{ "kind": "all", "value": "all", "collectionKey": "slides:all:all:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 319975, "page": 31, "pageSize": 60, "pageCount": 5333, "rows": [ { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "strategic_options", "function": "present_solution", "notes": "The diagram illustrates a hub-and-spoke ecosystem model with a financial advisor at the center.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/25", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-25", "loopMatches": [ { "to": 28, "from": 23, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb23-7349-812b-8df0eeb440da", "evidence": "Data table p.24 → 'What does this mean for financial providers?' p.25 → ecosystem framework p.27 → action p.28.", "position": 3, "objective": "Drive integrated-propositions data to ecosystem recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a car key image to visually reinforce the 'car ownership' example.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/26", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-26", "loopMatches": [ { "to": 28, "from": 23, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb23-7349-812b-8df0eeb440da", "evidence": "Data table p.24 → 'What does this mean for financial providers?' p.25 → ecosystem framework p.27 → action p.28.", "position": 3, "objective": "Drive integrated-propositions data to ecosystem recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 27, "slideType": "market_landscape", "function": "present_framework", "notes": "The slide uses a 4x2 grid layout to present distinct strategic pillars.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/27", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-27", "loopMatches": [ { "to": 28, "from": 23, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb23-7349-812b-8df0eeb440da", "evidence": "Data table p.24 → 'What does this mean for financial providers?' p.25 → ecosystem framework p.27 → action p.28.", "position": 3, "objective": "Drive integrated-propositions data to ecosystem recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide highlights the concept of a 'living business' and the role of APIs, AI, and RPA in ecosystem development.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/28", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-28", "loopMatches": [ { "to": 28, "from": 23, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb23-7349-812b-8df0eeb440da", "evidence": "Data table p.24 → 'What does this mean for financial providers?' p.25 → ecosystem framework p.27 → action p.28.", "position": 3, "objective": "Drive integrated-propositions data to ecosystem recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "slideType": "section_divider", "function": "transition", "notes": "The slide uses a metaphor of ice cream to represent personalization (customization).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/29", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-29", "loopMatches": [ { "to": 32, "from": 29, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb47-765c-9f66-1591196314ff", "evidence": "Section opener → personalization bar charts p.30 → 'What does this mean' p.31 → case studies p.32.", "position": 4, "objective": "Drive personalization data to 'segment of one' recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "slideType": "data_table", "function": "analyze_data", "notes": "The chart uses a 3D bar representation to show percentage interest per persona segment.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/30", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-30", "loopMatches": [ { "to": 32, "from": 29, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb47-765c-9f66-1591196314ff", "evidence": "Section opener → personalization bar charts p.30 → 'What does this mean' p.31 → case studies p.32.", "position": 4, "objective": "Drive personalization data to 'segment of one' recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "slideType": "key_takeaways", "function": "recommend", "notes": "The slide uses a 'segment of one' concept to describe the ultimate goal of personalization.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/31", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-31", "loopMatches": [ { "to": 32, "from": 29, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb47-765c-9f66-1591196314ff", "evidence": "Section opener → personalization bar charts p.30 → 'What does this mean' p.31 → case studies p.32.", "position": 4, "objective": "Drive personalization data to 'segment of one' recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 32, "slideType": "client_example", "function": "illustrate_case", "notes": "Includes a hashtag #FSConsumerStudy and footer citation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/32", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-32", "loopMatches": [ { "to": 32, "from": 29, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb47-765c-9f66-1591196314ff", "evidence": "Section opener → personalization bar charts p.30 → 'What does this mean' p.31 → case studies p.32.", "position": 4, "objective": "Drive personalization data to 'segment of one' recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 33, "slideType": "section_divider", "function": "transition", "notes": "The slide acts as a transition to a data table showing persona-based willingness to share data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/33", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-33", "loopMatches": [ { "to": 38, "from": 33, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922", "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.", "position": 5, "objective": "Drive data-sharing willingness to incentives + protection recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a custom visual representation of a table where each column is a colored vertical arrow/chevron containing the percentage values.