{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 42,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a numbered list structure to categorize key strategic focus areas for luxury brands.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/40",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-40",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a persona-based segmentation approach to categorize the Chinese luxury market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/41",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-41",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a hub-and-spoke style diagram to illustrate the reach of Tencent and Alibaba across various digital sectors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/42",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-42",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide compares 2017 True-Luxury Consumers data with general 2017 and 2016 data for Chinese consumers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/43",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-43",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart shows a higher frequency of interaction in China compared to the rest of the world.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/44",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-44",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 45,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a bar chart comparison to show the delta in consumer behavior between global and Chinese luxury shoppers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/45",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-45",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 46,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "Uses a matrix structure to align platform capabilities with marketing funnel stages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/46",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-46",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 47,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide uses a process flow diagram to illustrate a digital marketing funnel on WeChat.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/47",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-47",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 48,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a funnel-like progression (Reach, Engage, Convert, Transaction, After-sales & CRM) applied to Tencent's business units.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/48",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-48",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 49,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "ROPO = Researched Online, Purchased Offline. Showrooming = Researched Offline, Purchased Online.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/49",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-49",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 50,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The chart uses a net satisfaction index calculated as the difference between respondents increasing and reducing spend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/50",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-50",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 51,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The slide uses a persona-based approach to segment the Chinese market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/51",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-51",
      "loopMatches": [
        {
          "to": 51,
          "from": 41,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-3e11f88f929e",
          "evidence": "Opens with 3 Chinese segments (~55% spend), then digital ecosystem, WeChat journey, ROPO, brand ranking.",
          "position": 9,
          "objective": "Zoom into the Chinese consumer",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 85,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 51,
          "from": 14,
          "beatId": "019dd95a-0682-776c-8e38-15ef0d1686df",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Data on casualwear, social, channels, then Millennial & Chinese deep dives",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 51,
          "from": 30,
          "beatId": "019dd95a-0682-776c-8e38-23f7258e57dc",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Millennial + Chinese segment deep dives",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "closing_ask",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/52",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-52",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 55,
          "from": 52,
          "beatId": "019dd95a-0682-776c-8e38-1a8dec7dad2a",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Thank you, BCG service offer, authors",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 53,
          "from": 52,
          "beatId": "019dd95a-0682-776c-8e38-26f2c310ee4c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "What BCG could do for luxury companies",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 53,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/53",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-53",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 55,
          "from": 52,
          "beatId": "019dd95a-0682-776c-8e38-1a8dec7dad2a",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Thank you, BCG service offer, authors",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 53,
          "from": 52,
          "beatId": "019dd95a-0682-776c-8e38-26f2c310ee4c",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "What BCG could do for luxury companies",
          "position": 3,
          "confidence": 60,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 54,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/54",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-54",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 55,
          "from": 52,
          "beatId": "019dd95a-0682-776c-8e38-1a8dec7dad2a",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Thank you, BCG service offer, authors",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "docSlug": "da48f73eb97e2470",
      "documentTitle": "2018 True-Luxury Global Consumer Insight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 55,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-3e15c6e3bf72/55",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-3e15c6e3bf72#slide-55",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 55,
          "from": 52,
          "beatId": "019dd95a-0682-776c-8e38-1a8dec7dad2a",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Thank you, BCG service offer, authors",
          "position": 5,
          "confidence": 78,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/McKiFDyvolzXOPvu0_-z129Sa-AxmE63uTcjFpo_rtg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODk4N2VmZWYxOTY5MjZiL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/1",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0682-776c-8e38-2941d6d5b073",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Study credentials, BCG expert network, 920B€ luxury market sized.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/Jokvu_AmkiGKoiUSGge-EmOkVLzBsWrARd_ZEXSP1wA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODk4N2VmZWYxOTY5MjZiL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/FrOHS4_HltfIKfclr83KbJxVfWKtpptQ8QM3zWmQcEo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODk4N2VmZWYxOTY5MjZiL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/HhwONxU027jWRehJNYw4657USMXi-zghX2O1nk_os8Q/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODk4N2VmZWYxOTY5MjZiL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "data_table",
      "function": "establish_context",
      "notes": "The slide uses a timeline-like structure to compare survey scope and average spend metrics over three years.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/2",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0682-776c-8e38-2941d6d5b073",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Study credentials, BCG expert network, 920B€ luxury market sized.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "team_bio",
      "function": "other",
      "notes": "The slide uses a geographic map to link specific partners to regions (North America, Europe, APAC).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/3",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0682-776c-8e38-2941d6d5b073",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Study credentials, BCG expert network, 920B€ luxury market sized.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "market_landscape",
      "function": "size_opportunity",
      "notes": "The slide uses a four-column layout to present key market insights.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/4",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-4",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-41725e59b129",
          "evidence": "920B€ macro -> Gen Z opportunity -> 12 behavioral segments plotted by growth/value.",
          "position": 1,
          "objective": "Zoom from luxury market to segments needing attention",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "019dd95a-0682-776c-8e38-2941d6d5b073",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Study credentials, BCG expert network, 920B€ luxury market sized.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 4,
          "from": 4,
          "beatId": "019dd95a-0682-776c-8e38-3d357c30200a",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Surface Observation",
          "beatSlug": "onion-surface-observation",
          "evidence": "Headline market figure 920B€.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a hub-and-spoke visual style to connect the central thesis to five specific data-backed insights.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-5",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-41725e59b129",
          "evidence": "920B€ macro -> Gen Z opportunity -> 12 behavioral segments plotted by growth/value.",
          "position": 1,
          "objective": "Zoom from luxury market to segments needing attention",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "019dd95a-0682-776c-8e38-2d1fbc902991",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Gen Z's distinct values + 12 behavioral segments require new understanding.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 6,
          "from": 5,
          "beatId": "019dd95a-0682-776c-8e38-421ef63deebe",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Behavioral segmentation reveals new consumer types.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The chart uses a non-standard scatter plot layout with dashed enclosures to group segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-41725e59b129",
          "evidence": "920B€ macro -> Gen Z opportunity -> 12 behavioral segments plotted by growth/value.",
          "position": 1,
          "objective": "Zoom from luxury market to segments needing attention",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 70,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "019dd95a-0682-776c-8e38-2d1fbc902991",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Gen Z's distinct values + 12 behavioral segments require new understanding.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 6,
          "from": 5,
          "beatId": "019dd95a-0682-776c-8e38-421ef63deebe",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Behavioral segmentation reveals new consumer types.",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-7",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a vertical list format with icons to represent the three stages of trend maturity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/8",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-8",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a list-based framework to categorize trends into 'New and Emerging', 'Keeps Growing', and 'Stabilizing'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/9",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-9",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a visual metaphor of a tree to highlight 'Sustainability' as a key trend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/10",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-10",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a numbered list format to categorize trends. The 'Luxury Casualwear' item is highlighted with an image and descriptive text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-11",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a visual metaphor of a magnifying glass, a sneaker, and an anchor to represent the three stages of trend maturity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/12",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-12",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a numbered list format to categorize trends. Social media is highlighted with a callout box containing social media icons and a descriptive text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/13",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-13",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "initiative_list",
      "function": "summarize",
      "notes": "The slide uses a numbered list format to categorize trends. The 'Online' trend is highlighted with a callout box containing specific growth metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a visual hierarchy to group trends by their lifecycle stage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/15",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-44354f42a54c",
          "evidence": "Agenda groups 12 trends into 'New & Emerging', 'Keeps Growing', 'Stabilizing'; subsequent slides hit each trend.",
          "position": 2,
          "objective": "Decompose 12 trends into MECE buckets",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 82,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-33cbe9b19dd0",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "12 key trends framework grouped into New/Growing/Stabilizing categories.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 15,
          "from": 7,
          "beatId": "019dd95a-0682-776c-8e38-44c5f5f7ac13",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "12 trend taxonomy explains the segment dynamics.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide uses stacked bar charts to show the split between 'Aware' and 'Not aware' segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/17",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-17",
      "loopMatches": [
        {
          "to": 22,
          "from": 17,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-491c1ea18892",
          "evidence": "Awareness 90% -> who buys -> categories -> cross-geo -> visual examples.",
          "position": 3,
          "objective": "Drill into Collaborations trend with awareness, purchase, geography, examples",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data from BCG-Altagamma True-Luxury Global Consumer Insight Survey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-18",
      "loopMatches": [
        {
          "to": 22,
          "from": 17,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-491c1ea18892",
          "evidence": "Awareness 90% -> who buys -> categories -> cross-geo -> visual examples.",
          "position": 3,
          "objective": "Drill into Collaborations trend with awareness, purchase, geography, examples",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The slide compares overall True-Luxury consumer sentiment with specific breakdowns for China, Europe, and the US.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-19",
      "loopMatches": [
        {
          "to": 22,
          "from": 17,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-491c1ea18892",
          "evidence": "Awareness 90% -> who buys -> categories -> cross-geo -> visual examples.",
          "position": 3,
          "objective": "Drill into Collaborations trend with awareness, purchase, geography, examples",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses donut charts to show total purchase percentage in the center, with gender split (female/male) on the outer ring.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-20",
      "loopMatches": [
        {
          "to": 22,
          "from": 17,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-491c1ea18892",
          "evidence": "Awareness 90% -> who buys -> categories -> cross-geo -> visual examples.",
          "position": 3,
          "objective": "Drill into Collaborations trend with awareness, purchase, geography, examples",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a color-coded system to highlight collaborations that fall outside the global top 6 list.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-21",
      "loopMatches": [
        {
          "to": 22,
          "from": 17,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-491c1ea18892",
          "evidence": "Awareness 90% -> who buys -> categories -> cross-geo -> visual examples.",
          "position": 3,
          "objective": "Drill into Collaborations trend with awareness, purchase, geography, examples",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a 3x3 grid layout to showcase specific brand partnerships.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-22",
      "loopMatches": [
        {
          "to": 22,
          "from": 17,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-491c1ea18892",
          "evidence": "Awareness 90% -> who buys -> categories -> cross-geo -> visual examples.",
          "position": 3,
          "objective": "Drill into Collaborations trend with awareness, purchase, geography, examples",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 80,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Includes market share penetration data for the second-hand segment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 24,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-07fe-70ce-8d40-4d4bb20a26c1",
          "evidence": "22B€ size + four-driver build-up explanation ('fueled by four drivers').",
          "position": 4,
          "objective": "Build the 2nd-hand market case from size and four drivers",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 78,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a four-column layout with icons to categorize the drivers of the second-hand luxury market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 24,
          "name": "Build Up",
          "slug": "33-build-up",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "matchId": "019dd95a-07fe-70ce-8d40-4d4bb20a26c1",
          "evidence": "22B€ size + four-driver build-up explanation ('fueled by four drivers').",
          "position": 4,
          "objective": "Build the 2nd-hand market case from size and four drivers",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "confidence": 78,
          "description": "Start from zero and add components to arrive at a total"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "segmentation",
      "function": "present_framework",
      "notes": "The slide uses a simple Venn diagram to segment the market activities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "segmentation",
      "function": "present_framework",
      "notes": "Uses a Venn-like diagram to represent the two primary activities in the second-hand luxury market.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to show interest levels and a list of metrics to explain the drivers and barriers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-28",
      "loopMatches": [
        {
          "to": 31,
          "from": 28,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477",
          "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.",
          "position": 5,
          "objective": "Drill into 2nd-hand buying behavior",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a combination of a stacked bar chart for purchase behavior and a horizontal bar chart for platform popularity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-29",
      "loopMatches": [
        {
          "to": 31,
          "from": 28,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477",
          "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.",
          "position": 5,
          "objective": "Drill into 2nd-hand buying behavior",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights specific regional outliers with yellow borders on certain segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-30",
      "loopMatches": [
        {
          "to": 31,
          "from": 28,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477",
          "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.",
          "position": 5,
          "objective": "Drill into 2nd-hand buying behavior",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 31,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The 'Second-hand index' is defined as the share of 2nd-hand purchases divided by the brand's share of estimated revenues.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/31",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-31",
      "loopMatches": [
        {
          "to": 31,
          "from": 28,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-53d9f5f41477",
          "evidence": "Interest (60%) -> channel (online 80%) -> category (handbags) -> brand-level data.",
          "position": 5,
          "objective": "Drill into 2nd-hand buying behavior",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 75,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 32,
      "slideType": "segmentation",
      "function": "present_framework",
      "notes": "The slide uses a Venn diagram to segment the market into two distinct but related activities.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/32",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 33,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a combination of a stacked bar chart and a horizontal bar chart to visualize survey results.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/33",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-33",
      "loopMatches": [
        {
          "to": 34,
          "from": 33,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019dd95a-07fe-70ce-8d40-55ea2b51a146",
          "evidence": "Survey question and motivation breakdown for sellers; younger generations' resale interest.",
          "position": 6,
          "objective": "Surface seller motivations and resale-value concerns",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 60,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 34,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to illustrate the inverse relationship between age and consideration of resale value.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/34",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-34",
      "loopMatches": [
        {
          "to": 34,
          "from": 33,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "019dd95a-07fe-70ce-8d40-55ea2b51a146",
          "evidence": "Survey question and motivation breakdown for sellers; younger generations' resale interest.",
          "position": 6,
          "objective": "Surface seller motivations and resale-value concerns",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 60,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 35,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/35",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 36,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to segment consumer behavior (sell only, sell and purchase, purchase only) by generation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/36",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-36",
      "loopMatches": [
        {
          "to": 37,
          "from": 36,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-07fe-70ce-8d40-58d69b5f137f",
          "evidence": "Younger sell / older buy; China sellers vs US buyers.",
          "position": 7,
          "objective": "Split 2nd-hand by age and geography to find behavioral asymmetries",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 37,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The chart uses a stacked bar format to show the distribution of consumer behaviors (Does not participate, Sell only, Sell and purchase, Purchase only) across three regions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/37",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-37",
      "loopMatches": [
        {
          "to": 37,
          "from": 36,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-07fe-70ce-8d40-58d69b5f137f",
          "evidence": "Younger sell / older buy; China sellers vs US buyers.",
          "position": 7,
          "objective": "Split 2nd-hand by age and geography to find behavioral asymmetries",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 75,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Uses a circular path diagram to connect the central question to four distinct benefits.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/38",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-38",
      "loopMatches": [
        {
          "to": 38,
          "from": 38,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-07fe-70ce-8d40-5cd85c40f430",
          "evidence": "Question slide enumerates four 'why relevant' implications grouped for brands and retailers.",
          "position": 8,
          "objective": "Translate 2nd-hand data into 'so what' for brands and retailers",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 39,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/39",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-39",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 40,
      "slideType": "industry_trends",
      "function": "establish_context",
      "notes": "The slide uses a grid of screenshots from various industry publications to establish the prevalence of the sustainability topic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/40",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-40",
      "loopMatches": [
        {
          "to": 45,
          "from": 40,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a",
          "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.",
          "position": 9,
          "objective": "Drill into Sustainability impact across behaviors and demographics",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 41,
      "slideType": "key_takeaways",
      "function": "quantify_impact",
      "notes": "The slide uses a list-based layout with circular icons containing percentages to emphasize the impact of sustainability on consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/41",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-41",
      "loopMatches": [
        {
          "to": 45,
          "from": 40,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a",
          "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.",
          "position": 9,
          "objective": "Drill into Sustainability impact across behaviors and demographics",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 42,
      "slideType": "industry_trends",
      "function": "quantify_impact",
      "notes": "Data presented as stacked bar charts comparing 2013 and 2018 survey results.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/42",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-42",
      "loopMatches": [
        {
          "to": 45,
          "from": 40,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a",
          "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.",
          "position": 9,
          "objective": "Drill into Sustainability impact across behaviors and demographics",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 43,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "Data from BCG-Altagamma True-Luxury Global Consumer Insight Survey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/43",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-43",
      "loopMatches": [
        {
          "to": 45,
          "from": 40,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a",
          "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.",
          "position": 9,
          "objective": "Drill into Sustainability impact across behaviors and demographics",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "docSlug": "f8987efef196926b",
      "documentTitle": "2019 True-Luxury Global Consumer I nsight",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 44,
      "slideType": "data_table",
      "function": "quantify_impact",
      "notes": "The chart uses a single highlighted bar to emphasize the primary driver.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b634-41f9eb4ca4a9/44",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-41f9eb4ca4a9#slide-44",
      "loopMatches": [
        {
          "to": 45,
          "from": 40,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "019dd95a-07fe-70ce-8d40-60ca08f4973a",
          "evidence": "Hot-topic frame -> 4 affected behaviors -> informedness -> demographic split -> criteria mix.",
          "position": 9,
          "objective": "Drill into Sustainability impact across behaviors and demographics",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 78,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 48,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-34bd1509e1d8",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Deep-dive data on Collaborations, 2nd-hand, Sustainability, Made-in.",
          "position": 4,
          "confidence": 78,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 45,
          "from": 16,
          "beatId": "019dd95a-0682-776c-8e38-4abcc7d1fe6d",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Granular evidence on collaborations, 2nd-hand, sustainability.",
          "position": 4,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}