{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 4113,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 26,
      "slideType": "business_model",
      "function": "present_solution",
      "notes": "The slide uses a stair-step visualization to represent pricing tiers linked to GMV and order volume growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/26",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-26",
      "loopMatches": [
        {
          "to": 28,
          "from": 25,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ce422f8c-fbad-41dc-87e1-c31afe20f952",
          "evidence": "Slides 25-28 describe BigCommerce's growth strategy and success-based pricing.",
          "position": 0,
          "objective": "What is the cost of not using BigCommerce's growth strategy?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 27,
      "slideType": "go_to_market",
      "function": "show_traction",
      "notes": "The slide highlights the importance of agency partners in the enterprise sales strategy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/27",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-27",
      "loopMatches": [
        {
          "to": 28,
          "from": 25,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ce422f8c-fbad-41dc-87e1-c31afe20f952",
          "evidence": "Slides 25-28 describe BigCommerce's growth strategy and success-based pricing.",
          "position": 0,
          "objective": "What is the cost of not using BigCommerce's growth strategy?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 28,
      "slideType": "revenue_buildup",
      "function": "analyze_data",
      "notes": "Uses a visual flow from total revenue to a specific segment breakdown.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/28",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-28",
      "loopMatches": [
        {
          "to": 28,
          "from": 25,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "ce422f8c-fbad-41dc-87e1-c31afe20f952",
          "evidence": "Slides 25-28 describe BigCommerce's growth strategy and success-based pricing.",
          "position": 0,
          "objective": "What is the cost of not using BigCommerce's growth strategy?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 29,
      "slideType": "geographic_map",
      "function": "show_traction",
      "notes": "The map uses color-coding to represent revenue regions, with callouts for specific city locations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/29",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-29",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 30,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "Includes company logo in top left and presenter name/title in bottom left.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/30",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 31,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/31",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 32,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Includes financial definitions and audit status in footer.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/32",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-32",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 33,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide shows a shift in revenue composition and absolute growth in enterprise ARR over three periods (2018, 2019, 1Q20).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/33",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 34,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Figures in millions; 2020 financials are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/34",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-34",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 35,
      "slideType": "traction",
      "function": "analyze_data",
      "notes": "Figures in millions; 2020 financials are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/35",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-35",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 36,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/36",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-36",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 37,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The final bar (Q1 2020) is highlighted in a darker purple color.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/37",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-37",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 38,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart highlights a consistent upward trend in customer value over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/38",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-38",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 39,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart highlights the most recent data point (Q1 2020) with a darker color.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/39",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-39",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 40,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Includes a footnote explaining the Q1 2020 dip due to a price increase.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/40",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-40",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 41,
      "slideType": "revenue_buildup",
      "function": "analyze_data",
      "notes": "The slide uses a bridge-style visual to connect specific expense line items to strategic drivers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/41",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-41",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 42,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/42",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-42",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 42,
          "from": 31,
          "beatId": "01abfcf4-26f9-4967-bf7b-250d135294ed",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Financials",
          "beatSlug": "sequoia-pitch-financials",
          "evidence": "Slides 31-42 provide financial summaries, growth metrics, and key performance indicators.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 43,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes headshots, professional titles, and brief career highlights for 8 executives, plus a list of board members and award logos.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/43",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-43",
      "loopMatches": [
        {
          "to": 45,
          "from": 43,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "2e219923-4d0d-40d9-9b11-b39d2890f1d5",
          "evidence": "Slides 43-45 highlight BigCommerce's executive team and provide appendix information.",
          "position": 1,
          "objective": "What are the potential returns on investment for BigCommerce?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.5,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 44,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/44",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-44",
      "loopMatches": [
        {
          "to": 45,
          "from": 43,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "2e219923-4d0d-40d9-9b11-b39d2890f1d5",
          "evidence": "Slides 43-45 highlight BigCommerce's executive team and provide appendix information.",
          "position": 1,
          "objective": "What are the potential returns on investment for BigCommerce?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.5,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 45,
      "slideType": "appendix_disclosure",
      "function": "analyze_data",
      "notes": "The table provides a detailed breakdown of stock-based compensation and depreciation & amortization adjustments to arrive at Non-GAAP figures.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/45",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-45",
      "loopMatches": [
        {
          "to": 45,
          "from": 43,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "2e219923-4d0d-40d9-9b11-b39d2890f1d5",
          "evidence": "Slides 43-45 highlight BigCommerce's executive team and provide appendix information.",
          "position": 1,
          "objective": "What are the potential returns on investment for BigCommerce?",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.5,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 46,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Figures in thousands; 2020 financials are unaudited.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/46",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-46",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 47,
      "slideType": "appendix_data",
      "function": "analyze_data",
      "notes": "Includes stock-based compensation footnote and unaudited 2020 financials note.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/47",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-47",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "docSlug": "8d0def7af2daa2e9b8fbe7923eb04112",
      "documentTitle": "BigCommerce | IPO Presentation Deck | 48 slides",
      "authorId": "bigcommerce",
      "authorName": "BigCommerce",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 48,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d0b3-71fd-9f16-f8a4168633c1/48",
      "deckHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1",
      "deckAnchorHref": "/decks/019de50f-d0b3-71fd-9f16-f8a4168633c1#slide-48",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/FSn4520Ylu7PM5hydbeg0VFgPuOoTFHB7SMl2DcMECc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWNiYTM5YzQxYjc5M2ZmNzBiNzFhYzJmZWRjYzk5MC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/1",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/kj9dxT5G7xYd7IhPYawKorwTWWjMSPudq09g3Q1rAF0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWNiYTM5YzQxYjc5M2ZmNzBiNzFhYzJmZWRjYzk5MC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/MZ7fcsZqczOEoOSVnEho_XCNiF-2Ugks2erAE5mbDBc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWNiYTM5YzQxYjc5M2ZmNzBiNzFhYzJmZWRjYzk5MC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/vMFo4NhfRWPHY46WiamY8bSUcoNDiOLF2tLJIG_MYKc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWNiYTM5YzQxYjc5M2ZmNzBiNzFhYzJmZWRjYzk5MC9wMDAxLnBuZw"
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/2",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 3,
      "slideType": "kpi_overview",
      "function": "summarize",
      "notes": "Slide 3 of a presentation, referencing notes on slide 12.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/3",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "f89b25df-9c70-4332-a9bd-080826c42d6f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The deck starts with an overview of 2Q 2020 highlights and financial results",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 4,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The slide uses a standard bar chart comparison to show year-over-year performance decline.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/4",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 3,
          "beatId": "f89b25df-9c70-4332-a9bd-080826c42d6f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Attention",
          "beatSlug": "monroes-sequence-attention",
          "evidence": "The deck starts with an overview of 2Q 2020 highlights and financial results",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Hook",
          "parentBeatSlug": "hook"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 5,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes year-over-year growth comparisons and commentary on COVID-19 impacts and RSN fee adjustments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/5",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "e0de304c-747d-4dbe-8d31-06e7cfeb2a52",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck provides an overview of Cable Communications, NBCUniversal, and Sky performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes year-over-year percentage changes and qualitative commentary on COVID-19 impacts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/6",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "e0de304c-747d-4dbe-8d31-06e7cfeb2a52",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck provides an overview of Cable Communications, NBCUniversal, and Sky performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes year-over-year constant currency growth rates.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/7",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "e0de304c-747d-4dbe-8d31-06e7cfeb2a52",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The deck provides an overview of Cable Communications, NBCUniversal, and Sky performance",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 8,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes a footer note regarding the definition of consolidated capital.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/8",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "334f922a-b047-4d2a-8bd6-0b31eae03e2e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck highlights free cash flow generation and capital allocation",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "appendix",
      "function": "appendix",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/9",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "334f922a-b047-4d2a-8bd6-0b31eae03e2e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck highlights free cash flow generation and capital allocation",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 10,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Slide 10 of a presentation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/10",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 10,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7771cb2f-c360-4dc6-915d-e76f69ceabc9",
          "evidence": "The deck mentions Comcast's response to COVID-19 on p10",
          "position": 0,
          "objective": "The cost of inaction in response to COVID-19",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "334f922a-b047-4d2a-8bd6-0b31eae03e2e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck highlights free cash flow generation and capital allocation",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 11,
      "slideType": "revenue_buildup",
      "function": "analyze_data",
      "notes": "Differences may exist due to rounding.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/11",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 11,
          "from": 8,
          "beatId": "334f922a-b047-4d2a-8bd6-0b31eae03e2e",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck highlights free cash flow generation and capital allocation",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 12,
      "slideType": "appendix_disclosure",
      "function": "appendix",
      "notes": "Contains specific financial definitions and a table reconciling reported vs adjusted growth rates for 2Q20.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/12",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 12,
          "beatId": "c9e7e277-7849-4a18-8193-57f685d2c479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with notes and a cover page",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d22b-72cc-8880-81ba6a928f5e",
      "docSlug": "5acba39c41b793ff70b71ac2fedcc990",
      "documentTitle": "Comcast | Results Presentation Deck | 13 slides",
      "authorId": "comcast",
      "authorName": "Comcast",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 13,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d22b-72cc-8880-81ba6a928f5e/13",
      "deckHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e",
      "deckAnchorHref": "/decks/019de50f-d22b-72cc-8880-81ba6a928f5e#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 13,
          "from": 12,
          "beatId": "c9e7e277-7849-4a18-8193-57f685d2c479",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The deck concludes with notes and a cover page",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 1,
      "slideType": "closing_ask",
      "function": "state_next_steps",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/xaBRbYe-QTWwEiBa75wiazsTH-hbCwp1j6_YnbgTCtk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNjU0YWYzMzFiOGE5NTEzMzk2MDI1OWQ3YjYzMzE2Ni9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/1",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/amVri-ZBf4n4NCtkAEkPazTSwj4urpmD4eQoga6USWI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNjU0YWYzMzFiOGE5NTEzMzk2MDI1OWQ3YjYzMzE2Ni9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/hadR9cpqjgXjaTDOnLwFgRo1HydyxnR9a4aYMZIgCOk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNjU0YWYzMzFiOGE5NTEzMzk2MDI1OWQ3YjYzMzE2Ni9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/EssbB73meTZnjg0hIKlvw3oCQPzdS28uFbiiDbkU7RQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNjU0YWYzMzFiOGE5NTEzMzk2MDI1OWQ3YjYzMzE2Ni9wMDAxLnBuZw"
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 2,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a dark, existential hook to establish the problem space.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/2",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "d378dbb8-4b07-4129-b5f5-fe982e4bd153",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-5 identify the problem and its emotional impact.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 3,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "The slide uses a well-known psychological scale to establish the severity of the problem being addressed.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/3",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "d378dbb8-4b07-4129-b5f5-fe982e4bd153",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-5 identify the problem and its emotional impact.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 4,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/4",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "d378dbb8-4b07-4129-b5f5-fe982e4bd153",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-5 identify the problem and its emotional impact.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 5,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a hand-drawn illustration to evoke an emotional response to the industry's failures.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/5",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 2,
          "beatId": "d378dbb8-4b07-4129-b5f5-fe982e4bd153",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-5 identify the problem and its emotional impact.",
          "position": 0,
          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 6,
          "from": 5,
          "beatId": "fe0fb162-409f-45af-8e14-115c260ca74d",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slide 5 agitates the problem by mentioning the industry makes it worse.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 6,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a scribbled background to visually represent the 'tangled' or 'messy' nature of the topic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/6",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "fe0fb162-409f-45af-8e14-115c260ca74d",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Complication",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slide 5 agitates the problem by mentioning the industry makes it worse.",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 7,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a visual metaphor of a signpost to contrast traditional expensive services with Farewill's value proposition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/7",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "cfc1d27e-0bb6-485f-baed-3d81eed5ff06",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 7-9 introduce Farewill as the solution.",