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/34", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-34", "loopMatches": [ { "to": 38, "from": 33, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922", "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.", "position": 5, "objective": "Drive data-sharing willingness to incentives + protection recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 35, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/35", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-35", "loopMatches": [ { "to": 38, "from": 33, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922", "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.", "position": 5, "objective": "Drive data-sharing willingness to incentives + protection recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 36, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a pull-quote to emphasize the strategic thesis regarding data exchange.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/36", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-36", "loopMatches": [ { "to": 38, "from": 33, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922", "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.", "position": 5, "objective": "Drive data-sharing willingness to incentives + protection recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 37, "slideType": "key_takeaways", "function": "summarize", "notes": "Includes a visual mockup of a mobile registration screen to illustrate the data collection point.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/37", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-37", "loopMatches": [ { "to": 38, "from": 33, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922", "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.", "position": 5, "objective": "Drive data-sharing willingness to incentives + protection recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 38, "slideType": "data_table", "function": "quantify_impact", "notes": "The chart shows that 'Increase in costs' is the highest reason across all segments, but 'Issues/concerns over data security' is a significant secondary driver.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/38", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-38", "loopMatches": [ { "to": 38, "from": 33, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb69-755f-b40b-cc63056c8922", "evidence": "Section opener → data-sharing table p.34 → 'What does this mean' p.35 → security recommendation p.37 → reasons-to-leave chart p.38.", "position": 5, "objective": "Drive data-sharing willingness to incentives + protection recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 85, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 39, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/39", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-39", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 40, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a 3D bar chart format to display survey results across 8 distinct categories of consumer behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/40", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-40", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "slideType": "key_takeaways", "function": "summarize", "notes": "The slide uses a two-column text layout to explain the strategic recommendation based on consumer survey data.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/41", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-41", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 42, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide uses a photo background with text overlay. It cites two specific industry examples to illustrate the concept of channel integration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/42", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-42", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 43, "slideType": "client_example", "function": "illustrate_case", "notes": "The slide discusses the integration of RPA, AI, and virtual reality to improve service efficiency and customer experience.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/43", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-43", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 44, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a high-quality lifestyle image to emphasize the digital-first consumer behavior.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/44", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-44", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 45, "slideType": "industry_trends", "function": "present_framework", "notes": "The slide uses a four-column layout to categorize strategic options for platform integration.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/45", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-45", "loopMatches": [ { "to": 45, "from": 39, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cb8e-7414-8447-53961f023f28", "evidence": "Section opener → channel small-multiples p.40 → 'What does this mean' p.41 → GAFA framework p.45.", "position": 6, "objective": "Drive omnichannel data to GAFA / phygital recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 45, "from": 22, "beatId": "019de0b7-ca75-708e-a664-a162bde33bd8", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": null, "evidence": "Themes 1-4 propose ecosystem/personalization/data/omnichannel plays.", "position": 3, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 46, "slideType": "key_messages", "function": "summarize", "notes": "The slide segments customers into personas such as Skeptics, Pioneers, and Traditionalists to analyze trust and loyalty dynamics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/46", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-46", "loopMatches": [ { "to": 48, "from": 46, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cbb1-73fc-b3e5-4fbb1687e809", "evidence": "Trust opener p.46 → trust KPI table p.47 → 'What does this mean' p.48 with 7% switching stat.", "position": 7, "objective": "Drive trust KPIs to loyalty-building recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 48, "from": 46, "beatId": "019de0b7-ca96-7548-8ae7-00c8e97a5d97", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Trust KPI table and 7% switching stat substantiate urgency.", "position": 4, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 47, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a segmentation framework to display survey results regarding financial services trust.