{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 678, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses icons to structure three distinct thematic takeaways about public climate sentiment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/3", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-3", "loopMatches": [ { "to": 3, "from": 2, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019debf1-bcb3-7039-ab4f-87407b02b415", "evidence": "Two slides aggregate multiple stats with icon-grouped paragraphs to form an overall pattern about slipping concern.", "position": 1, "objective": "Set executive summary as bundled evidence", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 70, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 3, "from": 1, "beatId": "019debf1-bbdc-74ed-9a16-48c60c4cdfa2", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover and high-level key takeaways set the surface read.", "position": 1, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/4", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-4", "loopMatches": [], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/5", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-5", "loopMatches": [ { "to": 7, "from": 5, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019debf1-bcdf-76f6-be29-5d63f26d79b0", "evidence": "p5 establishes weak government plan (31%), p6 country gap, p7 contrasts with two-thirds saying responsibility is shared.", "position": 2, "objective": "Contrast the missing plan with shared responsibility", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 65, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The chart uses a diverging bar format to compare 'Agree' (teal) and 'Disagree' (red) sentiments.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/6", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-6", "loopMatches": [ { "to": 7, "from": 5, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019debf1-bcdf-76f6-be29-5d63f26d79b0", "evidence": "p5 establishes weak government plan (31%), p6 country gap, p7 contrasts with two-thirds saying responsibility is shared.", "position": 2, "objective": "Contrast the missing plan with shared responsibility", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 65, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/7", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-7", "loopMatches": [ { "to": 7, "from": 5, "name": "Tale Two Worlds", "slug": "04-tale-two-worlds", "bestFor": "Competitive analysis, benchmarking, case for change", "matchId": "019debf1-bcdf-76f6-be29-5d63f26d79b0", "evidence": "p5 establishes weak government plan (31%), p6 country gap, p7 contrasts with two-thirds saying responsibility is shared.", "position": 2, "objective": "Contrast the missing plan with shared responsibility", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "confidence": 65, "description": "Show the gap between two states to drive urgency or highlight opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses a grouped bar chart to show longitudinal data across three years (2021, 2022, 2023) for four different survey statements.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/8", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-8", "loopMatches": [ { "to": 11, "from": 8, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019debf1-bd0a-740d-8ea0-6f99060de32b", "evidence": "p8 trend chart 2021-2023, p9-11 country bars all show same downward pattern across govt/business/individuals.", "position": 3, "objective": "Show consistent decline across all three actors", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 75, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a dual-bar chart format to compare 'Agree' and 'Disagree' sentiments across 25 countries plus a global average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/9", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-9", "loopMatches": [ { "to": 11, "from": 8, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019debf1-bd0a-740d-8ea0-6f99060de32b", "evidence": "p8 trend chart 2021-2023, p9-11 country bars all show same downward pattern across govt/business/individuals.", "position": 3, "objective": "Show consistent decline across all three actors", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 75, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 27 countries plus a global average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/10", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-10", "loopMatches": [ { "to": 11, "from": 8, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019debf1-bd0a-740d-8ea0-6f99060de32b", "evidence": "p8 trend chart 2021-2023, p9-11 country bars all show same downward pattern across govt/business/individuals.", "position": 3, "objective": "Show consistent decline across all three actors", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 75, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays 'Agree' (teal bars) and 'Disagree' (red bars) percentages for 27 countries plus a global average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/11", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-11", "loopMatches": [ { "to": 11, "from": 8, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019debf1-bd0a-740d-8ea0-6f99060de32b", "evidence": "p8 trend chart 2021-2023, p9-11 country bars all show same downward pattern across govt/business/individuals.", "position": 3, "objective": "Show consistent decline across all three actors", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 75, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses a high-contrast blue background with light text, typical of Ipsos summary slides.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/12", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-12", "loopMatches": [ { "to": 14, "from": 12, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019debf1-bd35-76cb-9955-38f0f612e921", "evidence": "p12 sets the question and 42%/26% headline; p13-14 show regional and country evidence supporting the insight.", "position": 4, "objective": "Reveal economic cost insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 65, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays three categories: 'Climate change itself' (teal/blue), 'Little difference' (grey), and 'Measures to reduce it' (red).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/13", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-13", "loopMatches": [ { "to": 14, "from": 12, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019debf1-bd35-76cb-9955-38f0f612e921", "evidence": "p12 sets the question and 42%/26% headline; p13-14 show regional and country evidence supporting the insight.", "position": 4, "objective": "Reveal economic cost insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 65, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "data_table", "function": "analyze_data", "notes": "The chart shows three categories: Climate change itself (teal), Little difference (grey), and Measures to reduce it (red).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/14", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-14", "loopMatches": [ { "to": 14, "from": 12, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019debf1-bd35-76cb-9955-38f0f612e921", "evidence": "p12 sets the question and 42%/26% headline; p13-14 show regional and country evidence supporting the insight.", "position": 4, "objective": "Reveal economic cost insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 65, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 14, "from": 4, "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "'What is the plan?' explores responsibility and economic cost.", "position": 2, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "transition", "function": "transition", "notes": "The slide uses a thematic image to set the tone for a section likely discussing climate-related leadership or public sentiment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/15", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide presents three key findings from an Ipsos survey on climate change.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/16", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-16", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a diverging bar structure to show 'Agree' (teal) vs 'Disagree' (red) percentages.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/17", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-17", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 18, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos Earth Day 2023 survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/18", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-18", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 19, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos Earth Day 2023 survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/19", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-19", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 20, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos Earth Day 2023 survey. Base: 21,231 online adults.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/20", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-20", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "Data source: Ipsos Earth Day 2023 survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/21", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-21", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 22, "slideType": "data_table", "function": "analyze_data", "notes": "Data from Ipsos Earth Day 2023 survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/22", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-22", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "data_table", "function": "analyze_data", "notes": "Survey data from Ipsos Earth Day 2023 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/23", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-23", "loopMatches": [ { "to": 23, "from": 16, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019debf1-bd62-7186-b390-180c4b062076", "evidence": "p16 frames leadership question, p17-23 ranked country bars on leadership, doing-more, sacrifice and developed-country obligations.", "position": 5, "objective": "Compare country performance and responsibility", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 70, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/24", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-24", "loopMatches": [], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/25", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-25", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 29 countries plus a global average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/26", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-26", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 26 countries plus a global average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/27", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-27", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a diverging bar structure to show sentiment split.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/28", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-28", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays 'Agree' percentages in teal bars and 'Disagree' percentages in red bars for 25 countries plus a global average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/29", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-29", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "slideType": "data_table", "function": "analyze_data", "notes": "Survey data from Ipsos Earth Day 2023 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/30", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-30", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a diverging bar structure to compare 'Agree' (teal) and 'Disagree' (red) responses across 25 countries.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/31", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-31", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "data_table", "function": "analyze_data", "notes": "Survey question: 'Thinking about the actions you personally can take to help fight climate change, what could encourage you to take more action, if anything?'", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/32", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-32", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 33, "slideType": "data_table", "function": "analyze_data", "notes": "The table uses a color-coded heatmap to highlight the top three actions per country.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/33", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-33", "loopMatches": [ { "to": 33, "from": 25, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019debf1-bd8f-7399-83c8-ad78765c209b", "evidence": "p25 summary then p26-31 attitudes, p32-33 explicit drivers of action ('what would encourage you').", "position": 6, "objective": "Cascade from individual sentiment to action drivers", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 60, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 33, "from": 1, "beatId": "019debf1-bb31-7546-a896-6e1d752db86a", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.", "position": 1, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 33, "from": 15, "beatId": "019debf1-bc33-74df-a133-d05875e42078", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Leadership and individual-action sections dig further.", "position": 3, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/34", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-34", "loopMatches": [], "arcBeatMatches": [ { "to": 39, "from": 34, "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "'Perils of perception' divider then believe-true gap reveal.", "position": 2, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 39, "from": 34, "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": null, "evidence": "Perils-of-perception section names the believe-true gap.", "position": 4, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide highlights a 'believe-true gap' in public perception of climate change drivers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/35", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-35", "loopMatches": [ { "to": 39, "from": 35, "name": "Myth Buster", "slug": "12-myth-buster", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "matchId": "019debf1-bdb9-73be-a051-caa01aab4699", "evidence": "p35 names 'believe-true gap'; p36 plots perceived vs true rank; p38 contrasts public ranking with actual #1 emitter.", "position": 7, "objective": "Expose believe-true gap between perception and reality", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "confidence": 85, "description": "Address a common misconception head-on to clear the room for a new truth" } ], "arcBeatMatches": [ { "to": 39, "from": 34, "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "'Perils of perception' divider then believe-true gap reveal.", "position": 2, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 39, "from": 34, "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": null, "evidence": "Perils-of-perception section names the believe-true gap.", "position": 4, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 36, "slideType": "comparison_table", "function": "compare_options", "notes": "The chart highlights a disconnect between public opinion and actual climate impact data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/36", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-36", "loopMatches": [ { "to": 39, "from": 35, "name": "Myth Buster", "slug": "12-myth-buster", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "matchId": "019debf1-bdb9-73be-a051-caa01aab4699", "evidence": "p35 names 'believe-true gap'; p36 plots perceived vs true rank; p38 contrasts public ranking with actual #1 emitter.", "position": 7, "objective": "Expose believe-true gap between perception and reality", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "confidence": 85, "description": "Address a common misconception head-on to clear the room for a new truth" } ], "arcBeatMatches": [ { "to": 39, "from": 34, "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "'Perils of perception' divider then believe-true gap reveal.", "position": 2, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 39, "from": 34, "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": null, "evidence": "Perils-of-perception section names the believe-true gap.", "position": 4, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 37, "slideType": "data_table", "function": "analyze_data", "notes": "The table uses a color-coded heatmap to indicate the top three actions per country.