{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 512,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/TBeUCyiOnJurj11lMgro_UtKJY_0RiqEhf5vSgNn4Ik/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNjgzNTExMTVlYzMyMDI2L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "70ed8bcc-819c-44b2-97ba-7467fa29c8d6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The deck sets the stage with an introduction, industry trends, and market landscape",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/ZA2MxmPs84zgTZui-WK_xefpVBs57pkKnoRi6KXIg6s/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNjgzNTExMTVlYzMyMDI2L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/v0CIcV3E2wy23ncen3rC9UxbEAkgoY58sT_3dOPCWX0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNjgzNTExMTVlYzMyMDI2L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/CToHHB1CUaBmU5zS6DAD3z6w7QJFrAP6ZRhKbOhVwks/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNjgzNTExMTVlYzMyMDI2L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "section_divider",
      "function": "establish_context",
      "notes": "The slide uses a full-bleed lifestyle image of a mother and baby to evoke emotional resonance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "70ed8bcc-819c-44b2-97ba-7467fa29c8d6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The deck sets the stage with an introduction, industry trends, and market landscape",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The slide uses a staircase visual to represent growth over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "70ed8bcc-819c-44b2-97ba-7467fa29c8d6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The deck sets the stage with an introduction, industry trends, and market landscape",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart uses a stacked bar format to compare market share shifts over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "70ed8bcc-819c-44b2-97ba-7467fa29c8d6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The deck sets the stage with an introduction, industry trends, and market landscape",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses large metrics to emphasize market scale.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "b404290a-7055-4265-8370-f25f85d1348c",
          "evidence": "The deck uses the golden circle to explain the importance of understanding the Chinese consumer",
          "position": 0,
          "objective": "Why should we care about China's new consumer class?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 1,
          "beatId": "70ed8bcc-819c-44b2-97ba-7467fa29c8d6",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The deck sets the stage with an introduction, industry trends, and market landscape",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a waterfall-like descending order of influence percentages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "b404290a-7055-4265-8370-f25f85d1348c",
          "evidence": "The deck uses the golden circle to explain the importance of understanding the Chinese consumer",
          "position": 0,
          "objective": "Why should we care about China's new consumer class?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "caa34b17-717c-4714-955f-5f86a2075183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The deck highlights the challenges of navigating China's rapidly changing market landscape",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide presents two distinct tables: one for social media platforms and one for e-commerce platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "b404290a-7055-4265-8370-f25f85d1348c",
          "evidence": "The deck uses the golden circle to explain the importance of understanding the Chinese consumer",
          "position": 0,
          "objective": "Why should we care about China's new consumer class?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "caa34b17-717c-4714-955f-5f86a2075183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The deck highlights the challenges of navigating China's rapidly changing market landscape",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "kpi_dashboard",
      "function": "summarize",
      "notes": "The slide provides a high-level summary of the platform's growth and market penetration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "b404290a-7055-4265-8370-f25f85d1348c",
          "evidence": "The deck uses the golden circle to explain the importance of understanding the Chinese consumer",
          "position": 0,
          "objective": "Why should we care about China's new consumer class?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "caa34b17-717c-4714-955f-5f86a2075183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The deck highlights the challenges of navigating China's rapidly changing market landscape",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "section_divider",
      "function": "establish_context",
      "notes": "The slide uses a background image of a person interacting with a screen, reinforcing the digital/gamification theme.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "b404290a-7055-4265-8370-f25f85d1348c",
          "evidence": "The deck uses the golden circle to explain the importance of understanding the Chinese consumer",
          "position": 0,
          "objective": "Why should we care about China's new consumer class?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "caa34b17-717c-4714-955f-5f86a2075183",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The deck highlights the challenges of navigating China's rapidly changing market landscape",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f4c6db9e-f80a-47d8-95bd-3e53b4d3a07f",
          "evidence": "The deck highlights the costs of inaction through data and examples",
          "position": 1,
          "objective": "What are the costs of not localizing and harnessing social media?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 10,
          "beatId": "a3195859-4d47-442d-bb22-84f0a8e44aa5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides data and examples to support its claims",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The slide uses a combination of a big number, a historical bar chart for market growth, and a bar chart comparing platform efficiency.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-11",
      "loopMatches": [
        {
          "to": 15,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f4c6db9e-f80a-47d8-95bd-3e53b4d3a07f",
          "evidence": "The deck highlights the costs of inaction through data and examples",
          "position": 1,
          "objective": "What are the costs of not localizing and harnessing social media?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 10,
          "beatId": "a3195859-4d47-442d-bb22-84f0a8e44aa5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides data and examples to support its claims",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide highlights the rising cost of influencer marketing and the significant shift in budget allocation towards Douyin.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-12",
      "loopMatches": [
        {
          "to": 15,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f4c6db9e-f80a-47d8-95bd-3e53b4d3a07f",
          "evidence": "The deck highlights the costs of inaction through data and examples",
          "position": 1,
          "objective": "What are the costs of not localizing and harnessing social media?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 10,
          "beatId": "a3195859-4d47-442d-bb22-84f0a8e44aa5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides data and examples to support its claims",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f4c6db9e-f80a-47d8-95bd-3e53b4d3a07f",
          "evidence": "The deck highlights the costs of inaction through data and examples",
          "position": 1,
          "objective": "What are the costs of not localizing and harnessing social media?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 10,
          "beatId": "a3195859-4d47-442d-bb22-84f0a8e44aa5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides data and examples to support its claims",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a grouped bar structure to compare two categories (Non-food vs Food) across 13 specific buying factors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f4c6db9e-f80a-47d8-95bd-3e53b4d3a07f",
          "evidence": "The deck highlights the costs of inaction through data and examples",
          "position": 1,
          "objective": "What are the costs of not localizing and harnessing social media?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 10,
          "beatId": "a3195859-4d47-442d-bb22-84f0a8e44aa5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides data and examples to support its claims",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays a 100% stacked bar distribution for each category, indicating the degree of preference for domestic vs foreign brands.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f4c6db9e-f80a-47d8-95bd-3e53b4d3a07f",
          "evidence": "The deck highlights the costs of inaction through data and examples",
          "position": 1,
          "objective": "What are the costs of not localizing and harnessing social media?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 10,
          "beatId": "a3195859-4d47-442d-bb22-84f0a8e44aa5",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The deck provides data and examples to support its claims",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart compares spending habits for staples (Food/beverage, Personal care, Household supplies) and non-essentials (Luxury goods, Toys, Alcohol/tobacco).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-16",
      "loopMatches": [
        {
          "to": 20,
          "from": 16,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "74080513-ea5a-4734-85f4-4d664ac45ff8",
          "evidence": "The deck presents a solution and approach for achieving quick wins and big bets",
          "position": 2,
          "objective": "What are the quick wins and big bets for localizing and harnessing social media?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 16,
          "beatId": "84ac76ad-6893-4946-aadb-287bfe6393bd",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents a solution and approach for localizing and harnessing social media",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The slide uses a high-impact background image with overlay text to set a thematic tone for the section.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-17",
      "loopMatches": [
        {
          "to": 20,
          "from": 16,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "74080513-ea5a-4734-85f4-4d664ac45ff8",
          "evidence": "The deck presents a solution and approach for achieving quick wins and big bets",
          "position": 2,
          "objective": "What are the quick wins and big bets for localizing and harnessing social media?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 16,
          "beatId": "84ac76ad-6893-4946-aadb-287bfe6393bd",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents a solution and approach for localizing and harnessing social media",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses three distinct bar charts to present survey data on business localisation in China.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-18",
      "loopMatches": [
        {
          "to": 20,
          "from": 16,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "74080513-ea5a-4734-85f4-4d664ac45ff8",
          "evidence": "The deck presents a solution and approach for achieving quick wins and big bets",
          "position": 2,
          "objective": "What are the quick wins and big bets for localizing and harnessing social media?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 16,
          "beatId": "84ac76ad-6893-4946-aadb-287bfe6393bd",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents a solution and approach for localizing and harnessing social media",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide uses large numbers and directional arrows to emphasize reach and impressions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 16,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "74080513-ea5a-4734-85f4-4d664ac45ff8",
          "evidence": "The deck presents a solution and approach for achieving quick wins and big bets",
          "position": 2,
          "objective": "What are the quick wins and big bets for localizing and harnessing social media?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 16,
          "beatId": "84ac76ad-6893-4946-aadb-287bfe6393bd",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents a solution and approach for localizing and harnessing social media",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 16,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "74080513-ea5a-4734-85f4-4d664ac45ff8",
          "evidence": "The deck presents a solution and approach for achieving quick wins and big bets",
          "position": 2,
          "objective": "What are the quick wins and big bets for localizing and harnessing social media?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 16,
          "beatId": "84ac76ad-6893-4946-aadb-287bfe6393bd",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents a solution and approach for localizing and harnessing social media",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The slide uses a 100-dot grid (10x10) where 2 dots are highlighted in orange to represent the 2% statistic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 21,
          "beatId": "f6d9f8ff-6eb9-4dd2-beb2-dfabc36e6d8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck outlines the impact of decoupling/localizing and the next steps for agencies",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 21,
          "beatId": "f6d9f8ff-6eb9-4dd2-beb2-dfabc36e6d8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck outlines the impact of decoupling/localizing and the next steps for agencies",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a minimalist design with large circular graphical elements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 21,
          "beatId": "f6d9f8ff-6eb9-4dd2-beb2-dfabc36e6d8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck outlines the impact of decoupling/localizing and the next steps for agencies",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 21,
          "beatId": "f6d9f8ff-6eb9-4dd2-beb2-dfabc36e6d8f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck outlines the impact of decoupling/localizing and the next steps for agencies",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
      "docSlug": "f68351115ec32026",
      "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
      "authorId": "McKinsey",
      "authorName": "Branding Records",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/1WjbjLhlrTulDnernrAYWWpnRWcXQUCuNGQhIhkZQVE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTYzZThiMDk3MzM4YjczL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/WVZ0562tDSssVPoKpC63hjQqBfKMa0DVttq_zDhmbeY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTYzZThiMDk3MzM4YjczL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/62URuohqUcM6nxRBptRhJqTlWZ_x4PyJYj0gdEYYaxo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTYzZThiMDk3MzM4YjczL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/Nit3KhUSmWpI6kBUPVWINNe0bM-84MAv3mP8HIf82fo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYTYzZThiMDk3MzM4YjczL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses external media citations to establish the urgency of the labor shortage problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-2",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 2,
          "beatId": "c7d8f658-9382-486b-9e9d-16639de659ce",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Pressure is mounting to increase our pace of construction",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "The chart compares construction output in 2000, 2023, and 2040, showing a growth rate increase from 1.3% p.a. to 2.7% p.a.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-3",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 2,
          "beatId": "c7d8f658-9382-486b-9e9d-16639de659ce",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Pressure is mounting to increase our pace of construction",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "diagnosis",
      "function": "diagnose",
      "notes": "Uses a basic decomposition logic tree structure.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-4",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a93fa68f-f330-4129-a768-8ae593da1e9b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Construction productivity has continued to lag, and workforce growth is slowing down",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a line chart to show historical growth (2000-2020) and a bar chart to show regional performance relative to 2000 levels.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a93fa68f-f330-4129-a768-8ae593da1e9b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Construction productivity has continued to lag, and workforce growth is slowing down",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a series of small-multiple line charts to contrast developed economies (stagnant/declining) with developing economies (growing).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a93fa68f-f330-4129-a768-8ae593da1e9b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Construction productivity has continued to lag, and workforce growth is slowing down",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "problem_statement",
      "function": "quantify_impact",
      "notes": "The slide uses a stacked bar chart to show demand components and a single bar for supply, with a callout for the gap.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 4,
          "beatId": "a93fa68f-f330-4129-a768-8ae593da1e9b",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Construction productivity has continued to lag, and workforce growth is slowing down",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses an index where 2000 = 100. China shows the highest growth in construction prices relative to inflation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a list format with icons to categorize the root causes of the productivity problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "990aa465-b7e4-4c79-8554-71f52f343fea",
          "evidence": "On current trajectory, the sector may be unable to meet demand",
          "position": 0,
          "objective": "Highlight the consequences of not improving productivity",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "recommendation",
      "function": "recommend",
      "notes": "The slide uses a pentagonal diagram to organize five key strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 10,
          "beatId": "55125de2-3cba-4725-ac85-126de95dceb2",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "What will it take to improve productivity?",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-300919cd43f6",
      "docSlug": "fa63e8b097338b73",
      "documentTitle": "Delivering on construction productivity is no longer optional",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a 2x2-style matrix layout to categorize innovations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-300919cd43f6/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-300919cd43f6#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "impact_sizing",
      "function": "quantify_impact",
      "notes": "The chart uses a waterfall-like logic to show the impact of retail media on revenue, operating expenses, and EBITDA between 2023 and 2029.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/38",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-38",
      "loopMatches": [
        {
          "to": 38,
          "from": 34,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "e002bfed-f033-476c-bfed-dbcb8e1d569d",
          "evidence": "The deck highlights the potential impact of quick wins and big bets, such as improving private label quality and monetizing retail media, on EBITDA margins.",
          "position": 2,
          "objective": "What are the potential impact of quick wins and big bets on profitability?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 38,
          "from": 23,
          "beatId": "6b1fda6d-e5f5-47b2-80de-2d7e24a3c00d",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers solutions to improve profitability, such as stepping up private label quality, reshaping store networks, driving COGS reduction, and monetizing retail media.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "timeline",
      "function": "summarize",
      "notes": "The slide uses a horizontal arrow timeline to segment the company's growth phases.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/39",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-39",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a circular ecosystem diagram to map various business units (Stores, Marketplace, Social, Advertising, Logistics, Home services, Entertainment, Health, Financial services) around a central data insight hub.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/40",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-40",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/41",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses two bar charts to illustrate trends in consumer behavior post-COVID.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/42",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-42",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses broken axes (indicated by squiggly lines) for the consumption data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/43",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-43",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "EU-11 includes UK, DE, FR, IT, ES, NL, CZ, PL, PT, SE, BE.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/44",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-44",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart highlights a total growth of 3.8 percentage points, with specific contributions of +2.0pp from discounters and +1.8pp from super/hypermarkets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/45",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-45",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart shows a stacked bar representation of offline (light blue) and online (dark blue) grocery sales in EUR B.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/46",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall-style logic to compare two scenarios: 100% pass-through vs 90% pass-through.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/47",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a comparative P&L structure to demonstrate sensitivity of EBITDA margin to labor cost pass-through rates.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/48",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall-style logic to show P&L impact from 2023 to 2029 under low and high adoption cases.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/49",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-49",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall-style logic to show P&L development under two scenarios (Low case vs High case).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/50",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-50",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "financial_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a waterfall-style logic to show how changes in volume share, revenue, COGS, and OPEX lead to a 0.2pp EBITDA margin increase.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/51",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-51",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "sensitivity_analysis",
      "function": "quantify_impact",
      "notes": "The slide uses a heatmap matrix to visualize the impact of two variables on EBITDA margin.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/52",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-52",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-29079190b36a",
      "docSlug": "51c796a55b6e7200",
      "documentTitle": "Grocery profitability outlook –Europe",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/53",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-53",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 53,
          "from": 39,
          "beatId": "0d1bf9fb-23f3-48e1-87ef-448663056c57",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Action",
          "beatSlug": "aida-action",
          "evidence": "The deck concludes by emphasizing the need for grocers to take bold actions to improve profitability.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/nYSn8HFGT1a8WE1LIpW5Sv4QGNgpHeyR0n0F72idwjg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xODk5OGMzNWNiODhkZWEzL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "a16ffab1-10c6-4a25-a96d-2cb64f8a6cbd",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-1",
          "evidence": "The cover and executive summary provide an overview of the document's topic and main message.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/DOMKZLP-LtRYNKjER5WkbF7z8FPUXfBSWLVeYZEUXgs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xODk5OGMzNWNiODhkZWEzL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/tVpx4aK2vg-nGv4dLfLWOLDDbY7vDBrZnej4gWB00Nw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xODk5OGMzNWNiODhkZWEzL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/bmeA4yzbaqR1MUpDSKK72L3OAH1ZfbqYPv-Tye1-_N0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xODk5OGMzNWNiODhkZWEzL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a dense text-based format to convey key financial metrics and market observations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 2,
          "from": 1,
          "beatId": "a16ffab1-10c6-4a25-a96d-2cb64f8a6cbd",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-1",
          "evidence": "The cover and executive summary provide an overview of the document's topic and main message.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Includes a 10% CAGR reference line across the time series chart.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "9b79b126-93e3-4a50-85ee-bad3137dc2e2",
          "evidence": "The industry trends and data tables reveal that increasing multiples and industry trends were key drivers.",
          "position": 0,
          "objective": "What drove the strong market performance in 2024?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "20770777-8d31-4116-9f76-a4560a46560e",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-3",
          "evidence": "The industry trends and data tables provide more details about market performance and trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays annual market cap values in trillions of USD, segmented by North America, Europe, Greater China, Asia, Africa & Middle East, and Latin America.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-4",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "9b79b126-93e3-4a50-85ee-bad3137dc2e2",
          "evidence": "The industry trends and data tables reveal that increasing multiples and industry trends were key drivers.",
          "position": 0,
          "objective": "What drove the strong market performance in 2024?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "20770777-8d31-4116-9f76-a4560a46560e",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-3",
          "evidence": "The industry trends and data tables provide more details about market performance and trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "market_landscape",
      "function": "quantify_impact",
      "notes": "The slide uses a combination of bar charts to illustrate market concentration and performance disparity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-5",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "9b79b126-93e3-4a50-85ee-bad3137dc2e2",
          "evidence": "The industry trends and data tables reveal that increasing multiples and industry trends were key drivers.",
          "position": 0,
          "objective": "What drove the strong market performance in 2024?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "20770777-8d31-4116-9f76-a4560a46560e",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": "sparkline-what-is-3",
          "evidence": "The industry trends and data tables provide more details about market performance and trends.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a marimekko-style visualization where both height (TSR) and width (Market Cap) convey information.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 6,
          "beatId": "edc5fc48-1e86-4854-9e33-1b76929d4ac1",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": "sparkline-what-could-be-2",
          "evidence": "The data tables and industry trends discuss the variations in returns and multiples across sectors and industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a168-35f84fdddf0b",
      "docSlug": "18998c35cb88dea3",
      "documentTitle": "Review of 2024 capital markets performance",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a dot-plot style distribution where the size of the dots represents market cap. It highlights significant dispersion of returns within each industry sector.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a168-35f84fdddf0b/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-35f84fdddf0b#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 6,
          "beatId": "edc5fc48-1e86-4854-9e33-1b76929d4ac1",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Could Be",
          "beatSlug": "sparkline-what-could-be-2",
          "evidence": "The data tables and industry trends discuss the variations in returns and multiples across sectors and industries.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}