{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 4027, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019de50f-2975-7782-995e-24c2bf38bfe9", "docSlug": "ce7a426182da9c47a674957f727dbe7f", "documentTitle": "Bed Bath & Beyond | Results Presentation Deck | 14 slides", "authorId": "bed-bath-beyond", "authorName": "Bed Bath & Beyond", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.294673, "pageNumber": 14, "slideType": "other", "function": "analyze_data", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2975-7782-995e-24c2bf38bfe9/14", "deckHref": "/decks/019de50f-2975-7782-995e-24c2bf38bfe9", "deckAnchorHref": "/decks/019de50f-2975-7782-995e-24c2bf38bfe9#slide-14", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/-C2Aavh_5rKWUgseeOeyHJ3epdrFsdNsYV10CD8Yqu0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80NjAwMmUyOTlmYzZmMTQ0ZGQ2NDU4NDJkN2Q5ZDY5NC9wMDAxLmpwZw", "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/1", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-1", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": "https://imgproxy.kitesheet.com/xS994HN0kJHwPMjkrmRtT5-dBaIq2nvOD013yxQlN8Y/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80NjAwMmUyOTlmYzZmMTQ0ZGQ2NDU4NDJkN2Q5ZDY5NC9wMDAxLnBuZw", "thumbSrc": "https://imgproxy.kitesheet.com/VV-LGvKCRZX9i4oIULuvKby7kCBuorSyBrWFdzTCuPM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80NjAwMmUyOTlmYzZmMTQ0ZGQ2NDU4NDJkN2Q5ZDY5NC9wMDAxLmpwZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/YKLL8cBByNsoLc9rfvc4fdEB2sBzYtZmwy3Wa9j6b60/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80NjAwMmUyOTlmYzZmMTQ0ZGQ2NDU4NDJkN2Q5ZDY5NC9wMDAxLnBuZw" }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 2, "slideType": "disclaimer", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/2", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-2", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 3, "slideType": "thesis_headline", "function": "establish_context", "notes": "This is a corporate mission/vision slide, likely from a tobacco or nicotine alternative company presentation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/3", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-3", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 5, "from": 3, "beatId": "b8738786-3882-42a1-9f95-c5cae6d02769", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The opening slides introduce the company's vision and strategy.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 4, "slideType": "propose_solution", "function": "present_solution", "notes": "The slide uses a funnel-like flow diagram to connect business activities to financial outcomes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/4", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-4", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 5, "from": 3, "beatId": "b8738786-3882-42a1-9f95-c5cae6d02769", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The opening slides introduce the company's vision and strategy.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 5, "slideType": "timeline", "function": "present_framework", "notes": "The timeline uses alternating top and bottom boxes to display events.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/5", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-5", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 5, "from": 3, "beatId": "b8738786-3882-42a1-9f95-c5cae6d02769", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Attention", "beatSlug": "monroes-sequence-attention", "evidence": "The opening slides introduce the company's vision and strategy.", "position": 0, "confidence": 0.8, "parentBeatName": "Hook", "parentBeatSlug": "hook" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 6, "slideType": "propose_solution", "function": "present_solution", "notes": "The diagram is a triangular arrangement of competencies, likely representing a strategic framework.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/6", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-6", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 7, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/7", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-7", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 8, "slideType": "propose_solution", "function": "present_framework", "notes": "The slide uses a semi-circular gradient to represent the 'Level of Toxicants' from high (left) to low (right).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/8", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-8", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 9, "slideType": "key_messages", "function": "present_framework", "notes": "The framework is a triangular arrangement of four smaller triangles, forming a larger triangle.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/9", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-9", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 10, "slideType": "thesis_headline", "function": "present_framework", "notes": "The slide uses a triangular layout to organize four strategic pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/10", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-10", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 11, "slideType": "thesis_headline", "function": "size_opportunity", "notes": "Uses a triangular motif consistent with the 'building blu' branding.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/11", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-11", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 12, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/12", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-12", "loopMatches": [ { "to": 12, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727", "evidence": "The opening slides introduce the company's purpose and vision.", "position": 1, "objective": "Why does Imperial Brands' strategy matter?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 13, "slideType": "market_sizing", "function": "size_opportunity", "notes": "Uses a visual metaphor of a large red figure (smokers) vs a small blue figure (vapers) to emphasize the gap.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/13", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-13", "loopMatches": [], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 14, "slideType": "key_messages", "function": "analyze_data", "notes": "The slide uses a stacked bar chart to show smoker segmentation and a horizontal bar chart to show drivers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/14", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 15, "slideType": "pain_points", "function": "diagnose_problem", "notes": "The slide uses a stacked bar chart to segment the smoker population and a horizontal bar chart to detail specific pain points for the 'rejecter' segment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/15", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-15", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 15, "from": 6, "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 16, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a list-based visual to categorize drivers into global (category dynamics) and market-specific (affordability, acceptance, regulation).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/16", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-16", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 17, "slideType": "segmentation", "function": "present_framework", "notes": "The slide uses a custom classification framework to categorize global markets for strategic planning.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/17", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-17", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 18, "slideType": "segmentation", "function": "analyze_data", "notes": "The slide uses a bar chart to show current vs projected vaping incidence, with CAGR values listed below.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/18", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-18", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 19, "slideType": "market_sizing", "function": "size_opportunity", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/19", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-19", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 20, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/20", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-20", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 21, "slideType": "market_sizing", "function": "size_opportunity", "notes": "The slide uses a comparative table structure to highlight market differences.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/21", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-21", "loopMatches": [ { "to": 21, "from": 15, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "4469a6ce-4e57-4684-ad7a-88cc344b3440", "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.", "position": 0, "objective": "What are the consequences of not adopting harm reduction products?", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 22, "slideType": "comparison_table", "function": "compare_peers", "notes": "The slide uses a bar chart comparison to highlight the cost savings of switching from traditional cigarettes to electronic vapor products.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/22", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-22", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 23, "slideType": "comparison_table", "function": "analyze_data", "notes": "EVP = Electronic Vaping Product; FMC = Factory Made Cigarettes. The chart uses a grouped bar format for each country.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/23", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-23", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 24, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a triangular layout to organize four strategic pillars, with 'Compelling Proposition' highlighted in a darker blue.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/24", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-24", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 25, "slideType": "propose_solution", "function": "present_framework", "notes": "The slide uses a pyramid-like structure of inverted triangles to represent the pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/25", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-25", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 26, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/26", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-26", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 27, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/27", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-27", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 28, "slideType": "key_messages", "function": "analyze_data", "notes": "Data source: IPSOS Consumer Survey August 2018.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/28", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-28", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 29, "slideType": "agenda", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/29", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-29", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 30, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/30", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-30", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 31, "slideType": "pain_points", "function": "diagnose_problem", "notes": "The slide uses a central bar chart to segment the smoker population (25% vapers, 35% trier rejecters, 40% non-triers) and connects them to specific drivers and barriers.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/31", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-31", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 32, "slideType": "key_messages", "function": "present_framework", "notes": "The diagram uses a central triangle pointing to two circular nodes, suggesting a core value proposition.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/32", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-32", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 33, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a central 'Satisfaction' triangle as a focal point for the surrounding product attributes.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/33", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-33", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 34, "slideType": "other", "function": "present_solution", "notes": "The slide uses a central graphic to bridge the product packaging with its value proposition.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/34", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-34", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 35, "slideType": "before_after", "function": "analyze_data", "notes": "The slide demonstrates that intense formulations result in faster and higher nicotine absorption compared to freebase equivalents.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/35", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-35", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 36, "slideType": "comparison_table", "function": "compare_peers", "notes": "The chart uses a split bar format to compare myblu (blue) against a competitor (grey).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/36", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-36", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 37, "slideType": "comparison_table", "function": "compare_peers", "notes": "The slide uses a simple bar chart to demonstrate product superiority in a consumer test.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/37", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-37", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 38, "slideType": "kpi_overview", "function": "analyze_data", "notes": "The chart uses a trend line to emphasize the growth trajectory.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/38", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-38", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 39, "slideType": "other", "function": "present_solution", "notes": "The slide uses a central product image with arrows pointing to categories of features.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/39", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-39", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 40, "slideType": "key_messages", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/40", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-40", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 41, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/41", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-41", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 42, "slideType": "propose_solution", "function": "present_solution", "notes": "Uses a triangular visual motif consistent with the 'blu' brand identity.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/42", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-42", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 43, "slideType": "other", "function": "present_framework", "notes": "The diagram uses a hub-and-spoke style layout centered on R&D.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/43", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-43", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 44, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a series of icons to represent five distinct strategic pillars for partnership success.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/44", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-44", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 45, "slideType": "key_messages", "function": "present_framework", "notes": "The slide uses a series of four inverted triangles as containers for imagery representing each benefit platform.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/45", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-45", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 46, "slideType": "problem_statement", "function": "frame_problem", "notes": "The slide uses a vertical column layout to segment problem areas.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/46", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-46", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 47, "slideType": "other", "function": "present_solution", "notes": "Slide 50 of a presentation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/47", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-47", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 48, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/48", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-48", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 49, "slideType": "key_takeaways", "function": "quantify_opportunity", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/49", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-49", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 50, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/50", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-50", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 51, "slideType": "other", "function": "other", "notes": "The slide highlights the physical dimensions (18mm, 107mm, 9mm) of the product.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/51", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-51", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 52, "slideType": "customer_journey", "function": "present_solution", "notes": "The slide shows a smartphone screen displaying a registration/login interface for the blu brand.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/52", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-52", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 53, "slideType": "propose_solution", "function": "present_solution", "notes": "The slide features a high-fidelity mockup of a smartphone app displaying battery, device status, and a weekly puff count chart.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/53", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-53", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 54, "slideType": "other", "function": "present_solution", "notes": "The slide uses a smartphone screenshot to demonstrate a 'just-in-time' notification feature.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/54", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-54", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 55, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/55", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-55", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 56, "slideType": "propose_solution", "function": "present_solution", "notes": "The slide uses a visual of a smartphone interface to illustrate the user experience of the proposed solution.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/56", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-56", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 57, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/57", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-57", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 58, "slideType": "transition", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/58", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-58", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-2de9-7701-9fa7-6c85182be983", "docSlug": "46002e299fc6f144dd645842d7d9d694", "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides", "authorId": "imperial-brands", "authorName": "Imperial Brands", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2018-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 59, "slideType": "thesis_headline", "function": "establish_context", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/59", "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983", "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-59", "loopMatches": [], "arcBeatMatches": [ { "to": 63, "from": 16, "beatId": "082337e5-75f6-4804-aab6-2896250e699f", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }