{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 3960,
  "pageSize": 60,
  "pageCount": 5333,
  "rows": [
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": "Includes a screenshot of the Blockbuster online interface as it appeared in 2007.",
      "imagePath": "https://imgproxy.kitesheet.com/5NySvXe3d1lVRItdWwy167RowtCUTGXwvIaI9u46nII/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yYTAwYjExMTdmNDRiMGU0ODk5NTJlNmEzYmFkZWNkNS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/1",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "fae7fd19-12ea-4cd9-b05c-03fa279aef62",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The presentation begins with a lenders' conference call presentation, disclaimer, agenda, and business update.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": "https://imgproxy.kitesheet.com/LzyuPJljJXfLucFFcJydL9KBkFj4vz-CvYBxahR0ka8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yYTAwYjExMTdmNDRiMGU0ODk5NTJlNmEzYmFkZWNkNS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/CaWZJc4ELziFlJbK8SfKEUE2nijxj7Z-NA9CjXa0k34/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yYTAwYjExMTdmNDRiMGU0ODk5NTJlNmEzYmFkZWNkNS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/lr0qu2AyU1JkAI8ggSE-HChyNzmHWsuq4e1gohb4kyM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yYTAwYjExMTdmNDRiMGU0ODk5NTJlNmEzYmFkZWNkNS9wMDAxLnBuZw"
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 2,
      "slideType": "disclaimer",
      "function": "other",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/2",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "fae7fd19-12ea-4cd9-b05c-03fa279aef62",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The presentation begins with a lenders' conference call presentation, disclaimer, agenda, and business update.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 3,
      "slideType": "agenda",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/3",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "fae7fd19-12ea-4cd9-b05c-03fa279aef62",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The presentation begins with a lenders' conference call presentation, disclaimer, agenda, and business update.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 4,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/4",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 1,
          "beatId": "fae7fd19-12ea-4cd9-b05c-03fa279aef62",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The presentation begins with a lenders' conference call presentation, disclaimer, agenda, and business update.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 5,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/5",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "829db2cd-aa9c-4e4c-8dfd-217a5cb0dfa1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Blockbuster highlights its proven record of debt reduction and key messages.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 6,
      "slideType": "other",
      "function": "analyze_data",
      "notes": "The chart illustrates how debt was paid down using cash flow, asset sales, and convertible preferred offerings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/6",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "829db2cd-aa9c-4e4c-8dfd-217a5cb0dfa1",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Blockbuster highlights its proven record of debt reduction and key messages.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 7,
      "slideType": "timeline",
      "function": "plan_implementation",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/7",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "8fca640e-d02c-4de8-98fc-4864058f3a53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation discusses market innovation, store base optimization, and operating economics improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 8,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/8",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "8fca640e-d02c-4de8-98fc-4864058f3a53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation discusses market innovation, store base optimization, and operating economics improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 9,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/9",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "8fca640e-d02c-4de8-98fc-4864058f3a53",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "The presentation discusses market innovation, store base optimization, and operating economics improvement.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 10,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart shows the distribution of closed stores by distance to the nearest remaining store.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/10",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-10",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "f76a64af-9ff2-492a-9750-78dc0f5a2176",
          "evidence": "The presentation uses before-after comparisons to illustrate the benefits of BLOCKBUSTER Total Access.",
          "position": 0,
          "objective": "To show the improvement in Blockbuster's store base optimization and online rental market growth",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.8,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "ef3da3b5-6161-4d87-bfab-0879da034856",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Blockbuster outlines its plan for aggressive growth of BLOCKBUSTER Total Access and expansion of market share.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 11,
      "slideType": "key_messages",
      "function": "analyze_data",
      "notes": "The slide uses a visual narrative to show market share shifts over time, specifically calling out the launch of BBI online service in 2004.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/11",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-11",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "f76a64af-9ff2-492a-9750-78dc0f5a2176",
          "evidence": "The presentation uses before-after comparisons to illustrate the benefits of BLOCKBUSTER Total Access.",
          "position": 0,
          "objective": "To show the improvement in Blockbuster's store base optimization and online rental market growth",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.8,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "ef3da3b5-6161-4d87-bfab-0879da034856",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Blockbuster outlines its plan for aggressive growth of BLOCKBUSTER Total Access and expansion of market share.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 12,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/12",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-12",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "f76a64af-9ff2-492a-9750-78dc0f5a2176",
