{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 5126,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 17,
      "slideType": "timeline",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/17",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-17",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 6,
          "beatId": "8344b09c-d7b0-46e8-b9ef-27ef83287f40",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents Shopify's solution, product demos, customer logos, and traction metrics, showcasing its growing success.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 18,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/18",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-18",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 6,
          "beatId": "8344b09c-d7b0-46e8-b9ef-27ef83287f40",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents Shopify's solution, product demos, customer logos, and traction metrics, showcasing its growing success.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 19,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/19",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-19",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 6,
          "beatId": "8344b09c-d7b0-46e8-b9ef-27ef83287f40",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents Shopify's solution, product demos, customer logos, and traction metrics, showcasing its growing success.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 20,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/20",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-20",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 6,
          "beatId": "8344b09c-d7b0-46e8-b9ef-27ef83287f40",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Rising Success",
          "beatSlug": "rags-to-riches-rising-success",
          "evidence": "The deck presents Shopify's solution, product demos, customer logos, and traction metrics, showcasing its growing success.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 21,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/21",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-21",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 22,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/22",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-22",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 23,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/23",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-23",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 24,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/24",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-24",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 25,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/25",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-25",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 26,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/26",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-26",
      "loopMatches": [
        {
          "to": 26,
          "from": 4,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "0044aa55-e07c-4743-abd6-dda5ec400ce8",
          "evidence": "The deck presents a clear logic chain from its investment thesis to its growth drivers and financial metrics.",
          "position": 0,
          "objective": "What is Shopify's investment thesis?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.8,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 27,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/27",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-27",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 28,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/28",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-28",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 29,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/29",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-29",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 30,
      "slideType": "business_model",
      "function": "present_framework",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/30",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-30",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "c3d4a7b9-39dd-4d70-a38a-1661f8957656",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "The Breakthrough",
          "beatSlug": "rags-to-riches-the-breakthrough",
          "evidence": "The deck highlights Shopify's market sizing, why now, and financial metrics, demonstrating its breakthrough in the ecommerce market.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 31,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/31",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-31",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 32,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/32",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-32",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 33,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/33",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-33",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 34,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/34",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-34",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 35,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/35",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-35",
      "loopMatches": [
        {
          "to": 35,
          "from": 20,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "62def7bf-2d54-45bf-b809-902ae89db8ec",
          "evidence": "The deck presents a before-after analysis of Shopify's business model, highlighting its evolution and growth.",
          "position": 1,
          "objective": "How has Shopify's business model changed over time?",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.7,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 36,
      "slideType": "revenue_buildup",
      "function": "analyze_data",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/36",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 37,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/37",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-37",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 38,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/38",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-38",
      "loopMatches": [
        {
          "to": 42,
          "from": 38,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b1bb0551-0795-4c68-ba11-f10c9f2215da",
          "evidence": "The deck presents Shopify's growth drivers, including offline momentum and localization, as a quick win and big bet for future growth.",
          "position": 2,
          "objective": "What are Shopify's growth drivers?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 39,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/39",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-39",
      "loopMatches": [
        {
          "to": 42,
          "from": 38,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b1bb0551-0795-4c68-ba11-f10c9f2215da",
          "evidence": "The deck presents Shopify's growth drivers, including offline momentum and localization, as a quick win and big bet for future growth.",
          "position": 2,
          "objective": "What are Shopify's growth drivers?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 40,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/40",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-40",
      "loopMatches": [
        {
          "to": 42,
          "from": 38,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b1bb0551-0795-4c68-ba11-f10c9f2215da",
          "evidence": "The deck presents Shopify's growth drivers, including offline momentum and localization, as a quick win and big bet for future growth.",
          "position": 2,
          "objective": "What are Shopify's growth drivers?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 41,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/41",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-41",
      "loopMatches": [
        {
          "to": 42,
          "from": 38,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b1bb0551-0795-4c68-ba11-f10c9f2215da",
          "evidence": "The deck presents Shopify's growth drivers, including offline momentum and localization, as a quick win and big bet for future growth.",
          "position": 2,
          "objective": "What are Shopify's growth drivers?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 42,
      "slideType": "solution",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/42",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-42",
      "loopMatches": [
        {
          "to": 42,
          "from": 38,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b1bb0551-0795-4c68-ba11-f10c9f2215da",
          "evidence": "The deck presents Shopify's growth drivers, including offline momentum and localization, as a quick win and big bet for future growth.",
          "position": 2,
          "objective": "What are Shopify's growth drivers?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 43,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/43",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 43,
          "from": 31,
          "beatId": "a0231139-b8ff-47d0-99d8-76112d957e0c",
          "arcName": "Rags to Riches",
          "arcSlug": "rags-to-riches",
          "beatName": "Ultimate Achievement",
          "beatSlug": "rags-to-riches-ultimate-achievement",
          "evidence": "The deck presents Shopify's business model, growth drivers, and investment highlights, showcasing its ultimate achievement in the ecommerce space.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 44,
      "slideType": "thesis_headline",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/44",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 45,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/45",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 46,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/46",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 47,
      "slideType": "appendix_data",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/47",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c8fe-735b-83ce-fcc63ca96aea",
      "docSlug": "bdb8ebeaef6ca793bbb5d2013c13853a",
      "documentTitle": "Shopify | Investor Presentation Deck | 48 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 48,
      "slideType": "mission",
      "function": "inspire_vision",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c8fe-735b-83ce-fcc63ca96aea/48",
      "deckHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea",
      "deckAnchorHref": "/decks/019de518-c8fe-735b-83ce-fcc63ca96aea#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/rwErDF91VqiRQUEaLmZggpzsXSjjMxISR8G6LPiTCyI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNDc0NGM3YWRkNGJkZWY1YTZjZTEyOGE2ZWU4ZWVkMy9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/1",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7ecea56b-a2e3-4881-9da9-a20112aa40b0",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The deck starts with an overview of Shopify's current state and challenges",
          "position": 0,
          "confidence": 0.7,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/hyNTrx4-2uLHke-pG4VQ5Exrd4qmCTWiJZ7prWPAS0c/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNDc0NGM3YWRkNGJkZWY1YTZjZTEyOGE2ZWU4ZWVkMy9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/ogN49FbQzU9mZJ7YBEtWU2nEcfqHONaidIwuQ5BKdNY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNDc0NGM3YWRkNGJkZWY1YTZjZTEyOGE2ZWU4ZWVkMy9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/mOEzhIHAbVaednfEz6N4TLZNNOT9HSAEPaODdTUMHWc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNDc0NGM3YWRkNGJkZWY1YTZjZTEyOGE2ZWU4ZWVkMy9wMDAxLnBuZw"
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/2",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7ecea56b-a2e3-4881-9da9-a20112aa40b0",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The deck starts with an overview of Shopify's current state and challenges",
          "position": 0,
          "confidence": 0.7,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/3",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7ecea56b-a2e3-4881-9da9-a20112aa40b0",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The deck starts with an overview of Shopify's current state and challenges",
          "position": 0,
          "confidence": 0.7,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 4,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/4",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "7ecea56b-a2e3-4881-9da9-a20112aa40b0",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The deck starts with an overview of Shopify's current state and challenges",
          "position": 0,
          "confidence": 0.7,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "other",
      "function": "frame_situation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/5",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "5d52ecc5-3431-4e30-8b51-9450252e4cea",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Shopify's solutions, including AI-powered tools and expanded POS capabilities",
          "position": 1,
          "confidence": 0.7,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/6",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "5d52ecc5-3431-4e30-8b51-9450252e4cea",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Shopify's solutions, including AI-powered tools and expanded POS capabilities",
          "position": 1,
          "confidence": 0.7,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/7",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "5d52ecc5-3431-4e30-8b51-9450252e4cea",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Shopify's solutions, including AI-powered tools and expanded POS capabilities",
          "position": 1,
          "confidence": 0.7,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 8,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/8",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "5d52ecc5-3431-4e30-8b51-9450252e4cea",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Shopify's solutions, including AI-powered tools and expanded POS capabilities",
          "position": 1,
          "confidence": 0.7,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "other",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/9",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "5d52ecc5-3431-4e30-8b51-9450252e4cea",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Shopify's solutions, including AI-powered tools and expanded POS capabilities",
          "position": 1,
          "confidence": 0.7,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 10,
      "slideType": "kpi_overview",
      "function": "quantify_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/10",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-10",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "6b0a2aa5-d2cb-4b02-a9fb-5a741e541747",
          "evidence": "The deck presents data on the growth of multi-location merchants and international expansion",
          "position": 0,
          "objective": "Highlighting the importance of Shopify's solutions for merchants",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 11,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/11",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-11",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "6b0a2aa5-d2cb-4b02-a9fb-5a741e541747",
          "evidence": "The deck presents data on the growth of multi-location merchants and international expansion",
          "position": 0,
          "objective": "Highlighting the importance of Shopify's solutions for merchants",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 12,
      "slideType": "other",
      "function": "frame_situation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/12",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-12",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "6b0a2aa5-d2cb-4b02-a9fb-5a741e541747",
          "evidence": "The deck presents data on the growth of multi-location merchants and international expansion",
          "position": 0,
          "objective": "Highlighting the importance of Shopify's solutions for merchants",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 13,
      "slideType": "thesis_headline",
      "function": "frame_situation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/13",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-13",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "6b0a2aa5-d2cb-4b02-a9fb-5a741e541747",
          "evidence": "The deck presents data on the growth of multi-location merchants and international expansion",
          "position": 0,
          "objective": "Highlighting the importance of Shopify's solutions for merchants",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 14,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/14",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-14",
      "loopMatches": [
        {
          "to": 14,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "6b0a2aa5-d2cb-4b02-a9fb-5a741e541747",
          "evidence": "The deck presents data on the growth of multi-location merchants and international expansion",
          "position": 0,
          "objective": "Highlighting the importance of Shopify's solutions for merchants",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 15,
      "slideType": "kpi_overview",
      "function": "quantify_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/15",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-15",
      "loopMatches": [
        {
          "to": 20,
          "from": 15,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "817d6cc7-0ace-4870-878e-c16526d9eb9e",
          "evidence": "The deck presents data on merchant growth and platform developments",
          "position": 1,
          "objective": "Showcasing Shopify's progress along the maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 0.5,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 16,
      "slideType": "kpi_overview",
      "function": "quantify_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/16",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-16",
      "loopMatches": [
        {
          "to": 20,
          "from": 15,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "817d6cc7-0ace-4870-878e-c16526d9eb9e",
          "evidence": "The deck presents data on merchant growth and platform developments",
          "position": 1,
          "objective": "Showcasing Shopify's progress along the maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 0.5,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 17,
      "slideType": "kpi_overview",
      "function": "quantify_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/17",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-17",
      "loopMatches": [
        {
          "to": 20,
          "from": 15,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "817d6cc7-0ace-4870-878e-c16526d9eb9e",
          "evidence": "The deck presents data on merchant growth and platform developments",
          "position": 1,
          "objective": "Showcasing Shopify's progress along the maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 0.5,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 18,
      "slideType": "other",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/18",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-18",
      "loopMatches": [
        {
          "to": 20,
          "from": 15,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "817d6cc7-0ace-4870-878e-c16526d9eb9e",
          "evidence": "The deck presents data on merchant growth and platform developments",
          "position": 1,
          "objective": "Showcasing Shopify's progress along the maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 0.5,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 19,
      "slideType": "propose_solution",
      "function": "propose_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/19",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 15,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "817d6cc7-0ace-4870-878e-c16526d9eb9e",
          "evidence": "The deck presents data on merchant growth and platform developments",
          "position": 1,
          "objective": "Showcasing Shopify's progress along the maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 0.5,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 20,
      "slideType": "quote_slide",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/20",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 15,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "817d6cc7-0ace-4870-878e-c16526d9eb9e",
          "evidence": "The deck presents data on merchant growth and platform developments",
          "position": 1,
          "objective": "Showcasing Shopify's progress along the maturity curve",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 0.5,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 21,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/21",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 22,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/22",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 23,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/23",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 24,
      "slideType": "kpi_overview",
      "function": "quantify_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/24",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 25,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/25",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 26,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/26",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 27,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/27",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de518-c97a-7790-9f5d-69cfd271dfd3",
      "docSlug": "24744c7add4bdef5a6ce128a6ee8eed3",
      "documentTitle": "Shopify | Results Presentation Deck | 32 slides",
      "authorId": "shopify",
      "authorName": "Shopify",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 28,
      "slideType": "kpi_overview",
      "function": "diagnose_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de518-c97a-7790-9f5d-69cfd271dfd3/28",
      "deckHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3",
      "deckAnchorHref": "/decks/019de518-c97a-7790-9f5d-69cfd271dfd3#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 21,
          "beatId": "9517afc5-026f-4587-a072-1e4fdd8b495e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "The deck provides a detailed overview of Shopify's financial performance",
          "position": 2,
          "confidence": 0.7,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}