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      "authorName": "Etsy",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "thesis_headline",
      "function": "establish_context",
      "notes": "The slide uses a collage of photos and an illustration to convey a sense of purpose and community.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019de076-ce48-734e-b680-1e47f800fb84/7",
      "deckHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84",
      "deckAnchorHref": "/decks/019de076-ce48-734e-b680-1e47f800fb84#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 14,
          "from": 6,
          "beatId": "64e0f932-da19-430a-9a03-f151c13df7a0",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The presentation highlights the opportunity for growth in the gifting market and the need for Etsy to evolve",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
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}