{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 4028,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 60,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a triangular graphic element to frame the product image.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/60",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-60",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 16,
          "beatId": "082337e5-75f6-4804-aab6-2896250e699f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 61,
      "slideType": "other",
      "function": "present_solution",
      "notes": "The slide uses a visual metaphor of particle size (0.5um vs 30um) to explain the technological difference.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/61",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-61",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 16,
          "beatId": "082337e5-75f6-4804-aab6-2896250e699f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 62,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/62",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-62",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 16,
          "beatId": "082337e5-75f6-4804-aab6-2896250e699f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 63,
      "slideType": "other",
      "function": "present_solution",
      "notes": "The slide uses a comparison table structure to contrast 'blu' brand developments with other product categories (pouches, heated tobacco).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/63",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-63",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 16,
          "beatId": "082337e5-75f6-4804-aab6-2896250e699f",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 64,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/64",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-64",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 65,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/65",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-65",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 66,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/66",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-66",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 67,
      "slideType": "other",
      "function": "other",
      "notes": "This is a branding/product introduction slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/67",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-67",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 68,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/68",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-68",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 69,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/69",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-69",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 70,
      "slideType": "pain_points",
      "function": "diagnose_problem",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/70",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-70",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 71,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/71",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-71",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 72,
      "slideType": "transition",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/72",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-72",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 73,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/73",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-73",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 74,
      "slideType": "other",
      "function": "other",
      "notes": "The slide contains four product pack images, each with identical Japanese health warning text regarding smoking risks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/74",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-74",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 75,
      "slideType": "other",
      "function": "present_framework",
      "notes": "Slide 82 of a presentation deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/75",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-75",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 76,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Slide 83 of a presentation. Includes brand logos, product imagery, and a revenue growth chart.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/76",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-76",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 77,
      "slideType": "other",
      "function": "other",
      "notes": "The slide uses product imagery to demonstrate innovation in packaging and product design.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/77",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-77",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 78,
      "slideType": "other",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/78",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-78",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 79,
      "slideType": "other",
      "function": "summarize",
      "notes": "The slide uses a comparison table structure to contrast 'blu' brand developments with other tobacco-free/heated tobacco products.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/79",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-79",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 80,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/80",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-80",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 81,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram uses a color gradient from dark blue (high risk/toxicants) to light blue (low risk/toxicants).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/81",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-81",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 82,
      "slideType": "propose_solution",
      "function": "present_framework",
      "notes": "The diagram uses a hub-and-spoke style layout with five distinct categories surrounding a central 'Assessment Framework' core.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/82",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-82",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 83,
      "slideType": "before_after",
      "function": "present_solution",
      "notes": "The slide uses 3D chromatography-style plots to visually demonstrate the reduction in chemical complexity and quantity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/83",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-83",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 84,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart uses a waterfall-style downward arrow to visualize the reduction from the 100% baseline of conventional cigarettes.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/84",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-84",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 85,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The chart uses a bar-horizontal format to contrast the biological impact of two products.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/85",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-85",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 86,
      "slideType": "key_takeaways",
      "function": "present_framework",
      "notes": "Uses histopathology images and a bar chart to demonstrate safety profile.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/86",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-86",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 87,
      "slideType": "comparison_table",
      "function": "analyze_data",
      "notes": "The chart uses a mirrored bar chart structure to compare two groups across 9 categories of biomarkers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/87",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-87",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 88,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses a series of icons to represent health outcomes and provides three specific academic paper headers as evidence.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/88",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-88",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 89,
      "slideType": "thesis_headline",
      "function": "present_framework",
      "notes": "The slide uses a combination of bulleted claims and a line chart to support the thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/89",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-89",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 90,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a hub-and-spoke visual structure to categorize surveillance tasks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/90",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-90",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 90,
          "from": 64,
          "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 91,
      "slideType": "propose_solution",
      "function": "present_framework",
      "notes": "The slide uses a circular diagram with five segments, each corresponding to a list item on the right, all marked with green checkmarks.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/91",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-91",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 92,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/92",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-92",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 93,
      "slideType": "cite_precedent",
      "function": "cite_precedent",
      "notes": "The slide uses logos of reputable health organizations to build credibility for the product category.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/93",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-93",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 94,
      "slideType": "key_messages",
      "function": "establish_context",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/94",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-94",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 95,
      "slideType": "key_messages",
      "function": "frame_problem",
      "notes": "The slide uses a 'prohibition' visual metaphor (red circles with slashes) for the first two categories and media citations for the latter two.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/95",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-95",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 96,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a 'building blu' logo, suggesting this is a corporate presentation from a company named 'blu'.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/96",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-96",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 97,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a numbered list format to outline 10 specific strategic focus areas.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/97",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-97",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 98,
      "slideType": "propose_solution",
      "function": "present_framework",
      "notes": "The framework is a triangular composition with four distinct segments.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/98",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-98",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 99,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses a series of inverted triangles to represent the strategy components.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/99",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-99",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 100,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/100",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-100",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 101,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The chart uses country flags as bubbles, with bubble size representing the current number of vapers.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/101",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-101",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 102,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The funnel is represented as a series of stacked triangles.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/102",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-102",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 103,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a funnel-like visual representation of the customer journey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/103",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-103",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 104,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a pyramid/triangle motif to represent the 'Believe' stage of a customer journey.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/104",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-104",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 105,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The slide uses brand logos as y-axis labels for two grouped bar charts.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/105",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-105",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 106,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "Includes a word cloud of search terms and specific ranking metrics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/106",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-106",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 107,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "Part of a larger 'Believe, Buy, Build' framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/107",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-107",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 108,
      "slideType": "segmentation",
      "function": "analyze_data",
      "notes": "The slide uses a consistent inverted triangle motif for branding and iconography.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/108",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-108",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 109,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a circular flow diagram to represent customer loyalty and repurchase behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/109",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-109",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 110,
      "slideType": "before_after",
      "function": "present_solution",
      "notes": "The slide uses the brand's inverted triangle logo as a visual motif for data points.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/110",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-110",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 111,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a pyramid-like structure for the 'Belong' concept, though it is presented as a list of initiatives.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/111",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-111",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 112,
      "slideType": "kpi_overview",
      "function": "analyze_data",
      "notes": "The chart highlights a clear inflection point in Feb 2018 corresponding to the myblu activation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/112",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-112",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 113,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses a funnel-like visual representation for the 4Bs (Believe, Buy, Buy Again, Belong).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/113",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-113",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 114,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/114",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-114",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 115,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/115",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-115",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 116,
      "slideType": "key_messages",
      "function": "analyze_data",
      "notes": "The slide uses a bar chart to compare consumer segments and arrows to indicate trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/116",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-116",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 117,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/117",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-117",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 118,
      "slideType": "customer_journey",
      "function": "analyze_data",
      "notes": "The diagram tracks the flow of consumers from a 100% starting point (Smokers Purchase Channel) through their first purchase channel to their latest purchase channel.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/118",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-118",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
      "docSlug": "46002e299fc6f144dd645842d7d9d694",
      "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
      "authorId": "imperial-brands",
      "authorName": "Imperial Brands",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 119,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide uses inverted triangle frames to display imagery for each channel.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/119",
      "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
      "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-119",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 124,
          "from": 91,
          "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}