs of climate change inaction",
          "position": 1,
          "objective": "What are the costs of climate change inaction?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "f48c8683-a541-48d9-9bee-40aae1fea3bb",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Rising apathy and climate fatigue",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Agree' (green bars) and 'Disagree' (purple bars) percentages, along with a 'Change Agree / 23' column.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-21",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "251ed44d-112b-4175-95ab-7d445e2fca5a",
          "evidence": "The deck highlights the costs of climate change inaction",
          "position": 1,
          "objective": "What are the costs of climate change inaction?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "f48c8683-a541-48d9-9bee-40aae1fea3bb",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Rising apathy and climate fatigue",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart compares agreement levels between Female and Male respondents across four generational cohorts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-22",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "251ed44d-112b-4175-95ab-7d445e2fca5a",
          "evidence": "The deck highlights the costs of climate change inaction",
          "position": 1,
          "objective": "What are the costs of climate change inaction?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "f48c8683-a541-48d9-9bee-40aae1fea3bb",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Rising apathy and climate fatigue",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays a diverging bar chart structure where 'Agree' is green and 'Disagree' is purple, with a column for year-over-year change.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-23",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "251ed44d-112b-4175-95ab-7d445e2fca5a",
          "evidence": "The deck highlights the costs of climate change inaction",
          "position": 1,
          "objective": "What are the costs of climate change inaction?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "f48c8683-a541-48d9-9bee-40aae1fea3bb",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Rising apathy and climate fatigue",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays data for Baby Boomers, Gen X, Millennials, and Gen Z, split by Male and Female.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "251ed44d-112b-4175-95ab-7d445e2fca5a",
          "evidence": "The deck highlights the costs of climate change inaction",
          "position": 1,
          "objective": "What are the costs of climate change inaction?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "f48c8683-a541-48d9-9bee-40aae1fea3bb",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Rising apathy and climate fatigue",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays a diverging bar chart comparing 'Agree' (green) and 'Disagree' (purple) sentiments across 33 countries, with a column showing year-over-year change.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "251ed44d-112b-4175-95ab-7d445e2fca5a",
          "evidence": "The deck highlights the costs of climate change inaction",
          "position": 1,
          "objective": "What are the costs of climate change inaction?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 25,
          "from": 20,
          "beatId": "f48c8683-a541-48d9-9bee-40aae1fea3bb",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Rising apathy and climate fatigue",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
      "docSlug": "55598d62515d1874",
      "documentTitle": "Earth Day 2024 Global Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays data for Baby Boomers, Gen X, Millennials, and Gen Z, split by Male and Female.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 13,
          "beatId": "fb55a511-812b-4384-8312-dde7f90e8d40",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "Data tables presenting survey results on climate change perceptions",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/18",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-18",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays longitudinal data for 9 countries, showing a general upward trend in climate concern.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/19",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-19",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The chart uses a dual-bar approach to show the relative importance of two distinct corporate responsibilities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/20",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-20",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart shows a clear shift in priorities from younger generations (environment-focused) to older generations (tax-focused).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/21",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-21",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart is a stacked bar chart showing agreement vs disagreement. The data is sorted by agreement percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/22",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-22",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays a divergence in vaccine sentiment, with some countries showing significant growth and others showing significant decline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/23",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-23",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "comparison_table",
      "function": "analyze_data",
      "notes": "The chart uses a trend line to illustrate the inverse relationship between vaccination coverage and vaccine skepticism across various countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/24",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-24",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a dot-line hybrid visualization to show longitudinal sentiment data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/25",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-25",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Trends Series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/26",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-26",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart is sorted by the percentage of agreement in descending order.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-27",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Trends Series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/28",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-28",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights specific emerging markets with boxes, indicating higher growth in sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/29",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-29",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays three distinct statements with corresponding agreement percentages for three countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/30",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-30",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks sentiment over time with a vertical dashed line indicating the onset of COVID-19.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/31",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-31",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/32",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-32",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Trends Series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/33",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-33",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "data_table",
      "function": "summarize",
      "notes": "Data source: Ipsos Global Trends 2021. Survey of 24,332 adults across 25 markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/34",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-34",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a honeycomb-style layout to present survey data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/35",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-35",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights a clear inflection point at 2020 (COVID-19).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/36",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-36",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "pain_points",
      "function": "diagnose",
      "notes": "Data source: Ipsos Global Trends Series.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/37",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-37",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "data_table",
      "function": "compare_peers",
      "notes": "The chart shows the percentage of respondents who agree vs disagree with the statement 'I find shopping online more difficult than shopping in traditional stores'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-38",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a radial gauge-like representation to show growth in agreement with the statement 'I'm not concerned about what companies or the government know about me'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/39",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-39",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Advisor, June 2020.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/40",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-40",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Trends 2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/41",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-41",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart displays two bars per country representing % agree and % disagree, sorted by the % agree value.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/42",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-42",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/43",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-43",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks longitudinal sentiment across four countries, showing a general upward trend in positive sentiment towards globalisation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/44",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-44",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart shows a clear trend where emerging markets tend to agree more with the statement, while developed markets tend to disagree.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/45",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-45",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays agreement vs disagreement percentages across 23 countries.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/46",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-46",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a signpost metaphor to represent the theme of values and direction.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/47",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-47",
      "loopMatches": [
        {
          "to": 47,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
          "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        },
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a visual metaphor of a globe and bidirectional arrows to represent shifts between states.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/48",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-48",
      "loopMatches": [
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "Data source: Ipsos Global Commons Alliance, 19,735 adults aged 16-75 in G20 countries, interviewed online April-May 2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/49",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-49",
      "loopMatches": [
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": "The slide uses a metaphorical image of the year 2022 emerging from a globe.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/50",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-50",
      "loopMatches": [
        {
          "to": 50,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
          "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
          "position": 1,
          "objective": "Highlighting the consequences of inaction",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "docSlug": "a7105342536e952a",
      "documentTitle": "ipsos global trends 2021 report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "appendix",
      "function": "summarize",
      "notes": "Standard corporate profile slide often found in consulting decks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/51",
      "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-51",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 13,
          "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}