{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 586, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/c7zuUh96bNId9z6V5XgrPS2uP6WifIeQm97k_xrmVMo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzJjM2QyODQ0MDY4MDBkL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/1", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "47325680-bcb7-4bd8-ac28-53db7904b3c1", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The document grabs attention with a clear title and agenda", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/fkQR6RskeFIZdJm6J6p3mXwepOJp8IsbrVm8Wtcx0X4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzJjM2QyODQ0MDY4MDBkL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/eQhqIJbw4hJcQPApnoSEKDNGnbQAxuda06Ci0sXwcPY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzJjM2QyODQ0MDY4MDBkL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/Hvk1vTtDFpYJFz14X7ol_08jaa55HOgKIc94Pa0XJo0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzJjM2QyODQ0MDY4MDBkL3AwMDEucG5n" }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "team_bio", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/2", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "47325680-bcb7-4bd8-ac28-53db7904b3c1", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The document grabs attention with a clear title and agenda", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "agenda", "function": "establish_context", "notes": "The slide highlights three research pillars and notes the longitudinal nature of the data (2020-2023).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/3", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-3", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "47325680-bcb7-4bd8-ac28-53db7904b3c1", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The document grabs attention with a clear title and agenda", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "market_landscape", "function": "size_opportunity", "notes": "The slide is split into two columns: market size/growth on the left and consumer behavior/sentiment on the right.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/4", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-4", "loopMatches": [], "arcBeatMatches": [ { "to": 4, "from": 1, "beatId": "47325680-bcb7-4bd8-ac28-53db7904b3c1", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The document grabs attention with a clear title and agenda", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/5", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-5", "loopMatches": [ { "to": 10, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2", "evidence": "The document presents a clear logic chain of consumer priorities and trends", "position": 0, "objective": "What are the key priorities for consumers?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 10, "from": 5, "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The document highlights the need for health and wellness solutions", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "market_landscape", "function": "analyze_data", "notes": "The slide uses a Venn-like diagram to represent the 6 dimensions of wellness.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/6", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-6", "loopMatches": [ { "to": 10, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2", "evidence": "The document presents a clear logic chain of consumer priorities and trends", "position": 0, "objective": "What are the key priorities for consumers?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 10, "from": 5, "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The document highlights the need for health and wellness solutions", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data from McKinsey Future of Wellness Survey, August 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/7", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-7", "loopMatches": [ { "to": 10, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2", "evidence": "The document presents a clear logic chain of consumer priorities and trends", "position": 0, "objective": "What are the key priorities for consumers?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 10, "from": 5, "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The document highlights the need for health and wellness solutions", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "diagnosis", "function": "diagnose", "notes": "The chart uses stacked bars to represent two levels of unmet need, with dashed boxes highlighting the highest scoring categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/8", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-8", "loopMatches": [ { "to": 10, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2", "evidence": "The document presents a clear logic chain of consumer priorities and trends", "position": 0, "objective": "What are the key priorities for consumers?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 10, "from": 5, "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The document highlights the need for health and wellness solutions", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "The chart uses a grouped bar format to compare three demographic segments across six categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/9", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-9", "loopMatches": [ { "to": 10, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2", "evidence": "The document presents a clear logic chain of consumer priorities and trends", "position": 0, "objective": "What are the key priorities for consumers?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 10, "from": 5, "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The document highlights the need for health and wellness solutions", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "The slide highlights consumer spending behavior in health and wellness, specifically focusing on Gen Z and Millennials.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/10", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-10", "loopMatches": [ { "to": 10, "from": 5, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2", "evidence": "The document presents a clear logic chain of consumer priorities and trends", "position": 0, "objective": "What are the key priorities for consumers?", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.7, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "arcBeatMatches": [ { "to": 10, "from": 5, "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The document highlights the need for health and wellness solutions", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart uses a grouped bar format to compare three cohorts across 11 health categories. Shaded background regions highlight categories where Gen-Z/Millennials over-index.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/11", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-11", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a diverging bar-style visualization within a table format to show positive/negative deviations from the mean.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/12", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-12", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a diverging stacked bar to show sentiment change, with a net change calculation column.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/13", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-13", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "segmentation", "function": "decompose_segments", "notes": "The slide uses a matrix-like structure to segment consumers based on survey data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/14", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar representation for spending distribution across six wellness categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/15", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/16", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "industry_trends", "function": "summarize", "notes": "The slide uses a numbered list format to present qualitative trends supported by quantitative data points.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/17", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 18, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a stacked bar chart for frequency and a horizontal bar chart for data importance.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/18", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-18", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 19, "slideType": "key_takeaways", "function": "summarize", "notes": "McKinsey Future of Wellness Survey, July 2023", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/19", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-19", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 20, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a combination of a horizontal bar chart for service adoption and a grouped bar chart for specific health conditions.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/20", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-20", "loopMatches": [], "arcBeatMatches": [ { "to": 20, "from": 11, "beatId": "245b3dcc-4c83-4dc8-827a-05e3679c35e7", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document discusses consumer satisfaction with existing solutions", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a combination of a line chart for search trends and horizontal bar charts for survey data to demonstrate the shift in consumer behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/21", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-21", "loopMatches": [ { "to": 25, "from": 21, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "445a877c-7273-4517-b8fd-f8cab44849e2", "evidence": "The document highlights the consequences of not addressing consumer needs in certain areas", "position": 1, "objective": "What are the consequences of not addressing consumer needs?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 22, "slideType": "industry_trends", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/22", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-22", "loopMatches": [ { "to": 25, "from": 21, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "445a877c-7273-4517-b8fd-f8cab44849e2", "evidence": "The document highlights the consequences of not addressing consumer needs in certain areas", "position": 1, "objective": "What are the consequences of not addressing consumer needs?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a three-part horizontal layout to compare participation rates, activity types, and motivational drivers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/23", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-23", "loopMatches": [ { "to": 25, "from": 21, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "445a877c-7273-4517-b8fd-f8cab44849e2", "evidence": "The document highlights the consequences of not addressing consumer needs in certain areas", "position": 1, "objective": "What are the consequences of not addressing consumer needs?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "key_takeaways", "function": "summarize", "notes": "Uses a Venn diagram to illustrate the overlap between two consumer preferences.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/24", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-24", "loopMatches": [ { "to": 25, "from": 21, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "445a877c-7273-4517-b8fd-f8cab44849e2", "evidence": "The document highlights the consequences of not addressing consumer needs in certain areas", "position": 1, "objective": "What are the consequences of not addressing consumer needs?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses two different chart types to contrast general trends with specific exceptions where natural ingredients are preferred.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/25", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-25", "loopMatches": [ { "to": 25, "from": 21, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "445a877c-7273-4517-b8fd-f8cab44849e2", "evidence": "The document highlights the consequences of not addressing consumer needs in certain areas", "position": 1, "objective": "What are the consequences of not addressing consumer needs?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "data_table", "function": "quantify_impact", "notes": "The chart highlights that specific demographics value clean ingredients more than the overall average.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/26", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-26", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "industry_trends", "function": "analyze_data", "notes": "Data source: McKinsey Future of Wellness Survey, August 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/27", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "slideType": "industry_trends", "function": "analyze_data", "notes": "McKinsey Future of Wellness Survey, August 2023", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/28", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-28", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: McKinsey Future of Wellness Survey, August 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/29", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-29", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "slideType": "comparison_table", "function": "analyze_data", "notes": "The table uses a heatmap approach where positive values are blue and negative values are red, indicating relative influence.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/30", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-30", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "slideType": "data_table", "function": "analyze_data", "notes": "The table displays delta values (likely vs. average or baseline) for different influence sources across wellness categories.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/31", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-31", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart shows a consistent trend where importance peaked in 2022 across all three categories (small scale, large scale, celebrities) and declined in 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/32", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-32", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 33, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/33", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-33", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "slideType": "market_landscape", "function": "size_opportunity", "notes": "The slide uses a mix of blue and black bars to represent different survey metrics for each category.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/34", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-34", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "industry_trends", "function": "summarize", "notes": "The slide uses a split layout with key metrics on the left and a bar chart on the right.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/35", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-35", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 36, "slideType": "market_landscape", "function": "analyze_data", "notes": "McKinsey & Company slide 36", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/36", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-36", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 37, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar format to show usage in the last year vs. more than a year ago.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/37", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-37", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 38, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar format to show the distribution of 'Very effective', 'Somewhat effective', and 'Not very effective' responses.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/38", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-38", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 39, "slideType": "market_landscape", "function": "analyze_data", "notes": "The slide uses a stacked bar chart for spending trends and a horizontal bar chart for product usage.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/39", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-39", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 40, "slideType": "data_table", "function": "analyze_data", "notes": "The chart highlights a discrepancy between purchase frequency (highest for menstrual/sexual health) and average spend (highest for menopause/pregnancy products).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/40", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-40", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "slideType": "industry_trends", "function": "quantify_impact", "notes": "The slide uses a McKinsey Future of Wellness Survey from July 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/41", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-41", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "slideType": "industry_trends", "function": "quantify_impact", "notes": "Includes data from McKinsey Future of Wellness Survey, July 2023.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/42", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-42", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a stacked bar format to show 'probably buy' vs 'definitely buy' intent.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/43", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-43", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a", "docSlug": "032c3d284406800d", "documentTitle": "A changing Fitness consumer", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 44, "slideType": "data_table", "function": "analyze_data", "notes": "The chart highlights a gap between high consideration (grey bars) and actual repeat purchase (dark blue bars) across demographics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/44", "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-44", "loopMatches": [], "arcBeatMatches": [ { "to": 45, "from": 21, "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The document concludes with a call to action and future outlook", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 2, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide lists seven organizational traits associated with ESG momentum, derived from a survey of 1,141 participants.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/2", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-2", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 2, "from": 1, "beatId": "172ae0c4-54dc-4d4b-8186-9851aad02037", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": "sparkline-what-is-1", "evidence": "Introduction to ESG momentum", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 3, "slideType": "industry_trends", "function": "analyze_data", "notes": "The slide uses a heatmap to visualize the frequency of different drivers for ESG adoption across various sectors.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/3", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-3", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 4, "from": 3, "beatId": "8325d2dc-90cc-41b9-9b51-8b10ab711427", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": "sparkline-what-is-3", "evidence": "Industry trends and regional insights", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 4, "slideType": "regional_insights", "function": "analyze_data", "notes": "Data source: McKinsey Global Survey on ESG, 2021.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/4", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-4", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 4, "from": 3, "beatId": "8325d2dc-90cc-41b9-9b51-8b10ab711427", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "What Is", "beatSlug": "sparkline-what-is-3", "evidence": "Industry trends and regional insights", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 5, "slideType": "key_takeaways", "function": "compare_options", "notes": "The slide uses a comparative bar chart to contrast the motivations of top-decile vs. bottom-decile ESG performers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/5", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-5", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 6, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "The slide uses stacked bar charts to show that higher prioritization of external issues correlates with higher reported ESG impact improvements.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/6", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-6", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 7, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide highlights the correlation between ESG leadership and strategic focus on material stakeholder issues.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/7", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-7", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 8, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide highlights the importance of executive sponsorship for ESG initiatives.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/8", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-8", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 9, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "The slide highlights the correlation between organizational structure (centralized teams) and ESG performance.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/9", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-9", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 10, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "McKinsey Global Survey on ESG topics, 2021.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/10", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-10", "loopMatches": [ { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "75445c1a-8ff1-4e7c-bffa-13565f6ea59d", "evidence": "The deck presents a series of key takeaways that address the golden circle of why, how, and what organizations are doing in ESG", "position": 0, "objective": "What are the key traits of organizations leading in ESG dimensions?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 11, "slideType": "key_takeaways", "function": "quantify_impact", "notes": "The slide highlights the correlation between ESG momentum and the integration of ESG metrics into executive and employee compensation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/11", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-11", "loopMatches": [], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 12, "slideType": "key_takeaways", "function": "summarize", "notes": "This slide serves as a transition or summary point in a larger report on ESG momentum.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/12", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-12", "loopMatches": [ { "to": 14, "from": 12, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "20fde0d3-42cd-43ba-bfa8-7d0b38fa172d", "evidence": "The deck highlights the importance of going beyond mere declarations of intent and the benefits of addressing ESG topics", "position": 1, "objective": "What are the consequences of not addressing ESG topics?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 13, "slideType": "industry_trends", "function": "analyze_data", "notes": "McKinsey Global Survey on ESG, 2021.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/13", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-13", "loopMatches": [ { "to": 14, "from": 12, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "20fde0d3-42cd-43ba-bfa8-7d0b38fa172d", "evidence": "The deck highlights the importance of going beyond mere declarations of intent and the benefits of addressing ESG topics", "position": 1, "objective": "What are the consequences of not addressing ESG topics?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 14, "slideType": "industry_trends", "function": "analyze_data", "notes": "Exhibit 2 from a McKinsey report on ESG momentum.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/14", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-14", "loopMatches": [ { "to": 14, "from": 12, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "20fde0d3-42cd-43ba-bfa8-7d0b38fa172d", "evidence": "The deck highlights the importance of going beyond mere declarations of intent and the benefits of addressing ESG topics", "position": 1, "objective": "What are the consequences of not addressing ESG topics?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 15, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "Exhibit 3 from a McKinsey Global Survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/15", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-15", "loopMatches": [], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 16, "slideType": "peer_benchmark", "function": "compare_peers", "notes": "Exhibit 4 from a McKinsey Global Survey.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/16", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-16", "loopMatches": [], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a16a-15ddb01cc641", "docSlug": "5fe4bc0c1482ad2b", "documentTitle": "ESG momentum: Seven reported traits that set organizations apart", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 17, "slideType": "appendix_disclosure", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-15ddb01cc641/17", "deckHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-15ddb01cc641#slide-17", "loopMatches": [], "arcBeatMatches": [ { "to": 17, "from": 5, "beatId": "a6381d14-9f1d-4b6f-9be4-89f3d38263d2", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "Key takeaways and insights on ESG traits and momentum", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }