{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 449, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "case_study", "function": "illustrate_case", "notes": "Uses a quote to frame the hypocrisy of a brand's public vs private behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/25", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-25", "loopMatches": [ { "to": 25, "from": 22, "name": "Iceberg", "slug": "10-iceberg", "bestFor": "Consulting, complex problem solving, organizational change", "matchId": "019de793-b656-74cc-adc9-1a878f85cfca", "evidence": "Tangled-path metaphor (p.22) -> blurring E&S (p.24) -> BrewDog reputational case (p.25).", "position": 5, "objective": "Surface root cause behind brand sustainability failures", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "confidence": 70, "description": "Reveal that the visible problem is merely a symptom of a deeper root cause" } ], "arcBeatMatches": [ { "to": 28, "from": 20, "beatId": "019de793-b4a9-725b-9382-684eca885f51", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.", "position": 3, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 28, "from": 20, "beatId": "019de793-b547-7461-a9a0-f7879cbcef52", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.", "position": 2, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "key_messages", "function": "present_framework", "notes": "Uses a knight metaphor to categorize brand sustainability elements.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/26", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-26", "loopMatches": [ { "to": 28, "from": 26, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "019de793-b676-750e-bd1a-d870dc48221e", "evidence": "Why (integral role) -> How (Shield/Sword/Standard) -> What (Patagonia leadership) -> recap.", "position": 6, "objective": "Articulate brand sustainability framework and applied example", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 65, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 28, "from": 20, "beatId": "019de793-b4a9-725b-9382-684eca885f51", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.", "position": 3, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 28, "from": 20, "beatId": "019de793-b547-7461-a9a0-f7879cbcef52", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.", "position": 2, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a brand example to argue for proactive industry leadership rather than reactive compliance.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/27", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-27", "loopMatches": [ { "to": 28, "from": 26, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "019de793-b676-750e-bd1a-d870dc48221e", "evidence": "Why (integral role) -> How (Shield/Sword/Standard) -> What (Patagonia leadership) -> recap.", "position": 6, "objective": "Articulate brand sustainability framework and applied example", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 65, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 28, "from": 20, "beatId": "019de793-b4a9-725b-9382-684eca885f51", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.", "position": 3, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 28, "from": 20, "beatId": "019de793-b547-7461-a9a0-f7879cbcef52", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.", "position": 2, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/28", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-28", "loopMatches": [ { "to": 28, "from": 26, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "019de793-b676-750e-bd1a-d870dc48221e", "evidence": "Why (integral role) -> How (Shield/Sword/Standard) -> What (Patagonia leadership) -> recap.", "position": 6, "objective": "Articulate brand sustainability framework and applied example", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 65, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 28, "from": 20, "beatId": "019de793-b4a9-725b-9382-684eca885f51", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.", "position": 3, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 28, "from": 20, "beatId": "019de793-b547-7461-a9a0-f7879cbcef52", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.", "position": 2, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "slideType": "closing_ask", "function": "state_next_steps", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/29", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-29", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/30", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-30", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "slideType": "cover", "function": "front_matter", "notes": "Includes Tetra Pak and Ipsos branding.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/31", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-31", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "appendix_methodology", "function": "present_framework", "notes": "Mentions Ipsos as the research partner.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/32", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-32", "loopMatches": [ { "to": 36, "from": 32, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a", "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.", "position": 7, "objective": "Reveal that home-cooking surge is driven by food-waste concern", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 72, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 33, "slideType": "initiative_list", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/33", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-33", "loopMatches": [ { "to": 36, "from": 32, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a", "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.", "position": 7, "objective": "Reveal that home-cooking surge is driven by food-waste concern", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 72, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "slideType": "situation_overview", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/34", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-34", "loopMatches": [ { "to": 36, "from": 32, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a", "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.", "position": 7, "objective": "Reveal that home-cooking surge is driven by food-waste concern", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 72, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "testimonial", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/35", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-35", "loopMatches": [ { "to": 36, "from": 32, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a", "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.", "position": 7, "objective": "Reveal that home-cooking surge is driven by food-waste concern", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 72, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 36, "slideType": "industry_trends", "function": "quantify_impact", "notes": "The slide uses a bar chart to rank drivers of home cooking, with 'Ability to minimise food waste' highlighted by an oval.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/36", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-36", "loopMatches": [ { "to": 36, "from": 32, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019de793-b697-7225-99fe-2e3d31b63b0a", "evidence": "Tetra Pak Index research -> 61% cooking more -> 73% want to minimize food waste.", "position": 7, "objective": "Reveal that home-cooking surge is driven by food-waste concern", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 72, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 37, "slideType": "industry_trends", "function": "establish_context", "notes": "The slide uses a 'tension' framing to describe consumer priorities in food packaging.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/37", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-37", "loopMatches": [ { "to": 42, "from": 37, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e", "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.", "position": 8, "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 78, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 38, "slideType": "testimonial", "function": "illustrate_case", "notes": "The slide uses a personal quote to humanize a broader market trend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/38", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-38", "loopMatches": [ { "to": 42, "from": 37, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e", "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.", "position": 8, "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 78, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 39, "slideType": "testimonial", "function": "illustrate_case", "notes": "The slide uses a combination of quantitative survey findings and a direct consumer quote to highlight the importance of sustainable packaging.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/39", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-39", "loopMatches": [ { "to": 42, "from": 37, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e", "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.", "position": 8, "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 78, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 40, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/40", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-40", "loopMatches": [ { "to": 42, "from": 37, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e", "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.", "position": 8, "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 78, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "slideType": "testimonial", "function": "illustrate_case", "notes": "The slide uses a nature-themed background to reinforce the quote's content.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/41", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-41", "loopMatches": [ { "to": 42, "from": 37, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e", "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.", "position": 8, "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 78, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses a background image of a crowd to emphasize the scale of consumer sentiment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/42", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-42", "loopMatches": [ { "to": 42, "from": 37, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e", "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.", "position": 8, "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 78, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a strong, singular data point as a headline to anchor the consumer sentiment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/43", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-43", "loopMatches": [ { "to": 45, "from": 43, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de793-b6d5-7775-bf9d-43ed0678e28c", "evidence": "Big-number health stats then three-column opportunities slide (p.45).", "position": 9, "objective": "Build up three opportunity pillars: habits, health, environment", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 68, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 44, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/44", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-44", "loopMatches": [ { "to": 45, "from": 43, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de793-b6d5-7775-bf9d-43ed0678e28c", "evidence": "Big-number health stats then three-column opportunities slide (p.45).", "position": 9, "objective": "Build up three opportunity pillars: habits, health, environment", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 68, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 45, "slideType": "strategic_options", "function": "present_solution", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/45", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-45", "loopMatches": [ { "to": 45, "from": 43, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de793-b6d5-7775-bf9d-43ed0678e28c", "evidence": "Big-number health stats then three-column opportunities slide (p.45).", "position": 9, "objective": "Build up three opportunity pillars: habits, health, environment", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 68, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 46, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/46", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-46", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 47, "slideType": "quote_slide", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/47", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-47", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 48, "slideType": "other", "function": "other", "notes": "The slide uses a cultural/religious image to make a point about the sanctity of food and providers in the Indian context.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/48", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-48", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 49, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide uses a powerful image to establish the context of the problem.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/49", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-49", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 50, "slideType": "quote_slide", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/50", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-50", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 51, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/51", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-51", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 52, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide features a case study of Phool (a startup repurposing temple flowers) and an infographic on ways to support small businesses.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/52", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-52", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 53, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses visual examples to illustrate a trend towards sustainable consumer behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/53", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-53", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 54, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses photographic evidence to demonstrate grassroots engagement in sustainability.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/54", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-54", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 55, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide features a social media post (Instagram style) and an infographic titled '7 Single-Use Swaps'.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/55", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-55", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 56, "slideType": "industry_trends", "function": "illustrate_case", "notes": "The slide uses a specific brand example to illustrate a broader market trend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/56", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-56", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 57, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/57", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-57", "loopMatches": [ { "to": 57, "from": 47, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b", "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.", "position": 10, "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 70, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 58, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/58", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-58", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 59, "slideType": "industry_trends", "function": "establish_context", "notes": "Uses a before-after comparison framework to illustrate the impact of the pandemic on waste generation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/59", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-59", "loopMatches": [ { "to": 64, "from": 59, "name": "Domino Effect", "slug": "13-domino-effect", "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis", "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8", "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.", "position": 11, "objective": "Trace Korea's plastic-waste chain from COVID through corporate response", "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact", "confidence": 72, "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 60, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/60", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-60", "loopMatches": [ { "to": 64, "from": 59, "name": "Domino Effect", "slug": "13-domino-effect", "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis", "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8", "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.", "position": 11, "objective": "Trace Korea's plastic-waste chain from COVID through corporate response", "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact", "confidence": 72, "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 61, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a before-and-after visual comparison to show the shift in packaging strategy for Market Kurly.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/61", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-61", "loopMatches": [ { "to": 64, "from": 59, "name": "Domino Effect", "slug": "13-domino-effect", "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis", "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8", "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.", "position": 11, "objective": "Trace Korea's plastic-waste chain from COVID through corporate response", "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact", "confidence": 72, "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 62, "slideType": "problem_statement", "function": "frame_problem", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/62", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-62", "loopMatches": [ { "to": 64, "from": 59, "name": "Domino Effect", "slug": "13-domino-effect", "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis", "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8", "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.", "position": 11, "objective": "Trace Korea's plastic-waste chain from COVID through corporate response", "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact", "confidence": 72, "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 63, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a bar chart to contextualize the problem (high waste) and an image to illustrate the solution (multi-use container campaign).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/63", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-63", "loopMatches": [ { "to": 64, "from": 59, "name": "Domino Effect", "slug": "13-domino-effect", "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis", "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8", "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.", "position": 11, "objective": "Trace Korea's plastic-waste chain from COVID through corporate response", "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact", "confidence": 72, "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes" } ], "arcBeatMatches": [ { "to": 63, "from": 30, "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.", "position": 4, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-942500f7d1c2", "docSlug": "a41999e523b976fe", "documentTitle": "ENVIRONMENT EMERGENCY?", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 64, "slideType": "client_example", "function": "illustrate_case", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/64", "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-64", "loopMatches": [ { "to": 64, "from": 59, "name": "Domino Effect", "slug": "13-domino-effect", "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis", "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8", "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.", "position": 11, "objective": "Trace Korea's plastic-waste chain from COVID through corporate response", "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact", "confidence": 72, "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes" } ], "arcBeatMatches": [ { "to": 64, "from": 64, "beatId": "019de793-b4e9-723b-ac32-587b7f315c5c", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": null, "evidence": "'Continuous efforts... but not winning the war yet' closing slide.", "position": 5, "confidence": 62, "parentBeatName": null, "parentBeatSlug": null }, { "to": 64, "from": 30, "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "Case studies showing companies/consumers/regions acting.", "position": 3, "confidence": 55, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/9tsM5PPg1zMh1Aeq-7tVay8spOrZDb6wUZyETdWhUuo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOTlmNTE5ZmYyNDAyNmQ4L3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/1", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-1", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 3, "from": 1, "beatId": "7d3b6897-cbab-44e0-8fbc-9a46b779dcd1", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document introduces the problem of misperceptions about vaping and its consequences", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/Ln0JzkAjaQ_N6oA5GkaYab-Z5HmFrl-s6uV24xFZeZw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOTlmNTE5ZmYyNDAyNmQ4L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/EGdes9_ngdhIDI3wjPTc_2iCXOBWiwoTG_vCRxP6pcs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOTlmNTE5ZmYyNDAyNmQ4L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/GvxRsMUPRJ068u2zfHk6qqod2_9366JFnttg-E7G3io/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lOTlmNTE5ZmYyNDAyNmQ4L3AwMDEucG5n" }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 2, "slideType": "executive_summary", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/2", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-2", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 3, "from": 1, "beatId": "7d3b6897-cbab-44e0-8fbc-9a46b779dcd1", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document introduces the problem of misperceptions about vaping and its consequences", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 3, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/3", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-3", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 3, "from": 1, "beatId": "7d3b6897-cbab-44e0-8fbc-9a46b779dcd1", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document introduces the problem of misperceptions about vaping and its consequences", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 4, "slideType": "data_table", "function": "analyze_data", "notes": "Base: 26,950 tobacco smokers across 28 countries", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/4", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-4", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 9, "from": 4, "beatId": "05ca9fcb-fd61-48b9-a21d-b6218b7095f0", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document presents data and statistics to highlight the extent of the problem", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 5, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos/WAI. The chart is sorted in descending order of perception.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/5", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-5", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 9, "from": 4, "beatId": "05ca9fcb-fd61-48b9-a21d-b6218b7095f0", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document presents data and statistics to highlight the extent of the problem", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 6, "slideType": "data_table", "function": "analyze_data", "notes": "Data presented as a series of horizontal bar charts within a table structure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/6", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-6", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 9, "from": 4, "beatId": "05ca9fcb-fd61-48b9-a21d-b6218b7095f0", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document presents data and statistics to highlight the extent of the problem", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 7, "slideType": "data_table", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/7", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-7", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 9, "from": 4, "beatId": "05ca9fcb-fd61-48b9-a21d-b6218b7095f0", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document presents data and statistics to highlight the extent of the problem", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 8, "slideType": "data_table", "function": "analyze_data", "notes": "Data presented as a series of horizontal bar charts within a table structure.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/8", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-8", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 9, "from": 4, "beatId": "05ca9fcb-fd61-48b9-a21d-b6218b7095f0", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document presents data and statistics to highlight the extent of the problem", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 9, "slideType": "data_table", "function": "analyze_data", "notes": "The data is sorted in descending order of agreement.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/9", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-9", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 9, "from": 4, "beatId": "05ca9fcb-fd61-48b9-a21d-b6218b7095f0", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The document presents data and statistics to highlight the extent of the problem", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 10, "slideType": "appendix_methodology", "function": "present_framework", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/10", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-10", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 15, "from": 10, "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 11, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a 100% stacked bar format to compare gender proportions per country.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/11", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-11", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 15, "from": 10, "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 12, "slideType": "segmentation", "function": "decompose_segments", "notes": "The chart uses a stacked bar format to compare age demographics across multiple countries.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/12", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-12", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 15, "from": 10, "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 13, "slideType": "data_table", "function": "analyze_data", "notes": "The data is presented as a series of horizontal bar charts integrated into a table format.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/13", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-13", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 13, "from": 4, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4", "evidence": "The document presents data and statistics on the views of smokers and vapers", "position": 1, "objective": "Present the views and perceptions of smokers and vapers globally", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "arcBeatMatches": [ { "to": 15, "from": 10, "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 14, "slideType": "other", "function": "summarize", "notes": "This is a standard corporate 'About Us' slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/14", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-14", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 15, "from": 10, "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-993b72e14c9e", "docSlug": "e99f519ff24026d8", "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views", "authorId": "misc", "authorName": "We Are Innovation / Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 15, "slideType": "other", "function": "other", "notes": "This is an organizational profile slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/15", "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-15", "loopMatches": [ { "to": 15, "from": 1, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc", "evidence": "The document implies that inaction can have serious consequences for public health", "position": 0, "objective": "Highlight the consequences of not addressing misperceptions about vaping", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 15, "from": 10, "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-9f11bfc53d75", "docSlug": "267b265ee3b19af7", "documentTitle": "IPSOS LOVE LIFE SATISFACTION 2025", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/gwdoKUcTdB77suuTpdlk37alK1fj3KoLaddHc_E2grg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNjdiMjY1ZWUzYjE5YWY3L3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-9f11bfc53d75/1", "deckHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 6, "from": 1, "beatId": "019de797-3bee-7650-8f8c-fc126bbe69df", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover plus topline numbers and 4 country-by-country data tables", "position": 1, "confidence": 72, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": "https://imgproxy.kitesheet.com/rSFDXCtTMDSWT9Y-nllTqA_6-mu5ijFBjgOqceOt4rk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNjdiMjY1ZWUzYjE5YWY3L3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/fpK4vMSyHVjiibO5hTGiXJRduG3IVXfwGX5chZsWz9U/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNjdiMjY1ZWUzYjE5YWY3L3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/mbyah5m3SQdkP4DyafoXqd8ycAYIW-g86b1tfD1XknI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yNjdiMjY1ZWUzYjE5YWY3L3AwMDEucG5n" }, { "docId": "019dd923-5de0-76bd-a166-9f11bfc53d75", "docSlug": "267b265ee3b19af7", "documentTitle": "IPSOS LOVE LIFE SATISFACTION 2025", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "kpi_dashboard", "function": "summarize", "notes": "Ipsos survey data visualization.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-9f11bfc53d75/2", "deckHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75#slide-2", "loopMatches": [ { "to": 6, "from": 2, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019de797-3dbf-778a-896c-cafc934f3f94", "evidence": "Headline dashboard then 4 successive 30-country tables building the LATAM/Asia-on-top pattern.", "position": 1, "objective": "Establish global picture by stacking country evidence", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 78, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 6, "from": 1, "beatId": "019de797-3bee-7650-8f8c-fc126bbe69df", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover plus topline numbers and 4 country-by-country data tables", "position": 1, "confidence": 72, "parentBeatName": null, "parentBeatSlug": null }, { "to": 2, "from": 2, "beatId": "019de797-3c9a-7226-8acc-39f1383cc9c8", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Headline dashboard with 76% feel-loved figure", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-9f11bfc53d75", "docSlug": "267b265ee3b19af7", "documentTitle": "IPSOS LOVE LIFE SATISFACTION 2025", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "data_table", "function": "analyze_data", "notes": "The data is presented as a table integrated with a thermometer-style graphic.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-9f11bfc53d75/3", "deckHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75#slide-3", "loopMatches": [ { "to": 6, "from": 2, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019de797-3dbf-778a-896c-cafc934f3f94", "evidence": "Headline dashboard then 4 successive 30-country tables building the LATAM/Asia-on-top pattern.", "position": 1, "objective": "Establish global picture by stacking country evidence", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 78, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 6, "from": 1, "beatId": "019de797-3bee-7650-8f8c-fc126bbe69df", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover plus topline numbers and 4 country-by-country data tables", "position": 1, "confidence": 72, "parentBeatName": null, "parentBeatSlug": null }, { "to": 3, "from": 3, "beatId": "019de797-3d1b-70ee-9d45-a11f01328dd2", "arcName": "The Onion", "arcSlug": "onion", "beatName": "First Layer", "beatSlug": null, "evidence": "Country-level Love Life Satisfaction Index", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-9f11bfc53d75", "docSlug": "267b265ee3b19af7", "documentTitle": "IPSOS LOVE LIFE SATISFACTION 2025", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "data_table", "function": "analyze_data", "notes": "The chart displays satisfaction levels categorized as Very satisfied, Somewhat satisfied, Not very satisfied, and Not at all satisfied.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-9f11bfc53d75/4", "deckHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75#slide-4", "loopMatches": [ { "to": 6, "from": 2, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019de797-3dbf-778a-896c-cafc934f3f94", "evidence": "Headline dashboard then 4 successive 30-country tables building the LATAM/Asia-on-top pattern.", "position": 1, "objective": "Establish global picture by stacking country evidence", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 78, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 6, "from": 1, "beatId": "019de797-3bee-7650-8f8c-fc126bbe69df", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover plus topline numbers and 4 country-by-country data tables", "position": 1, "confidence": 72, "parentBeatName": null, "parentBeatSlug": null }, { "to": 6, "from": 4, "beatId": "019de797-3d44-774d-98ce-75ef8c0facad", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Three per-question 30-country breakdowns", "position": 3, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5de0-76bd-a166-9f11bfc53d75", "docSlug": "267b265ee3b19af7", "documentTitle": "IPSOS LOVE LIFE SATISFACTION 2025", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "data_table", "function": "analyze_data", "notes": "Data source: Ipsos Love Life Satisfaction 2025. Base: 23,765 adults.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-9f11bfc53d75/5", "deckHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-9f11bfc53d75#slide-5", "loopMatches": [ { "to": 6, "from": 2, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019de797-3dbf-778a-896c-cafc934f3f94", "evidence": "Headline dashboard then 4 successive 30-country tables building the LATAM/Asia-on-top pattern.", "position": 1, "objective": "Establish global picture by stacking country evidence", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 78, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "arcBeatMatches": [ { "to": 6, "from": 1, "beatId": "019de797-3bee-7650-8f8c-fc126bbe69df", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Cover plus topline numbers and 4 country-by-country data tables", "position": 1, "confidence": 72, "parentBeatName": null, "parentBeatSlug": null }, { "to": 6, "from": 4, "beatId": "019de797-3d44-774d-98ce-75ef8c0facad", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Deeper Layer", "beatSlug": null, "evidence": "Three per-question 30-country breakdowns", "position": 3, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }