{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 4178,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/_8uVrd08x5ST5RZ0i3BVXXO6nOKPY3aPh2_VJ_bmHuM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NDA0NzQ1NzM2NDNiNDMxOGFiMmE0ODM3MjgwZjk5Ny9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/1",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 1,
          "from": 1,
          "beatId": "01d633f5-6906-4835-9b32-1215aa049a6d",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Attention",
          "beatSlug": "aida-attention",
          "evidence": "The cover page grabs attention with the title and date",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/okjZTZ7AmXec1D_I143oJm2dpEtdllNMuSXxGSRHCio/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NDA0NzQ1NzM2NDNiNDMxOGFiMmE0ODM3MjgwZjk5Ny9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/NY3-suXjoiee9OrhnnPkxotx-vmm8-bEAJdfRq4DN0M/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NDA0NzQ1NzM2NDNiNDMxOGFiMmE0ODM3MjgwZjk5Ny9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/HXXFef3vYgl2RPLlbsijLr6JK2USm8D8RWyDo0VEQdk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83NDA0NzQ1NzM2NDNiNDMxOGFiMmE0ODM3MjgwZjk5Ny9wMDAxLnBuZw"
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/2",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/3",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "e6244df5-1ab6-46b2-843a-97dd2d4b75fa",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Interest",
          "beatSlug": "aida-interest",
          "evidence": "The thesis headline generates interest by stating the company's mission",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 4,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/4",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "3c31c099-04a1-49da-9060-e3ebe726cbc7",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The section divider highlighting operating and financial highlights creates a need for more information",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Metrics are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/5",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-5",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/6",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-6",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The chart highlights a 55% growth in GMV between Q1 and Q2 2020.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/7",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 7,
          "name": "Zoom In",
          "slug": "06-zoom-in",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "matchId": "a690ed9a-da7e-4282-a7c2-19d4c02f480c",
          "evidence": "The focus on gross merchandise volume",
          "position": 0,
          "objective": "What are the key drivers of GMV growth?",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "confidence": 0.6,
          "description": "Start broad, then progressively focus on specific details that prove your point"
        },
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 8,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Slide 8 of a presentation deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/8",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-8",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The chart tracks two metrics: total active consumers (bars) and transactions per active consumer (line).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/9",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-9",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 10,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Metrics are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/10",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-10",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 11,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The slide uses dual bar-line charts to illustrate the volatility of credit provisions during the onset of the pandemic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/11",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-11",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 12,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The slide uses a dual-chart layout to contrast total revenue metrics with ex-provision metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/12",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-12",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 13,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The slide compares GAAP vs Adjusted metrics to highlight the impact of non-recurring or non-cash items on operating performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/13",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-13",
      "loopMatches": [
        {
          "to": 13,
          "from": 5,
          "name": "Voice Of Customer",
          "slug": "51-voice-of-customer",
          "bestFor": "Product strategy, customer experience, market research",
          "matchId": "9aacb447-9489-4abb-8da3-134a569e4ddb",
          "evidence": "The presentation of various KPIs",
          "position": 2,
          "objective": "What are the key metrics that matter to investors?",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "confidence": 0.5,
          "description": "Let customer quotes and feedback drive the narrative and validate the insight"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 5,
          "beatId": "b7df4306-c237-4422-9956-717814abad28",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Evidence",
          "beatSlug": "evidence",
          "evidence": "The KPI overviews provide evidence of Affirm's financial performance",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 14,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The chart tracks the evolution of funding sources over time, highlighting the shift in balance sheet utilization.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/14",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 15,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Metrics are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/15",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-15",
      "loopMatches": [
        {
          "to": 15,
          "from": 15,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "53cfbaf6-f24f-41c1-8eb4-d6ec12b36d28",
          "evidence": "The discussion of platform portfolio and funding mix",
          "position": 1,
          "objective": "What are the implications of not having a platform portfolio and funding mix?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 16,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes detailed footnotes regarding loan activities and debt financing adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/16",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 17,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/17",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 17,
          "beatId": "23734809-33f7-4abf-82dd-a7a2fc592568",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The guidance section provides satisfaction by outlining future expectations",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 18,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/18",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 17,
          "beatId": "23734809-33f7-4abf-82dd-a7a2fc592568",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The guidance section provides satisfaction by outlining future expectations",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 19,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/19",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 20,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Metrics are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/20",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 21,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes operational metrics like Active Consumers and GMV alongside standard P&L line items.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/21",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 22,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Metrics are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/22",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 23,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/23",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 24,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes reconciliation from revenues to revenue less transaction costs and from operating income to adjusted operating income.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/24",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-60cc-70fa-a920-08880e9b391e",
      "docSlug": "740474573643b4318ab2a4837280f997",
      "documentTitle": "Affirm | Results Presentation Deck | 25 slides",
      "authorId": "affirm",
      "authorName": "Affirm",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 25,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Financial data presented in thousands ($K).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-60cc-70fa-a920-08880e9b391e/25",
      "deckHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e",
      "deckAnchorHref": "/decks/019de510-60cc-70fa-a920-08880e9b391e#slide-25",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/cnIR70OAevgVxBx7eTDANTSIZZu2wLo0y_gS1jVlFKk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84Y2I5YWY5ZDRlOTU1ODFlNmRiYjNlM2I0NGNjZDhmNC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/1",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/pceIsFdPmYw56Jupxl94Hs688cQQ7hJY66xq2_whOHM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84Y2I5YWY5ZDRlOTU1ODFlNmRiYjNlM2I0NGNjZDhmNC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/WqZ66BVyz6eGc2mTAc81tIAEpyjyLnxFU1bwHmPLliI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84Y2I5YWY5ZDRlOTU1ODFlNmRiYjNlM2I0NGNjZDhmNC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/g2Y-toxa2i-nvr9VZRltfLR3hj3yp3ZcUpQwAdJ0WR4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy84Y2I5YWY5ZDRlOTU1ODFlNmRiYjNlM2I0NGNjZDhmNC9wMDAxLnBuZw"
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 2,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "Uses an emoji to convey the emotional state of the DevOps persona.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/2",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-2",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "65d51425-4940-4b56-8ad9-1c1be40db862",
          "evidence": "Slide 2: Pain Points, Slide 3: Problem Statement",
          "position": 0,
          "objective": "Highlighting pain points",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 3,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses an analogy of a cockpit to represent the overwhelming nature of incident management tools for developers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/3",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-3",
      "loopMatches": [
        {
          "to": 3,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "65d51425-4940-4b56-8ad9-1c1be40db862",
          "evidence": "Slide 2: Pain Points, Slide 3: Problem Statement",
          "position": 0,
          "objective": "Highlighting pain points",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "69a18a7c-d102-43cd-ad08-710192ebe883",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "Slide 3: Problem Statement",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 4,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide features the Amixr logo at the top and a browser-based UI showing incident tracking metrics and a list of recent alerts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/4",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "df46686c-9d6d-4ad0-8649-a85224cd7018",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Product",
          "beatSlug": "sequoia-pitch-product",
          "evidence": "Slide 4: Product Demo",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 5,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Minimalist slide using an emoji-based persona icon.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/5",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "fcc24c18-d612-4bd8-85f2-56b26d7eaa3d",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 5-6: Traction",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 6,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The arrow points to the middle emoji, suggesting a focus on a specific state or level of intensity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/6",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "fcc24c18-d612-4bd8-85f2-56b26d7eaa3d",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 5-6: Traction",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 7,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Uses emoji-based visual metaphor to represent the problem-solution transition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/7",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "7f052c74-debf-4580-a734-26959e0c0fe4",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Slide 7: Market Sizing",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 8,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/8",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-8",
      "loopMatches": [
        {
          "to": 9,
          "from": 8,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "6633ca50-a29b-4e2b-bf93-23974fdf28f5",
          "evidence": "Slide 8: Transition, Slide 9: Solution",
          "position": 1,
          "objective": "Announcing Amixr Open Source",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 9,
      "slideType": "solution",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/9",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 8,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "6633ca50-a29b-4e2b-bf93-23974fdf28f5",
          "evidence": "Slide 8: Transition, Slide 9: Solution",
          "position": 1,
          "objective": "Announcing Amixr Open Source",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 9,
          "beatId": "6b6f1904-4262-43ee-adc3-edb629baaaa2",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slides 9-11: Solution",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 10,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide illustrates a hybrid architecture where the on-premises component connects to the cloud component for specific services like SMS and monitoring.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/10",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 9,
          "beatId": "6b6f1904-4262-43ee-adc3-edb629baaaa2",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slides 9-11: Solution",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 11,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a simple vertical list/table to imply that Amixr is the natural addition to the industry-standard stack.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/11",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 9,
          "beatId": "6b6f1904-4262-43ee-adc3-edb629baaaa2",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slides 9-11: Solution",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 12,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a simple visual arrow to imply a relationship between the product and the market penetration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/12",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 13,
      "slideType": "team_bio",
      "function": "other",
      "notes": "The slide uses a minimalist layout with headshots, names, titles, experience, and company logos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/13",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6240-76d8-a4fa-a5867b393a4e",
      "docSlug": "8cb9af9d4e95581e6dbb3e3b44ccd8f4",
      "documentTitle": "Amixr | Start Up Pitch Deck | 14 slides",
      "authorId": "amixr",
      "authorName": "Amixr",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 14,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6240-76d8-a4fa-a5867b393a4e/14",
      "deckHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e",
      "deckAnchorHref": "/decks/019de510-6240-76d8-a4fa-a5867b393a4e#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/8AoD_HeMx2eOhxoGcKsmiY_QopF6R9YyOWPtsxfg6U0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wM2U0MTA1OGU4NjYzNDE2ZTUwYTZiNTI4NjdiMTI1ZC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/1",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/E63RCvprigGR85SuH3gKu-xzpxhKhyJS41KcBLXg3hY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wM2U0MTA1OGU4NjYzNDE2ZTUwYTZiNTI4NjdiMTI1ZC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/i9DpbBULqo9nO6jPESxh962UBaMS4PGCnhh_M-fYpuQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wM2U0MTA1OGU4NjYzNDE2ZTUwYTZiNTI4NjdiMTI1ZC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/aK4zNpEdVBL9WI8rVgoBvxlAv1tGMKcn1EVw26O6U_c/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wM2U0MTA1OGU4NjYzNDE2ZTUwYTZiNTI4NjdiMTI1ZC9wMDAxLnBuZw"
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 2,
      "slideType": "team_bio",
      "function": "other",
      "notes": "The slide highlights the leadership team's experience through company logos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/2",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 3,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a simple comparison to frame the addressable market for SaaS resellers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/3",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "6f042d56-3735-4cfa-9670-a910eddbf248",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Slide 3 is titled 'market_sizing'",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 4,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "This slide uses a direct quote as a framing device to introduce the problem of how to scale product distribution.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/4",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-4",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "879463bf-23df-41f6-ac63-00a6542eda07",
          "evidence": "The problem statement and solution imply a cost of inaction",
          "position": 0,
          "objective": "What if we don't solve the problem of reselling SaaS products?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "8e86e8dd-1587-40f2-ba69-ffa59c79ffab",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4 and 5 present problem statements",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 5,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/5",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-5",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "879463bf-23df-41f6-ac63-00a6542eda07",
          "evidence": "The problem statement and solution imply a cost of inaction",
          "position": 0,
          "objective": "What if we don't solve the problem of reselling SaaS products?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "8e86e8dd-1587-40f2-ba69-ffa59c79ffab",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4 and 5 present problem statements",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 6,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a two-column layout to illustrate the two core mechanisms of the solution: virtual email forwarding and virtual credit card payment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/6",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "879463bf-23df-41f6-ac63-00a6542eda07",
          "evidence": "The problem statement and solution imply a cost of inaction",
          "position": 0,
          "objective": "What if we don't solve the problem of reselling SaaS products?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 6,
          "beatId": "b43678ef-48cf-48ff-826f-6820a7d35886",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slide 6 presents the solution",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 7,
      "slideType": "business_model",
      "function": "present_solution",
      "notes": "The diagram illustrates a value chain where the platform charges a flat fee to SaaS providers and a percentage fee to resellers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/7",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "e38ab02a-6838-4fa3-b288-3d85b3d5cbbf",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Business Model",
          "beatSlug": "sequoia-pitch-business-model",
          "evidence": "Slide 7 presents the business model",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 8,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart displays a blue line representing actual data points and a red line representing an exponential trend.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/8",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 8,
          "beatId": "1939d578-4642-48a3-828e-03dd35aa86c8",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slide 8 presents GMV growth",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-6341-700a-a95b-8398a769c4f3",
      "docSlug": "03e41058e8663416e50a6b52867b125d",
      "documentTitle": "AppBind | Start Up Pitch Deck | 9 slides",
      "authorId": "appbind",
      "authorName": "AppBind",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 9,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-6341-700a-a95b-8398a769c4f3/9",
      "deckHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3",
      "deckAnchorHref": "/decks/019de510-6341-700a-a95b-8398a769c4f3#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 9,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "d9b9f05e-88fc-40a7-bddd-f8182fad2181",
          "evidence": "The closing ask implies a sense of urgency",
          "position": 1,
          "objective": "Why now is the right time to invest in AppBind",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.5,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/CD7tbT4soYOu6hnyli_1DIzVbL-2Gmo9ByVtahAYm0M/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZTM3ZjhiYzllZTU4NzM2MjFiOTAwYWNjODI5M2EzZC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/1",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/uZv9zNy_Xu4rnUk3bF7qbpqgbqmRc3mtYn8keUbPjdw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZTM3ZjhiYzllZTU4NzM2MjFiOTAwYWNjODI5M2EzZC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/mTTwSngcwpyx_zYENZfamvkIyOz4aYN6jbWJBG31nd8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZTM3ZjhiYzllZTU4NzM2MjFiOTAwYWNjODI5M2EzZC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/OVo49vPDfKbSrpUGY2a7H-iL71HLo2o2m9l5Ru6e9aA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wZTM3ZjhiYzllZTU4NzM2MjFiOTAwYWNjODI5M2EzZC9wMDAxLnBuZw"
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 2,
      "slideType": "customer_journey",
      "function": "illustrate_case",
      "notes": "The slide uses a winding path to connect icons representing each step of the patient's lab testing experience.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/2",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 3,
      "slideType": "cover",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/3",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "d6aa436d-dbd0-41dc-bf75-8990b3db1b3a",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "Slide 3 introduces Ash as a modern at-home diagnostics company, implying a problem in the current diagnostics landscape",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 4,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The diagram is a hub-and-spoke model centered on the Ash brand.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/4",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-4",
      "loopMatches": [
        {
          "to": 8,
          "from": 4,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f038f34a-2d72-4179-a827-1b7d01c16877",
          "evidence": "Slides 4 and 8 present Ash's solution and customer logos, implying a big win potential",
          "position": 1,
          "objective": "The potential for a big win with Ash's solution",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "30e26a9e-8bab-491d-a6fe-b201428816c1",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slide 4 presents Ash's solution, enabling existing providers to be up and running in as little as three weeks",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 5,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a simple process diagram to explain the service delivery model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/5",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-5",
      "loopMatches": [
        {
          "to": 8,
          "from": 4,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f038f34a-2d72-4179-a827-1b7d01c16877",
          "evidence": "Slides 4 and 8 present Ash's solution and customer logos, implying a big win potential",
          "position": 1,
          "objective": "The potential for a big win with Ash's solution",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 6,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a stylized curve to represent rapid growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/6",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 6,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "62dd2a97-8ae1-47d7-ae27-e9299fde9be9",
          "evidence": "Slide 6 highlights Ash's recent traction, implying that now is a good time to invest",
          "position": 0,
          "objective": "Why now is the right time to invest in Ash",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        },
        {
          "to": 8,
          "from": 4,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f038f34a-2d72-4179-a827-1b7d01c16877",
          "evidence": "Slides 4 and 8 present Ash's solution and customer logos, implying a big win potential",
          "position": 1,
          "objective": "The potential for a big win with Ash's solution",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 6,
          "beatId": "f65ce2e6-9701-4a91-97e0-98fd8d65340a",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slide 6 highlights Ash's traction, with over $500k in monthly revenue",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 7,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a split-screen layout with a gradient background on the left and a list of segments on the right.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/7",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-7",
      "loopMatches": [
        {
          "to": 8,
          "from": 4,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f038f34a-2d72-4179-a827-1b7d01c16877",
          "evidence": "Slides 4 and 8 present Ash's solution and customer logos, implying a big win potential",
          "position": 1,
          "objective": "The potential for a big win with Ash's solution",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "c4688590-0aeb-498f-92f8-76488a8001f0",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Sizing",
          "beatSlug": null,
          "evidence": "Slide 7 presents market sizing information",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 8,
      "slideType": "customer_logos",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/8",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-8",
      "loopMatches": [
        {
          "to": 8,
          "from": 4,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f038f34a-2d72-4179-a827-1b7d01c16877",
          "evidence": "Slides 4 and 8 present Ash's solution and customer logos, implying a big win potential",
          "position": 1,
          "objective": "The potential for a big win with Ash's solution",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-63bb-7594-8f87-125ab005bc06",
      "docSlug": "0e37f8bc9ee5873621b900acc8293a3d",
      "documentTitle": "Ash | Start Up Pitch Deck | 9 slides",
      "authorId": "ash",
      "authorName": "Ash",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7827299,
      "pageNumber": 9,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-63bb-7594-8f87-125ab005bc06/9",
      "deckHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06",
      "deckAnchorHref": "/decks/019de510-63bb-7594-8f87-125ab005bc06#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-65ba-762f-a13b-7109d6d969df",
      "docSlug": "1abc20b8d7655aa977cc3dc17f17b8a8",
      "documentTitle": "AT&amp;T | Mergers and Acquisitions Presentation Deck | 6 slides",
      "authorId": "at-t",
      "authorName": "AT&T",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/8QU9LsfEJqu5T0Uqf9biwBAUPi60y5Fh-6v76sBcMFI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xYWJjMjBiOGQ3NjU1YWE5NzdjYzNkYzE3ZjE3YjhhOC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-65ba-762f-a13b-7109d6d969df/1",
      "deckHref": "/decks/019de510-65ba-762f-a13b-7109d6d969df",
      "deckAnchorHref": "/decks/019de510-65ba-762f-a13b-7109d6d969df#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/j-AlnVZD1HYlyowlH9Mwn5D0wM2pkxwlv-RBCqGNBqs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xYWJjMjBiOGQ3NjU1YWE5NzdjYzNkYzE3ZjE3YjhhOC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/Lfywm-5tZrQA1GgFWNmRu58W_wg_j_Xk60Fb0Qqu-Vw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xYWJjMjBiOGQ3NjU1YWE5NzdjYzNkYzE3ZjE3YjhhOC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/Z-67Cy7gJE39MuwVYpVB3WodWbfpf_aTALnWkCviANo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xYWJjMjBiOGQ3NjU1YWE5NzdjYzNkYzE3ZjE3YjhhOC9wMDAxLnBuZw"
    },
    {
      "docId": "019de510-65ba-762f-a13b-7109d6d969df",
      "docSlug": "1abc20b8d7655aa977cc3dc17f17b8a8",
      "documentTitle": "AT&amp;T | Mergers and Acquisitions Presentation Deck | 6 slides",
      "authorId": "at-t",
      "authorName": "AT&T",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-65ba-762f-a13b-7109d6d969df/2",
      "deckHref": "/decks/019de510-65ba-762f-a13b-7109d6d969df",
      "deckAnchorHref": "/decks/019de510-65ba-762f-a13b-7109d6d969df#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de510-65ba-762f-a13b-7109d6d969df",
      "docSlug": "1abc20b8d7655aa977cc3dc17f17b8a8",
      "documentTitle": "AT&amp;T | Mergers and Acquisitions Presentation Deck | 6 slides",
      "authorId": "at-t",
      "authorName": "AT&T",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de510-65ba-762f-a13b-7109d6d969df/3",
      "deckHref": "/decks/019de510-65ba-762f-a13b-7109d6d969df",
      "deckAnchorHref": "/decks/019de510-65ba-762f-a13b-7109d6d969df#slide-3",
      "loopMatches": [
        {
          "to": 5,
          "from": 3,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "bd0dd5eb-e9e7-47f2-a434-c492d0897d03",
          "evidence": "The presentation implies that not pursuing strategic growth priorities would negatively impact the company's future growth and financials.",
          "position": 0,
          "objective": "What are the costs of not pursuing strategic growth priorities?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 3,
          "beatId": "61e1e263-f8ae-49a5-8eb0-be094abf05f7",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The presentation identifies the need for strategic growth priorities.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}