          "position": 2,
          "confidence": 0.9,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 8,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "Uses a simple visual comparison between a grey circle (TAM) and a yellow sun-like circle (Obtainable market).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/8",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "cfc1d27e-0bb6-485f-baed-3d81eed5ff06",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 7-9 introduce Farewill as the solution.",
          "position": 2,
          "confidence": 0.9,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 9,
      "slideType": "analogy",
      "function": "inspire_vision",
      "notes": "Uses a 'sunburst' or 'glowing' effect around the company logo to emphasize it as the next big thing.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/9",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "cfc1d27e-0bb6-485f-baed-3d81eed5ff06",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 7-9 introduce Farewill as the solution.",
          "position": 2,
          "confidence": 0.9,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 10,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Minimalist slide with a hand-drawn illustration of a person pointing to an upward-trending chart.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/10",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 11,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a simple bar chart to visualize accelerating growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/11",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 12,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart shows three stacked layers, likely representing different product lines or revenue streams contributing to the total ARR.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/12",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 13,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/13",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 14,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "Uses a circular layout to present key statistics about the target customer segment.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/14",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 15,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a 'before-after' or 'competitor-vs-us' comparison structure to highlight cost savings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/15",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 16,
      "slideType": "traction",
      "function": "show_traction",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/16",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 16,
          "from": 10,
          "beatId": "325b8628-cbf8-4a9c-b8ee-19bd62cd51da",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "Slides 10-16 show traction and growth.",
          "position": 3,
          "confidence": 0.9,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 17,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "Hand-drawn circular and underline annotations present.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/17",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 18,
      "slideType": "transition",
      "function": "transition",
      "notes": "The slide uses a simple hand-drawn illustration of a small plant next to a larger, established bush to symbolize growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/18",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 19,
      "slideType": "go_to_market",
      "function": "plan_implementation",
      "notes": "The slide highlights a dual-channel strategy, contrasting broad-reach D2C marketing with high-trust partnership-based acquisition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/19",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 20,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide demonstrates consistent quarter-over-quarter growth across two primary revenue streams.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/20",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 21,
      "slideType": "team_bio",
      "function": "inspire_vision",
      "notes": "The sailboat icon is a recurring brand element for this deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/21",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 21,
          "beatId": "33adc728-6bed-4e86-a9c3-2a0ecd1325ab",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 21-23 present the team.",
          "position": 4,
          "confidence": 0.9,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 22,
      "slideType": "team_bio",
      "function": "summarize",
      "notes": "The slide uses a mix of quantitative metrics and qualitative descriptors to build credibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/22",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 21,
          "beatId": "33adc728-6bed-4e86-a9c3-2a0ecd1325ab",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 21-23 present the team.",
          "position": 4,
          "confidence": 0.9,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 23,
      "slideType": "team_bio",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/23",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 21,
          "beatId": "33adc728-6bed-4e86-a9c3-2a0ecd1325ab",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Slides 21-23 present the team.",
          "position": 4,
          "confidence": 0.9,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-d426-75f9-a3f7-5233d9ddf326",
      "docSlug": "b654af331b8a95133960259d7b633166",
      "documentTitle": "Farewill | Start Up Pitch Deck | 27 slides",
      "authorId": "farewill",
      "authorName": "Farewill",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2020-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 24,
      "slideType": "use_of_funds",
      "function": "state_next_steps",
      "notes": "Uses a metaphorical illustration of a person looking through a telescope with a pound symbol.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-d426-75f9-a3f7-5233d9ddf326/24",
      "deckHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326",
      "deckAnchorHref": "/decks/019de50f-d426-75f9-a3f7-5233d9ddf326#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}