          "evidence": "The presentation uses before-after comparisons to illustrate the benefits of BLOCKBUSTER Total Access.",
          "position": 0,
          "objective": "To show the improvement in Blockbuster's store base optimization and online rental market growth",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.8,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "ef3da3b5-6161-4d87-bfab-0879da034856",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Blockbuster outlines its plan for aggressive growth of BLOCKBUSTER Total Access and expansion of market share.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 13,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart illustrates the cannibalization or shift of revenue from physical stores to online platforms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/13",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-13",
      "loopMatches": [
        {
          "to": 13,
          "from": 10,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "f76a64af-9ff2-492a-9750-78dc0f5a2176",
          "evidence": "The presentation uses before-after comparisons to illustrate the benefits of BLOCKBUSTER Total Access.",
          "position": 0,
          "objective": "To show the improvement in Blockbuster's store base optimization and online rental market growth",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 0.8,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "ef3da3b5-6161-4d87-bfab-0879da034856",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Blockbuster outlines its plan for aggressive growth of BLOCKBUSTER Total Access and expansion of market share.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 14,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The slide uses a 'before-after' logic to explain the soft H1 performance as a temporary issue caused by release slates, with an expectation of recovery in H2.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/14",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 10,
          "beatId": "ef3da3b5-6161-4d87-bfab-0879da034856",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Blockbuster outlines its plan for aggressive growth of BLOCKBUSTER Total Access and expansion of market share.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 15,
      "slideType": "thesis_headline",
      "function": "size_opportunity",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/15",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 16,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart uses a combination of bar (industry net adds) and line (percentage share) to demonstrate growth.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/16",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 17,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The slide uses a combination of stacked bar charts and simple bar charts to demonstrate positive trends following a product launch.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/17",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 18,
      "slideType": "before_after",
      "function": "analyze_data",
      "notes": "The chart uses a vertical line to mark the launch of 'BLOCKBUSTER Total Access' in Q4 06, showing a divergence in performance between the new service and the legacy in-store only model.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/18",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-18",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 19,
      "slideType": "thesis_headline",
      "function": "quantify_opportunity",
      "notes": "The chart uses 'E' to denote estimated figures for 2007-2010.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/19",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 19,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "f4981e3b-8393-4c80-862a-d6e0bc6697f6",
          "evidence": "The presentation highlights the momentum for subscriber growth and the opportunity for outperformance.",
          "position": 1,
          "objective": "To explain why the time is right for aggressive growth of BLOCKBUSTER Total Access",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 20,
      "slideType": "propose_solution",
      "function": "present_solution",
      "notes": "Uses a visual equation/bridge to explain the transition from initial investment to future profitability.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/20",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-20",
      "loopMatches": [
        {
          "to": 20,
          "from": 19,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "f4981e3b-8393-4c80-862a-d6e0bc6697f6",
          "evidence": "The presentation highlights the momentum for subscriber growth and the opportunity for outperformance.",
          "position": 1,
          "objective": "To explain why the time is right for aggressive growth of BLOCKBUSTER Total Access",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
      "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
      "authorId": "blockbuster-video",
      "authorName": "Blockbuster",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 21,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Includes a collage of marketing materials/ads for Blockbuster Online.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/21",
      "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
      "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-21",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 21,
          "from": 15,
          "beatId": "7a0bf4b5-a06f-46c3-a290-d39fd414dc26",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The presentation concludes with future growth plans, goals for 2007, and a proposal for aggressive growth.",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/xDOmfMi09ef65O2ObJ6_IlLdP-TmkB2hU6R2ALHiJUc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNWE1MmQ5NTlmMTI0MTgzMGY3OTBjZmM4OWQ0MDUyZS9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/1",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/ueoMt5RcOGLO4g7KUj1Z8SaKtHKJpv7CyagUC9eZyyM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNWE1MmQ5NTlmMTI0MTgzMGY3OTBjZmM4OWQ0MDUyZS9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/N-m2F_LPjSU5zL56xKOxj1KrZtJX-fL9A6x8BrwG1qg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNWE1MmQ5NTlmMTI0MTgzMGY3OTBjZmM4OWQ0MDUyZS9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/1A-SS_ChvMhoYBFH1ZEX4RGxBM0W6u2yj31aoN-eI3A/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hNWE1MmQ5NTlmMTI0MTgzMGY3OTBjZmM4OWQ0MDUyZS9wMDAxLnBuZw"