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/47", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-47", "loopMatches": [ { "to": 48, "from": 46, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cbb1-73fc-b3e5-4fbb1687e809", "evidence": "Trust opener p.46 → trust KPI table p.47 → 'What does this mean' p.48 with 7% switching stat.", "position": 7, "objective": "Drive trust KPIs to loyalty-building recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 48, "from": 46, "beatId": "019de0b7-ca96-7548-8ae7-00c8e97a5d97", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Trust KPI table and 7% switching stat substantiate urgency.", "position": 4, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 48, "slideType": "key_takeaways", "function": "summarize", "notes": "Part of a series on customer attitudes and preferences in financial services.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/48", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-48", "loopMatches": [ { "to": 48, "from": 46, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de0b7-cbb1-73fc-b3e5-4fbb1687e809", "evidence": "Trust opener p.46 → trust KPI table p.47 → 'What does this mean' p.48 with 7% switching stat.", "position": 7, "objective": "Drive trust KPIs to loyalty-building recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 48, "from": 22, "beatId": "019de0b7-c9c3-7438-8913-a0d5194edf6e", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Five 'Customer Attitudes and Preferences' themes interpret findings.", "position": 2, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 48, "from": 46, "beatId": "019de0b7-ca96-7548-8ae7-00c8e97a5d97", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Trust KPI table and 7% switching stat substantiate urgency.", "position": 4, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 49, "slideType": "recommendation", "function": "recommend", "notes": "The slide uses a stopwatch metaphor to emphasize the urgency of the recommendation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/49", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-49", "loopMatches": [ { "to": 53, "from": 49, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de0b7-cbd4-72fd-a0fd-3febcec24553", "evidence": "Sequential steps 'meet core needs', 'segment of one', 'incentivize / match / build loyalty' summing to living-business imperative p.53.", "position": 8, "objective": "Stack steps that compose a 'living business'", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 78, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 53, "from": 49, "beatId": "019de0b7-c9e5-75a4-8757-1fddf5b5b61c", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "RECOMMENDATIONS section with 'head start' steps to a living business.", "position": 3, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 53, "from": 49, "beatId": "019de0b7-cab9-718e-81a4-d4a902c6084b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": null, "evidence": "Living-business head-start steps and final imperative.", "position": 5, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 50, "slideType": "recommendation", "function": "recommend", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/50", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-50", "loopMatches": [ { "to": 53, "from": 49, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de0b7-cbd4-72fd-a0fd-3febcec24553", "evidence": "Sequential steps 'meet core needs', 'segment of one', 'incentivize / match / build loyalty' summing to living-business imperative p.53.", "position": 8, "objective": "Stack steps that compose a 'living business'", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 78, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 53, "from": 49, "beatId": "019de0b7-c9e5-75a4-8757-1fddf5b5b61c", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "RECOMMENDATIONS section with 'head start' steps to a living business.", "position": 3, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 53, "from": 49, "beatId": "019de0b7-cab9-718e-81a4-d4a902c6084b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": null, "evidence": "Living-business head-start steps and final imperative.", "position": 5, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 51, "slideType": "recommendation", "function": "recommend", "notes": "The slide uses a high-quality lifestyle photo as the primary visual element to evoke the 'segment of one' concept.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/51", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-51", "loopMatches": [ { "to": 53, "from": 49, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de0b7-cbd4-72fd-a0fd-3febcec24553", "evidence": "Sequential steps 'meet core needs', 'segment of one', 'incentivize / match / build loyalty' summing to living-business imperative p.53.", "position": 8, "objective": "Stack steps that compose a 'living business'", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 78, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 53, "from": 49, "beatId": "019de0b7-c9e5-75a4-8757-1fddf5b5b61c", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "RECOMMENDATIONS section with 'head start' steps to a living business.", "position": 3, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 53, "from": 49, "beatId": "019de0b7-cab9-718e-81a4-d4a902c6084b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": null, "evidence": "Living-business head-start steps and final imperative.", "position": 5, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 52, "slideType": "recommendation", "function": "recommend", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/52", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-52", "loopMatches": [ { "to": 53, "from": 49, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de0b7-cbd4-72fd-a0fd-3febcec24553", "evidence": "Sequential steps 'meet core needs', 'segment of one', 'incentivize / match / build loyalty' summing to living-business imperative p.53.", "position": 8, "objective": "Stack steps that compose a 'living business'", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 78, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 53, "from": 49, "beatId": "019de0b7-c9e5-75a4-8757-1fddf5b5b61c", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "RECOMMENDATIONS section with 'head start' steps to a living business.", "position": 3, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 53, "from": 49, "beatId": "019de0b7-cab9-718e-81a4-d4a902c6084b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": null, "evidence": "Living-business head-start steps and final imperative.", "position": 5, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 53, "slideType": "recommendation", "function": "recommend", "notes": "The slide uses a high-contrast purple background with cyan and white text to emphasize the core strategic message.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/53", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-53", "loopMatches": [ { "to": 53, "from": 49, "name": "Build Up", "slug": "33-build-up", "bestFor": "Pricing justification, cost estimation, market sizing", "matchId": "019de0b7-cbd4-72fd-a0fd-3febcec24553", "evidence": "Sequential steps 'meet core needs', 'segment of one', 'incentivize / match / build loyalty' summing to living-business imperative p.53.", "position": 8, "objective": "Stack steps that compose a 'living business'", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "confidence": 78, "description": "Start from zero and add components to arrive at a total" } ], "arcBeatMatches": [ { "to": 53, "from": 49, "beatId": "019de0b7-c9e5-75a4-8757-1fddf5b5b61c", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": null, "evidence": "RECOMMENDATIONS section with 'head start' steps to a living business.", "position": 3, "confidence": 85, "parentBeatName": null, "parentBeatSlug": null }, { "to": 53, "from": 49, "beatId": "019de0b7-cab9-718e-81a4-d4a902c6084b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": null, "evidence": "Living-business head-start steps and final imperative.", "position": 5, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 54, "slideType": "appendix_methodology", "function": "summarize", "notes": "Includes survey scope (47,000 respondents, 28 markets) and demographic criteria.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/54", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-54", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 55, "slideType": "appendix_data", "function": "summarize", "notes": "The slide uses a color-coded system for persona categories and provides a source note for the 2019 Accenture Global Financial Services Consumer Study.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/55", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-55", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 56, "slideType": "appendix", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/56", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-56", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 57, "slideType": "appendix", "function": "appendix", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/57", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-57", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 58, "slideType": "appendix_disclosure", "function": "other", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/58", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-58", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b71cf6a46444", "docSlug": "004febe5c808e074", "documentTitle": "2019 Global FS Consumer Study DACH", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 59, "slideType": "appendix_disclosure", "function": "summarize", "notes": "Standard corporate disclosure slide.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b71cf6a46444/59", "deckHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b71cf6a46444#slide-59", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 1, "slideType": "cover", "function": "front_matter", "notes": null, "imagePath": "https://imgproxy.kitesheet.com/HcQ1qDttqS6qDBGzFSXGS0Ll2P33KtytRwZApQXwVpQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85OTVhMzc5MzQ2MWM0ZmUyL3AwMDEuanBn", "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/1", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-1", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": "https://imgproxy.kitesheet.com/YqI1MKKlCcLieqVT8uu-Tbq7pXWuLGYlnn6cN46lLhs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85OTVhMzc5MzQ2MWM0ZmUyL3AwMDEucG5n", "thumbSrc": "https://imgproxy.kitesheet.com/WS5phqzVkXOJ3NN4c7wV9PQ2A9TyjYcfUSSquZ2SCcc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85OTVhMzc5MzQ2MWM0ZmUyL3AwMDEuanBn", "thumbSrcAlt": "https://imgproxy.kitesheet.com/cddKlh4BdSwl18xvBBJUrzgwp7ooNlMlbECXSnN9mNo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy85OTVhMzc5MzQ2MWM0ZmUyL3AwMDEucG5n" }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "slideType": "table_of_contents", "function": "front_matter", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/2", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-2", "loopMatches": [], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 3, "slideType": "problem_statement", "function": "frame_problem", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/3", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-3", "loopMatches": [ { "to": 5, "from": 3, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d38-03352c2de726", "evidence": "p.3 big picture study, p.4 channel focus, p.5 vertical breakdown 42/40/18%.", "position": 1, "objective": "Zoom from study purpose to channels to verticals", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 4, "slideType": "appendix_methodology", "function": "establish_context", "notes": "The slide uses icons to represent different media channels including Multi-platform TV, Display & Other, Paid Search, Paid Social, Short-form Video Content, and Other Media.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/4", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-4", "loopMatches": [ { "to": 5, "from": 3, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d38-03352c2de726", "evidence": "p.3 big picture study, p.4 channel focus, p.5 vertical breakdown 42/40/18%.", "position": 1, "objective": "Zoom from study purpose to channels to verticals", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "slideType": "market_landscape", "function": "analyze_data", "notes": "The chart is a horizontal stacked bar chart representing media spend allocation.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/5", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-5", "loopMatches": [ { "to": 5, "from": 3, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d38-03352c2de726", "evidence": "p.3 big picture study, p.4 channel focus, p.5 vertical breakdown 42/40/18%.", "position": 1, "objective": "Zoom from study purpose to channels to verticals", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 75, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "arcBeatMatches": [ { "to": 5, "from": 1, "beatId": "019dd95a-0680-7418-820d-ad2860c2e2c4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "Cover, TOC, $700M+ study scope, channel methodology, 4 verticals.", "position": 1, "confidence": 92, "parentBeatName": "Setup", "parentBeatSlug": "setup" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "slideType": "key_takeaways", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/6", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-6", "loopMatches": [], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 7, "slideType": "section_divider", "function": "transition", "notes": "The slide uses a baseball metaphor, likely implying a 'home run' or 'hitting the mark' theme for the section.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/7", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-7", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 8, "slideType": "comparison_table", "function": "compare_peers", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/8", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-8", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 9, "slideType": "thesis_headline", "function": "summarize", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/9", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-9", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 10, "slideType": "diagnosis", "function": "diagnose", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/10", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-10", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 11, "slideType": "comparison_table", "function": "compare_options", "notes": "The chart uses arrows to indicate the direction and magnitude of the gap between current and optimal spend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/11", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-11", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "slideType": "impact_sizing", "function": "quantify_impact", "notes": "The slide uses a waterfall-style logic to show the gap between current media-generated revenue and potential optimized revenue.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/12", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-12", "loopMatches": [ { "to": 12, "from": 7, "name": "Benchmark Gap", "slug": "39-benchmark-gap", "bestFor": "Performance improvement, competitive analysis, target setting", "matchId": "019dd95a-07fe-70ce-8d38-07f0c943a58e", "evidence": "1.7% Canada vs US, 5% current-vs-optimal TV gap, $1.4B missed.", "position": 2, "objective": "Quantify Canada-vs-optimal spend gap and missed sales", "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity", "confidence": 85, "description": "Compare performance against best-in-class to quantify the opportunity" } ], "arcBeatMatches": [ { "to": 12, "from": 6, "beatId": "019dd95a-0680-7418-820d-b1bdf31f78b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "5 insights, 1.7% spend, 5% TV gap, $1.4B missed sales.", "position": 2, "confidence": 92, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 12, "from": 3, "beatId": "019dd95a-0680-7418-820d-c323f729f0d8", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": "triple-take-the-facts-what", "evidence": "Study scope and Canadian spend benchmarks.", "position": 1, "confidence": 60, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 13, "slideType": "transition", "function": "transition", "notes": "The slide uses a silhouette of a baseball player as a background image, likely metaphorically representing 'impact' or 'driving' results.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/13", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-13", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 14, "slideType": "key_messages", "function": "quantify_impact", "notes": "The slide uses a contrast-based visual to show the negative impact of removing TV (left) versus the positive halo effect of including it (right).", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/14", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-14", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "slideType": "diagnosis", "function": "diagnose", "notes": "The chart uses a dashed horizontal line to establish a baseline for comparison across channels.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/15", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-15", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "slideType": "kpi_dashboard", "function": "quantify_impact", "notes": "The chart uses arrows to indicate positive or negative variance from the 'Overall' baseline.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/16", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-16", "loopMatches": [ { "to": 16, "from": 13, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fe-70ce-8d38-0b31552eaa3c", "evidence": "p.15 without halo $16.14, p.16 with halo $14.34 +23% TV bar.", "position": 3, "objective": "Show TV ROI before vs after attributing the halo effect", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 88, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 17, "slideType": "key_messages", "function": "summarize", "notes": "The slide uses a large background image of a family watching TV to reinforce the message.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/17", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-17", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 18, "slideType": "industry_trends", "function": "present_framework", "notes": "The chart illustrates the concept of diminishing marginal returns in marketing spend.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/18", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-18", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 19, "slideType": "industry_trends", "function": "analyze_data", "notes": "The chart illustrates diminishing returns (plateauing) for digital channels versus linear returns for TV.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/19", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-19", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 20, "slideType": "recommendation", "function": "quantify_impact", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/20", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-20", "loopMatches": [ { "to": 20, "from": 17, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019dd95a-07fe-70ce-8d38-0c6c97872bf7", "evidence": "Curves explainer -> TV most linear -> 53% of new spend to TV.", "position": 4, "objective": "From response curves to 53% TV reallocation recommendation", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 82, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "arcBeatMatches": [ { "to": 20, "from": 13, "beatId": "019dd95a-0680-7418-820d-b79e21ab0886", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Halo effect framing, response curves, 53% TV allocation rec.", "position": 3, "confidence": 92, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "slideType": "section_divider", "function": "transition", "notes": null, "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/21", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-21", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 22, "slideType": "thesis_headline", "function": "establish_context", "notes": "Uses a simple additive equation to define a concept.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/22", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-22", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "slideType": "comparison_table", "function": "quantify_impact", "notes": "The slide uses a donut chart visualization to highlight the gap between two CAGR metrics.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/23", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-23", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 24, "slideType": "data_table", "function": "analyze_data", "notes": "The slide uses a donut chart to visualize the composition of media spend, with a specific focus on the LFVC category.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/24", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-24", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5ca1-7489-b633-b99b3055536e", "docSlug": "995a3793461c4fe2", "documentTitle": "Moneyball Moment Marketing Canada", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 25, "slideType": "diagnosis", "function": "diagnose", "notes": "LFVC likely stands for Long-Form Video Content and SFVC for Short-Form Video Content.", "imagePath": null, "matchCount": 1, "evidence": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-b99b3055536e/25", "deckHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-b99b3055536e#slide-25", "loopMatches": [ { "to": 25, "from": 21, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "019dd95a-07fe-70ce-8d38-137a92a24267", "evidence": "20% viewership CAGR vs 8% spend CAGR -> 2.0x ROI in auto.", "position": 5, "objective": "LFVC growth-vs-spend disconnect reveals 2x ROI insight", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 80, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "arcBeatMatches": [ { "to": 25, "from": 21, "beatId": "019dd95a-0680-7418-820d-b9cb06c261e7", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "LFVC 12% disconnect and 2x ROI in auto industry.", "position": 4, "confidence": 92, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 25, "from": 13, "beatId": "019dd95a-0680-7418-820d-c79f80d42f32", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Halo effect, marginal ROI, LFVC opportunity.", "position": 2, "confidence": 60, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }