{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 532,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/40",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-40",
      "loopMatches": [
        {
          "to": 40,
          "from": 30,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "a0e8c186-935d-4c90-99a9-b1151d7c70f1",
          "evidence": "The document emphasizes the importance of addressing climate change and the potential consequences of inaction.",
          "position": 0,
          "objective": "To highlight the consequences of not addressing climate change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart displays a frequency distribution of responses on a 7-point scale.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/41",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/42",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-42",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "Part of The CMO Survey series, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/43",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/44",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/45",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a diverging bar structure centered on 0% (equal budgets).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/46",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: The CMO Survey. The chart tracks historical spending growth and a future projection.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/47",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/48",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/49",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-49",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/50",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-50",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights a recent upward trend in traditional advertising spend after a long period of decline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/51",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-51",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/52",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-52",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data source: The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/53",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-53",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 54,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data points are missing for some years, indicated by the note at the bottom.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/54",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-54",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 55,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from The CMO Survey, February 2022.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/55",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-55",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 56,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a split axis centered on 0% (equal budgets).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/56",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-56",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b636-f458fc5d5c97",
      "docSlug": "3e2af39803cc6262",
      "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
      "authorId": "EY",
      "authorName": "Deloitte",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 57,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a stacked area representation to show the trend of marketing spend over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b636-f458fc5d5c97/57",
      "deckHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-f458fc5d5c97#slide-57",
      "loopMatches": [
        {
          "to": 60,
          "from": 50,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "703e6166-9b1f-4dbd-ac6e-6ca154ced7f1",
          "evidence": "The document provides insights into areas where marketers can achieve quick wins and make big bets.",
          "position": 1,
          "objective": "To identify areas for quick wins and big bets in marketing strategy",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}