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 2,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "This is the iconic first slide from the original Dropbox pitch deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/2",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-2",
      "loopMatches": [
        {
          "to": 4,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "08b5f746-3d61-4e4e-b861-d4ebe7bd73da",
          "evidence": "Slides 2-4 present the current pain points and complications of file storage and sharing.",
          "position": 0,
          "objective": "Highlight the cost of not solving the file storage and sharing problem",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 2,
          "beatId": "b03c6d48-fab7-496f-8d90-e854dfed0763",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-3 present the problem of cumbersome file storage and sharing.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 3,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Classic Dropbox pitch deck slide, establishing the 'why now' and the problem space.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/3",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-3",
      "loopMatches": [
        {
          "to": 4,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "08b5f746-3d61-4e4e-b861-d4ebe7bd73da",
          "evidence": "Slides 2-4 present the current pain points and complications of file storage and sharing.",
          "position": 0,
          "objective": "Highlight the cost of not solving the file storage and sharing problem",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 2,
          "beatId": "b03c6d48-fab7-496f-8d90-e854dfed0763",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 2-3 present the problem of cumbersome file storage and sharing.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 4,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "Classic Dropbox pitch deck slide identifying the status quo problem.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/4",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 2,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "08b5f746-3d61-4e4e-b861-d4ebe7bd73da",
          "evidence": "Slides 2-4 present the current pain points and complications of file storage and sharing.",
          "position": 0,
          "objective": "Highlight the cost of not solving the file storage and sharing problem",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "b494ee07-7b19-4f64-a0ca-cc62f450017d",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slide 4 highlights the current pain points of file storage and sharing.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 5,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": "This is the famous Dropbox pitch deck slide describing the 'perfect world' vision.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/5",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-5",
      "loopMatches": [
        {
          "to": 6,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "704b702d-c798-4ce7-a12c-c28052a191d1",
          "evidence": "Slides 5-6 present the Dropbox solution in a clear and compelling way.",
          "position": 1,
          "objective": "Present the Dropbox solution in a clear and compelling way",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "e276e516-5496-4596-be8d-1de790c32594",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 5-6 present the Dropbox solution.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 6,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "This is the classic Dropbox pitch deck slide.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/6",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 5,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "704b702d-c798-4ce7-a12c-c28052a191d1",
          "evidence": "Slides 5-6 present the Dropbox solution in a clear and compelling way.",
          "position": 1,
          "objective": "Present the Dropbox solution in a clear and compelling way",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 5,
          "beatId": "e276e516-5496-4596-be8d-1de790c32594",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "Slides 5-6 present the Dropbox solution.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 7,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "This is the famous Dropbox pitch deck slide showing the product in action.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/7",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 8,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "Includes a comparison to the search market pre-Google to establish market opportunity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/8",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 8,
          "beatId": "6727a559-6bed-4e34-84bb-ccca0157c1f8",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Why now",
          "beatSlug": "sequoia-pitch-why-now",
          "evidence": "Slide 8 presents the opportunity for Dropbox to succeed now.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 9,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "This is a classic slide from the original Dropbox pitch deck.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/9",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 10,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "Classic feature-check competitive matrix.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/10",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 11,
      "slideType": "competitive_analysis",
      "function": "frame_problem",
      "notes": "This is a classic slide from the original Dropbox pitch deck, used to frame the competitive landscape by identifying weaknesses in existing solutions.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/11",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 12,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": "Classic Dropbox pitch deck slide highlighting technical stack and performance features.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/12",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 13,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes a photo of the founders moving into their first office.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/13",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "docSlug": "a5a52d959f1241830f790cfc89d4052e",
      "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
      "authorId": "dropbox",
      "authorName": "Dropbox",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2007-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 14,
      "slideType": "business_model",
      "function": "present_solution",
      "notes": "The slide uses the Dropbox logo as a watermark.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-7b45-741a-bf4c-aab7fc5afa33/14",
      "deckHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33",
      "deckAnchorHref": "/decks/019de50e-7b45-741a-bf4c-aab7fc5afa33#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-793a-7670-adb5-8430a1f883c9",
      "docSlug": "865bb2d4d5f5f668ea3f05f24775c566",
      "documentTitle": "J.P.Morgan | Investment Banking Pitch Book | 5 slides",
      "authorId": "j-p-morgan",
      "authorName": "JPMorgan",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2006-04-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.294673,
      "pageNumber": 5,
      "slideType": "financial_analysis",
      "function": "analyze_data",
      "notes": "Project Plato branding present. Data tables compare standalone vs 45%, 55%, and 65% debt/cap scenarios.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-793a-7670-adb5-8430a1f883c9/5",
      "deckHref": "/decks/019de50e-793a-7670-adb5-8430a1f883c9",
      "deckAnchorHref": "/decks/019de50e-793a-7670-adb5-8430a1f883c9#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 4,
          "beatId": "58cded09-b59f-4d21-87c7-b756449f9fba",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "The financial analysis slides provide evidence and proof for the proposed solution.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 1,
      "slideType": "cover",
      "function": "front_matter",
      "notes": null,
      "imagePath": "https://imgproxy.kitesheet.com/kCRdCxEw2CqdBN1hXLtA8fKzK-PJO3afcCYK7hPuc54/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYjIyYjkxMWMyYjVmOGFhNjdiYzc5YzJhMDZiZTE4MC9wMDAxLmpwZw",
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/1",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-1",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": "https://imgproxy.kitesheet.com/toL2xEZPoHc4qsSfD2iIfltM8WHa5pYFY1skIFRXlJw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYjIyYjkxMWMyYjVmOGFhNjdiYzc5YzJhMDZiZTE4MC9wMDAxLnBuZw",
      "thumbSrc": "https://imgproxy.kitesheet.com/P6tPIoY8-E4yhznHUNpwHhSDJdESP5Q-qYYfDhFnDlQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYjIyYjkxMWMyYjVmOGFhNjdiYzc5YzJhMDZiZTE4MC9wMDAxLmpwZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/Mn6t7sEqqku-zlSUDfDxsNtZDAuAJd5mcB_eHSvL2sY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYjIyYjkxMWMyYjVmOGFhNjdiYzc5YzJhMDZiZTE4MC9wMDAxLnBuZw"
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 2,
      "slideType": "executive_summary",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/2",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-2",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 3,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide lists specific deal counts and revenue projections for validation and phase IV stages.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/3",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 4,
      "slideType": "team_bio",
      "function": "other",
      "notes": "Includes both executive management and board members.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/4",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-4",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 4,
          "from": 4,
          "beatId": "a629755f-5332-421e-ae83-027cbccdbce1",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "The deck presents the management team and their bios.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 5,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide features photos of the proprietary hardware and a line chart comparing 'Competitive' vs 'Two Step' assay performance.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/5",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-5",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 6,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide illustrates a proprietary hardware/software stack.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/6",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "6ff96760-ac0d-4968-98d7-d7b687cbbb59",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Theranos' technology and value proposition as a solution to the problem.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 7,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide uses a hub-and-spoke diagram to show data flow between healthcare stakeholders and a central informatics system.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/7",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "6ff96760-ac0d-4968-98d7-d7b687cbbb59",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Theranos' technology and value proposition as a solution to the problem.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 8,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The slide highlights key performance metrics like sample size, assay time, and precision.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/8",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "6ff96760-ac0d-4968-98d7-d7b687cbbb59",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Theranos' technology and value proposition as a solution to the problem.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 9,
      "slideType": "solution",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/9",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 6,
          "beatId": "6ff96760-ac0d-4968-98d7-d7b687cbbb59",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The deck presents Theranos' technology and value proposition as a solution to the problem.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 10,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The slide illustrates a failure case (drug toxicity) to justify the value of the Theranos monitoring system.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/10",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 11,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The chart shows a 'Second course (Drug dose reduced)' with three series: dose, drug level, and target.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/11",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-11",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 12,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "The chart shows a comparison between a 'first course' (uncontrolled) and a 'corrected' course where the drug level is managed.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/12",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 13,
      "slideType": "product_demo",
      "function": "present_solution",
      "notes": "The chart illustrates a feedback loop: drug dose is reduced when toxicity markers exceed the alert level, successfully bringing toxicity down.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/13",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-13",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 14,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses a bulleted list to break down market metrics including total market size, trial volume, and per-trial revenue projections.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/14",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-14",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 14,
          "beatId": "d9974263-8549-4eee-b621-3e0c4d2a74a2",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "The deck provides an overview of the total available market for Theranos' technology.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 15,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide explicitly notes that academic institutions are excluded from this TAM calculation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/15",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 14,
          "beatId": "d9974263-8549-4eee-b621-3e0c4d2a74a2",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "The deck provides an overview of the total available market for Theranos' technology.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 16,
      "slideType": "business_model",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/16",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 17,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "The slide uses a bulleted list to highlight specific industry failures that the company intends to address.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/17",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-17",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "71c58511-96ce-4bbe-a525-e2cd79590828",
          "evidence": "The deck highlights the pains in the existing marketplace and the need for a new solution.",
          "position": 0,
          "objective": "Highlight the costs of not adopting Theranos' technology",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 17,
          "beatId": "b3e38aa3-9b29-4ebe-9c7b-f4f1880d2077",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The deck highlights the pains in the existing marketplace and the need for a new solution.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 18,
      "slideType": "solution",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/18",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "71c58511-96ce-4bbe-a525-e2cd79590828",
          "evidence": "The deck highlights the pains in the existing marketplace and the need for a new solution.",
          "position": 0,
          "objective": "Highlight the costs of not adopting Theranos' technology",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 17,
          "beatId": "b3e38aa3-9b29-4ebe-9c7b-f4f1880d2077",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "The deck highlights the pains in the existing marketplace and the need for a new solution.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 19,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/19",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-19",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 20,
      "slideType": "use_of_funds",
      "function": "plan_implementation",
      "notes": "The slide specifies a split between existing and new investors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/20",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-20",
      "loopMatches": [
        {
          "to": 21,
          "from": 20,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "5de8605f-daef-4820-b1f7-6910c189bd10",
          "evidence": "The deck presents the offering and the existing investors.",
          "position": 1,
          "objective": "Present the investment opportunity as a quick win and a big bet",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 21,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Lists specific venture capital firms and individual investors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/21",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-21",
      "loopMatches": [
        {
          "to": 21,
          "from": 20,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "5de8605f-daef-4820-b1f7-6910c189bd10",
          "evidence": "The deck presents the offering and the existing investors.",
          "position": 1,
          "objective": "Present the investment opportunity as a quick win and a big bet",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 22,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses five distinct scientific charts to demonstrate technical parity or superiority of the Theranos system.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/22",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-22",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 23,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "This slide illustrates the core technical claim of the Theranos system's calibration and data processing workflow.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/23",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-23",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
      "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
      "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
      "authorId": "theranos",
      "authorName": "Theranos",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2006-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.281709,
      "pageNumber": 24,
      "slideType": "appendix",
      "function": "other",
      "notes": "This is a closing/filler slide for a pitch deck template.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/24",
      "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
      "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-24",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}