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/37", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-37", "loopMatches": [ { "to": 39, "from": 35, "name": "Myth Buster", "slug": "12-myth-buster", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "matchId": "019debf1-bdb9-73be-a051-caa01aab4699", "evidence": "p35 names 'believe-true gap'; p36 plots perceived vs true rank; p38 contrasts public ranking with actual #1 emitter.", "position": 7, "objective": "Expose believe-true gap between perception and reality", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "confidence": 85, "description": "Address a common misconception head-on to clear the room for a new truth" } ], "arcBeatMatches": [ { "to": 39, "from": 34, "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "'Perils of perception' divider then believe-true gap reveal.", "position": 2, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 39, "from": 34, "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": null, "evidence": "Perils-of-perception section names the believe-true gap.", "position": 4, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 38, "slideType": "diagnosis", "function": "diagnose", "notes": "The chart highlights the 'perception gap' where the public ranks ozone depletion as the #1 contributor, while industry/electricity is the actual #1.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/38", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-38", "loopMatches": [ { "to": 39, "from": 35, "name": "Myth Buster", "slug": "12-myth-buster", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "matchId": "019debf1-bdb9-73be-a051-caa01aab4699", "evidence": "p35 names 'believe-true gap'; p36 plots perceived vs true rank; p38 contrasts public ranking with actual #1 emitter.", "position": 7, "objective": "Expose believe-true gap between perception and reality", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "confidence": 85, "description": "Address a common misconception head-on to clear the room for a new truth" } ], "arcBeatMatches": [ { "to": 39, "from": 34, "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "'Perils of perception' divider then believe-true gap reveal.", "position": 2, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 39, "from": 34, "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": null, "evidence": "Perils-of-perception section names the believe-true gap.", "position": 4, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 39, "slideType": "data_table", "function": "analyze_data", "notes": "The table uses a heatmap-style color coding where darker shades represent higher percentages.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/39", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-39", "loopMatches": [ { "to": 39, "from": 35, "name": "Myth Buster", "slug": "12-myth-buster", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "matchId": "019debf1-bdb9-73be-a051-caa01aab4699", "evidence": "p35 names 'believe-true gap'; p36 plots perceived vs true rank; p38 contrasts public ranking with actual #1 emitter.", "position": 7, "objective": "Expose believe-true gap between perception and reality", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "confidence": 85, "description": "Address a common misconception head-on to clear the room for a new truth" } ], "arcBeatMatches": [ { "to": 39, "from": 34, "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "'Perils of perception' divider then believe-true gap reveal.", "position": 2, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 39, "from": 34, "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Core Insight", "beatSlug": null, "evidence": "Perils-of-perception section names the believe-true gap.", "position": 4, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 40, "slideType": "appendix_disclosure", "function": "appendix", "notes": "Standard Ipsos methodology disclosure slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/40", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-40", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 40, "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology, accreditations, thank you, about Ipsos.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 40, "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Implications", "beatSlug": null, "evidence": "Methodology and corporate close act as implication wrap-up.", "position": 5, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "slideType": "appendix_methodology", "function": "summarize", "notes": "Methodology disclosure slide detailing sample sizes, fieldwork dates, and participating countries.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/41", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-41", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 40, "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology, accreditations, thank you, about Ipsos.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 40, "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Implications", "beatSlug": null, "evidence": "Methodology and corporate close act as implication wrap-up.", "position": 5, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "slideType": "appendix_methodology", "function": "summarize", "notes": "Methodological disclosure slide for Ipsos Earth Day 2023 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/42", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-42", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 40, "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology, accreditations, thank you, about Ipsos.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 40, "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Implications", "beatSlug": null, "evidence": "Methodology and corporate close act as implication wrap-up.", "position": 5, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "slideType": "appendix_disclosure", "function": "summarize", "notes": "Includes logos for ISO 20252, MRS, ISO 9001, ISO 27001, UK Government, Cyber Essentials, and Fair Data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/43", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-43", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 40, "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology, accreditations, thank you, about Ipsos.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 40, "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Implications", "beatSlug": null, "evidence": "Methodology and corporate close act as implication wrap-up.", "position": 5, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 44, "slideType": "closing_ask", "function": "state_next_steps", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/44", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-44", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 40, "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology, accreditations, thank you, about Ipsos.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 40, "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Implications", "beatSlug": null, "evidence": "Methodology and corporate close act as implication wrap-up.", "position": 5, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf", "docSlug": "d7b5864770bb5563", "documentTitle": "Ipsos Global Advisor Earth Day 2023 Full Report WEB", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 45, "slideType": "appendix", "function": "summarize", "notes": "Split-screen layout with company profile on the left and brand philosophy on the right.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/45", "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-45", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 40, "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Methodology, accreditations, thank you, about Ipsos.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 40, "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Implications", "beatSlug": null, "evidence": "Methodology and corporate close act as implication wrap-up.", "position": 5, "confidence": 50, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/ypJURZjk2Mhy82Y7_a9eEY6NrYiewLEWeWUoGJ91G9k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNzEwNTM0MjUzNmU5NTJhL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/1", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "5c9130ab-fbe1-44b3-aff0-f08f237b76ae", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The report starts with a cover page and industry trends, grabbing the reader's attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/sKWtbJRZ_xIjrEfiFHyAlrATTFMOuKkwbEnkEfp8PLU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNzEwNTM0MjUzNmU5NTJhL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/jbB6eDvLjFpLyA60xu68jX9zfeECQDuXwahO74-q-0Y/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNzEwNTM0MjUzNmU5NTJhL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/_mPFrr2d41XsCYp4uyLLmRa-R9q6_7uBCo0rCVSVp3w/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNzEwNTM0MjUzNmU5NTJhL3AwMDEucG5n" }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a 'collage' of external media headlines to frame the problem of market uncertainty.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/2", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-2", "loopMatches": [ { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "5c9130ab-fbe1-44b3-aff0-f08f237b76ae", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The report starts with a cover page and industry trends, grabbing the reader's attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a grid of images with short captions to highlight disparate global phenomena.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/3", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-3", "loopMatches": [ { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "5c9130ab-fbe1-44b3-aff0-f08f237b76ae", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The report starts with a cover page and industry trends, grabbing the reader's attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "other", "function": "present_framework", "notes": "The slide uses a circular feedback loop diagram to represent the 'Theory of Change'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/4", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-4", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "5c9130ab-fbe1-44b3-aff0-f08f237b76ae", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The report starts with a cover page and industry trends, grabbing the reader's attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "industry_trends", "function": "establish_context", "notes": "Ipsos Global Trends 2021 report slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/5", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-5", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "5c9130ab-fbe1-44b3-aff0-f08f237b76ae", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The report starts with a cover page and industry trends, grabbing the reader's attention.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "industry_trends", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/6", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-6", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "industry_trends", "function": "establish_context", "notes": "Part of Ipsos Global Trends 2021 deck.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/7", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-7", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "industry_trends", "function": "establish_context", "notes": "Slide from Ipsos Global Trends 2021 report.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/8", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-8", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a photo to illustrate the contrast between urban development and economic disparity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/9", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-9", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a photo of Jack Ma as a visual anchor for the 'cautionary tale' point.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/10", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-10", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a photo of a protest to illustrate the 'conspiracies' point.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/11", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-11", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/12", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-12", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "8e2f32b9-b889-4b09-8870-24793ca6aca7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The report highlights the need for understanding the post-pandemic landscape.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "industry_trends", "function": "summarize", "notes": "The slide uses a circular layout to present a list of qualitative trends.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/13", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-13", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 51, "from": 13, "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The report provides satisfaction through data-driven insights and key takeaways.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "industry_trends", "function": "summarize", "notes": "The slide uses a list-based layout with stylized labels for each trend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/14", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-14", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 51, "from": 13, "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The report provides satisfaction through data-driven insights and key takeaways.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "industry_trends", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/15", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-15", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 51, "from": 13, "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The report provides satisfaction through data-driven insights and key takeaways.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "industry_trends", "function": "summarize", "notes": "The slide uses a radial layout around a central image of the Earth to categorize 10 distinct global trends.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/16", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-16", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 51, "from": 13, "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The report provides satisfaction through data-driven insights and key takeaways.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26", "docSlug": "a7105342536e952a", "documentTitle": "ipsos global trends 2021 report", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "industry_trends", "function": "summarize", "notes": "The slide uses a circular diagram to map various global trends (e.g., Climate Antagonism, Peak Globalisation) as either 'Continuity' or 'Change'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/17", "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-17", "loopMatches": [ { "to": 47, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "f077669d-875c-4d4e-b8da-e72cea622280", "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).", "position": 0, "objective": "Why - What - How", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" }, { "to": 50, "from": 2, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298", "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.", "position": 1, "objective": "Highlighting the consequences of inaction", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 51, "from": 13, "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The report provides satisfaction through data-driven insights and key takeaways.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }