{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 673,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a grid layout to present thematic trends, with a supporting metric in a callout box.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/15",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-15",
      "loopMatches": [
        {
          "to": 16,
          "from": 10,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "8fc6a8f9-bf25-496a-92a4-bc91e3cb5433",
          "evidence": "The document zooms in on the six Macro Forces and provides details on each one.",
          "position": 0,
          "objective": "What are the six Macro Forces that impact societies, markets, and people?",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 0.8,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 9,
          "beatId": "0f8deffe-d570-423c-9f48-6ff6eba8804e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document provides a solution by presenting the six Macro Forces and key themes that impact societies, markets, and people.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/16",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-16",
      "loopMatches": [
        {
          "to": 16,
          "from": 10,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "8fc6a8f9-bf25-496a-92a4-bc91e3cb5433",
          "evidence": "The document zooms in on the six Macro Forces and provides details on each one.",
          "position": 0,
          "objective": "What are the six Macro Forces that impact societies, markets, and people?",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 0.8,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 9,
          "beatId": "0f8deffe-d570-423c-9f48-6ff6eba8804e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The document provides a solution by presenting the six Macro Forces and key themes that impact societies, markets, and people.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/17",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "The slide uses a circular diagram to represent 12 global trends surrounding a globe.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/18",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-18",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Part of the Ipsos Global Trends 2023 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/19",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-19",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "Part of a series of slides on global trends; includes a navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/20",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-20",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Part of a larger trend report deck by Ipsos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/21",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-21",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays % agree (top) and % disagree (bottom) for 50 countries, sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/22",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-22",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a grouped bar chart structure to compare agreement percentages across six demographic categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/23",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-23",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart tracks longitudinal data from 2013 to 2022 across China, Brazil, US, France, and Australia.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/24",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-24",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights a trend of skepticism towards scientific consensus on environmental issues across major global markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/25",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-25",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Part of a series of trend slides; includes a navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/26",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-26",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/27",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-27",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Part of a larger deck on global trends; includes navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/28",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-28",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Part of a series of slides on global trends; includes a navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/29",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-29",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart displays a global average followed by individual country data sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/30",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-30",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a dual-bar structure (top for agree, bottom for disagree) sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/31",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-31",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays the gap between 'I need to do more to look after myself physically' and 'I need to do more to look after my mental well-being'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/32",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-32",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights a generational divide in the perceived need for mental health care, with younger cohorts showing higher 'strongly agree' responses.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/33",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-33",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "Part of a series of 'Thought Starters' slides in an Ipsos Global Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/34",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-34",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Part of the Ipsos Global Trends 2023 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/35",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-35",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of a series of trend slides; includes two key metrics on consumer sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/36",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-36",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a list of signals on the left and a numbered icon-grid for macro forces on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/37",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-37",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a split bar approach to show % agree (teal) vs % disagree (dark blue) for 50 markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/38",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-38",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The slide uses a grouped bar chart to show longitudinal growth in consumer willingness to pay for brand image.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/39",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-39",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare 'Agree' vs 'Disagree' across income and education segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/40",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-40",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": "Part of a series of trend slides; includes a navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/41",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-41",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "Part of the Ipsos Global Trends 2023 deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/42",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-42",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "Part of a series of slides on global trends; this one focuses on 'Data Dilemmas'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/43",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-43",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "Part of a larger trend report; includes navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/44",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-44",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from Ipsos Global Trends 2023.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/45",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-45",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays net agreement (percentage agree minus percentage disagree) for 50 countries, showing a wide variance in privacy concern.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/46",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-46",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a grouped bar chart format to compare longitudinal data across three distinct survey questions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/47",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-47",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": "Part of a series of 'Thought Starters' on global trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/48",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-48",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/49",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-49",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of a larger trend report; includes a navigation bar at the top showing other report sections.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/50",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-50",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of a larger trend report deck by Ipsos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/51",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-51",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "Part of a series of slides on global trends; uses a horizontal stacked bar chart to show agreement vs disagreement on four statements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/52",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-52",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar approach where the top bars represent '% agree' and bottom bars represent '% disagree' for each country.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/53",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-53",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 54,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a dual-bar structure (teal for agree, dark blue for disagree) sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/54",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-54",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 55,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a dual-chart layout to contrast negative sentiment ('destroying our lives') with positive dependency ('cannot imagine life without the internet').",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/55",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-55",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 56,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare two survey statements across six age cohorts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/56",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-56",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 57,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Part of a series of 'Thought Starters' slides in an Ipsos Global Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/57",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-57",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 58,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of the Ipsos Global Trends 2023 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/58",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-58",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 59,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of a larger trend report by Ipsos; includes a navigation bar at the top.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/59",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-59",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 60,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of a larger trend report; includes specific corporate examples (Danone, Apple, Under Armour, Hasbro) and a list of 6 macro forces.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/60",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-60",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 61,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a grouped bar chart to compare 'Agree' vs 'Disagree' across five statements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/61",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-61",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 62,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a dual-bar structure (agree vs disagree) sorted by the 'agree' percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/62",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-62",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 63,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays a global average followed by 50 individual country scores sorted in descending order.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/63",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-63",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 64,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide highlights a consistent increase in preference for global brands across all listed markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/64",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-64",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 65,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": "Part of a series of 'Thought Starters' on global trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/65",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-65",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 66,
      "slideType": "section_divider",
      "function": "establish_context",
      "notes": "Part of the Ipsos Global Trends 2023 report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/66",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-66",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 67,
      "slideType": "executive_summary",
      "function": "establish_context",
      "notes": "Part of a larger Ipsos Global Trends deck; this slide acts as a section divider/intro for the 'A Divided World' topic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/67",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-67",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 68,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of a larger trend report by Ipsos; uses a numbered list of icons to represent macro forces.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/68",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-68",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 69,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart combined with a summary table to show regional extremes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/69",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-69",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 70,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays % agree (teal bars) and % disagree (dark blue bars) across 50 markets, sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/70",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-70",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 71,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays two sets of bars: one for '% Agree' and one for '% Disagree' across 38 countries, sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/71",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-71",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 72,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses two bar charts to demonstrate that age is not a primary differentiator for these specific social attitudes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/72",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-72",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 73,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": "Part of a series of 'Thought Starters' slides in an Ipsos Global Trends report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/73",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-73",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e87-7479-8208-6cddf065383c",
      "docSlug": "b2639559b48e2ff8",
      "documentTitle": "2023 Ipsos Global Trends Report",
      "authorId": "IPSOS",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 74,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a protest sign as a visual metaphor for the shift in public sentiment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/74",
      "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
      "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-74",
      "loopMatches": [
        {
          "to": 121,
          "from": 18,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
          "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
          "position": 2,
          "objective": "How do the global trends impact different markets and demographics?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 121,
          "from": 17,
          "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}