{
  "kind": "all",
  "value": "all",
  "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 319975,
  "page": 330,
  "pageSize": 18,
  "pageCount": 17777,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 18,
      "slideType": "data_table",
      "function": "analyze_data",
      "notes": "The chart uses a waterfall-style layout to show growth components.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/18",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-18",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b311-08f980355890",
          "evidence": "Geographies + tourist flows culminating in p.19 explicit 'Local Abroad / Tourist At Home' two-world contrast.",
          "position": 4,
          "objective": "Show universal customer behaving as local-tourist hybrid",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 82,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 19,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The slide uses a contrast-pairs framework to define two distinct customer personas and their associated retail requirements.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/19",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-19",
      "loopMatches": [
        {
          "to": 19,
          "from": 14,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b311-08f980355890",
          "evidence": "Geographies + tourist flows culminating in p.19 explicit 'Local Abroad / Tourist At Home' two-world contrast.",
          "position": 4,
          "objective": "Show universal customer behaving as local-tourist hybrid",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 82,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 20,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-20",
      "loopMatches": [
        {
          "to": 24,
          "from": 20,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019dd95a-088c-724c-b311-0cfbe4461858",
          "evidence": "Wholesale shift → online acceleration → integrated ecosystem → retail role evolves.",
          "position": 5,
          "objective": "Trace how channels integrate into one ecosystem",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 65,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 21,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/21",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-21",
      "loopMatches": [
        {
          "to": 24,
          "from": 20,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019dd95a-088c-724c-b311-0cfbe4461858",
          "evidence": "Wholesale shift → online acceleration → integrated ecosystem → retail role evolves.",
          "position": 5,
          "objective": "Trace how channels integrate into one ecosystem",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 65,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 22,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The slide uses stacked bar charts to show market composition and red arrows to indicate growth trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/22",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-22",
      "loopMatches": [
        {
          "to": 24,
          "from": 20,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019dd95a-088c-724c-b311-0cfbe4461858",
          "evidence": "Wholesale shift → online acceleration → integrated ecosystem → retail role evolves.",
          "position": 5,
          "objective": "Trace how channels integrate into one ecosystem",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 65,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 23,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Uses a gear metaphor to represent the interconnectedness of business channels.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/23",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-23",
      "loopMatches": [
        {
          "to": 24,
          "from": 20,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019dd95a-088c-724c-b311-0cfbe4461858",
          "evidence": "Wholesale shift → online acceleration → integrated ecosystem → retail role evolves.",
          "position": 5,
          "objective": "Trace how channels integrate into one ecosystem",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 65,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 24,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The slide highlights the shift from physical to online channels and a reduction in new store openings.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/24",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-24",
      "loopMatches": [
        {
          "to": 24,
          "from": 20,
          "name": "Domino Effect",
          "slug": "13-domino-effect",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "matchId": "019dd95a-088c-724c-b311-0cfbe4461858",
          "evidence": "Wholesale shift → online acceleration → integrated ecosystem → retail role evolves.",
          "position": 5,
          "objective": "Trace how channels integrate into one ecosystem",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "confidence": 65,
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 25,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/25",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-25",
      "loopMatches": [
        {
          "to": 30,
          "from": 25,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b311-10513b532010",
          "evidence": "p.26 'Traditional segmentation losing relevance' → p.30 'Uniqueness is the essence...opinions become new fuel'.",
          "position": 6,
          "objective": "Bust the segmentation myth, install opinions/uniqueness",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 26,
      "slideType": "market_landscape",
      "function": "present_framework",
      "notes": "The slide uses a modified pyramid/funnel visualization to represent market evolution over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/26",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-26",
      "loopMatches": [
        {
          "to": 30,
          "from": 25,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b311-10513b532010",
          "evidence": "p.26 'Traditional segmentation losing relevance' → p.30 'Uniqueness is the essence...opinions become new fuel'.",
          "position": 6,
          "objective": "Bust the segmentation myth, install opinions/uniqueness",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "market_landscape",
      "function": "analyze_data",
      "notes": "The chart uses a combination of bar heights (implied relative size or growth) and specific data labels for growth percentages and market values in billions of Euros.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-27",
      "loopMatches": [
        {
          "to": 30,
          "from": 25,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b311-10513b532010",
          "evidence": "p.26 'Traditional segmentation losing relevance' → p.30 'Uniqueness is the essence...opinions become new fuel'.",
          "position": 6,
          "objective": "Bust the segmentation myth, install opinions/uniqueness",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 28,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "The slide uses red circular callouts to highlight market size in Euros and growth percentages for six product categories.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/28",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-28",
      "loopMatches": [
        {
          "to": 30,
          "from": 25,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b311-10513b532010",
          "evidence": "p.26 'Traditional segmentation losing relevance' → p.30 'Uniqueness is the essence...opinions become new fuel'.",
          "position": 6,
          "objective": "Bust the segmentation myth, install opinions/uniqueness",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 28,
          "from": 4,
          "beatId": "019dd95a-0702-74a3-87e5-875bcf9357e0",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Market sizing, growth metrics, geographies, channels — raw data establishing the state of luxury.",
          "position": 1,
          "confidence": 78,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 29,
      "slideType": "comparison_table",
      "function": "present_framework",
      "notes": "Uses a 'From/To' framing to illustrate a strategic shift in consumer behavior.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/29",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-29",
      "loopMatches": [
        {
          "to": 30,
          "from": 25,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b311-10513b532010",
          "evidence": "p.26 'Traditional segmentation losing relevance' → p.30 'Uniqueness is the essence...opinions become new fuel'.",
          "position": 6,
          "objective": "Bust the segmentation myth, install opinions/uniqueness",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 30,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a hub-and-spoke diagram to contrast 'From' (traditional) and 'To' (modern) luxury paradigms.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/30",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-30",
      "loopMatches": [
        {
          "to": 30,
          "from": 25,
          "name": "Myth Buster",
          "slug": "12-myth-buster",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "matchId": "019dd95a-088c-724c-b311-10513b532010",
          "evidence": "p.26 'Traditional segmentation losing relevance' → p.30 'Uniqueness is the essence...opinions become new fuel'.",
          "position": 6,
          "objective": "Bust the segmentation myth, install opinions/uniqueness",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 80,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 30,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e5-97f32f017997",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Healthier/Universal/Ecosystemic/Post-aspirational sections describe the changing landscape.",
          "position": 2,
          "confidence": 62,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 31,
      "slideType": "section_divider",
      "function": "transition",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/31",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-31",
      "loopMatches": [
        {
          "to": 34,
          "from": 31,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b311-148dcfb852b8",
          "evidence": "Why (consumers want to live the story) → How (inspire across touchpoints) → What (store as epicenter).",
          "position": 7,
          "objective": "Anchor curated brand story-living as the new how/what",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 60,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 34,
          "from": 31,
          "beatId": "019dd95a-0702-74a3-87e5-9aee2e9af41c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Curated section: store as epicenter of brand story-living.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 32,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a 3-column structure to categorize consumer needs.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/32",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-32",
      "loopMatches": [
        {
          "to": 34,
          "from": 31,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b311-148dcfb852b8",
          "evidence": "Why (consumers want to live the story) → How (inspire across touchpoints) → What (store as epicenter).",
          "position": 7,
          "objective": "Anchor curated brand story-living as the new how/what",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 60,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 34,
          "from": 31,
          "beatId": "019dd95a-0702-74a3-87e5-9aee2e9af41c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Curated section: store as epicenter of brand story-living.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 33,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "Uses a 'From/To' framework to contrast legacy vs. modern luxury engagement strategies.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/33",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-33",
      "loopMatches": [
        {
          "to": 34,
          "from": 31,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b311-148dcfb852b8",
          "evidence": "Why (consumers want to live the story) → How (inspire across touchpoints) → What (store as epicenter).",
          "position": 7,
          "objective": "Anchor curated brand story-living as the new how/what",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 60,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 34,
          "from": 31,
          "beatId": "019dd95a-0702-74a3-87e5-9aee2e9af41c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Curated section: store as epicenter of brand story-living.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 34,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The slide uses a circular 2x2 matrix layout to define the store's role.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/34",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-34",
      "loopMatches": [
        {
          "to": 34,
          "from": 31,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b311-148dcfb852b8",
          "evidence": "Why (consumers want to live the story) → How (inspire across touchpoints) → What (store as epicenter).",
          "position": 7,
          "objective": "Anchor curated brand story-living as the new how/what",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 60,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 34,
          "from": 31,
          "beatId": "019dd95a-0702-74a3-87e5-9aee2e9af41c",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Curated section: store as epicenter of brand story-living.",
          "position": 3,
          "confidence": 62,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-946e3acc8f1c",
      "docSlug": "17fb3bc69445299f",
      "documentTitle": "Altagamma 2017 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 35,
      "slideType": "section_divider",
      "function": "transition",
      "notes": "The image is the Atlantic Ocean Road in Norway, often used as a metaphor for a challenging journey or path.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": null,
      "slideHref": "/slides/019dd923-5ca1-7489-b635-946e3acc8f1c/35",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-946e3acc8f1c#slide-35",
      "loopMatches": [
        {
          "to": 40,
          "from": 35,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b311-19444e5c223e",
          "evidence": "Polarization (~65% winners), winners-only profit data, capex-to-opex shift contrasting cohorts.",
          "position": 8,
          "objective": "Split winners vs losers and explain economics shift",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 72,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 29,
          "beatId": "019dd95a-0702-74a3-87e5-8939b336fa7b",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Reframing slides on aspiration, story-living, polarization plus on-a-page recap of seven themes.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 40,
          "from": 35,
          "beatId": "019dd95a-0702-74a3-87e5-9f0cc918dbff",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Profitability data, polarization charts, capex-to-opex shift.",
          "position": 4,
          "confidence": 62,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}