{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 418,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/2nguppILyI-IskxyAVy2PedVEd71qBP_hFbM2Qsp258/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82NzkxYTU4NjFiMzI1YTRhL3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "63a4216e-5e16-418c-b0b5-9332a6e8a5e3",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The cover, table of contents, and executive summary provide an introduction to the report.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/gtcl2yHCp5DApiBjosgsvaYC6vJMhpSF68uUI7_55Oc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82NzkxYTU4NjFiMzI1YTRhL3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/V4ocwQYIpNg7odTNGljMFdsh-wASV3vmVSylfCI7NNM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82NzkxYTU4NjFiMzI1YTRhL3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/mWVjUze1Ve8cbhk0A3NkCnlh_MWci3tpU8kNQcwwylg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82NzkxYTU4NjFiMzI1YTRhL3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "table_of_contents",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "63a4216e-5e16-418c-b0b5-9332a6e8a5e3",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The cover, table of contents, and executive summary provide an introduction to the report.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": "The slide uses a grid-based layout to present various survey metrics from Ipsos Global Advisor Predictions 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-3",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "63a4216e-5e16-418c-b0b5-9332a6e8a5e3",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Setup",
          "beatSlug": "setup",
          "evidence": "The cover, table of contents, and executive summary provide an introduction to the report.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The image of a person with back pain is a visual metaphor for the slide title.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-4",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to compare agreement vs disagreement percentages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-5",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays two lines: one for 'bad year for my country' (teal) and one for 'bad year for me and my family' (orange).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-6",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Advisor Predictions 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-7",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart is sorted by the 'Agree' percentage in descending order.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-8",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-9",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Advisor Predictions 2024 survey of 25,292 adults.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-10",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart compares two sentiment metrics over time: personal optimism for the coming year vs. global economic strength expectations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-11",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays the percentage of respondents who agree vs disagree with the statement 'I will make some personal resolutions to do some specific things for myself or others in 2024'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-12",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart is a stacked bar chart showing 'Agree' (teal) and 'Disagree' (dark blue) percentages, sorted by 'Agree' descending.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-13",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays a stacked bar representation of 'Agree' vs 'Disagree' sentiment across various countries, sorted by agreement level.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-14",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-15",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide presents survey data comparing current expectations ('Likely' vs 'Unlikely') against 2022 benchmarks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-16",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) and 'Unlikely' (dark blue) percentages for 28 countries plus a global average, with a 'Change vs 2022' column.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-17",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) and 'Unlikely' (dark blue) percentages for 28 countries plus a global average.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-18",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) and 'Unlikely' (dark blue) responses, with a 'Change vs 2022' column.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-19",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) and 'Unlikely' (dark blue) percentages for 30 countries, plus a global average, with year-over-year change data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-20",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-21",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide presents survey data from Ipsos Global Advisor Predictions 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-22",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays survey results across 29 countries, ranked by the 'Likely' percentage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-23",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays survey results from 25,292 adults across multiple countries regarding their perception of AI adoption in healthcare.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-24",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) and 'Unlikely' (dark blue) percentages for 30 countries plus a global average.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-25",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) vs 'Unlikely' (dark blue) percentages for 29 countries plus a global average.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/26",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-26",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "Data source: Ipsos Global Advisor Predictions 2024.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/27",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-27",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Likely' (teal) vs 'Unlikely' (dark blue) percentages for a survey question about reducing social media usage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/28",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-28",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-29",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-f08e612b83e0",
      "docSlug": "6791a5861b325a4a",
      "documentTitle": "GLOBAL ADVISOR 2024 PREDICTIONS",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "industry_analyst",
      "sourceTypeLabel": "Industry analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide presents a grouped bar chart comparing 'Likely' vs 'Unlikely' perceptions for five specific scenarios, with a column for 2022 comparison data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-f08e612b83e0/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-f08e612b83e0#slide-30",
      "loopMatches": [
        {
          "to": 54,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "4dba93c1-141a-46e4-81bc-839e56c29e8c",
          "evidence": "The deck's structure and content provide a logical flow of information.",
          "position": 0,
          "objective": "To present a comprehensive outlook for 2024",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 40,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c77133bb-1167-41e3-a829-1f4459fc3295",
          "evidence": "Several slides discuss potential negative outcomes, such as economic instability and environmental disasters.",
          "position": 1,
          "objective": "To highlight potential risks and consequences",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 50,
          "from": 5,
          "beatId": "76887b10-5aa7-42a7-9f7e-adb0bb943ed7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The majority of the deck is comprised of data tables and survey results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/9GA2PYO1yVqm-3SJ54Lpb8EGyYm5ZZREIw7m0Hugpbs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYzc5MTRhM2QyNmU0NDY3L3AwMDEuanBn",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/1",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/C3MzVX5yXNcgAIVCs_ysrJAFMg7aTo0UMlcjWytyOMc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYzc5MTRhM2QyNmU0NDY3L3AwMDEucG5n",
      "thumbSrc": "https://imgproxy.kitesheet.com/SHaTflEcBlWPyDBAZpnaVQccATswAKhzDD4Ejg9uNxc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYzc5MTRhM2QyNmU0NDY3L3AwMDEuanBn",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/VzMdqf41_NozzCo-0_snqS261sdnWDkyz1BomFJ3bAk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lYzc5MTRhM2QyNmU0NDY3L3AwMDEucG5n"
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "appendix_disclosure",
      "function": "front_matter",
      "notes": "This is a disclosure/methodology slide setting the stage for the report.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/2",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/3",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/4",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-4",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f968d384-0141-47e9-877a-ef70ac727a7a",
          "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of public misconceptions about climate change?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "80dc9f14-499c-4eea-bc17-a9c746745d5f",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The deck identifies the problem of public misconceptions about climate change and its impacts.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart displays 'Agree' percentages in teal bars and 'Disagree' percentages in red bars for 30 markets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/5",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f968d384-0141-47e9-877a-ef70ac727a7a",
          "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of public misconceptions about climate change?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "80dc9f14-499c-4eea-bc17-a9c746745d5f",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The deck identifies the problem of public misconceptions about climate change and its impacts.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/6",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-6",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f968d384-0141-47e9-877a-ef70ac727a7a",
          "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of public misconceptions about climate change?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/7",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f968d384-0141-47e9-877a-ef70ac727a7a",
          "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of public misconceptions about climate change?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "8cead0d5-597d-44c8-aee5-831c5e7eebdc",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The deck agitates the problem by presenting data on the differences between public perceptions and scientific data.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 8,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights a discrepancy between public opinion (percentages) and actual scientific ranking of carbon savings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/8",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f968d384-0141-47e9-877a-ef70ac727a7a",
          "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of public misconceptions about climate change?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "8cead0d5-597d-44c8-aee5-831c5e7eebdc",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The deck agitates the problem by presenting data on the differences between public perceptions and scientific data.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 9,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The chart highlights a perception gap where low-impact actions like recycling are ranked higher in public opinion than high-impact actions like not having a car.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/9",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "f968d384-0141-47e9-877a-ef70ac727a7a",
          "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of public misconceptions about climate change?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "8cead0d5-597d-44c8-aee5-831c5e7eebdc",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The deck agitates the problem by presenting data on the differences between public perceptions and scientific data.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 10,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/10",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart compares public perception (Global Average vs GB) against the 'True rank' of effectiveness for climate change mitigation actions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/11",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights a discrepancy between public perception and actual climate impact, noting that low-impact actions are often overestimated.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/12",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 13,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/13",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-14",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
          "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
          "position": 1,
          "objective": "How do people perceive climate change and its impacts?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 15,
      "slideType": "case_study",
      "function": "diagnose",
      "notes": "Highlights the gap between public perception (surveyed) and reality (actual data).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/15",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
          "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
          "position": 1,
          "objective": "How do people perceive climate change and its impacts?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart highlights Great Britain with a yellow border. Data source: Ipsos Perils of Perception 2021.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-16",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
          "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
          "position": 1,
          "objective": "How do people perceive climate change and its impacts?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 17,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "This slide uses a provocative, conversational headline to emphasize a specific data point about public perception.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-17",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
          "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
          "position": 1,
          "objective": "How do people perceive climate change and its impacts?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 17,
          "from": 17,
          "beatId": "2fc9da04-9ac8-4bcd-9821-a4bd7db98abf",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Key Messages",
          "beatSlug": null,
          "evidence": "The deck presents key messages on climate change and its impacts.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide uses a stacked bar chart to visualize survey responses, highlighting a significant gap between public perception and scientific data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/18",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
          "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
          "position": 1,
          "objective": "How do people perceive climate change and its impacts?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 19,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide highlights a 'peril of perception' regarding climate data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/19",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
          "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
          "position": 1,
          "objective": "How do people perceive climate change and its impacts?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.6,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The image serves as a visual metaphor for the environmental impact of food production.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/20",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-20",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
          "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
          "position": 2,
          "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 21,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a blue background with white text, typical of Ipsos 'Perils of Perception' reports.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/21",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-21",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
          "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
          "position": 2,
          "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 22,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights a misconception where 57% of respondents incorrectly believe a local diet with meat is better than a vegetarian diet with some imports.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/22",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-22",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
          "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
          "position": 2,
          "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 23,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights a common misconception where people prioritize local food over vegetarianism for emissions reduction. Great Britain is highlighted.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/23",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-23",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
          "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
          "position": 2,
          "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 24,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/24",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
          "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
          "position": 2,
          "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 24,
          "from": 24,
          "beatId": "f909613d-6ecf-49d9-910f-42764c9dfcbe",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Key Takeaways",
          "beatSlug": null,
          "evidence": "The deck presents key takeaways on the true meaning of food miles and public understanding of relative impact of meat and miles.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The slide highlights a significant knowledge gap, as 86% of respondents could not estimate the distance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-25",
      "loopMatches": [
        {
          "to": 25,
          "from": 20,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
          "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
          "position": 2,
          "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 26,
      "slideType": "case_study",
      "function": "illustrate_case",
      "notes": "The slide highlights a significant knowledge gap (83% don't know) and compares public perception to scientific data.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/26",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "appendix_disclosure",
      "function": "other",
      "notes": "Standard Ipsos methodology disclosure slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/27",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 28,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/28",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-28",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 29,
      "slideType": "appendix",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/29",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
      "docSlug": "ec7914a3d26e4467",
      "documentTitle": "PERILS OF PERCEPTION",
      "authorId": "misc",
      "authorName": "Ipsos",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 30,
      "slideType": "appendix",
      "function": "summarize",
      "notes": "Standard corporate boilerplate slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/30",
      "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}